Say Yes To Making Bad Games, What the Hell is Titanfall?

  Chapter 140 Make less money, please be spicy!

  Here comes the key point!

   Now!

  Game play and prospect, Shen Miaomiao is already relieved.

   These two aspects, not to mention the project department, even Lao Gu himself is not sure!

  She has almost never seen a time when Lao Gu was unsure!

  So, the APEX project is probably a disaster.

but!

   It's not enough!

  If you want to completely eliminate the possibility of making money, you need to work **** the profit model.

  Here I have to mention the judgment mode of the loss rebate system.

  Because theoretically, the game APEX is free.

  After all, Gu Sheng personally sent invitation letters to many players during the Titanfall game, providing the serial number that can unlock the game.

   And now, Titanfall is in Yiyou x2 again, and the purchase ratio exceeds 100%.

  So this game is theoretically a free game.

  But the problem is!

  A game without any profit point cannot create a receipt in the system!

  This bug is too obvious, and the system is not stupid, so of course it will not agree.

so!

  Shen Miaomiao needs a profit model.

  A profit model that can be profitable in theory, but difficult to realize in practice.

  This is a bit difficult.

  Shen Miaomiao wanted to brainstorm ideas.

   After thinking for a while, Gu Sheng spoke first:

   "For the profit model, I suggest splitting it up,"

   "After all, although APEX is a derivative work of TTF, it can be regarded as a relatively independent project,"

   "Although now, our purchases on Yiyou x2 account for more than 100%, all players who buy Titanfall can play for free,"

   "But over time, our proportion will eventually return to the normal threshold,"

   “At that time, there may be some players who ‘want to play APEX but don’t want to buy TTF’,”

   "So I suggest that a game price be specially customized for this part of the players, and give them a way to purchase separately, priced at 98 or 108."

   After finishing speaking, Gu Sheng looked at everyone in the meeting room.

  Jiang Shan raised her hand:

   "Brother Sheng, I don't understand, since we have already done free, why not all free?"

   "All players are free to play, wouldn't it be more attractive to players and make the player group stronger?"

   Heard the words.

   Gu Sheng first smiled, then shook his head:

   "It's true to say so, but you can't do this."

  Jiang Shan is in the art group, and has only been in the game circle for less than two years, so it is relatively simple to think about things.

  All of her proposals are free, which seems to be very good, and it seems to effectively lower the threshold for playing the game, focusing on the idea of ​​"everyone has merit".

   But Gu Sheng knows!

   If this is done, more than half of the players who bought Titanfall will explode!

  Because one of the things players hate the most is being backstabbed in a short period of time!

The game I bought for 200 yuan has gone through a fantastic plot and traveled countless journeys. At the end of the game, the NPC played by the designer himself sent me an invitation letter, solemnly telling me you are awesome , in order to reward you, I will give you an invitation letter, welcome to come and play with me when the time comes.

   Such a great idea! Such a heavy sense of ceremony! An exquisite design that breaks through the dimensional wall!

  I am excited, I cheer, I applaud this episode, I am moved by the intention and conscience of the game manufacturer!

   Then you turned around and told me that the invitation letter was just a formality, and the invitation letter in my hand was a joke. The so-called competition is actually open to everyone, and it’s completely free?

   Who will not explode?

  So, this game can't be all free.

   Otherwise, just wait to be scolded.

  Gu Sheng considered the issue very comprehensively.

   After all, besides being a designer, he is also a player.

  As a player, he himself doesn't want to see this happen, so he definitely won't do it.

   In this regard, Jiang Yun, an old fritter in the game circle, also agrees very much:

   "What Mr. Gu said is very reasonable. If everything is free rashly, it will indeed hurt the feelings of the main players to a large extent,"

   "The key is that today, we have a huge number of Ontology players,"

   "If this part of the player group is hurt, it will have a great negative impact on us."

  Hmm—

  Hearing this, Shen Miaomiao frowned slightly and murmured.

  In fact, she quite likes Jiang Shan's opinion.

  All are free, which can curb the game's profitability to the greatest extent.

  But Lao Gu is absolutely opposed to this.

   In this way, I can no longer interfere and force Lao Gu to execute everything for free.

but!

   According to what Lao Gu said, all players with the main body are free, and players without the main body pay for it.

  It will bring some hidden dangers to her money-losing plan.

How to do it?

  Shen Miaomiao thought hard, and after a while she broke her heart:

   "Since this is the case, then we might as well implement the game plot more resolutely,"

   "APEX is Free to Play,"

   "And it is only open to players who have purchased the main body and received invitation letters."

   I'm going to screen out non-body customers directly!

  If you want to play APEX, you must buy Titanfall!

  Set the threshold and tighten the number of players to the greatest extent!

   This wave!

  Shen Miaomiao did use her brain.

  Because according to the judging criteria of the system, even if some players really buy Titanfall because they want to play APEX, the profit will not be counted on APEX!

   That is to say, if it is implemented according to her opinion.

   Then APEX is back to the original point, becoming a pure free game!

  I'm awesome!

  Shen Miaomiao applauded her quick thinking.

   But this obviously does not meet Gu Sheng's expectation of "expanding the player base".

  Seeing him pondering: "This..."

   "Old Gu,"

  Seeing this, Shen Miaomiao hurriedly took the first step and blocked Gu Cheng's mouth:

   "I can have fish as I want, and bear's paw as I want. You can't have both,"

   "We can't stand on the artistic point of view and want to keep the work's style,"

   "I also want to get as many customers as possible from a commercial point of view,"

   "There is a contradiction between the two, just like the dilemma encountered by the catastrophe you just mentioned,"

  “In my opinion, word of mouth is far more important than instant benefits,”

   "Make less money."

   Count me in Shen Miaomiao, please be spicy! !

  The last sentence was said by Shen Miaomiao in her heart.

  Gu Sheng opened his mouth and turned to look at the crowd.

  Seeing that everyone also had a tangled expression, after a while of thinking, they nodded.

   Shen Miaomiao's wave of persuasion is indeed very exciting.

  There is almost no room for refutation.

  Undoubtedly, according to what Xiao Nezha said, then the combination of Titanfall + APEX will be directly full!

   Players will have a stronger sense of substitution and belonging!

  The only disadvantage is that it screens out light players.

  Weigh the left and right.

  Gu Sheng finally made a compromise. Anyway, judging from the current sales of Titanfall, even if some light players are screened out, the number will not be too many.

  So nodded:

   "Okay, Mr. Shen's pursuit of artistry is admirable, so let's implement the immersion and force of the game to the end, and only open the game permission to users who have received the invitation letter, and play for free."

  Yeeeeeeeeeees! !

  Seeing that Gu Sheng agreed to his proposal, Shen Miaomiao almost jumped up from her seat excitedly!

  But on the surface, I still have to pretend to be calm and relieved!

   "Very well, then it's settled,"

   Quietly breathed a sigh of relief, Shen Miaomiao continued:

   "Now, the problem comes back again,"

   "The cost of this game is 50 million, and it's not a charity game,"

   "So, what is our profit point?"

  Shen Miaomiao spoke in a high-sounding manner, as if she was considering the return on investment.

   But in fact, if it wasn't for the system's mandatory requirement, she wished that APEX would be completely free, without any means of making money!

  System tasks nothing more.

  Hearing this, everyone looked at each other, and Jiang Yun said:

   "If it's completely free, then you can only start at the in-app purchase level."

  "Indeed, but what about the form of in-app purchase?"

   Lu Bian bit his signature pen and thought:

   "At present, in China, the best in-app purchase revenue is our old friend Xun Teng,"

   "Wire of Fire, a free game, is sold purely through in-app purchases. Last year's sales were about 9 billion."

   Hiss—

   A little fire unicorn was shocked, making Shen Miaomiao tremble all over involuntarily!

   This in-app purchase is too scary!

  9 billion a year! One month is 750 million!

This!

   It's just an average!

  If it is really calculated on a monthly basis, then in the months when it holds activities and draws, its sales can easily exceed one billion!

terrible.

  Shen Miaomiao shuddered, she refused with a stern word on the spot:

   "No, that kind of profit model is not in line with our golden style,"

   "We have always focused on high-quality game content, friendly game pricing, and a conscientious game profit model,"

   "Xunteng's lottery draw and krypton gold model, of course make money,"

   "But this money is at the expense of sacrificing the game, and even the company's reputation,"

   "It's not worth the candle for us,"

   "I don't believe it is in line with Director Gu's game philosophy, right?"

  Shen Miaomiao looked at Gu Sheng.

  Looking at little Nezha's dignified expression, Gu Sheng smiled gratifiedly.

   That's why he likes the boss of Xiao Nezha and the company of Golden Wind.

  It is true that games, as a business, are destined to be profitable as the ultimate goal.

  But Gu Sheng is unwilling to focus only on the word "interest".

  He doesn't want to become Xunteng, the rotten Blizzard, let alone the notorious Vivendi.

   Otherwise, the system would not have come to him.

  He is like a bard from a previous life.

  Bring the wonderful game world and reap the laughter and cheers of the players in this parallel world.

   Now, the bard has found a Valkyrie to protect him, and a large group of partners who also have great enthusiasm for the game.

   Bards like Valkyries and more like the songs and laughter along the way.

   "I agree with President Shen,"

  Gu Sheng cast a approving look at Little Nezha:

   "I'm sure everyone agrees."

   Turning his head to look, he saw that everyone in the meeting nodded without hesitation.

   Maybe it’s hypocritical to say this, but everyone feels that adding the Shunvine-style krypton gold system to their games is a stain on their games.

  But if they don’t do Xunteng-style krypton gold, how should they design in-app purchases?

   For a while, everyone frowned in thought.

   And at this moment, Wang Xiaoming, who had just joined the project establishment meeting this time, raised his hand:

   "Director Gu, I have an immature idea."

  Gu Sheng raised his eyebrows and nodded: "Just say it, the purpose of our meeting today is to turn immature ideas into mature ones, be bold."

   "Hey, thank you Mr. Gu, I'm a little nervous to attend the meeting for the first time."

  Wang Xiaoming grinned.

   I have to admit that Director Gu's charisma is really too strong.

  He can always use a simple sentence or two to make the scene easier and draw the person he likes to his side.

  Wang Xiaoming sorted out his thoughts, and said:

   "I think the key point of why players have been criticizing the Xunteng-style krypton gold model lies in the attributes of the props,"

   "Shorten the flash time, increase the visible range of smoke, increase the penetration of gun bullets, and even directly adjust the weapon damage,"

  “It’s not so much about selling firearms and props in their games, it’s better to say they’re selling attributes,”

   "This is an internal scrolling of props, a coercive act that is weak if you don't krypton."

  Wang Xiaoming does have something.

   In a few words, I summed up the krypton gold core of most in-app purchase games on the market today—

  Forcing Krypton, cheating Krypton.

   "Players are not against in-app purchases, but against attribute sales,"

  Wang Xiaoming said:

   "In this case..."

Speaking of which!

  Wang Xiaoming paused, and looked at Gu Sheng a little nervously.

   Seeing Gu Sheng looking at him with a smile on his face, he felt a little more at ease, took a deep breath, calmed down and said:

   "Since this is the case, we will not sell attributes, but only make more beautiful gun skins and suits."

   This is Wang Xiaoming's old business!

To know!

  The reason why Wang Xiaoming got the attention of Golden Wind and the favor of Gu Sheng is because he was the creator of the best mod for "Left 4 Dead"!

   And now!

  Wang Xiaoming is going back to his old job!

   As soon as this remark comes out!

   Hiss—

  Except for Gu Sheng, everyone couldn't help but gasp!

  Only make skins, no attributes! !

   Such an avant-garde design concept of in-app purchases can't help but make everyone here worry!

   Indeed!

  Wang Xiaoming used to be well-known in the modding circle of Left 4 Dead, with countless fans of players, and has long occupied the top of the modding subscription list.

   But don't forget!

  Mods are free!

  And the in-app purchase idea he is proposing now requires money!

  Let the players buy a skin that has no attribute bonus, but just makes the model gun more beautiful?

   Who the **** would pay for this!

everybody knows!

  Although the players scolded Xun Teng for cheating Krypton and forcing Krypton.

  But it is precisely because of this that in order to ensure their own gaming experience, as long as players who play the shuttle, they will spend more or less money.

  At least at least, smoke head goggles and a hero-level main battle gun must be necessary!

   Otherwise, there is no way to fight at all.

   It belongs to scolding and krypton at the same time.

   But now!

  The in-app purchase idea proposed by Wang Xiaoming directly subverts this tradition!

  Whether you are gold or not, our Golden Wind guarantees that all players have an absolutely fair game atmosphere.

  Everyone talks about technology!

  Krypton gold can't make you stronger, it can only make you change from an ordinary **** to a gaudy jerk!

this…

   Suddenly, there was a hesitant voice in the conference room.

   There is no doubt that this move will definitely win the reputation of the players.

  The four characters of "conscience manufacturer" will be firmly hung on the forehead of Golden Wind!

  But the problem is!

  Since krypton gold is optional, and I can’t enjoy preferential treatment, why do I need krypton gold?

   And amidst all the doubts!

  Only the two of them were happy and their eyes were bright!

  One of them is Gu Sheng.

   Sure enough, he saw Wang Xiaoming right, this 'ordinary' genius!

  This guy unexpectedly opened up a brand new, green, free krypton gold model with both fame and fortune through his past experience and analysis of the market!

although!

   This is not surprising in Gu Sheng's previous life.

   But for this world, a creative feat that would change the free-to-play in-app purchase model!

   Its awesomeness is no less than that of the "second generation FPS" in the shooting game market!

   As expected of the man I fancy!

  The reason why I am so resolute in including you into the Golden Wind, is waiting for this day!

  Gu Sheng was in high spirits, and the approval in his eyes was undisguised!

   And like him, there is another person with bright eyes and the corners of his mouth crazily raised——

  Shen Miaomiao!

  (end of this chapter)