The 4th Generation Chaebol YouTuber

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“Avante N. Do you know?”

“Ah yes. I heard.”

He nodded his head at Go Hyun-se’s question.

“hmm. From what we talked about the other day, you seem to have a lot of interest in convertibles and campers. Rather, it seems that you don’t know much about sedans or sports cars.”

Go Hyun-se tilted his head.

“hahahaha. yes. that’s right. I enjoy leisure life by car. I tend to be interested in things like this.”

I smiled and answered.

“Right. Anyway, I looked at the trends of the domestic automobile market while preparing for this election.”

“yes.”

“Then, something unbelievable happened. Avante N hit the jackpot.”

“aha. Yes. They sold so well that you have to wait a long time to buy them.”

“huh. But what’s funny about it?”

Ko Hyeon-se continued his explanation with twinkling eyes.

“When Hyundai made a high-performance premium line, the industry laughed at it at first.”

“In fact, the image of Hyundai Motor Company is somewhat like that. It’s the image of a mass-produced car maker, so if you make it premium and expensive, you’ll buy a Japanese or German car. Who’s buying it?”

I also chimed in.

“yes. However, it is not large, but it is targeting young people by making the semi-medium sized Avante into a premium line.”

“It’s a hit.”

I received Ko Hyeon-se’s words.

“yes. A consumer group has appeared that car marketers had not thought of until now, and they are…”

“male. Mid-20s to early 30s.”

“yes!”

Go Hyun-se nodded his head.

“People new to society want to buy a car, but they only had Avante or Sonata to choose from. But I don’t want to buy something so ordinary, and when I drive a foreign car, I notice that it’s Kapoor.”

“hmm. I guess so. There is a reason why those people are turning their attention to Avante N.”

“yes.”

“And it’s because of YouTube that they brought them together.”

“huh. It means that Avante N couldn’t be launched like this when it was advertised on terrestrial TV.”

“Come to think of it, it must have been burdensome to put out advertisements on the airwaves because it emphasized high power output.”

“that’s right. So it went viral on YouTube, and that worked perfectly.”

“Hmm. It’s good.”

I nodded slowly.

“But you know what fun is? Originally then, were these people a group with purchasing power? Did the company just not know that? It’s not true.”

“then?”

I felt even more intrigued by this new story.

“Originally, they were a group without purchasing power, but their purchasing power increased because they received a shopping spree while watching YouTube.”

“ah. It’s true that we are a group without money, but we became a group that opens our wallets well while watching YouTube?”

“yes!”

As soon as I understood, Ko Hyeon-se smiled and nodded.

“It’s fun. Where did that story come from?”

I also pricked up my ears at those words.

So, instead of finding out the purchasing power of YouTube, it means that it amplifies the purchasing power of the group.

From a business point of view, this is a huge power.

“I thought YouTube was just a cultural keyword these days, but it’s a marketing keyword all over again. It creates consumption that didn’t exist at all.”

Ko Hyeon-se said with a serious face.

“It’s fun.”

I felt like I could know what kind of proposal Ko Hyeon-se would make to me today.

“excuse me. I will prepare the wine.”

At that time, the waiter came to serve and the conversation was cut short.

“Testing first…”

“Uh, wait.”

I took a close-up of a wine glass as I hurriedly poured it.

“Originally, white wine doesn’t get tested well. You can tell by the color when it has changed.”

Go Hyun-se explained.

“oh. okay. I did not know.”

I answered while catching my wine glass dangling through the camera monitor.

“you’re right. However, the product is very expensive, and you are a discerning customer…”

“…”

I smiled slightly bitterly.

That said, if the guest hadn’t been late, they might not have had the privilege of testing.

“hmm. It’s good. Very good.”

Ko Hyeon-se, who tasted a little bit, smiled coolly and nodded.

“thank you. Enjoy.”

The bow tie lowered its head and walked away.

“Obviously, after hearing the explanation, it’s something no one else can do. White wine testing.”

I said with a smile.

“huh. I know. Anyway, there will be a video that fits the channel concept. hahahaha.”

Ko Hyeon-se smiled and raised his glass.

“Come on, let’s have a toast. For the future of L Motors. And for our collaboration!”

“yes!”

I also gladly accepted the toast.

– Crack!

The glasses collided with a cheerful sound.

“Lobster takes a long time to cook, so let’s talk slowly.”

At Ko Hyeon-se’s words, I was the first to open my mouth.

“There must be a reason for talking about Avante N and YouTube, right?”

“huh. yes.”

Hyeonse Ko took a sip of wine and said with a grin.

“By the way, how does the wine taste?”

“To be honest, I have never tasted white wine a few times in my life. So I’m not sure how good it is.”

“ha ha ha.”

At my words, Ko Hyeon-se laughed.

“As expected, I like Brother Hyunjun. Because I don’t pretend to know anything.”

“There is something that I feel the most painfully while being a YouTuber.”

“What?”

“Let’s be honest, we don’t know what we don’t know. If you pretend to know, you will be truly educated by your subscribers.”

“ha ha ha. that’s right.”

“By the way, it doesn’t matter if you don’t know the taste. First of all, the white wine and the sunset were shot really well.”

“oh. Also a YouTuber.”

Ko Hyeon-se laughed again and took another sip of wine.

“Honestly, I don’t even know how delicious this is.”

“huh?”

“My father had a lot of money, but in America he didn’t look for such expensive wine.”

“Are the American conglomerates easy-going?”

“Something like that, but my father was kicked out of the family anyway.”

“ah.”

“There was no high society for me to intervene in. I just enjoyed the privilege of living without worrying about tuition and living expenses. In fact, that is a great privilege.”

“ah.”

“Even in America, the super elite will have a wine party. In particular, Korean conglomerate families studying abroad will gather among themselves and play like that a lot. Kids like Hyun-wook and Hyun-min must have gone to a place like that.”

“Hmm.”

There was a reason why I was comfortable facing Ko Hyeon-se.

Ko Hyeon-se is the son of the heir who was kicked out. And I am the hidden son of the next successor.

Both were people who shared something lacking.

“But why did you order such expensive wine?”

I asked with a smile.

“I was going to make a picture for Brother Hyun-jun to shoot something. hehehe.”

“ha ha ha. Thank you.”

I felt a strange sincerity in those words, so I didn’t hate it.

The food that came out as a full-fledged course was not very special in taste.

But the visuals were definitely ‘the best’.

“Even for this kind of food, they say they pay much more attention to the decoration these days.”

Ko Hyeon-se said while putting the lobster in his mouth.

“Oh yeah?”

“huh. As you can see, the scenery is nice. Then they upload a lot on YouTube or Instagram. It’s an era where pretty food sells better than delicious food. They say cooking trends change like that.”

“Hmm. okay.”

He was definitely reading the trends faster than me, a media communication major, probably because he was studying business diligently.

‘If you think about a company that is as big as L cars, the information sources next to it must be considerable.’

“I think there are quite a few roles Brother Hyun-jun can play as a YouTuber at L Motors. Isn’t it 1 million soon?”

“Yes. One million soon. It’s 980,000 now.”

I also nodded with a serious face.

“yes. Honestly, if you’re a 1 million YouTuber, they say you can make money no matter what you do. You can do whatever you want to do.”

“yes.”

“So, of course, there are things we can do at L Motors.”

Under normal circumstances, in this situation, I would have driven the nail in first.

– I don’t do indirect advertising.

However, given the context of the conversation so far, I suddenly felt a sense of anticipation that I might not need to say this first.

“Will L Motors also develop a model like the Avante N? And I filmed a video of riding it on YouTube?”

“no.”

okay. It’s a question I asked expecting a ‘no’ answer anyway.

“sure?”

“First of all, it’s not Avante N. How ridiculous would L Motors, which should have the image of a challenger, look ridiculous if Hyundai Motor Company imitates it the same way.”

“oh. that’s right.”

okay. Go Hyun-se is not an idiot.

“I said I liked the camper that Brother posted in the video this time? I think it would be good to develop a product of a genre that other large companies do not.”

“That’s 100 percent yes.”

I was also happy to hear this and expressed my opinion.

“You know that the keyword these days is ‘chabak’, right?”

“Cold? know. Staying by car.”

“that’s right. It’s a trend, so there are a lot of items for car use. However, cars equipped with such items are basically American SUVs or pickup trucks.”

“aha. I see what you mean.”

Goh Hyunse smiled and nodded.

“Pick-up trucks are a genre that Korean automakers have not made before.”

“that’s right. It’s just developing it. If we make a high-performance premium line, there will be people who say, ‘If L Motors makes it, who will buy it?’ But pickup trucks are a different story.”

“oh. good. good. Product development with the keyword ‘chabak’. nice.”

After taking another sip of wine, Ko Hyeon-se said:

“This is another lesson. After all, you had something to think about!”

“instead…”

“huh.”

“I can’t shoot indirect commercials for that model.”

“ah.”

“You know indirect advertising is a double-edged sword for YouTubers, right? It definitely makes money right away, but it’s fatal for increasing the number of subscribers.”

“huh. know.”

Ko Hyeon-se answered leisurely.

It is said that he had thought about this in advance.

“At first, I was thinking of offering Brother Hyeon-jun an executive position like a sales director.”

“…”

“By the way, wouldn’t you do it even if I suggested it?”

“hahahaha. yes. I don’t. i am a youtuber I am not a person who uses YouTube to do business.”

“okay. It seemed so. So I prepared another proposal.”

“Just getting a sponsorship for a prototype and making a video while experiencing it first?”

Actually, it fits the concept of ＜What no one else does＞ very well.

But there are also problems.

“no. I’ve been thinking about that too.”

“then?”

“I will attach one more condition to that.”

“On what terms?”

“First of all, upload car-related videos on the channel consistently.”

“Even if it’s not an L car?”

“huh. I’m not pushing a single product, I’m just shooting a video that corresponds to a big topic like ‘car leisure’.”

“Hoo…”

My eyes grew narrower and narrower.

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