Rewrite the Technological Landscape

　　 "Play a big one?" Everyone looked at Meng Qian curiously.

　　 Meng Qian continued to smile at the camera, "If you really look forward to our new machine, how about we sell it tonight?"

　　 For consumers, the period from new product release to new product launch is actually very annoying, and many consumers have no patience to wait.

　　 However, more and more mobile phone manufacturers are making this cycle longer and longer, or only a little measurement in the early stage. One reason for this is that some companies deliberately play hunger marketing.

　　 There are also reasons such as insufficient sales prediction ability, untimely hardware supply, low production efficiency, and insufficient cash flow reserves.

　　 Insufficient sales prediction ability will be greatly improved after the intelligent supply chain is popularized, but other problems are a long-term problem.

　　 Even if you know the approximate sales volume, the financial pressure to stock up so much in the early stage is huge, and the hardware of the mobile phone comes from different hardware manufacturers. Any hardware supply not in time will drag down the production of mobile phones.

　　 For example, Sony’s mobile phones are often out of stock, and new products are often unavailable after three months of conferences. This is because Qualcomm will basically ship the same chips to Samsung first. Sony can’t match Samsung and can only refuse to accept it.

　　 And the press conference can't be dragged on all the time. You drag the consumers to buy other people's products if they can't see the advantages of your new product.

That’s why Yu Chengdong said that there will only be four first-tier mobile phone brands in the future. In another time and space, he said that there are three. When it comes to competition at the supply chain level, small companies can’t afford to play. The competition is no longer a simple mobile phone. Unless someone really can completely subvert the mobile phone product.

　　 The first thing that Dafeng Group will break through today is the fastest new product launch speed in the world.

　　 The press conference will be finished at 5 pm, and it will be sold directly at 6 pm.

Moreover, this launch is not a pre-order or panic purchase, it is a spot. In order to further prove that Dafeng Group has sufficient spot reserves, Meng Qian did something even more crazy. "In addition, if you really want to get the first time Go to Hongmeng 9 or Hongmeng mini9.

　　 Let's add one more code. In some cities in China, how about we play a new machine for 2 hours? "

　　 The new machine arrives in 2 hours?

　　 Regardless of whether it is the live or the audience watching the live broadcast in front of the screen, everyone’s emotions at this time are confused and shocked. What exactly is Meng Qian going to play?

　　...

　　 At 6 o'clock in the evening, Hongmeng 9 and Hongmeng 9mini are really on sale. The purchase channels are offline direct stores, including Hema Supermarket, Suning and other third-party channels.

　　Online there are Hongmeng official website purchases and e-commerce platforms such as Tmall.

　　 Among them, you can experience the 2-hour delivery service of the new machine when you buy it on Hongmeng’s official website, Hema Supermarket and other channels. Of course, the premise is that the city belongs to the 2-hour delivery list this time.

　　Hangcheng, as one of the cities where Hongmeng’s new machine arrives in 2 hours, a crowd of consumers are stuck in time waiting for the arrival of 6 o’clock.

　　 At 6 o'clock, when everyone opened the Hongmeng official website, the purchase link for the new machine appeared. After confirming the purchase, you can choose the delivery method.

　　 There are two delivery methods, one is regular express delivery, which is delivered within 24 hours, and the other is 2-hour intra-city delivery, which requires an extra 10 yuan delivery fee, but the delivery fee is free within 24 hours before the sale.

　　Almost 90% of the users choose the same city 2-hour delivery.

　　 At 7pm, Hongmeng City's 2-hour delivery has been ranked first on the hot search list.

　　 "What do you say is delivery within 2 hours? What does it mean to be delivered within 1 hour?"

　　 "I wanted to take a bath and be a ritual to wait for Hongmeng 9, but the thief was embarrassed by the embarrassment of the thief."

"Dafeng Group regrets this time and does not intend to leave it to us... I can still apply for a refund if I bought it online. I will deliver the order within 2 hours. I still haven't fully understood whether I should spend the money or not. The thing has been delivered to me. Hand it, I am still confused now."

"Aside from anything else, the service is really good. The delivery brother patiently checked on-site together and explained the new machine. I asked him to help operate some things and agreed. It is worthy of the word-of-mouth delivery team. This service is true. Nothing to say, I feel a little embarrassed not to pay the delivery fee."

　　 "Hongmeng 9 stocks are so abundant? So many people buy the stocks and they are not out of stock? How many stocks does Dafeng Group stock? Are so confident about their products?"

　　"Dafeng Group has released data. The global sales of Hongmeng 9 directly exceeded 2 million units in one hour, and the global sales of Hongmeng mini9 were 1 million units per hour, and the domestic market accounted for 65%.

　　 Spot transactions on the same day may account for 10%. Calculate how many goods you have, at least 10 million, right?

　　 According to the cost of a 2000, it is 20 billion. Even if the channel allocates half of the inventory, the Dafeng Group will have to prepare nearly 10 billion of inventory investment. The world will be able to do this, right? Being rich is really doing whatever you want! "

　　 "Curiously ask, what's the point of having so many stocks?"

"For most consumers, one mobile phone is enough. After you buy Hongmeng, will you buy other brands of mobile phones? Now everyone releases new phones at about the same time. You have to wait to buy other mobile phones. One month, even if you have to increase the price, Hongmeng’s original price will be delivered to your home within 2 hours. Which one do you choose? Which mobile phone can make you wait a month longer than Hongmeng?"

　　 "Now you have to increase the price to buy a millet, but the original price of Hongmeng is the original price. Dafeng Group has killed a group of scalpers by playing like this."

“In fact, I’m most curious about Suning. If the third-party channels like Hema don’t increase prices, wouldn’t it be stressful to do Hongmeng channels? In the past, the inventory pressure of third-party channels could be solved by insufficient supply and price increases in the previous period. And cash flow issues, those mobile phone scalpers are actually obtained from third-party channels.

　　 But now that the stock is so abundant, third-party channels can’t increase prices anymore. It’s very risky to hold on to the inventory. I think Suning Hema is in stock now, which means that their inventory is under pressure.

　　 In addition, now that mobile phone profits are getting lower and lower, how can these third-party channels be played? Dafeng Group is not a good thing for third-party channels to engage in such a sufficient spot, right? "

"You don't need to worry about third-party channels. Suning has disclosed this matter not long ago. The way they cooperate with Dafeng Group has changed. They have not suppressed goods. All third-party channels are controlled by Dafeng Group. In the warehouse, all the stocks are actually sent directly from the warehouses of Dafeng Group scattered in various cities. At this time, you can take a look at the streets of Hangzhou. A large number of Dafeng logistics trucks are frequently appearing on the streets, heading for Suning. Hema is shipping goods."

　　 "Zero inventory? What is the Dafeng Group's picture? Why should the channel make money if the channel is not overweight? Dafeng Group does charity? Dafeng Group does not need to rely on Suning Hema for some traffic, right?"

　　 "Dafeng Group does not need Suning Heman traffic, but their densely distributed stores can help Dafeng Group increase the density of urban coverage, so that the delivery staff can deliver goods on time.

At the same time, Suning Hema needs the traffic brought by Hongmeng. Let’s put it this way, the Hongmeng mobile phones sold by Suning Hema hardly make any money. They make money from the traffic brought by Hongmeng. You haven’t found the apps of Suning and Hema today. Are you all doing activities?

　　 This is a brand new channel cooperation model developed by Dafeng Group, and today is a test.

　　 Do you think it is so easy to reach 2 hours? There are many things involved behind it.

Let’s put it this way, the advantages of the self-built team of word-of-mouth delivery will be manifested in the near future. Meituan and Ele.me’s set should not be compared with word-of-mouth delivery. Just the special pre-training and personnel transfer for this delivery. Can Meituan and Ele.me do it? "

　　 "Ask a stupid question, how does Dafeng Group predict how many units of Hongmeng 9 will be sold?"

　　 "The intelligent supply chain of Dafeng Group starts from the needs of users, and can calculate the sales of Hongmeng 9 based on various data."

　　 "Now I basically choose 2 hours delivery, will it really be sold out tonight? It will be embarrassing to be out of stock by then..."

"Actually, only 18 cities can achieve 2-hour delivery. Most domestic cities cannot achieve 2-hour delivery, let alone foreign countries. This was originally an attempt to add marketing at one time. Only these 18 cities Dafeng Group No matter what, I have enough goods for you. After all, this is a mobile phone that is thousands of dollars, not a rice bowl for ten dollars.

And check out the news of the fifth hot search~www.ltnovel.com~Dafeng Electronics Factory and all Hongmeng foundries are now in operation 24 hours a day. All the core components of Hongmeng are produced by ourselves, not the core. There are at least three suppliers for parts and components. The parts and components are sufficient. The factory operates 24 hours a day. It is sold outside while the factory is doing it. A strong supply chain involves every detail.

　　 I even feel that Dafeng Group is using Hongmeng 9 to show off its supply chain muscles today. "

　　 "What you said is really true. If Dafeng Group can really play this two-hour marketing, how many companies will look for Dafeng Group as an intelligent supply chain in the future. This is an era of supply chain disputes."

"It's not just as simple as building an intelligent supply chain system, but there is another topic that is quickly climbing up in the hot search. Dafeng Group has controlled multiple cores of the supply chain, self-built logistics, self-built channels, and self-built customer service. These things can be split to serve other companies. Today, Suning Hongmeng distribution is not responsible for word-of-mouth distribution."

"Awesome, Dafeng Group today is tantamount to another topical marketing, which has accelerated Hongmeng 9's market share, and tried a new channel cooperation model, and at the same time, it also demonstrated its supply chain related products. The strength of this means that we have spent money to buy mobile phones from Dafeng Group and are still helping Dafeng Group advertise.

　　People spend money on advertising, and Dafeng Group makes money on advertising..."

　　 Hot searches on the Internet and discussions with netizens have made this two-hour sales marketing more and more detailed, but even if everyone understands everything, in the end, they have to lament the power of Dafeng Group.

　　 "Internal industrial chain + internal supply chain, Dafeng Group is really... invincible..."

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