Since 1983

June morning.

21-year-old Gao Yuanyuan is riding a bicycle on the noisy streets of Asian Games Village. Short hair, T-shirt, jeans, clean and fresh, like first love.

She has a very weak presence in the company. She mainly shoots commercials and has acted in several street scenes. A lot of money is made, but mentally, everyone wants to be popular!

She parked the car downstairs in the Huibin Building, took the elevator up to the seventh floor, walked past the familiar "artist department", suddenly stopped, and found another house number:

"New Media Center."

What is this for?

Gao Yuanyuan was puzzled, and when she reached the conference room at the end, she was shocked when she entered the door.

I thought I would have a small meeting with myself, but Jiang Qinqin, Zhou Xun, Cao Ying, Huang Haibing, Wang Yan, Xiao Taohong, Pan Yueming, Huang Yi, Li Xiaoran, Xu Zheng, Hu Jing, Chen Kun, Yuan Quan, Liu Ye, Huang Bo, Zhang Jin, Liu Yijun, and Chen Hao are all here.

"..."

She was immediately restrained, bowed into the room and took a seat.

Everyone looked at her, does the company have this person? It's beautiful, like a girl student.

After a while, Xu Fei and Lin Leyi came in with the sound of footsteps outside the door. It's all nervous now, Mr. Xu personally presided over it!

"Today's meeting is very important, so I call you all over and must hear it in person. Sohu will soon launch a new feature called blog."

Xu Fei wrote a word on the blackboard and wrote two words in English: "This thing was probably born in 1998. It is very popular in the West. I decided to introduce it to China."

father!

Zhou Xun raised his hand: "Did you admit that Sohu is yours?"

"Sohu belongs to all shareholders and shareholders, and I only account for a small part."

"Alas!"

Hush underneath.

"Blog refers to the Internet diary; Blogger refers to the person who writes the Internet diary. The translation of the blog is a combination of the two. You can move the paper diary to the Internet, and you can also post pictures. Do you understand this?"

Mr. Xu knocked on the blackboard and continued: "To start a brand, you must promote it. The best promotion of a blog is you. I will publish a hard task. Everyone present will write at least one blog every month in the future."

father!

Zhou Xun raised his hand again: "I can't go online!"

"Not going to school!"

brother!

Cao Ying also raised his hand: "Why are we several? Uncle Ge and Sister Gong Li are the most famous."

"They are too old."

"Hahaha!"

"Don't laugh, I will tell you the importance of blogging."

Mr. Xu actually took a water cup and sat forward, pretending to be in class.

"In the past, the channels through which ordinary people learned about information were newspapers, television, and radio. The information was not very timely, limited, selective, and directional. We were the one who passively accepted it.

Later, there was the Internet. If the previous information source was a pool, the Internet turned the pool into the ocean. It is a collection of information, with fast methods, a wide audience, and relatively free.

And blogging goes a step further, take the film and television circles, such as Xiaoying.

How did you publicize before? "

"Uh, on TV, accepting press interviews, and meeting with the audience in a small range." Cao Ying said.

"Yes. According to the latest statistics in June, Chinese netizens have reached 16.9 million. Do you know how many Sohu's visits are?

79 million page views per day!

Ten million registered users! "

Wow!

Eyes widened from below, the data is the most direct and shocking.

"Now there is a blog. For example, Xiaoying, you post one, "A World Without Thieves" will meet with you in the Lunar New Year file. Please support me..."

Sohu posted your blog on the homepage, how many people do you think will see it?

And netizens can also comment on you, you can reply, and you can post any news at any time...understand the importance of this? "

"Its cost is also very low." Xu Zheng came.

"Yes, so I say that blogs are a product of a cross-epoch. You face the audience directly on the Internet, in addition to promoting your work, you can also promote yourself.

This is what you can post next. "

Teacher Xu got up and scribbled a few strokes, saying: "Two categories, work and life.

It's very simple. Just write it in your diary. What you did today, what you learned, what fun things, etc., can be posted on it.

Try to write by yourself. If you don’t have time or don’t know how to use the Internet, you can ask your broker or assistant to help.

Pay attention to two points:

One is to fit one's own situation. For example, if you like to read, write something about reading, if you don’t like to read, write about eating, drinking, and having fun. Don't be out of stock in your stomach. You have to pretend to be an educator and make some traditional typos to be embarrassing.

The second is opinion. You can post anything else casually, but if you want to comment on something or vent your emotions, you must first pass it to the New Media Center for review! "

Xu Fei's tone was serious and said, "Before you were hiding behind the media, and later you will face the audience directly. Certain character shortcomings and even negative effects will be exposed.

Fans may tolerate you, I won't.

Don’t take ignorance as cute, don’t take ignorance as honest, don’t take lack of professional attitude as the truth of life.

The bowl of rice you have eaten and the money you made are positive! Dedication! Good movie!

As it should be. "

"..."

Everyone was frightened and did not dare to say anything.

Xu Fei calmed down and said: "Blogs are a key project in the next few years, and we should pay attention to it. The reason why we selected you is because you are young and idolized, and it is easier to attract netizens.

"That, Mr. Xu!"

Huang Bo raised his hand, "I'm also an idol? I'm not confident at all."

"Forget it, you have to taste carefully to taste the taste."

"Well, Boge, come on!" Cao Ying patted him.

"Come on Boge!" Little pink hahale.

Others are not familiar with it, so it's not funny, but it's strange how to sign such a person.

Gao Yuanyuan sat in the corner, poor and helpless and green tea, she was even more surprised that she had her own share.

Wow, is the company going to hold itself? !

…………

In 2000, blogging became popular in the United States.

In 2002, Fang Xingdong introduced the concept of "blog" for the first time and created Blog China.

But the strategy was wrong. He asked a bunch of writers and opinion leaders to open a column, hoping to influence the public through the appeal of the "elite". As a result, the public did not hang him.

What is the public preference?

Popular!

So in 2003, the popular Mu Zimei became a blogger.

After that, it started to start a prairie fire. The three major portals opened blogs together, and the seeds of the self-media were also planted at this time, well before Weibo became popular.

The name of Xu Cairen's talented woman was born in the era of blogs.

Xu Fei did not set up the blog alone, but put it together with the virtual community, and then used the portal to promote it.

By analogy, Kaixin.com is more similar, plus some features of the ninth city.

In history, Fang Xingdong also wrote a "Chinese Blog Manifesto", saying that "blogs are the Magellan of the information age, which can lead China to transform into a knowledge society and open an era of responsibility."

This is too idealistic, or hype.

Blogs are just a foreshadowing of the fragmented information age and self-media. Like SWFK, it is glorious and short-lived and has great significance.

Xu Fei didn't make any declarations and used Sohu's strong advantages to push the tower directly.

(Sohu’s traffic data comes from its 2000 annual report, and it has decreased a bit.)