Screenwriter Mystery

"publicity?"

Ron Mayer was taken aback.

It's not that the method proposed by Zhao Yuan is unexpected, on the contrary, it is really too ordinary.

This is what Hollywood movies often do.

Seeing this, Ron Mayer couldn't help being disappointed: "I don't think that propaganda alone can attract enough audiences to Blair Witch. It may have some effects, but it doesn't change anything."

As vice president of Universal Pictures Film and Television Distribution, Ron Mayer is a veteran of publicity and distribution.

Hollywood movies are inseparable from publicity. The more heavily invested a movie is, the more expensive it will be to promote it.

However, after all, publicity is only a means to attract audiences to the theater, and ultimately the success of the movie also depends on the content.

And the script plot of "Blair Witch", as he said before, doesn't have much appeal.

For movies, especially horror movies, this is fatal.

"What if the audience who entered the theater did not think that what they saw was a fictional plot of the movie from beginning to end, but a real event in reality, a documentary about witch legends? If everything is horror that exists in the real world Incident, are you curious about the truth behind this case, Mr. Ron?"

Facing Ron Mayer's disappointment, Zhao Yuan asked rhetorically.

"If everything was real, I would naturally be curious."

Ron Mayer was slightly surprised by this, but answered truthfully.

Immediately afterwards, he reacted quickly, and looked down at the script on the table and then at Zhao Yuan, who was on the opposite side. The expression on his face gradually became surprised.

"Don't tell me, this is your way, Ellen?"

"How do you make a movie hyped into reality and make the audience think everything is real?"

"Don't forget, Mr. Ron, we are in the age of the Internet."

Looking at Ron Mayer in front of him, Zhao Yuan showed a determined smile on his face.

"Through the power of the Internet, even the most unknown guy can become popular overnight. With the help of the Internet's portable publicity channels, only a small number of people need to be exposed to horrific legends about witches and let people know about 'documentaries' Whether or not they really believe the truth behind it, our purpose has been achieved..."

"Once the news about the witch documentary spreads in the United States, as long as some people enter the theater to watch the film, it will be able to provide enough box office revenue for "Blair Witch"."

"…"

After listening to Zhao Yuan's promotion plan for "Blair Witch", Ron Mayer was silent for a long time before digesting everything.

"Fantastic publicity idea, Alan."

As the vice president of the global distribution department, Ron Mayer can naturally see the feasibility behind the publicity plan proposed by Zhao Yuan.

"Perhaps, the job that really suits you is publicity, not screenwriting, Ellen."

After a little sigh, Ron Mayer changed the subject.

"So, what actor are you planning to use in this movie?"

Hearing Ron Mayer's words, Zhao Yuan knew that "Blair Witch" was stable.

Suppressing his inner emotions, he continued: "The less famous the better, for a movie in the form of a 'pseudo-documentary' like 'Blair Witch', the appearance of famous actors will only affect the movie's publicity plan. "

Nodding, Ron Mayer obviously agreed with what Zhao Yuan said.

"Universal will arrange for actors. The most important thing in Hollywood is unknown actors."

"You don't need a very professional actor."

Zhao Yuan reminded Ron Mayer that in a movie like "Blair Witch", any acting skills are useless, what you want is an amateur feeling.

"What do you think, Ellen, on the selection of the director?"

Based on the idea of ​​Zhao Yuan from the script to the promotion of Blair Witch, Ron Mayer also made concessions to him in the choice of director.

"What do you think of me?"

Pointing to himself, Zhao Yuan looked at Ron Mayer and said.

Zhao Yuan's answer made Ron Mayer's face stunned.

He looked up at the young Chinese youth and said in a polite tone.

"Alan, you are an excellent screenwriter, but filming is not an easy job, even Wen only directed his first film after a long period of accumulated experience, I can arrange for you As an assistant director in the crew, as for the director, maybe we can discuss a suitable candidate."

Judging from the promotional plan proposed by Zhao Yuan, "Blair Witch" is destined to be a movie project that will make money.

It is precisely for this reason that Ron Mayer could not put it in the hands of a newcomer like Zhao Yuan who obviously has no directing experience. UU Reading www.uukanshu.com

"You misunderstood me, Mr. Ron."

Zhao Yuan understood Ron Mayer's concerns, but he did not back down on the directorship of Blair Witch.

"It can be seen from the script that "Blair the Witch" is a documentary film without a main axis at all. The story of "Blair Witch" is told by the way of several college students' handheld DV, and some terrifying scenes are hidden in the clutter. In the filming of the film, this type of filming does not require any professional director, on the contrary, an inexperienced novice like me is the most suitable, and professional shooting methods will only expose the secrets of the film.”

"…"

There is no doubt that the reasons given by Zhao Yuan are very convincing, especially under the blessing of his role as the screenwriter of "Blair Witch".

In the office, Ron Mayer was silent for a while, then said with a wry smile.

"Okay, I admit, Ellen, you managed to convince me."

"Hopefully, the final result of "Blair Witch" is really as you said."

"I can guarantee this."

The shooting of "Blair Witch" was not difficult. In fact, the original version only took less than 8 days to complete all the shooting content, and because of the shooting form of 'pseudo-documentary', the whole film did not require much post-editing, Even the most basic soundtrack is omitted, making it the most rudimentary of all Hollywood movies.

However, it was such a rudimentary movie that it could no longer be rudimentary, but it successfully grabbed hundreds of millions of dollars at the box office on the big screen, and also occupied a place in the future Hollywood horror movies, becoming the history of Hollywood movies. One of the most profitable movies ever.