Rewrite the Technological Landscape

If Meng Qian really competes with Google, although the gimmick is enough, he is also helping Google with an advertisement. What if Dafeng Group makes a robot and wins the competition with AlphaGo, after all, Dafeng Group has always been The world's leading artificial intelligence.

　　 You don’t have a face when you win, and even if you lose, even if you win, because Dafeng Group accepted the move, everyone will still think that Google has done a really awesome thing.

　　 Therefore, Meng Qian will not help Google with advertising. It is what Meng Qian should do to directly suppress Google.

　　 Sure enough, Google began to become low-key, this thing seemed to be so silent, until a month later...

　　 In April, the first batch of new phones in the Vientiane camp were gradually listed, and Vientiane mobile phone manufacturers jointly launched a news: Vientiane system launched a function of blocking advertisements.

　　 Hongmeng, a smartphone advertising blocking function, was released in 2014. Apple followed suit in 2015. Now, the Vientiane camp has finally released this feature.

　　 There is a reason why the system party did not block mobile ads in the early days. After all, many apps, especially large apps, make money from advertisements. When they come up, they block the ads, and the app companies won’t play with you.

　　 Around 2016, mobile advertising blocking began to be promoted on a large scale, mainly because users' tolerance for advertising has reached its limit in recent years.

　　Data shows that the number of users who actively block ads on mobile devices has increased by 187% from the year, and this data is constantly erupting.

　　 The latter accounted for 70% of users who like to block ads.

　　 is the group of people with the most Internet consumption ability.

　　The era of profiting from advertising has not passed yet, but users' aversion to advertising has reached a stage. All application vendors have begun to adjust their strategies. At this time, everyone will not worry about system vendors to come up with such a feature.

　　Everyone is more concerned about how to transform themselves.

　　 For example, current video websites are thinking about how to improve the membership system. At Dafeng Entertainment, Gu Junhui is also in a meeting to confirm the final overseas membership plan of Qingfeng.com.

　　"Let’s take HBO, which has a relatively large traffic, as an example. 　HBO members are 14 meters a month and only support members to watch. Non-members can’t see anything.

　　 But 　 HBO has a 5 meter advertising member, that is, you can watch videos, but to watch advertisements, the treatment is the same as that of free users in our country. 　　　　　　　　　　　　　　　　　　　　　　。

　　 At the same time, 　HBO has created quality members. If users want to watch higher video quality, such as super clear, they will add a sum of money to buy a quality member.

　　 So if we do it overseas according to our domestic pricing plan, the advantages are still obvious, but our disadvantages are also obvious. "

　　 "What disadvantage?"

　　"Whether it is, they have their own self-produced dramas, and can provide self-made content in addition to the content that everyone can buy.

To be honest? 　The reason why Qingfeng.com can compete abroad? 　The key is that we have the antiquity global IP in our hands. The antiquity series of film and television works have a certain overseas user base? 　If other domestic websites go out to compete with them, it will be very Difficult to fight.

　　 But even so? 　 Our self-made content is still not enough. "

　　 "So your idea is to hope that the company will increase investment in content in the past few years?"

"Well, the sign of Dafeng Pictures has at least been played out? 　 We can speed up the content production based on this recruitment. In addition? 　 Our idea is to find a few countries with weaker content production to start with? 　 Go with their local Film and television giants cooperate.

　　To be honest, it’s too difficult for video sites to compete in a country like the United States, but they won’t let us in anyway. Let’s first occupy those easy overseas countries? 　 First increase the overseas market share of Qingfeng.com. "

　　 Gu Junhui finally recognized everyone's views? 　 Qingfeng.com will also further accelerate its overseas development. When Gu Junhui and others were talking about Qingfeng.com, a domestic company held a press conference that attracted a lot of attention.

　　 That is Ying Haiwei, and this conference is also related to transformation.

　　Yu stood on the stage of the press conference enthusiastically, "I am very happy to tell you one thing? 　Our global share of search has exceeded 40%."

There was enthusiastic applause. Yu Qian opened the PPT? 　 "As more and more users searched, we have been paying attention to your feedback to us? 　 Obviously users have been asking a question in the past two years, can the ad be blocked? .

Everyone should be very clear? 　Search engines are free? 　 But behind a search engine are huge funds and team support? 　 For more than ten years, the main profit model of all search engines is advertising, because search engines Natural attributes, it is difficult for everyone to find new profit points.

　　 And in all fairness, at first, advertising really solved the key problem of the non-Internet era that companies cannot find users and users can’t find companies. It has become a bridge linking companies and users, and has played the greatest value of search engines in addition to search.

　　 It’s just that with the development of the Internet, targeted Internet platforms have emerged in every industry. Through vertical applications, the problem that enterprises cannot find users and users cannot find enterprises has basically been solved.

　　 For example, if you wanted to eat in the past, the process was to log in to the search engine to search for food → appear word of mouth → click on word of mouth to find food. Now everyone is looking for the food process by opening word of mouth app → looking for food, skipping the search for food.

　　 So we also realized that we should make reforms. "

　　 Yugan turned sideways, and four words appeared on the PPT: Service Era.

　　"In the era of mobile Internet, the more vertical the more valuable, the application is no longer the aggregation of information, but the service, so we have to do two things, first, serve the service application.

　　 Second, a little search started to move towards service and embrace service.

　　 Let’s talk about services and service applications first. This sounds a bit confusing, but it’s actually very simple to understand. Whether we search on word-of-mouth or on Taobao, we need a search engine.

And now most of the application search engines are still in the simplest search stage. The next thing we have to do is to help you develop a customized in-app search engine to achieve higher intelligence and personalization. We must start to make one Search engine customizer.

　　 Let me talk about the transition to service.

　　We have been insisting on a very stupid thing in the eyes of the public for the past ten years, that is, paying for knowledge.

　　 Everyone said that paying for knowledge in China is to find a dead end, but it is on this dead end that we have made a **** road.

Everyone looks at the big screen. Up to now, we have established the world's largest e-book city. We have obtained a large number of rare book electronic copyrights through authorization, cooperation and other modes, covering philosophy, history, art and many other aspects, and also including us. Various academic materials.

　　 It is precisely because of our persistence in this matter, we have achieved this matter to the extreme. In the era when most e-book cities are free, the membership system adopted by our e-book cities still has more than 20 million paying users.

Then there is our paid question and answer platform, a strictly audited question and answer platform, which guarantees the quality of our users, and the quality of users guarantees our answering level. We are currently the only one in China and even the world that has achieved hundreds of millions of paid questions and answers. platform.

Of course, our education platform is indispensable here. Now more and more online education platforms appear, many of which are free online education, but there are still very few online education platforms that have a system and scale~www.ltnovel.com ~We have built one of the best online education platforms in the country, through paid online education, to achieve systematic knowledge.

We used to be the same as all search engines in the world. Advertising is our core income. Next, we will gradually make paid services our future profit point. Search engines are a huge traffic entrance, but because of the stay time of this traffic Only during the search period, so the traffic monetization method that everyone can think of is advertising.

But now we are beginning to try internal digestion. Our traffic is directly connected to our payment platform. Next, we will gradually reduce our dependence on advertising. And for our content paying users, we will open up internal paid value-added services, create a Yidian account, and provide Free personal data management, and members of our bookstore, for example, can enjoy search and ad-free services. "

The Yidiantong account Yugan didn’t go into details, but this thing is very important. To put it bluntly, it is to use the powerful ability of search engines to direct traffic to their own paid platforms, but because the vast majority of users are using search engines. At that time, it is just a simple search, and will not pay attention to other functions, so I use the personal management function of the cloud platform to create a point of communication and circle users through the point of communication.

Yinghaiwei’s press conference was an impact on the entire search engine industry, because as Yu Gan said, now everyone still uses advertising revenue as their core income, and other companies are not like them, who started preparing for knowledge payment ten years ago. .

　　 As for the impact of this shock, perhaps it exceeded many people's expectations.

　　...