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Chapter 14 Successful brands sell services!

After waiting for ten minutes in the shelter, Uber came.

It is a British MINI.

Chen Anhe sat down. The master was a blessed middle-aged man in his early forties, with a small flat head.

In the car, the uber driver habitually glanced at the destination.

Asked:

“Brother, go to the Auto City to pick up the car?”

“Well, I just bought it. I always feel inconvenient to travel without a car.”

“That’s the truth. It’s really inconvenient to travel these days without a car. What car did you buy? Mercedes or BMW? White-collar workers like you should buy this, right?”

Chen Anhe chuckled lightly.

Vaguely said:

“It’s a foreign brand, but the output of this car is not high, and the market has only been expanded to the country in recent years, and it is not well known in the country.”

The driver did not ask further.

Instead, the topic turned around and mentioned domestic cars.

“You young people don’t just look at foreign cars. In fact, domestic cars have been doing well in the past few years. For example, Hongqi has released several models in recent years, and the appearance and performance are good.”

“red flag?”

Hearing this brand, Chen Anhe couldn’t help showing a different color.

When the driver saw Chen Anhe with a look of surprise, he was also interested, and said very contentedly:

“Yes, it’s the red flag.”

“I was just like you a few years ago, with my eyes fixed on foreign cars, but in the past few years, I listened to friends’ introductions and paid a little attention to domestically-produced cars. It turned out that there are still good domestically-produced cars.”

“Like the Hongqi HS57 and H9 are good, they are domineering in appearance, capable of use, durability is very high, and it is also very face to drive out. I am going to wait a few years to change one.”

“and……”

“You haven’t experienced the pleasure of raising the red flag.”

“I used to work as a driver for a boss, and he always had a bad temper. If something was wrong, he liked to lose his temper. But such an obscene person would only dare to be honest when he saw a red flag blocking his way. ”

“No one dares to provoke you on the red flag road.”

“Ha ha……”

Hearing the reason why the master wanted to buy the red flag, Chen Anhe couldn’t laugh or cry.

Although the red flag has a very special political significance, it is now obviously going to the public. He wants to use the red flag as his background wall, and he thinks too much.

and……

People with a real identity background can never drive HS57.

The worst of them is the L model.

The flat-headed master is very talkative, and when he goes to major national events and gossips on the trails, he is all easy to come by, and Chen Anhe listened with gusto in the car.

but.

Although the flat-headed master ran the train on his lips, he still drove very steadily.

After half an hour, the Auto City arrived.

When he got off the bus, the master seemed to finally remember the question he asked.

Asked again:

“By the way, brother, what car did you buy?”

Chen Anhe touched his nose.

Reluctantly said:

“Koenigsegg.”

“It’s made by a small Swedish company.”

After speaking, he left directly.

after all.

It’s not his intention to pretend to be forceful.

The flat-headed master touched his small flat-head and chewed it several times in his mouth. He didn’t have any impression of the name of the car, but he felt like he had heard the name.

The master drove out of the Auto City.

As soon as he drove out, he saw the ‘Koenigsegg’ advertisements hanging high above the Motor City.

“Koenigsegg AgeraR, takes you to experience the ultimate speed and passion.”

“The official retail price is only 8.74 million yuan!”

The flat-headed master who has always been steady, still couldn’t stabilize at this moment, and slapped his thigh fiercely.

“Fuck!”

“Isn’t this the name that kid said just now?”

“I’m so careless!”

…

Chen Anhe naturally has no way of knowing the mindset of the flat-headed master, but now he walks in the Auto City very comfortably, looking at the various luxury supercars that can be seen everywhere.

He just walked around a few places, and he saw a lot of luxury cars.

Lexus’s LM, Audi’s RS5, the new Mercedes-Benz E…many cars are covered with a layer of plastic wrap and spy jerseys. He doesn’t know much about this situation. He asked a few people along the way. , I also understand the reason.

Keep it secret!

Recently, Jiangnan Automobile City will hold an exhibition, and these cars are used by various brands to go to the booth. These secrecy measures are adopted for the sake of secrecy.

Different cars are divided into three types of secrecy according to their grades.

The more elementary one is to stick plastic wrap and wrap the entire body with plastic wrap.

It’s just that Chen Anhe feels weird about the form of the film. He always feels that these cars should not be placed on the booth, but should be placed directly in the refrigerator.

This is completely hiding the ears and stealing the bells.

The more advanced ones are wearing spy jerseys.

It is almost difficult to distinguish the specific model by the naked eye.

It is very tightly covered.

The highest level of confidentiality is the container.

Chen Anhe looked at it roughly, and there are at least fifty of this type of container.

A small note is attached to the back of each container.

“The security seal must not be damaged.”

Moreover, the drivers of such container vehicles are very strict and will never disclose any information about the luxury vehicles in the container, and even inquiries are strictly prohibited.

Chen Anhe was just wandering in the park.

After walking for nearly fifty minutes, he came to Koenigsegg’s 4S shop.

There are many people watching cars in the store.

However, the booth in the center was vacant.

There are a lot of anchors and car lovers around, they are all shooting videos inside, from time to time to the audience in their live broadcast studio to introduce the origin of Koenigsegg and the car models around them.

The whole 4s shop is very lively.

After a few glances, Chen Anhe lost interest and walked towards the counter.

“Hello sir, how can I help you?”

Chen Anhe said lightly: “I’ll pick up the car.”

“Okay sir, let me check for you first. May I ask your name, sir?”

“Chen Anhe.”

The lady at the counter changed a little when she heard the name.

Hurriedly said:

“Hello Mr. Chen, due to your distinguished status, this time we will be personally received by our general manager. Now the general manager is waiting in the lobby. Please allow me to take you there first.”

After speaking, the lady at the counter walked directly out of the counter and walked towards the lobby with Chen Anhe.

Go to the hall.

The general manager of the Koenigsegg branch was introducing the origin of Koenigsegg to customers. Chen Anhe did not go up and interrupted, so he quietly walked aside, wanting to hear how this high-end car was sold.

What is the difference with other sales?

But when I heard it, I didn’t feel that there was much difference. Except for some more business philosophy and corporate culture, the other introductions were all based on the original text.

But the service attitude is indeed very good.

Answer all questions.

Any doubts must be resolved.

Successful brands sell services.

Originally, Chen Anhe didn’t understand this sentence very well, but when he saw the general manager’s words and deeds, he also understood that sales is actually a process of buying services.

The more successful the brand, the better the service!

After the general manager finished speaking, the lady at the counter, with the permission of Chen Anhe, told the news of his arrival.

The general manager’s face changed slightly after hearing this.

He quickly came to Chen Anhe with a smile and apologized:

“Young Master Chen is really embarrassed. I was too involved in what I said before and didn’t notice you. Your car is in the garage. I will take you there now.”

“Master Chen, please!”