Since 1983

The definition of blockbuster film is very simple: big production, big scene, big director, big star.

The director is not sure about the element, and sometimes it happens that a lesser-known director directs a blockbuster film.

In the past ten years, there have been a number of works labelled "domestic blockbusters" in China. For example, "Jing Ke Assassinated King of Qin", which seemed to meet the conditions, was later discovered that this was not a blockbuster film but a stream of consciousness.

A few years ago, a five-year plan was proposed. "A World Without Thieves" and "October Besieged City" excited the market. But in terms of scale, it is not a blockbuster.

Until "Hero".

The investment of 30 million US dollars, several big stars, directed by Zhang Guoshi, are already in line with the hardware. But the biggest impact "Hero" has brought to the mainland market is its publicity strategy.

In a phased manner, in the early, middle, and late stages, tricks are frequently used, and various methods are used together. It can no longer be described as overwhelming, but instilled this movie into people's minds.

Xu Fei had been in a small county in his last life, and the broken movie theater was missed in the first round. I was curious, including my parents. It seemed that after a while, I finally got a high-definition pirated disc of "Hero".

At the time, I didn't think it was interesting, but after many years it was okay.

...

December 14th, noon.

The north wind is very cold, the sun is gone, and the capital seems to be enveloped in a layer of cold fog.

Sohu Entertainment's personnel came to the Great Hall of the People early and will broadcast the premiere conference of "Hero" here.

The Great Hall of the People cannot walk on the red carpet outside, but can only walk inside, so a brand new red carpet was laid in front of the rostrum as the Avenue of Stars.

Opposite the rostrum, a huge actor poster is being hoisted.

This is the conference hall for 800 people, and the screening hall is on the other side. Sohu Entertainment allocated a team of people to take real-time photos and then post them online.

Starting at 1:30 in the afternoon, Xu Fei arrived at around 12:30.

He went in and called the staff immediately: "There are a lot of people outside, check the tickets ten minutes in advance."

"Ok."

So at 1 o'clock, the admission began.

There were Chinese and foreign reporters, film critics, celebrities in the cultural world and some viewers who went through a security check and were immediately shocked by the lively depositing scene.

More than 20 strong guys lined up with a large cloth bag to store photographic equipment, mobile phones and the like.

"Take your number plate, and get it when you go out."

"Please take your number plate..."

The service attitude is first-rate, mostly cooperative, and occasionally surprised.

"Mine, too?"

"Sorry, please cooperate."

"Okay? Here you are."

A guest surnamed Zhu Mingjun reluctantly handed over his mobile phone, and the two reporters behind them curled their lips and lip-synched: pretending to be guilty!

And in the front row? Xu Fei, who had just finished speaking with Zhang Yimou, sat back in his seat? Next to him were Wu Mengchen, Han Sanping, Zhao and others? He whispered: "I will let them come early, rather stay here. Wait? Don't be late."

"Huh? It should be."

Wu Mengchen nodded, looked back at the huge scene, and whispered: "This time is different from before? It's a bit nervous. Once this film is released? It must be controversial."

"There is no controversy where the heat comes from? This is originally a commercial blockbuster? The right to curse should boost popularity."

Haven't waited long? 1:30.

The lights are dimmed? The screen lights up? "Hero" debuts.

Xu Fei made major changes to the first two movies, but this one did not. Because the first two are narrative, this one is playful.

Three-stage structure: Wuming tells a story, Qin Wang tells a story? Wuming tells another story. This structure is more common? "Rashomon" and "Lola Run" have been used.

Including "King Kong River"? This movie will be skipped.

If Xu Fei wants to make a big change, he can only overthrow it completely, which is equivalent to making a new movie. He didn't want to work hard, so he checked the deficiencies in the details.

For example, the lines mentioned in the previous article? What kind of "one-night love", smooth these things.

There is also a soundtrack, Tan Dun is invited. This has been criticized. The soundtrack of "Hero" is too similar to "Crouching Tiger, Hidden Dragon", with little difference.

Xu Fei asked Zhao Jiping to score the music.

There is also the question of yishi form, and in the end the king of Qin spit out "No killing is peace", which inevitably makes people laugh.

Qin Shihuang is a tyrant in the perception of the masses. He burned books and pitted Confucian Barabara...This point is controversial, so I will not discuss it, just talk about movies.

The King Qin in the movie has almost become a saint, which violates cognitive habits, so he looks awkward. And because of the frailty of the characters, they can't support their political views...

Xu Fei simply set the characters into different positions, and at the same time has a viewpoint that represents this position:

Although Can Jian is a native of Zhao, he wandered around the rivers and lakes since he was a child and traveled around the world without the concept of a homeland.

He assassinated King Qin just to help Feixue, but later he didn't kill King Qin, because he had developed a concept that he felt that the other party could bring about unity and end the troubled world.

It makes sense logically to downplay his identity as Zhao Guoren.

Then why did Feixue try to stab Qin? Because she is the daughter of General Zhao Guoda and has a concept of family and country.

Wuming also erased the identity of the State of Zhao, an orphan in troubled times, who did not know who his parents were, and the country of his family members, and was raised by a member of Qin State. The man was forced into the army and died.

The nameless assassination of Qin was revenge.

As for King Qin, he made no secret that he wanted to create an unprecedented dynasty, and he wanted to expand and lay a huge territory!

Changkong soy sauce...

Simply put, if Qin Shihuang chanted "peace", the style of painting would definitely be wrong.

But the first emperor of Qin chanted that "the widow is to be unified", the style of painting is right.

From the time of preparation, Xu Fei ordered two versions, a domestic version and an overseas special edition. The domestic version called the latter sentence.

King Qin ordered the three masters of Canjian, Feixue and Changkong to be arrested.

To kill the sky, you can go up to 20 steps to drink with the king; to kill anyone in Feixue, you can go up to 10 steps.

"No words for three years? Why?"

"It's all because Feixue had an affair with Changkong, which made Can Sword worry about it."

Wuming tells the first story.

Scarlet, scarlet, red on the screen.

It is the color of the nameless scam, the color of Zhao Guozi, the color of jealousy and impulse.

"In the eyes of the widow, these two people are upright and open-minded, and they are definitely not the generation of villains! So it is false to instigate separation, it is false to turn against each other, and the story you tell is even more false!"

King Qin tells the second story.

The color became blue again.

It was the color in King Qin's guess, the character of Feixue in his eyes, and it was noble and ideal.

"The king has seen people before, but he also made a person simple."

"who?"

"Remnant Sword."

The color became white.

This is the true color, the only black that is equal to Qin State.

In the middle is interspersed with the narration of Can Jian, which is green, the life he yearns for with Feixue.

The story is not complicated.

"Hero" is playing with form and vision. When the Qin Army attacked Zhao, a black cloud floated over.

"wind!"

"wind!"

"wind!"

Hush hush, thousands of arrows form a rain of arrows in the sky, with special effects shots, flying towards the city and penetrating the roof with a subjective perspective like a bomb in "Pearl Harbor".

Puff puff!

Screams.

"No matter how strong Qin's arrow is, it can break our city and destroy our country, but it cannot kill Zhao's words!"

In the Wenguan, a group of scholars of Zhao Kingdom practiced writing under the rain of arrows.

King Qin said: "There are nineteen ways of writing a word, and they don’t recognize each other, which is extremely inconvenient. When the widows destroy the six nations, and then destroy the other nations, all these miscellaneous characters will be abolished, leaving only one. Wouldn't it be fun to be kind?"

"Didn't the king only destroy the six nations?"

"What are the Six Nations?!"

On the screen, King Qin showed his domineering, Wuming face was disturbed and shocked, and then listened:

"The widows must lead Qin's iron cavalry to lay down a big territory! The cars are on the same track, the books are the same, the books are the same, the summer is unified, and the four sides come to the court!"

(and also……)