Superstar

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Comeback 478 implanted ads. Because Charlize and Alex both decided to attend the premiere temporarily, their costumes are more difficult to handle, but fortunately, this is only a premiere, not an Oscar-like awards. Ceremony, dress requirements are naturally not so harsh.

When Hugo was being taken care of by Troy Cole in the beauty room, the burberry staff sent over the dress that Hugo was going to wear today. Hugo looked at the dress, which was selected by Joseph for him. Since Hugo has been touring before, naturally there is no way to personally choose, but Joseph's choice is also more orthodox, although the white shirt and black suit dress is simple, but it is not easy to make mistakes.

Hugo thought for a while, raised his head and cast his inquiring gaze, "I have two friends who need to attend today's premiere. Can you send more men's clothing and ‘women’s’ dresses over here?"

Today, the person responsible for the delivery is Thomas Wieland (.), the regional manager of Burberry's U.S. branch. Such a high-level person is used for just one delivery, but there are reasons for this.

Established in 1856, Burberry is a brand used by the British royal family. This brand started with the design of outdoor products, then raincoats, then windbreakers, and gradually became the top presence in the fashion industry. Burberry's clothing has always been known for its tradition, ‘precision’, generosity, and classics. Its lattice patterns have won the favor of the world. It has always been loved and respected by the royal family in the UK.

Burberry took the first step in developing the American market from New York in 1970. After these years of development, its chain stores can be seen in San Francisco, Chicago, Boston, Philadelphia, Washington and other places. However, Burberry has not been widely recognized in the US market. It not only lags behind many domestic brands in the United States, but is also at a disadvantage in the competition with fashion brands in France, Italy and other countries.

The most obvious sign is that Burberry does not have a flagship store in Los Angeles so far-this goal has been achieved for years. It is not that Burberry does not have the strength to open a flagship store in Los Angeles, but they have been waiting and watching. Los Angeles is not only the second largest city in the United States, but also the Vanity Fair where Hollywood is located. Being able to get a share of Hollywood means endless benefits. The additional advertising effects that celebrity effects can bring are simply incalculable. Luxury brands know this, and this is almost the most important commercial market in the world.

Therefore, Burberry does not want to venture into it, especially now that Rodeo Drive has flooded with hundreds of top luxury brands, it is not easy to open a world here. For a brand with history and strength like Burberry, failure is not allowed. Moreover, they must not only win, but also win a complete victory.

This is also the reason why Burberry has not really launched a strategic plan in Los Angeles.

Open the Hollywood market, the top stars who are spotlighted have always been the best breakthroughs. The phrase "I wear Chanel No. 5 to sleep" by Marilyn Monroe (Marl) at that time is still a legend in the advertising industry. Because of this sentence, Chanel No. 5 perfume will occupy the throne of the best-selling perfume in the next half century. No perfume can shake its position. Almost all of the top luxury brands now occupying a place in Hollywood are like this, starting with celebrities and then relying on the effects of celebrities to open up the market.

In fact, as a breakthrough point, celebrities are not simply a matter of finding celebrity endorsements. It is more to get the recognition of these top celebrities to make a brand become the standard of fashion among celebrities, or to have a dream like Marilyn’ Expose'such a topic is full, otherwise it is a top-level celebrity falling in love with a brand, thus forming a cultural phenomenon, and then driving the promotion of the brand.

This is not only a goal that can be achieved by simple advertising, but also requires a huge plan to support, not a magazine advertisement or a TV advertisement, but through sponsoring celebrities, so that celebrities can be integrated into the brand culture in a quiet way. Going deep into the Vanity Fair of Hollywood is like planting an advertisement. Perhaps it has been planted in the mind before the audience finds it.

Therefore, Burberry has been selecting such objects, which is not easy. On the one hand, the image must conform to Burberry’s setting, noble, elegant, classic, and generous; on the other hand, it must have sufficient influence. This influence cannot be at the top level, because it is similar to Tom Cruise. It is often difficult for actors who have achieved high recognition to complete the "moisturizing and silent" method. The media will take the lead in identifying this as a sponsorship, rather than a choice of Tom's own taste, which loses the original goal of the brand.

Under such circumstances, Hugo has entered Burberry’s attention. Although Hugo has been surrounded by negative news in the past few years, it does not conform to Burberry’s setting. Hugo's image quickly recovered, three consecutive works have achieved outstanding results, and the image has been fundamentally reversed.

This development potential is very much in line with Burberry’s ideas. If Hugo can truly fall in love with the Burberry brand, and then wear the brand in daily life and public places, then his influence will easily drive fans. Recognition. Of course, how much Hugo's influence is and how much his fashion taste has on people's aesthetics is an unknown investment. At least, this investment in Burberry is still very promising.

"Schindler's List" has also become the most important part of Burberry’s plan. First of all, this movie is directed by Steven Spielberg and has enough attention; second, this movie is Hugo in "Sleepless in Seattle" overturned all the doubts and the movie that was released immediately afterwards, the expectations were enough. Therefore, Burberry has been in contact with Hugo's agent Joseph Gibbs since Universal Pictures confirmed the release time, hoping to be able to wear their costumes to the premiere.

This negotiation is not difficult, especially after Thomas-Wieland found that Joseph did not demand harsh fashion taste, and the only requirement was to reject Armani. Thomas quickly reached a cooperation agreement with Joseph.

Today Thomas will personally deliver the clothes. In fact, he wants to have the first formal meeting with Hugo. After all, there will be many occasions like this in the future. He doesn't want to be the one who never'shows' behind the scenes and doesn't even know the name." Someone", this is not good for long-term cooperation. Since Hugo has not been in Los Angeles for the past few months, the meeting has been delayed until today. But unexpectedly, Hugo made more demands.

Frankly speaking, increasing the exposure rate is a good thing for any brand, especially on occasions like the premiere, where a group of actors wear the same brand of clothing to attend, which definitely attracts attention. But Burberry is now in a special situation, and they are willing to increase their exposure, but on occasions like the premiere, they hope to control the candidates and try not to let the impression of "commercial sponsorship" enter the media's head. Of course, if an actor wants to buy Burberry clothing, as a seller, Burberry has no reason to refuse.

Thomas thought for a while, smiled and said, "Can you let me see the physique of your two friends first? This is also convenient for us to send the clothes. Or when you are ready, go to the branch to pick it out in person?" Thomas is particular about speaking like this, he hopes Hugo can choose the latter, so that it will become the actors arriving at Burberry to buy clothes instead of sponsoring. Burberry currently does not have a flagship store in Los Angeles, but there are still branches, which is undoubtedly a positive publicity signal.

It's a pity that Hugo didn't think too much, so he looked at the stylist behind him, "Troy, where are they? You can give Thomas some directions."

Although he didn't do what he wanted, Thomas didn't mind. He didn't say the words to death. Observing the body shape is actually a preliminary review. If the two Hugo friends are suitable for Burberry's clothing, then it is naturally better to follow the boat. However; if it is not suitable, he can go back and think of a solution. Maybe it is a solution to find a cooperating brand to help.

Watching Thomas turn his assistant and leave, Troy asked curiously, "Are you going to wear Burberry to the premiere?"

"Yes, why not?" Hugo shrugged. "This brand's windbreaker and scarf are very good, and the suits are also very particular. You know the Dolce & Gabbana and Givack I wore last time for "Yihai Xiongfeng" Isn't it?" Troy replied and said that he remembered, Hugo went on to say, "In fact, they are all designated brands of the British Royal, and they have a special British taste. I personally like it very much."

"Wow, people in my circle don't know Burberry very well. It seems you know a lot." Troy was surprised. In fact, he was curious because he didn't hear so much about Burberry. I asked, but I didn’t expect Hugo to really tell the truth~www.readwn.com~ Thomas heard the voice coming from behind, and his still a little uncertain heart suddenly became firm. Hugo unexpectedly With such an understanding of their brand, this is really a good start.

Hugo did not expect Burberry to be so popular in Hollywood. You must know that Burberry has always been one of the world's top luxury brands, and has a long history and profound heritage. "It's just a little bit of understanding, you know, fashion' Tide’s flow is often not what others say. Wearing the same clothes with different tastes and looking for your own style is the real fashion. After all, there are not so many unique designs in the world. That’s why I will Pay attention to some...other brands."

Hugo's quiet change of subject did not arouse Troy's suspicion. Troy smiled and nodded, "This is, it is not easy to be able to wear white t-shirts and denim pants." Many so-called In fact, there is no need to follow the “tide” flow of fashion, simply to follow the “tide” flow and the “tide” flow will only be “lost” and lose oneself. The real fashion has always been self-style. This is true for designers, and so are people who really know how to wear clothes.

(To be continued. If you like this work, you are welcome to read it and vote for a monthly ticket for the work. Your support is the biggest motivation for me to continue to create!)