The day I shared a flat with my female boss

Lin Xi'er said with a smile: "Fanny, we are waiting for you to speak."

To tell you the truth, I still have a strange feeling at this time, that is, the dialogue between Lin Xi'er and Lin Xi'er. Is their dialogue too orthodox? They are sisters! Lin Xi'er called Lin Xi'er called Lin Zong, with a kind of pet joke, and Lin Xi'er called Lin Xi'er called Fanny, with a kind of banter.

But then again, although they are a pair of sisters, but here is the company, here is the business negotiation, it can be seen that the two sisters hold a very strict attitude towards their respective careers. Otherwise, Lin Xi'er would not have given up the idea of cooperating with Simei before, would she?

Lin Xi'er once told me that in shopping malls, friends are enemies and enemies are friends. Everything is based on the interests of the company. Is it true that this principle can be applied to the relationship with relatives in the shopping mall?

Oh! my god! This life is too dramatic! Life is like a play, the ancients do not deceive me!

The proposal meeting has officially started. A young man named Zhou Huan steps onto the stage and demonstrates his new idea for the promotion scheme of beauty mall on the projection screen

My attention is still not enough. I'm thinking about something in a mess. I secretly look at Lin Xier. She is leaning slightly to the stage and is concentrating on the projection screen in front of me, listening to Zhou Huan's explanation

I thought, no wonder Lin Xi'er is so familiar with Simei advertising. She can name so many people directly at the door of the company. It turns out that the general manager of Simei advertising is her sister Lin Xier!

My eyes secretly focus on the opposite Lin Xi'er. Is she really busy recently? She's not better with the cold? Why doesn't she want to mention the name of her company in front of me? And when I called her in the morning, I said I would come to her company downstairs to meet her. Why did she say it was inconvenient? I can feel that she is not very happy. I know which company she works for? But why?

Zhou Huan talks endlessly for you on the stage, but my interest is all in Lin Xi'er. I cover my forehead with my hand, pretend to listen to the proposal, and actually look at Lin Xi'er with great interest.

She sat on the blue back chair, half turning to face the stage, holding her chest in one hand and her beautiful chin in the other. She didn't move, only her eyelashes blinked from time to time

From the inclined plane, her eyelashes are very obvious, slightly upturned, like the wings of a butterfly, very beautiful!

The way she thought with a slight frown was particularly charming!

Although across the blue conference table, my heart is with a peeping excitement, I can't help pounding

She looks so sexy in a white dress! typical!

Thinking about it, I think it's wrong. I had a series of fantasies in my mind. If I could make out with her in the office

A small white hand suddenly hit the conference table in front of me. With a loud bang, an angry female voice exploded

"What do you think?"

I broke out in a cold sweat and suddenly turned to look at Lin Xi'er. I lost my voice and said, "no, I didn't think about anything..."

Seeing that the situation seemed wrong, I suddenly stopped talking

Lin Xi'er's words are not aimed at me, but at Zhou Huan, who demonstrates creativity on stage. Her front is also aimed at Zhou Huan!

"You call this a new plan? You just want to hand me this so-called new plan? What are you thinking about? You're putting me off? I ask you, "what's on your mind?"

Lin Xi'er continues to shout to Zhou Huan on the stage. The sound is like thunder and momentum!

I made a false alarm, swallowed my Adam's apple and swept the conference room. Fortunately, Lin Xi'er robbed everyone of their attention. No one noticed my ridiculous excuse

When I look at Zhou Huan on the stage, he stands awkwardly on it, with an expression of embarrassment beyond words

Lin Xi'er's anger still lingered. The little white hand she had just patted in front of me quickly raised and patted on the table

"Bang!"

The sound startled me and all of you here again. Everyone straightened up and looked at Lin Xi'er nervously and at a loss

Lin Xi'er suddenly turns around and faces Roger, creative director

"Roger," she said aloud, "is your subordinate's plan done under your supervision? Do you have strict control and audit? "

Roger looked at Lin Xi'er cautiously and said with a forced smile: "Mr. Lin, this..."

"What, this and that," Lin Xi'er said in a loud voice, "have you ever taken on the responsibility of your creative director? Do you think the creative plans of your subordinates have gone to the customer terminal without your approval? "

"Mr. Lin," Roger said, looking carefully at Lin Xi'er, "don't be angry. I'm busy with the promotion and communication of Causeway Bay Commercial Street recently, so..."

"So?" Lin Xi'er angrily took Roger's words, staring at him and said, "so you can shirk responsibility?"

Roger didn't know how to get Lin Xi'er, so he lowered his head.It's so easy for me to react. I haven't seen Lin Xi'er lose such a big temper! What kind of medicine did the enchantress take today?

Lin Xi'er angrily glanced around the conference room and turned her eyes to Zhou Huan on the stage again. Zhou Huan had to stop explaining.

"What's on your mind?" She yelled at Zhou Huan, "is this also called a new plan? The reason why I want you to design a new marketing plan is that your previous plan has been changed! I ask you, "is this a repeat of the old trick or a new one?"

Zhou Huan lowered his head to listen to Lin Xi'er's rebuke. He summoned up the courage to take a look at her and asked in a low voice: "Mr. Lin What's wrong with my plan? "

"What's the problem?" Lin Xi'er sneered and said, "didn't you see what I asked for in the briefing? Don't you have a big advertising company watching the briefing? The development of the world is changing with each passing day, and the ideological trend is constantly changing. Why are you still doing the same trick again? I want a new plan, a new plan! Instead of writing on the basis of the old plan, I want a brand new and refreshing new plan. Do you understand what I mean

Lin Xi'er sat opposite me. Facing her sister Lin Xi'er's anger, she pondered and said nothing, but listened calmly.

"Fangni," Lin Xi'er turned her eyes to Lin Xi'er and said in a relaxed tone, "Simei is one of the largest advertising companies in Binhai City, and it is said that it is also one of the most powerful advertising companies. So, where is the strength of Simei? Now I doubt your strength and sincerity! "

Lin Xi'er straightened her shoulders and said to Lin Xi'er with a smile: "Mr. Lin, don't be so angry. I honestly say that I haven't had time to review this plan recently because of my busy work. However, I have listened carefully to Zhou Huan's presentation just now. I think this scheme, though not surprisingly creative, has new development compared with the old scheme. It can be said that this scheme is a new deduction to the greatest extent on the basis of the old scheme. "

Linda also agrees with Lin Xi'er and persuades her not to be angry.

Lin Xi'er doesn't buy it. She frowns at Lin Xi'er and repeats, "what I want is a new plan, a brand new plan, not an expansion based on the old plan!" Then she glanced at Roger and Zhou Huan, sneered and said, "tell me, what is creativity? Come on! Mr. Zhou, can you tell me what creativity is? "

Zhou Huan hesitated for a moment, summoned up the courage to look at Lin Xi'er and said: "advertising takes creative ideas as the core. The so-called creativity is an idea or conception that can fully reflect and meet people's material or emotional needs. Creativity is based on the advertising scheme, so the advertising scheme is the foundation of the whole advertising creation. Whether the foundation is deep or not will directly affect the function of advertising and the success or failure of advertising effectiveness... "

"OK, OK, don't talk so much nonsense," Lin Xi'er interrupted Zhou Huan with a wave of her hand, staring at him and said, "since you know what creativity is, as you said, creativity is something unheard of. So, I ask you, "she said, pointing to the projection screen in front of her," do you qualify as creative? Last year you used this plan to deal with me. This year you use this plan to deal with me. It's just your dereliction of duty. Do you know? "

Seeing that everyone was speechless, she added: "I made it clear in the briefing that beautiful clothes no longer need the previous creativity, but need a brand-new creativity that makes everyone fresh and fresh. Don't worry about the hard words like material, high taste and fashion frontier all day long, OK? I want something brand new. Can't you explain the value of beauty mall and beauty dress from another angle? Tell me, can you? "

She turned to look at Roger and said, "Roger, what's the purpose of advertising?"

Roger thought for a moment, then looked at Lin Xi'er and said, "there are two basic purposes for enterprises to advertise. One is to promote marketing in the immediate reality, realize the sale of products to consumers, and realize the conversion of products to currency; the other is to shape the corporate image in the long term future, and detour back to the good social environment required by product sales and enterprise development."

"That's right," Lin Xi'er said with a cold snort. "So, with this so-called new scheme, do you guarantee that the sales of beauty mall will increase by at least 10 percentage points? Tell me

Roger spread his arms and said he couldn't make that promise.

Lin Xi'er then said: "you should make it clear that the monthly agency fee for beauty clothing to Simei advertising is as high as 200000 yuan, which is only for a single brand, and the third party fee is usually 1015 yuan, which is not a small expense! Roughly estimated, the annual advertising cost of beauty clothing is as high as tens of millions. If you can only come up with such mediocre ideas to perfunctory me, I would rather look for small and medium-sized advertising. They can accept a monthly fee of 30000 yuan. Can you accept it? If you can't accept it, why do you make us think your creativity is worth the money? " Roger muttered and said: "big advertising companies like Simei almost have this charging standard, and I personally believe that Zhou Huan's creative plan is beyond the reach of those small advertising companies. In today's developed advertising industry, it's not so easy to make a surprise for everyone, is it?"To tell you the truth, I don't think Roger's words are a blow to his prestige. Today, advertising has become a heavy weapon to participate in the market competition. Consumers are dazzled by the variety of advertisements.

According to the statistics of 50 newspapers and media nationwide in 2001, only 15 of the advertisements put in can leave some influence on the audience, while only 12 of the 15 can be correctly understood, and only 4 of the advertisements can make the consumer have an impression within 24 hours.

Obviously. It's not so easy to make advertisements impress consumers and win their favor.