Super Resort System

In order to formulate cooperation strategies with AYANA, Sky Garden, and Four Seasons Resorts, Li Yang came to Bali again.

Our representatives met together at the resort hotel in Liyang, and conducted in-depth exchanges and discussions around win-win cooperation and cooperative products.

The main markets faced by the four resort hotels are actually different. For example, the main markets of Sky Garden and Four Seasons Sayan are still Europe and the United States, while the resort hotels of AYANA and Li Yang focus on China.

However, the four companies are highly consistent in their recognition and attention to the China market.

After a day of discussion and research, the last four hotels reached a win-win cooperation plan, and will simultaneously launch several honeymoon packages formulated by Li Yang on the official website of their hotel and the relevant booking platform.

On the one hand, they share each other’s customers and markets, and on the other hand, they are united to enhance each other’s influence and competitiveness.

In the evening of the next day, Tong Shuya also arrived in Bali. Li Yang took her to her resort hotel. This was Tong Shuya's first visit to Li Yang's resort hotel.

"Sure enough, it is more beautiful than AYANA's room, and it is more in line with the aesthetics of modern people!" Tong Shuya said with a smile.

The AYANA Resort Hotel incorporates many local religious and cultural features, but due to the earlier construction, it feels somewhat old, and the decoration style of the rooms is actually more inclined to the classical aesthetics of Europeans and Americans.

Li Yang's resort hotel specializes in style that is more atmospheric, more fashionable, and more in line with modern people's aesthetics, especially the definition of luxury here is more in line with Chinese people's understanding of luxury.

"Well, this is a villa of the same price as the one we lived in AYANA. My place is much bigger than there!" Li Yang said, "The test sleepers who have been here before have given very high ratings!"

"I like it better!" Tong Shuya said, nestling on Li Yang's shoulder.

Li Yang actually knows that although AYANA is currently very popular, especially in the Huaxia market, it is not difficult to find from their previous survey and analysis that the main consumer groups of Huaxia staying there are still biased towards the middle and low-end people. RIMBA's The occupancy rate of Chinese consumers is very high. The suite-style rooms at AYANA are lower, while the occupancy rate of villas is even lower. The main occupants are mainly Europeans and Americans.

According to Li Yang’s survey and analysis of the high-end consumers in China, 80% of the people are more willing to choose some resort hotels similar to their own hotels with more fashionable decoration style and more modern aesthetics when choosing villa hotels. .

The main purpose for the remaining people to go to AYANA is to check in for the hottest Internet celebrities in the country, especially some of them choose there for their girlfriends.

And this group of people’s overall evaluation of AYANA’s villas shows that they do not like the old and dull style of the villa, especially the red-brown solid wood decorations that can be seen everywhere are old-fashioned and depressed. .

But Li Yang has never underestimated the low-end consumer group, he knows a truth!

The consumption power will change over time. Nowadays, the low-end consumer groups, with the success of their careers, or married wealthy people, directly become middle- and high-end consumers, and the consumption power of these people is even more important. watch for.

This is the reason why Li Yang wants to provide suite-style rooms like AYANA and cooperate with AYANA to share customers.

Li Yang and Du Yunhao and his wife have arranged to meet at Kuta at 3 o'clock tomorrow afternoon. One of their itineraries tomorrow is to go to Kuta Beach. Li Yang also happens to take Tong Shuya to go shopping and play there.

The next day, Li Yang and Tong Shuya stayed in the villa until noon and then went out. They had lunch, then walked around in the hotel and drove to Kuta.

When Li Yang and the others arrived in Kuta, Du Yunhao and the others had just set off from the hotel. There was still a long way to go from their hotel, so Li Yang chose the nearest one and took Tong Shuya to stroll around Kuta’s Sun. Department store.

Li Yang knows very well that the things in Bali's department stores are not cheaper than the airport duty-free shops, but the shopping is mainly to escape the heat. After all, it is really hot outside at this time.

In addition to shopping, the mall also has cold drinks and snacks, as well as a place to rest. By the way, you can also buy some local small items and souvenirs.

No, the two of them were walking, and they were attracted by a shop selling dream catchers.

All kinds of dream catchers of different sizes are hung in the shops.

Tong Shuya likes dream catchers very much. Last time she came to Bali, she bought a very big dream catcher and took it home.

Li Yang also liked it very much. In fact, when he first came to Bali to see the dream catcher, he thought it was a wind chime with local characteristics. He thought it was very beautiful. After asking about it, he knew that it was called a dream catcher and it had A legend as dreamy as its name.

Dream catcher originated in the 18th century. Indians used it to capture beautiful dreams and let nightmares disappear with the morning sun. They believe that the night air is full of dreams, and only dream catchers can filter dreams. Bring them into a beautiful dreamland.

The traditional dream catcher is made by weaving branches into a circle, then wrapping it in leather around the circle, and weaving a net in the circle with beef tendon thread.

People will also wear colorful beads on the tendon line, and the end of the circle will use three lines to hang some beautiful feather pendants, just like wind chimes.

Later, people made many improvements to dream catchers. Most of them are wrapped in white or colored strings. The net in the middle can also be woven into many beautiful patterns, some resembling the sun, some petals, and some This ancient mysterious totem is extremely beautiful and full of exotic features.

Li Yang’s dream catcher group is actually derived from his trip to Bali, from the legend of this dream catcher.

Because he also hopes that his hotel can bring all the residents the best and most dreamy memories and help them filter out the unhappy things.

At present, there is a big dream catcher hanging in the office of the group. Li Yang even bought back many dream catchers as souvenirs to the employees of the company.

"Have you seen this round hole in the middle of the net? Legend has it that only good dreams can pass through this hole and flow down the feathers, while nightmares will be trapped in the net and will disappear with the sun the next day. Without a trace..." The Indonesian lady who sells dream catchers is telling Li Yang about the dream catcher legend.

Although Li Yang and Tong Shuya had heard it many times, they still did not interrupt her.

"The last time I bought it was too big, I can only hang it at home. This time I want to buy a small one. I can carry it with me, or hang it on my bag!" Tong Shuya chose to catch a dream Net, while talking.

"Well, this small one is also good as a pendant!" Li Yang helped choose one. "What do you think of this one?"

"Very good, that's it!" Tong Shuya took the dream catcher selected by Li Yang, "Hello, I want this!"

After buying the dream catcher, Tong Shuya and Li Yang found another cold drink shop, ordered two cold drinks, and then continued to wander in the department store.

Soon after, Li Yang received a WeChat message from Du Yunhao.

"They're here!" Li Yang led Tong Shuya towards the door of the mall, and told Du Yunhao on WeChat to find them in the mall.

When Li Yang and Tong Shuya came to the door of the department store, Du Yunhao and Shen Qiuyue also got out of a car, and they immediately saw Li Yang and Tong Shuya. After all, these handsome men and beautiful women were conspicuous.

"You didn't let you wait too long!" Du Yunhao walked over and said with a smile.

"No, I don't need to introduce it specially!" Li Yang said with a smile.

"No need!" Du Yunhao said with a smile.

"Let's find a bar and sit for a while! Then we will go shopping together on the Foreigner Street!" Li Yang said with a smile.

"Okay!"

A few people came to a nearby bar together, ordered some drinks, chatted, unknowingly more than an hour passed, and the sun had already begun to set to sea level.

There was no direct sun on the street outside. The four of them strolled around the Foreigner Street. Du Yunhao and Shen Qiuyue bought some small things, and then went to Kuta Beach to watch the sunset.

After dark, the few people went back to the shopping street again to wander around, had dinner once again, and then they went back to their respective hotels.

...

Time flies, and in a blink of an eye, the "Let's Get Married" program has been broadcast for three episodes. With the initial selection of amateur guests, the good publicity of the current period, the flow and popularity of Lu Yuhan and his wife, the wonderful performance of celebrity guests in the program.

Since the program was first broadcast, the ratings have continued to rise, and the combination of home life and travel in the program is very popular.

But to say that it has contributed the most to the viewership and popularity of the program, it is not only Lu Yuhan and his wife, but also the "black charcoal" that not many people know.

Now Heitan really has become a public nickname, which stems from his self-spoofing in the show. When he went to the cat inn cafe that day, he mistakenly thought that Heitan’s fans were his own fans and wondered about the fans. When did you give yourself a nickname called Hei Tan, and then all kinds of happiness, all kinds of waving greetings, all kinds of satisfaction.

It turned out to be so embarrassing...

He yelled in the show, can you understand the pain of a star who has to rely on four cats to help support the facade?

You always say that gain is not as good as cats, but you all live happily than cats.

I am really not as good as a cat!

Zhang Yang's complaints became the hot spot of the show, and it also became the turning point of the soaring ratings and popularity of the show. His complaints ignited the entertainment psychology of netizens, but instantly made his personality look like the mouth of a black smile. Big white teeth, clear, and deeply rooted.

Not only that, but Zhang Yang's spit and self-deception were also broken by a ghost animal UP owner at station B. Various ghost and animal videos became popular on the Internet for a while, and even became popular. Hei Tan has also become a public nickname.

And because of these waves of assists, Zhang Yang suddenly became one of the most popular celebrity guests on the show from a passerby star who was outside the third line.

Weibo fans have also increased by several million in just a few days, and even the length of exposure in the show has increased.

Although the current publicity is still not the same as those idols or traffic stars, wherever they go, they will cause commotion and chase and block a large group of fans.

But at least he is no longer a passerby star. Every time he goes out or at the airport, he encounters many fans who take pictures of him, and even request to take photos with him and ask for autographs. These are experiences that Zhang Yang has never had before.

Zhang Yang is also very naughty, and always writes the word black charcoal when signing.

This incident also seemed to make him discover another potential of his own, another development path, to be a comedian!

So this guy who used to often act as a hero of the War of Resistance in the anti-Japanese drama, all kinds of magnificent, but always heroic.

Now he is completely letting himself go. He stubbornly stubbornly hides himself on Weibo every day. He even says that he will talk to Li Dan and the others, and will try to act in comedies in the future. In short, he has gone further and further on the road of funny.

However, Zhang Yang's fame has once again brought more attention and heat to the show, and even many people turned to fans because of Zhang Yang and became fans of the show.

A successful variety show is actually contributed by many factors. In addition to the creativity of the show and the ability of the production team, the celebrity guests also play a huge role in the show.

In fact, the flow and popularity of reality show stars are important, but they are not the most important. The personal charm of the guests themselves and some undiscovered personality traits have become the key to the promotion of reputation and popularity in the later stages of the show.

...

With the popularity of the "Let’s Get Married" program, the occupancy rates of the second store of the Cat Inn and the Wuhu International RV Self-driving Campground have all increased significantly. Of course, the occupancy rate of the Youshan B&B hotel itself remains high, so the increase Not so obvious.

Another intuitive manifestation of the program's effects is the increase in the occupancy rate and revenue of Aichao Resort Hotel.

At the time, Xu Jiaxi’s promotional video, as well as the Internet celebrities’ swept the Internet, and the appearance of travel strategies and reviews about Aichao Resort on major vertical platforms, all brought reservations for Aichao Resort. Significant increase in volume.

But the effect of the "Let's Get Married" program is even more obvious. After the show became popular, hotel bookings have skyrocketed. Today, the average occupancy rate has reached more than 30%, and it is still rising.

Although excluding the various promotional and operating expenses in the early stage, the hotel is still at a loss.

But Li Yang firmly believes that as long as "Let's Get Married" is fully broadcast, the hotel can quickly achieve profitability as the wedding service business improves.

"Mr. Li, the above are the wedding planning plans of several groups of guests. We have communicated with them many times at this stage and tailored their respective themed weddings. At present, four groups of guests have given feedback. We are very satisfied with our wedding. Next week, we will also begin to focus on shooting around the three groups of fixed guests during the pre-wedding customization process. Lu Yuhan and his wife will go to Saint Fanya on Hong Kong Island to customize the wedding dress next Tuesday!"

"Communicate with the program team and add Zhang Yang and his wife!" Li Yang said.

In fact, the original plan was to customize wedding dresses and invitations, and only Lu Yuhan and his wife, led by the planning team of Pumeng Group, would personally go to the Hong Kong Island partner unit for on-site customization.

Other guests are directly in the city to complete the related customization process to save the expense of program shooting.

But now Zhang Yang and his wife are very popular, their popularity and popularity are also very high, so Li Yang decided to temporarily increase the "drama" of the two of them.

In fact, only the publicity of the couple has been added, and there has not been too much funding, but with their current popularity, the return will definitely be far greater than the current effort.

...