The Best Entertainment Era

Separating from Hallie, when she returned home, Lisa couldn't help being curious. She deliberately searched the Discovery Channel's official website, probably because it was just broadcast yesterday. The website had no relevant content, so she had to go to Yahoo. Use Yahoo to search for witches and missing college students.

　　 A large piece of relevant content was immediately displayed on the web page.

　　 Lisa opened the first one, but it was a post posted on the Yahoo forum with a very eye-catching title-Missing Notice!

"In 1994, three film students, Josh, Heather and Mike, brought filming equipment and came to Burr to investigate local legends about the Burr witch. They came to the Black Mountain forest in search of the Burr witch, but soon They disappeared."

"People were looking for them, but there was no result at all, so they had to give up the search job. A year later, several Maryland State University students found a package in a very hidden cabin in the forest, which contained one of the students’ The diary and a DV camera record all the terrorist incidents that occurred when the three people disappeared..."

　　 Next, is a detailed introduction of the three college students, as well as images and photos, and some activity records before and after the disappearance.

　　 Is this true? Lisa looked at the end of the missing person notice, which was a contact information and a link to the website.

　　 There are three college students' news, you can call the two phone numbers on the contact information, and the website link is created specifically to search for them by the relatives and friends of the three college students and those who want to help.

　　 Lisa did not rush to open the website link, but first read the reply to the post.

　　 there have been hundreds of replies.

　　 "Last night, the Discovery Channel broadcasted a video recorded by the three college students before they disappeared. It was very scary."

　　 "Discovery channels are all broadcast? Are these three really missing?"

　　 "Are there any witches in the video?"

　　 "By the way, did you go to see the link site? It was built by someone who helped the relatives and friends of the missing college student. In order to find the missing, they collected a lot of information about the witch. It is said that the log of the missing is also being sorted and released."

　　 Seeing this, Lisa no longer pays attention to these replies, but has a keen interest in the website. She quickly clicked on the link, and a simple website appeared on the computer screen quickly.

　　 The website is too rudimentary. Lisa complained, and quickly realized that this website was just for finding someone. It is estimated that the missing person’s relatives simply did it.

　　 I first looked at the introduction about the witch, and then looked at the log of the missing college students, Lisa was terrified, and subconsciously felt that the disappearance of the three college students might really be related to the witch.

　　 After reading the content on the website, Lisa thinks so more and more.

　　 This kind of thing is terrifying.

　　 She closed the website, returned to the Yahoo search page, and clicked on another one. This is a post on another website and the content is also a missing person notice.

　　 It is estimated that the relatives and friends of the three missing persons are all in a hurry. After finding the clues, they began to send out missing persons frantically.

　　 It's a pity that there is a legendary element like a witch.

　　 Lisa thought for a while, opened her blog, and reposted the missing person notice directly on the blog post.

　　 After sending out the missing person notice, I went to take a shower, and when I came out, I heard the phone ringing, and it was a college classmate.

　　 "Is the missing person notice you sent true?" The classmate asked anxiously: "What does the missing person have to do with you? There are no witches, right?"

　　 Lisa replied: "It has nothing to do with me. I just think that three people are missing and their families must be very anxious, so I helped forward them."

　　 The classmate said on the phone: "That's right. In this way, I mobilize the people around me to forward it on the Internet, and the number of people is great."

　　 This makes sense, and Lisa also said: "I also let people around me forward it."

　　 She went back to the computer and posted a message on ICQ with a few friends and asked them to forward her blog.

　　 There are not many meetings, but notices of missing persons appeared on the blogs of those friends.

　　 Then friends of friends, also started to forward.

　　 The Internet, a brand-new tool for movie promotion, already has a powerful communication capability.

In fact, the first step of Ronan’s publicity and marketing plan is not complicated. In addition to Discovery Channel, he arranged for some online media to disseminate the information conveyed by the film in the form of news, so that people would think it was a real person and then convinced The factual audience further spread this information to the surrounding people.

　　 There is a simple truth. If you tell a lie once, no one will believe it. If you say it ten times, someone will believe it. If you say it a hundred or even a million times, it becomes the "truth."

　　 Viral marketing is not new in this business society, but in the past few movies really applied viral marketing to publicity.

　　 Two weeks after the first phase started, Embassy Pictures received specific data feedback.

　　 "Statistics on movie sites." David Villa licked his dry lips and said, "In just two weeks, the number of visits exceeded one million."

　　 Ronan nodded in satisfaction and asked, "What about other aspects?"

David Villa looked at the statistics table in front of him, and continued: "All the propaganda department launched and posted more than 1,000 posts on the Internet. Among them, on the Yahoo forum, the related missing person posts are already one of the most popular posts on the top. , The posts on several movie websites and fan forums also received strong responses. According to incomplete statistics, we eliminated our guiding replies. The total number of replies to these posts is more than 300,000."

　　 Ronan asked again: "Has the statistics on Discovery Channel come out?"

The person who answered this time, Garcia: "The data is here. The Discovery Channel premiered and replayed twice. In total, more than 4 million people watched this program." He said with certainty: "The broadcast of TV stations has added Internet information. Because of the credibility of the movie, many people have become followers of movie websites after seeing the show."

　　 "Many people have been affected." Robert answered, "I heard people talking about witches and incidents several times on my way to work."

　　 David Villa is the person in charge of propaganda and said: "The Blair Witch incident is already a popular incident on the Internet."

　　 This result far exceeded his expectations. He couldn't help but glance at Ronan, and sighed that the young man had a lot of brains and thoughts, and the most important thing was that he could still see the effect.

　　 Ronan looked around the people and asked, "What do you think?"

　　 Garcia glanced at David Villa and said, "I think this plan is completely feasible, and we can start the second phase."

　　 Data will not lie, UU Reading www.uukanshu.com still has not invested much manpower and material resources.

　　 David Villa echoed: "From market feedback, the first stage of publicity has far exceeded expectations. The data proves that this plan is completely feasible."

　　 "Okay!" Ronan no longer hesitated: "We increase investment!"

He first said to David Villa: “We mobilized personnel from the propaganda department to continue posting on the Internet, the website speeded up the update of the missing person’s log, and began to publish audio materials. I asked Jessica Felton to edit In the shots that came down, I found some useful ones, and you can post them to the website depending on the situation. Also, advertisements on several major websites in the form of missing persons notice!"

"Offline publicity advances simultaneously! Contact TV stations, continue to broadcast short documentaries, find a nationwide TV station, discuss pseudo-documentary programs that investigate witchcraft and supernatural phenomena, and buy community-type advertising spaces to publish missing persons! In addition, wait When online topics are hot enough, advertisements similar to missing persons notices are also published in major periodicals, magazines and newspapers. By the way, there are also video tape stores. This is where movie fans concentrate, so don’t ignore it."

　　 Ronan said to David Villa: "Be careful of confidentiality in the early stage."

　　 In fact, it doesn't matter in the later stage. This kind of trick cannot be hidden from everyone, but this crazy virus replication propaganda will have another effect.

Even if some people intellectually know that all these stories surrounding Blair the Witch are fabricated lies, the rich content and various online and offline activities make people feel emotionally and psychologically that these are happening in reality. In life, three college students experienced terrible spiritual events and disappeared forever in the Black Forest.

　　These propaganda compiled with truthful lies can effectively stimulate human curiosity and desire for exploration.