Since 1983

Film Bureau, Screening Room.

The "Wuji" that has been tossing for a long time is finally sent for review. It is of great significance. Almost all the members of the review committee are present, plus leaders Han Sanping and Zhao.

The length of nearly two hours is almost over.

On the big screen, Wuhuan seemed to be the victor. He captured Allure and tied it to a chair; he hung the Korean Kunlun slave from the tree, and he hung the Japanese general Guangming from the beam.

The composition is symmetrical and has a humorous aesthetic.

Immediately, Wuhuanguoguo deeply told the mental journey:

"I am the little boy who was stunned by you 20 years ago. You took my food and ran away. You are the first person in the world to lie to me!

It was you who made me no longer believe in anyone in the world, including myself. You ruined my chance to be a good person, and I have never received love since then..."

Xie Tingfeng cried while talking and took out a steamed bun.

"..."

The review committee can't stand it, and the leader Zhao can't stand it.

Immediately afterwards, Wuhuan unexpectedly put the general down inexplicably, and then inexplicably started fighting.

Wuhuan stabbed the general to death with a single knife, Kunlun Slave stabbed Wuhuan with a single knife, Wuhuan snatched his knife and stabbed Kunlun Slave twice. The two men died, and Kunlun slave flew away with Qingcheng.

The film is over.

"..."

The review committee couldn't stand it even more, and the leader Zhao couldn't stand it even more.

What's this talking about? ? ?

Everyone tried to find the theme of the movie, and felt that there were indeed a lot of ideas to express, but each one was so empty and each one couldn't stand.

Especially when the steamed buns were taken out, everyone collapsed.

Wuhuan was deceived by Qingcheng and became distrustful of Barabara, logically. But in the film, it can't support the whole film structure.

A big villain is ruthless, bent on killing the protagonist.

As a result, the mystery was revealed because the protagonist was fooled by the protagonist as a child...

The audience will not think about innocence and purity, but will only think that it is funny and naive. The director artificially simplifies the human nature. This simplification is even lower than the average level of commercial blockbusters.

"Don't be three years old, you can be four years old!"

"The Promise" was the beginning of Tao Chen's change. Since then, he likes to use a grand structure to wrap a smaller and smaller theme.

For example, "The Legend of the Demon Cat".

The audience is often confused. You want to express such a thing when you make such a big story?

The kernel cannot support it.

Han Sanping has already watched the film, and after watching it the second time, he has been able to achieve excellent expression management. Leader Zhao slowed his mind and organized everyone to discuss.

"The picture is exquisite and has an oriental charm."

"The special effects scene is very good, I think it is the highest level currently."

"I don't think there is much to modify."

"The scale of the passion drama is a little bit, but it's not an exaggeration."

I had a discussion, I must have given it!

At the end of the show, Leader Zhao chatted with Han Sanping and asked, "Is the schedule set?"

"Mid-December, we are going to start the promotion in November... By the way, please cooperate more."

Han Sanping handed over a propaganda plan, and Leader Zhao took it, but worried: "The quality of this film, alas, how do you feel about the commercial value?"

"How do you say? The domestic box office does have potential, especially this year's theater reorganization and new construction, adding a lot of screens. But there is no movie yet that can mobilize all of these potentials.

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The level of "Hero" is almost the same.

"Promise" I estimate is around 200 million, but this film not only looks at the box office, but more importantly, it is a comprehensive test of the profit model..."

"Okay, I will study it as soon as possible."

Leader Zhao left the film bureau and returned to the Radio and Television.

Speaking of it, at the end of last year, leader Xu had been transferred to Henan Province, replaced by a leader Wang who used to be a member of the party in Anhui Province.

And she is still a deputy. She joined the radio and television industry in 1996 and worked as a deputy in 2011.

Leader Zhao opened the plan in his office:

First of all, the publicity fee is 100 million. I don't know the true or false. Anyway, it says 100 million. There are many ways to blossom, such as publishing the news of "Wuji" in all Hollywood movie magazines for two consecutive weeks.

For example, this year’s Cannes Film Festival held a grand party. There is also the confidentiality of the content from beginning to end, the use of Fengzhi scandal to stir up enthusiasm and so on.

Leader Zhao mainly watched the activities in November and December:

Including the anti-piracy rights protection swearing party, holding charity auctions, auctioning Chen Kaige's watches... In fact, "Hero" has already played all kinds of flower work.

"Promise" is just a bit more violent.

And the core part is to hope that the radio and television will come forward and use national public resources to promote it. The film crew is willing to spend 18 million yuan in various CCTV programs, and hope that "Wuji" can be on "News Network".

"News Broadcast" on a movie requires strong public relations skills.

After reading the plan, Leader Zhao wrote a few instructions and asked them to report it to Leader Wang.

...

After reading it, Leader Wang was also thinking about it.

If you agree, it will mean that the Radio and Television has endorsed "Promise", such as making a "key promotion film" title, and green light all the way.

But there is one more key!

He thought for a while, and called someone: "Can "Earth Cannon" be completed on schedule?"

"I just learned that there are some small details to be adjusted in the later stage, and it will be a month later."

"One month later? Just forget it at the end of next year!"

He knew that this thing could not be urged, and said: "Well, don't put too much pressure on it. When will it be sent for trial and when will it be watched."

Hanging up the phone, Leader Wang closed the "Promise" plan and put it aside.

Wait a minute!

...

Konka headquarters.

Konka, who makes home appliances.

The Multimedia Marketing Division was in a meeting, and the general manager listened to the report: "The Promise can provide 11-minute clips, some movie tickets and autographed posters, and the naming rights for some events."

"What activities are there?"

"In terms of television media, it is mainly the "Universal Film and Television" of Beijing and Taiwan, which can produce a program of "Konka's "Wuji" Month".

The four-week period, which lasts exactly one month, will be attended by Chen Kaige and Chen Hong. "

"Two sets of Beijing and Taiwan? If only six sets of CCTV would be fine."

"See how much the price is, the price code is enough, all activities can be named."

Because Konka wants to produce a platinum crystal high-definition flat-panel TV, it wants to get some new promotion. The current condition is that the 11-minute clip of "Promise" will be played on Konka HD TVs in stores nationwide.

If you want to cooperate with others, you have to add money.

The general manager knocked on the table, pondered for a long time, and said, "If there is only one "Promise", then I will talk about it. Do you think "Earth Cannon" would be better?"

The atmosphere was instantly warm.

"I don't know if it's okay, but World Film and Television has never let the audience down."

"Science fiction movies I always feel unsafe."

"But science fiction films are more compatible with our products, right?"

"Even if you invest $100 million, you have to choose "Earth Cannon."

"..."

After some entanglement, the general manager decided: "Well, "Earth Cannon" can't be silent, wait and see!"

Choices like this happen in many places.

"The Promise" has a short cycle and takes the lead. "Earth Cannon" continues to be mysterious.

(and also……)