Return To 1990

When Lu Feng entered the cafeteria, several executives passed by and greeted him. After ordering the meal, he sat down and asked, "Have you eaten yet?"

"I have eaten outside. In this situation, I think we need to show our strength to the market. The southern market cannot enter. We need to stabilize the northern market. It is right to make more products. As long as the market has confidence, two thousand Wan is really trivial, if you can't do it, just raise money." Gao Zhiwei knew what he wanted to do, and said, "Wahaha is not Ren Qianbo, you can't do it, let's talk about it..."

"Who said I want to kill it?" Lu Feng said while eating: "You have learned a lot recently, but I don't know, we are now living on Wahaha, do you really think marketing is that simple?"

"I still think the mineral water you mentioned just now is sloppy."

"You don't understand products, these are all high-tech, don't blindly join in." Lu Feng ate his meals.

Gao Zhiwei was amused by him. If he hadn't seen him squatting on the ground and drinking cup by cup, he would have really believed his evil and couldn't help laughing: "Don't frame me."

"No frame for you, I expect to launch no less than ten beverage products on the market in recent months, make large-scale profit concessions, let agents push, and conduct activities, we now have a shortfall of 20 million , it's all gaps anyway."

Gao Zhiwei had a bad feeling. He stared at Lu Feng with wide eyes, his heart was trembling at this moment, and he asked, "What do you mean, it's a gap anyway?"

"How much is missing is not a shortage? Don't talk about making money now. We are a big business. As long as we are big enough, no one dares to let us go bankrupt easily."

"The problem now is, we can't be like the profits you made when you killed Ren Qianbo's factory and dominated the entire market."

"Competition is good, always remember, no matter how far you are from the first place, if you work with it, you will find that the companies in front of you are all dead. Only when you find an opponent can you surpass it. yourself."

For Gao Zhiwei, Lu Feng's words are golden and good fortune. This is also the way for a company to survive. Those who have no goals and no competitors are all dead. Instead, those who fight to the death are alive and safe.

In the afternoon, I held a meeting with the people in the design department to determine the packaging of the three products, and to allocate the raw materials for production as soon as possible. At the same time, it was announced that new products would be announced in the next few days.

Some small newspapers are still criticizing each other, and they will even spread some rumors about their products, promotions, and even some rumors, but they have already dealt with it on the surface. Some big newspapers sold nationwide have begun to notice that the two companies actually released new products on the same day.

"Wahaha released a new product, which is suspected to replace the nutrient solution. There has been no response to Jiamei Food's targeted proposal whether the nutrient solution belongs to medicine or food, and Jiamei Food is also deeply mired in public opinion. Foreign laboratories, and then there are rumors that the other party's capital chain is tight, and some people in the industry even pointed out that Jiamei Foods is on the verge of bankruptcy."

Zhang Fengxia sorted out the newspaper and then read: "We want to obtain Jiamei Food from the investment promotion offices of various places, how to obtain the qualifications, and how much land and policies have been obtained, but all departments are silent, and there are even rumors that the boss of Jiamei Food is a certain illegitimate children."

"It's alright!" Lu Feng hurriedly told her to stop. He didn't expect that the current big newspapers would make such lace news for the sake of circulation, so he said, "We will start distribution today, right?"

"Yes, Wahaha's new product is also on sale today, what is it called ad calcium milk, I heard that the promotion is the same as the nutrient solution."

"This kind of propaganda is a piece of shit." Lu Feng scoffed.

"You keep talking about marketing, so how are you going to promote our new product? Isn't that the same old phrase, what is healthy, high-end or something." Zhang Fengxia frowned and pondered for a while: "To be honest, I am by your side. After staying for such a long time, I feel that you are not very good in marketing, but you are very talented in deceiving people."

Lu Feng laughed, stood up, took a glass of water for himself, and said, "Want to learn some real skills?"

"Are you really capable?"

"Look at me,

Since you asked so, I'll show you my hand, in a few days. Lu Feng sat down and said, "By the way, let me tell you a truth, no matter what kind of marketing, the best marketing is to spend money, but how to spend money is an art. "

Zhang Fengxia felt that what he said was a bit metaphysical.

Wahaha has been keeping an eye on Lu Feng's new product, and bought it back as soon as it went online, but when people drank the Yakult product they named, there was only one thought in their minds, isn't this fucking AD calcium milk?

"This is plagiarism, naked plagiarism!"

"Hurry up and break it down and call the police!"

There are a total of three products, one bottle is tap water, and the remaining two bottles are ad calcium milk with a heavy sour and sweet taste, and a bottle with a lighter taste.

The police came and wanted to take away all the people in the R\u0026D department. There must have been someone leaking the secret. It went online on the same day and was copied. This is simply an Oolong incident.

After the meeting, Mr. Zong directly called the police and asked to seal up all the new products in the six factories of Jiamei Food, prohibiting the sale and production, and asked Jiamei Food to hand over the formula!

Du Qifeng and other six factory directors stood up and refused the request at the first time, and the local police also said that they were under investigation.

The news came so explosively that the atmosphere of public opinion exploded in an instant. All the media exaggerated it as if it was a big drama of commercial espionage. There was endless debate in the streets about whether Jiamei Foods copied Wahaha. Some people said it was just a coincidence. .

Lu Feng did not expect such a big reaction from Wahaha. He held a press conference and demanded the seizure of Jiamei Food. He even directly said that Jiamei Food was purely a cancer of the industry, and asked the whole industry to encircle and suppress it. More than 70 large and small enterprises responded that day. , it is about to form an industrial alliance.

Lu Feng called Du Qifeng and at the same time sent Gao Zhiwei to be interviewed by reporters. Unexpectedly, a bigger melon exploded.

After the interview, the reporter found that Gao Zhiwei used to work at Wahaha, and his position was not low. Obviously, he may be the one who stole the formula.

Wahaha has already called the police and filed a lawsuit in the local court. After receiving a call from Lu Feng, Du Qifeng told reporters that if he wants to sue us, he needs to go to the designated court where we are located.

In the evening, several lawyers from Wahaha said that they would sue locally and let Jiamei Food come to Hangzhou. Jiamei Food said that we would not go, but come to my site to sue me if we have the ability.

One afternoon, telephones and faxes were busy.

What Lu Feng didn't expect was that this incident was actually on the news from 7:00 to 7:30. When Lu Feng was eating at home, watching the announcer on TV talking about it, he couldn't help laughing and crying.

"Why did the news network broadcast?" Jiang Xiaoyan asked in surprise: "The factory has a conflict with others again?"

"Small thing, let's eat."

"It's all here, or is it a trivial matter?"

"Eat and eat!" Lu Feng didn't want to mention more.

Lu Feng didn't take it seriously, but he didn't expect Gao Zhiwei and the others to be scared to death after reading the news, and even Du Qifeng turned pale after reading it.

This matter is too much trouble, it has been tossing for so long, it is no longer a matter of plagiarism and market competition, and most importantly, the thunder of the sixteen factories behind Jiamei Foods is about to explode.

Zhang Fengxia has been staying in the hotel all the time, and she has just had a monthly subscription. Lying in bed and watching the news, the phone on the bedside table rang, and she picked up the phone and said, "Who is it?"

"Guess who I am." There was an old voice on the other end of the phone.

"I guess it's grandma."

Grandma's laughter sounded on the other end of the phone.

"You guessed it right!"

"Grandpa, why are you free to call me?"

"I'm not free, I just read the news. The factory you are in has been in the limelight recently. Grandpa told you, don't get involved too much."

"Ah?" Zhang Fengxia was a little surprised when she sat up. Grandpa was so cautious and really wanted to do something big, and said, "Is he jumping too far? At most, he will go bankrupt and liquidate, and the land and factories in the back are all there. ."

"You can't just look at business issues, but also the domestic situation. Now we are at an inflection point in history. He made such a big deal. Whether he was rich or was pulled out and shot, I don't know."

Zhang Fengxia didn't expect the consequences to be so serious. After chatting with her grandfather for a while, she hung up the phone.

Early the next morning, people in the entire factory were panicking. There were rumors everywhere that the factory was going to end, and everything from the factory buildings, machines, and those factories would be confiscated.

Not to mention ordinary workers, even the top management were panicked. Lu Feng drove to the gate of the factory and saw people muttering in groups of three or five.

"The factory has regulations. It is forbidden to hang out outside during work. Don't spread rumors. We are not competing with Wahaha for a day or two. If you don't want to do it, you can leave." Lu Feng shouted loudly from the door.

Everyone shut up one by one, stood up and walked to the factory. When he entered the factory, Lu Feng looked a little ugly. He walked to the production office and shouted, "The production director and the production manager will each deduct their wages for three days."

When passing by the finance department, he pushed open the door and said, "Today, the finance and personnel department went to ask, if anyone wants to leave, they will pay their wages and leave as soon as possible. Whether it is management or ordinary workers, wages will be paid on the spot. Whisper to me."

Lu Feng had just entered the office on the front foot, and Gao Zhiwei walked in on the back foot, along with several executives.

"Mr. Lu, things seem to be getting out of control. Today, many newspapers wrote scribbles, saying that I was lurking in Wahaha, and I was a commercial spy, and I was also prosecuted."

"To sue, it's okay to sue, come to this city to sue, and if you can win here, I think he's great."

Standing at the door, Zhang Fengxia saw Lu Feng through the crowd, and was hesitant to tell him.