Since 1983

June, early summer.

This year the media deliberately rendered the atmosphere of the summer vacation, making this concept the first large-scale audience.

"The Day After Tomorrow" was the first to appear, followed by "Troy", "Savage Sister" and "The Big Event". The fresh graduates who finished the college entrance examination became the first audience. After all, the original intention of the summer file was for the youth group.

"The Day After Acquired, which has been in theaters for half a month, has a national box office exceeding 60 million. As more and more schools are on holiday, cinemas are full of confidence in it.

According to a cinema manager, "Lord of the Rings 3" has successfully exceeded 100 million, and the industry's expectations for "The Day After Acquired" are also 80-100 million. "

""Troy" was released for three days, and the national box office has reached nearly 15 million. Male audiences said that they liked the tragic and magnificent war scenes, while female audiences recognized the heroes in the film.

The controversy focused on three points:

The adaptation is too illogical.

Helen is too ugly.

The passion drama was cut, causing the plot to fail to connect. "

"The box office of "The Big Event" in the capital area was only 100,000. The reporter saw it in the Oriental New Century Cinema that only one of the 7 halls was showing, and the audience was very small.

"Savage Sister" has popular star Jun Ji Hyun to help out. The industry was originally optimistic, but the result was comparable to "The Big Event".

In recent years, Korean entertainment culture has become a big hit in the mainland, but Korean movies have never achieved good results in the mainland..."

"The reporter interviewed the audience of the four films, and 90% of them chose to watch "Troy" and "The Day After Tomorrow."

Some viewers said: "The Big Event" and "Savage Sister" are not bad, but it is enough to watch the disc at home, and blockbuster movies have to go to the theater. "

"In response to the hot start of the summer break, some viewers complained about their dissatisfaction with the film arrangement.

A senior high school graduate said: We just have this holiday and hope to see more diversified movies, but the following imported blockbusters are all placed after the summer vacation, which is a bit bullying.

Of course, there are students who are not very concerned about what to see. "

...

At the same time, there are professional media comments: "Domestic movies face the four questions!"

Where did the subject matter come from?

This year is a year for Hollywood epic films to conquer the city. In addition to "Troy", there are "Border Town Heroes", "King Arthur" and "Alexander the Great".

The United States has only 200 years of history, and it pursues the doctrine of bringing in other people's stories. But China is different. Five thousand years ago, it was supposed to be an inexhaustible treasure house. Can you see what is on our screen?

The endless assassins and emperors of the Qing Dynasty!

Just flip through Chinese history:

Geng Gong of the Han dynasty led three hundred soldiers and fought in Shule City for more than 200 days, resisting 20,000 extravaganzas, and only 13 survived. Isn't this kind of war enough?

Li Bai is a combination of romance, thrills, and war, and has witnessed the decline of the Great Tang Dynasty. Even death is legendary. Isn't such a person worthy of being photographed?

The choice of domestic themes is too narrow!

Where does the money come from?

The US blockbusters this summer all have investments of more than 100 million U.S. dollars, and "Alexander the Great" even reached 200 million.

At that time, Feng Xiaogang's "Big Name" was favored by Columbia companies and invested $3 million, which made his peers envied. But this was Colombia's smallest investment in Asia in the same year.

Someone joked that they don’t know how to spend 200 million US dollars for Chinese directors!

But the premise is, will anyone invest this money in the Chinese film market?

Look at our neighbor, South Korea. The government and film companies have limited financial support, so we are doing everything possible to get companies into the partnership. Using preferential tax policies and ensuring minimum profits, these companies believe that investing in movies is more profitable than investing in real estate and finance.

Nowadays, only a few directors in China, Zhang, Chen, and Feng, can guarantee the box office and persuade the big money to pay. And big companies like Haier, Bird, and Xoceco, even if they want to support the cultural industry, have nowhere to go.

Where do the special effects come from?

"Troy" used only 500 people to make a big shot, and the rest was all synthesized by computer.

This is another weakness of domestic films.

Original painting settings, 3D modeling, real-life motion capture... this kind of professional talent abounds in the United States, and most domestic talents work for foreign companies to process foreign works.

The development of film to this day is the cooperation of multiple industries and multiple types of work. For example, "Troy", in addition to the film industry, is a true portrayal of the highly developed animation, game, and IT industries in the United States.

Where does the idea come from?

Commercial blockbusters are not to burn money or to be in line with others.

Looking at the development of American cinema, since the 1930s, a number of milestone works have appeared every ten years or so.

From "The Birth of a Nation" and "Party Facing Differences", to "Caesar" and "Benxu", to "Star Wars" and "Jurassic Park" to the most recent "Lord of the Rings".

The benefits of a blockbuster film are not only the prosperity of the film industry, but also the development of related industries.

Calling for the emergence of Chinese local commercial blockbusters is actually looking for an opportunity to revitalize domestic films...

...

"Good writing!"

Xu Fei watched it twice and then looked at the publication "New Movies and TV". Oh, that's okay, this kind of talent is not under his command, and sleeps and eats hard.

There are four points mentioned in the article, one, three, and four he agrees, and the second one has reservations.

It is a fact that domestic films and televisions have narrow themes, backward special effects, and fail to keep up with their ideas. However, the expansion of enterprises' participation has made them believe that investing in movies is more profitable than investing in real estate and finance...

Emmmm!

how can that be possible?

Mr. Zhang now sells two Daduhui and can make one "Earth Cannon". After ten years, she can make two if she sells half of it!

Subsequently, Xu Fei flipped through the latest box office.

"The Day After Acquired" is full of stamina, already 70 million.

"I hope it can break through 100 million, good."

He wrote and planned in the notebook. This year is the year when the mainland market is on the rise. Three books have exceeded 100 million yuan, two have over 80 million yuan, and two have over 50 million yuan.

In 2003, the box office increased by 100 million compared with 2002, and in 2004 it increased by 500 million compared with 2003.

The total box office reached 1.5 billion!

2 billion next year and 2.62 billion the year after.

And he made "Kung Fu" and "A World Without Thieves" ahead of schedule. Of course, he hopes that other movies will make up and don't let the momentum weaken.

"Baba!"

"Baba!"

Suddenly Xu Yuling ran over and hugged her thighs, tearful: "I'm going to the movies!"

"Ok?"

"Watch "The Day After Tomorrow"!"

"what?"

"The little flower in our class went to see it, and I want to see it too!"

Xiaolong looked serious, Xiaohu looked at his confused old father, and rarely explained: "This is homework."

"Oh, come here, don't disturb your father."

Zhang Li and Xiaoxu came in and chased the child away, both with serious faces. Xiaoxu said, "Ms. Xu, it's going to be summer vacation."

"What happened then?" Xu Fei continued to be confused.

"Kindergarten will also have summer vacation, more than two months."

"The teacher has assigned the homework, look at it."

Zhang Li handed out a notebook, and he glanced at it:

"Take your children out more and participate in some useful cultural and sports activities, such as traveling, parent-child games, watching movies, reading... At the beginning of school, each child should submit at least one article about how they feel about participating in such activities.

It can be in the form of narration, recitation, composition, painting, handicraft, etc..."

"This, this, this!"

Xu Fei began to feel bad.

Xiaoxu added firewood: "My parents said that they don't want to take their children to spend the summer vacation this year, they have to go back to the Northeast."

"The animal is out of the cage, more than two months." Zhang Li sighed.

Hiss!

Teacher Xu finally took a breath, my God, it was terrible!

(and also……)