Superstar

Chapter 503: PR crisis

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The morning sun in Los Angeles lazily sprinkled through the glass on the gray'colored' carpet in the office, and the golden'colored' sun chased after the dust in the air and was constantly frolicking, making the quietness of the morning more vibrant. Vigorous.

Joseph splashed cold water on his cheeks, and then hastily rubbed his palms a few times, looking at his water-filled cheeks from the mirror, the shallow dark circles made him look a little haggard. Joseph patted his cheek vigorously, picked up the'hair' towel to wipe off all the water drops, then neatly gathered up all the toiletries on the bathroom sink, left the company's public restroom, and moved to his own independent office. Go in the direction.

It was only 8 o’clock in the morning, and the International Innovation Management Company started to have some people at work one after another. Everyone was not surprised to see the appearance of Joseph just after washing up. They smiled and said hello and said, "Last night again Been in the company all night?" Obviously Joseph had been in this state for some time.

Back to my independent office, the'wool' blankets and pillows on the sofa have been sorted out, the materials and coffee on the coffee table are also cleaned up, and today's newspapers, magazines and other materials are neatly placed on my desk. . Joseph stopped and walked into the office, turned his head and smiled at the ‘sex’ girl who was sitting not far away, and said, "Anna, thank you."

Anna has been in the company for some time, and has been fully on track as an assistant Joseph, and it is completely handy to take care of these things.

Joseph put the toiletry utensils in his storage cabinet and stood by the window condescendingly looking at the city that was gradually awakening outside. He relied on his unremitting efforts to get to this point. How many people have lived for this view of the scenery. Fighting with blood and sweat, he was lucky to get it all in two years. This kind of scenery, even if you watch it every day, you can have a new harvest every day, which is unforgettable.

Joseph took a deep breath, returned to his seat, picked up a piece of information on the top of the desk, and sat down on the boss's chair. This information is surprisingly a script. When Joseph saw the name of the script on the cover clearly, the smile on the corner of his mouth could not help but he sketched out, and then he chuckled lightly as if thinking of something, "Hugo, look This script will definitely be happy to death."

Joseph said with a smile, raised his head and looked around, only to find that this was not his home, but his office, no one else's office. This made the smile at the corner of Joseph’s mouth freeze, and then slowly dissipated in the air. He remembered: He and Hugo hadn’t spoken for a long, long time. In fact, it’s been half a month since Hugo came back to Los Angeles, but they The two have never met.

This fact makes Joseph's good mood just a little bit lonely.

His gaze fell back to the script in his hand, which read "The Years of Love". Joseph didn't need to open the script at all, he had a deep understanding of it. He knew that this script was invested and produced by Samsung Pictures, a subsidiary of Columbia Pictures, and Columbia Pictures must have sent the script because of the excellent cooperation between the past few works and Hugo; and the producer of this script is Marshall Heskowitz, the producer of Emmy Award winner "Thirty Rise".

Joseph was so impressed by this because after the Golden Globes incident, Joseph had contact with Marshall. At that time Joseph hoped that Marshall could give Hugo a chance to audition-the goal was to "come in love." But Marshall not only refused Joseph's request, but also humiliated Joseph severely, which made Joseph very angry.

The negative impact of the Golden Globes incident was very serious at the time. Joseph ate a lot of closed doors, but most of the producers in the Hollywood circle would not say anything to death because they all know that interests are paramount, and today they are in a desperate situation. Actor, maybe it will be successful in the future. The truly successful producers all have a very ‘colorful’ set of Tai Chi abilities.

Therefore, when Joseph was humiliated by Marshall, he couldn't believe it. Even knowing that Hugo was in a predicament at the time, it still made it difficult for him to control his emotions. Because of this incident, he was still very upset for a while, but finally Hugo enlightened him, persuaded him to put aside these negative emotions and start again.

Now, it is ironic that Marshall actually passed the script of "The Years of Love". The Hollywood circle is so small that it is very likely that you will meet your acquaintances or friends when you turn around. This is also the most interesting part of Hollywood's private life.

Joseph guessed that this was probably not Marshall’s idea, but the idea of ​​Columbia Pictures. Although the producers have the absolute power of the crew, Columbia Pictures is the sponsor, and their words are the most powerful. What's more, Columbia Pictures is not ‘involving’ in casting, but just handing over the script to Hugo, which is an additional audition quota, and Marshall has no room for rejection.

But even so, Joseph can still imagine Marshall’s muddy expression, although unfortunately there is no way to see Marshall’s deflated appearance face to face, but seeing the script of "The Years of Love" appear on his desktop, this is also That's enough.

It is a pity that Joseph can only enjoy this happiness alone, and there is no way to share it with Hugo.

Thinking of this, Joseph's mood fell a little bit. He took a deep breath, put aside the script of "The Years of Love", regained his spirit, and then began to read the newspapers and magazines below. These are all today. The latest important newspapers and magazines in the circle, he used to read at home with Carl, Hugo and others, but recently he did not go home in the company, so this move was also carried out in the office.

Open today’s newspaper news, Joseph’s good mood has completely disappeared. Yesterday’s sit-in demonstrations by Jewish extremist groups apparently became the headlines of major news, even the “Los Angeles Times,” which has been closely related to Hugo for the past year. The front page position gave way to this heavy news.

Not only the "Los Angeles Times" all newspapers and magazines reported this news, even if it is not the headline of the front page, it is also the headline of the entertainment page. This is definitely the hottest topic recently.

Joseph's face was completely dimmed and heavy. This time, the development of the situation was really unexpected. The performance of "Schindler's List" at the premiere weekend almost surprised the entire North American film market. All majors People's doubts about Steven Spielberg have disappeared, and the overwhelming hymn makes the prospect of this movie full of infinite hope.

However, the controversy about the role of "A'mon'-Goss" suddenly broke out, touching the sensitive nerves of the Jews, leading to a strong reaction from extreme groups, which also made the "Schindler's List" follow. The trend was "clouded" with a layer of shadow.

Joseph believes that Steven will never get caught with his hands. Steven has been in Hollywood for more than 20 years. He is currently the top director and producer. Steven’s influence cannot be underestimated, so the situation is not to be underestimated. It's not as bad as it is reflected in the news media now, but the question is, how will Steven respond? Will he respond positively to the reporter's interview, or start from the top of the National Jewish Association behind the scenes?

For Joseph, Steven's response will continue to Hugo's response policy.

As the actor of A'mon-Goss, Hugo is himself a Jew, and the pressure he bears will not be easy. Faced with the accusations of Jewish extremist groups this time, as long as Hugo’s approach to crisis public relations is not correct, it is easy to detonate landmines, and then lead to a series of bad reactions.

Hugo does not have a dedicated public relations team, and there is no way to communicate directly with familiar news media. This is a fatal leak. Generally speaking, when top artists encounter this kind of public relations crisis, the professional public relations team will discuss countermeasures with the artists, and then arrange the countermeasures and the content of their speeches. On the one hand, the artists will respond and the professional public relations team will contact the news. The media, arranged behind the scenes, worked in a two-pronged approach to ensure that the damage caused by the crisis was controlled within the effective range.

Since Hugo does not have a professional public relations team, this job can only be ‘handed over’ to Joseph and the International Innovation Management Company to be responsible. This is also one of the responsibilities of the broker. But what is terrible is that the relationship between Hugo and Joseph is now at a deadlock. The two have not seen each other or talked for a long time. How to solve this matter, the two have no communication at all.

The only good news is that the main point of attack in this incident is Steven, and Hugo is only collateral damage, so don't be too anxious for the time being.

Joseph could not help but rubbed his own temple~www.readwn.com~ The noise of the news media in the past two days has caused him a headache. Today, it is even worse. Things have gradually lost control. If Hugo If you don't respond correctly, I'm afraid you will miss the opportunity. Then there will be an endless wave of influence on Hugo's future career development. Therefore, we must accurately grasp the timing and stand up at the right time to express the right point of view.

Joseph fell silent, looking at the fixed phone on the desk, hesitating whether he should call Hugo. This is work, absolute work, and it is a key work related to Hugo’s future career development. As Hugo’s agent, he must call to discuss this matter. Even if he does not face-to-face communication, he still needs to understand Hugo’s current situation. Circumstance, and then contact the media to respond.

But... Since the quarrel broke out on the phone last time, the two of them have not had any contact, and he has missed the last performance of Glory to Death and the premiere of "Schindler's List". This is just to make things happen. It gets worse. Now he takes the initiative to call Hugo, how should he start?

The fixed phone in front of him gradually blurred in Joseph's eyes. After a long time, his blurred focus gathered again. Joseph thought for a while, picked up the phone neatly, and dialed the familiar but unfamiliar phone. Number

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