Shenhao Started From System Downtime

Chapter 86-MCN

If 2014 is the first year of live broadcasting, then 2017 is the first year of e-commerce live broadcasting.

Since 2017, before Lin Qian’s rebirth, e-commerce live broadcasts were booming and prosperous. During those difficult years, hundreds of leading e-commerce anchors and thousands of waist e-commerce anchors saved how many manufacturers on the verge of bankruptcy.

And if you talk about the field of e-commerce live broadcast, then there is no one to go around anyway, he is Li Jiaqi.

One brother lipstick, one brother carrying goods, one brother desperately…

In just three years, Li Jiaqi went from an unknown little anchor to the top traffic at the top of the pyramid.

Everyone knows Li Jiaqi’s scenery, but few people know that Li Jiaqi can have today’s success, and the team behind it occupies more than half of the credit.

And this team is…

Beautiful one!

According to the theory of logic, the beauty one is a sufficient and unnecessary condition for Li Jiaqi. It is the beauty one that made Li Jiaqi. Because there was no Li Jiaqi at the beginning, then there may be people like Wang Jiaqi and Zhao Jiaqi who were caught by the tide of the times and the power of capital. Push to the front.

Lin Qian once read an article on the official account that digs into Li Jiaqi’s development track, and its brilliant beginning is from this beauty one.

In 2016, Beauty One decided to systematically develop the offline BA. The English version of BA is BeautyAdviser, and the Chinese translation is Beauty Adviser.

Beauty One has joined hundreds of L’Oreal counters across the country, and thousands of beauty shopping guides conducted the audition. Li Jiaqi was the beauty shopping guide who participated in the audition. He broke the siege from thousands of people and became one of the key support objects of Beauty One at that time. Eventually, it exploded in a live broadcast, and it was out of control.

At the same time, during the BA audition, Mei One and Taobao Live reached a heavyweight strategic cooperation in the beauty field. Taobao continued to provide traffic support in the beauty field.

It is with the support of capital and many resources that Li Jiaqi can explode after three years.

US One has also soared to nearly 4 billion from its original valuation of less than 100 million.

Full of forty times, we can see the horror of Li Jiaqi’s commercial value.

It is no exaggeration to say that the commercial value of ordinary domestic stars is far less than that of Li Jiaqi.

But now it’s only 2015, Li Jiaqi is still just a young man selling goods at the counter of L’Oreal, and the beauty one has just started.

Lin Qian’s thoughts shifted, and gradually put away his original randomness.

“Mr. Yang, I think you didn’t just come over and meet me.” Lin Qian asked tentatively: “If you have anything, you might as well say it. I’ve always liked a straightforward person.”

Yang Rui was stunned. He wanted to brag about Lin Qian, but he didn’t expect Lin Qian to get straight to the point.

Hey……

Young people nowadays are so impatient, they don’t even bother to do foreplay!

“Yes.”

“Mr. Lin is right. I really didn’t just come here just to get to know Mr. Lin.”

Since Lin Qian indicated that he wanted to go straight to the subject, Yang Rui naturally wanted to follow Lin Qian’s meaning. If Lin Qian annoyed him, then this matter would have been half a failure before he even started talking about it.

“Mr. Lin, I wonder if you understand the field of MCN?”

Yang Rui considered it slightly, and did not immediately start lobbying, but raised a question to Lin Qian.

This question is very important. If Lin Qian understands what MCN is, then the next thing will be easy to talk about. If Lin Qian doesn’t know what MCN is, then he will spend a lot of talking to explain it, which will undoubtedly be difficult. Greatly increased.

“MCN, all spelled in English as MultiChannelNetwork, is an emerging industry that emerged from the U.S., and is a brand-new economic operation mode of internet celebrity. This model unites PGCs to form an internet celebrity matrix. With the strong support of capital , On the one hand, to ensure that creators focus on the continuous output of creation, on the other hand, the platform and fans are packaged and promoted, so as to finally realize the stable realization of business.”

“Mr. Yang, am I right?”

Yang Rui didn’t have much hope for Lin Qian’s understanding of MCN, but Lin Qian gave him a great surprise and shock.

Because Lin Qian’s understanding of MCN is even more thorough than him.

Seeing Yang Rui’s eyes getting brighter and brighter, and looking at the confused little eyes of the two women beside him, Lin Qian couldn’t help but shook his head inadvertently pretending to be compelling.

In 2015, MCN was a strange vocabulary to many people.

But a few years later, under the cyber bombardment, basically no young people don’t know what MCN is.

Because in a few years, with the explosion of Douyin, in just a few years, batches of short video celebrities with high popularity have been created. At the same time, countless MCN institutions have also sprung up. Out, they want to reap dividends.

MCN, to put it simply, is a disguised brokerage company.

Sign up with Internet celebrities and up owners to help subordinate Internet celebrities to make continuous content output. At the same time, they are responsible for business connection and operation, expand the influence of Internet celebrities, and improve the commercial value of Internet celebrities.

This emerging industry does not seem to be very compelling, but its profitability is considerable and the cost is very low.

This field was originally what Lin Qian was looking for. The 30,000 square meters of land in County X was specially prepared by Lin Qian for the MCN to be opened in the future.

Lin Qian, who has advanced advantages, not only intends to be MCN, but also intends to be the largest MCN in the country, so Lin Qian is naturally familiar with MCN.

Mei One also belongs to MCN, but their main direction is e-commerce live broadcast, while Lin Qian’s aim is short video.

Of course, Lin Qian hadn’t planned to give up live streaming of e-commerce, but thought it was a bit too early, but today he ran into the boss of Mei One here, which made Lin Qian lament the wonder of destiny.

“Mr. Lin, you are too right!”

Yang Rui joined the road again and again.

“Mr. Lin, you know MCN, so we’ll have a good time to talk about it next.” Yang Rui said quickly and quickly: “Mei One is such a company. The current live broadcast industry is in full swing, including outdoor, food, singing, dancing, games, etc. There is quite a situation where everything can be broadcast. In this situation, our company has set its goal on offline beauty. Now Taobao has also opened live broadcast…”

Next, Yang Rui started his long talk.

What Yang Rui said was actually their BA audition plan in the previous life, but in Yang Rui’s place, Lin Qian knew more about it.

“so……”

“Do you want to invest in me?”

After listening to Yang Rui’s fifteen minutes of long talk, Lin Qian pondered for a moment, then slowly asked.

Yang Rui nodded, did not shy away, did not evade, and confessed it openly.

“Mr. Lin, I think that in the future, e-commerce live broadcasts are likely to be the next trend. I am very confident in the future of the United States!”

Yang Rui said confidently.

Looking at Yang Rui in front of him, Lin Qian couldn’t help feeling a little bit emotional.

Perhaps this is the old saying goes, let’s enjoy the meal…

PS: Wiped my butt, please ask for a reward~