Superstar

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EMI Records is absolutely overjoyed for the results after the release of "Almost Fame". Whether it is the album's platinum sales within five weeks or the album's wave of waves in the entire rock world, EMI Records will continue Can't be satisfied.

Roger Fazon was given enough freedom to Glory to death under tremendous pressure. Now it’s time for the risky strategy to reap high returns. So Roger started planning the release of the single very early, but this plan However, it was hindered. The main reason was that the members of the Glory To Death band didn't have time to shoot music videos, and they didn't have much interest in shooting music videos.

In the era of the popularity of TV sets, the role of music videos is undoubtedly huge, because it allows songs to be publicized on TV stations, otherwise they can only be broadcast on the radio, and the reduction of publicity channels will also limit the exposure of singles. After Michael Jackson raised the music video to a whole new level, the existence of music video as a topical existence has an unshakable publicity effect.

After the release of music videos, the sales of singles can often increase by more than 50%, or even doubled. This shows the importance of music videos to singles.

Roger put forward his opinion to Henry, but Henry had already asked the members of Glory To Death. Even if Hugo was not out of schedule because of "Pulp Fiction", they had no idea about shooting music videos. Imagine that they were already awkward when shooting album covers. If they enter the studio to shoot music videos, it is likely to be a torture. Therefore, Henry also unswervingly rejected Roger.

After hesitating and thinking again and again, Roger figured out a way to shoot a glorious stage performance, edit it and make it into a music video. This method is also the method adopted by most rock bands at present, such as Pearl Sauce, Nirvana Band, Pumpkin Broken Band and so on.

After considering this condition, Henry nodded and agreed. In the end, the staff and the Junjie Music Festival completed the communication, filmed the glorious performance in Seattle, and made a music video after editing.

On the last day of 1993, Friday, the first single "Li ( was officially released.

In fact, rock bands do not often release singles. On the one hand, singles are commercial activities. Singles are selected from albums with promotional value for singles. First, singles are released to focus their firepower for publicity and drive. Album sales; the second is to attract scattered listeners who do not buy albums but only singles, or to allow loyal fans to buy singles after buying albums, so this is completely commercial behavior, which is for most rock bands Not interested.

On the other hand, because the audience of many rock bands is a fixed group, it is not easy to expand the audience. This is also the reason why the Nirvana band caused such a sensation when it relied on "Don't mind" to create miracles. Nirvana's favorite music band. Under such circumstances, even if the rock band does not release singles, the audience who is willing to buy the album is still fixed. If they release a single, it means that this fixed group of listeners will pay for their own pockets, and the effect of expanding publicity will not be so great. Up.

Of course, another important reason is that most of the rock bands are independent record companies. In the case of limited resources, they will no longer spend the cost to promote the singles, but use the tour to concentrate on the entire album. publicity.

But this is not absolute. If it is a large record company or album sales have achieved gratifying results, the release of singles is imperative for commercial interests.

Take Nirvana as an example. The album "Don't Mind" was released by the studio of Geffen Records (geffen.). No one expected this album to achieve its current results. Later I saw " "Don't mind" After achieving 10 million sales in the United States, they immediately released a single, from the original single "smells...teen" to the final four singles.

Afterwards, the studio hoped that Nirvana could take the band to a higher level, so it cooperated with Universal Music, one of the world's five largest record companies, in the distribution aspect, hoping to obtain a wider range of distribution resources and achieve better results. , So the next two albums "Incident. Lun" and "Zi. Inside the palace", although the results are not as good as "Don't Mind", they both released two singles.

The release of the single "Li" is also quite interesting. After the sales of the "Almost Fame" album was certified for platinum, this single was released. Obviously EMI Records has enough confidence in the glory to death, hope While album sales can reach new highs, I also hope that singles can perform well.

In fact, the audience’s enthusiasm for glory to death did not disappoint EMI. “Lithium” achieved 13,000 sales in just three days in the first week of its release, and it airborne fourth on the billboard singles chart. Thirteen, with outstanding results.

Then in the first week of 1994, "Lithium" achieved another 40,000 sales, and it jumped directly to the 17th place on the bulletin board singles chart, showing a strong upward trend.

Under such circumstances, Glory to Die launched its propaganda. Samora drove the members of the Glory to Death band to the radio again. It was here not long ago that everyone witnessed Hugo’s feat of one enemy to a hundred. It can be said that The radio couldn't be more welcoming to the glory to death.

However, this time the band is not on the special show of Jojo, but the music show hosted by Nathan Fast (nathan.fast) at nine o'clock in the evening, "Let's welcome the glory to death with a warm whistle! "

Glory to Death has participated in the recording of many music stations, and has gradually become accustomed to this method, so the five members began to blow it up. The whistle was up, accompanied by a roar, to make sound effects for himself, and then Neil took the lead and said, "Listen, good evening, we are honored to death."

Nathan looked at Glory with a very good mental state to death and a smile appeared on his face, "Wow, it seems that the boys are in very good shape today. Is it because of the good results of the single "Li" this week. ? This single you released at the end of last year has reached the tenth position in only the third week of the chart. How about, are the band satisfied with this result?"

"Wow, ohhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhhh... This week, that is, the second week of January, the sales of "Lithium" rose further, with a score of 50,000, and relying on the increase in the on-demand rate, it smoothly ranked among the top ten.

"I think we have the answer." Nathan said with a smile, "Recently, the on-demand rate of the song'Li' has been high. This is really an excellent song. You can talk to us. How was this song created?"

"I think Fujin can answer this question." Hugo took the initiative to give Fujin the opportunity to speak, which surprised Nathan, "I thought you created this song." Hugo shrugged. "Yes, that's the case, but if you pay attention, in fact, the composer has Fujin's name in the column. You can ask Fujin for the details."

Fujin saw everyone cast their gazes, and didn’t have much reaction. He simply said into the microphone, “When Hugo and I were performing on the street, there were some sparks, so this song was born. ."

... "Uh, this is really a simple and clear explanation." Nathan was really dumbfounded, but turned his head to look at Hugo, "Hugo, is this the situation? I think the audience should be very curious. The details that sparked during your performance."

Hugo glanced at Fujin helplessly, "I originally wanted to be lazy, it seems that Fujin is much smarter than me." This sentence made everyone laugh, "In fact, it is about the song "Li". Song, you must tell the background. At that time, Fujin and I were in a difficult state. I just finished the filming of "Night Sleep in Seattle", and I had not been able to completely get rid of the role; and Fujin was still in another state at the time. In the band, there were some disagreements within the band. Unexpectedly, we met on the street..."

Hugo simply sketched out the situation at the time, but Nathan's eyes widened and his face was surprised. "I can now imagine the surprised look of the onlookers on the street at that time, witnessing the drums and guitars. The collision is really a spectacle. Maybe you can feel it since then, it should be in a band."

"Haha~www.readwn.com~ I thought so at the beginning, but Fujin didn't seem to think so." Hugo smiled and looked at Fujin, then threw the topic away.

But Fujin didn't give Hugo face at all, so he said, "I'm in the band right now." One sentence directly blocked Hugo's text, and Nathan couldn't help laughing.

"This sentence is the truth." Nathan will continue to gloat and give Hugo a blow, so that Hugo can only helplessly chuck at the corner of his mouth. "In my opinion, there is a kind of music between you. It’s this stubbornness that brought you together. In fact, you can feel it from your music, albums, and performance styles. You are bravely pursuing your own music. "Nathan deserves to be a radio station. Host, the whole topic was rounded up in a few words, and the audience in front of the radio nodded frequently.

But immediately, Nathan’s conversation turned sharper, and the topic began to sharpen, “Is it because of this reason, that’s why Hugo and Fujin were very clear about this Grammy incident when they were interviewed by the media a few days ago. So sensitive? Is it true that the band does not intend to attend the awards ceremony?"

(To be continued)

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