Return To 1990

Lu Feng pushed Jiang Xiaoyan lightly, and the other party was startled. When he opened his eyes, he found that Lu Feng had woken up with a happy expression on his face, and asked, "Isn't it uncomfortable? Why do you drink so much?"

"I don't want to drink either, just lay down on the bed for a while." Lu Feng suddenly remembered something and asked, "How many more people are you at home?"

"I'll ask Sister Sun to help me watch, it's all right."

"That's good, you can lie down on the bed, I can't sleep, sit down for a while." Lu Feng persuaded him for a while, before Jiang Xiaoyan just lay down on the bed and fell asleep.

The night outside said goodbye to the drowsiness. With a hint of blue light, Lu Feng sat on the edge of the bed and stared blankly. He put a hand on Jiang Xiaoyan's calf, and he felt an indescribable peace of mind.

After 8:00 in the morning, the city's multi-department joint raid conducted a random inspection of children's food on the market. Wahaha's nutritional solution was accused of failing the sampling inspection. At present, a decision to seize the product has been made, and it will be sent to the laboratory later. Comprehensive inspection of packaging.

At the same time, it also cracked down on more than a dozen unqualified black workshops and seized a batch of illegal equipment.

It was almost nine o'clock when Lu Feng returned to the factory. Although he had sobered up, his legs were still weakened by the after-effects of drunkenness. Zhang Fengxia yawned and walked in and said, "The factories over there have been collecting statistics, and I am too tired. "

"What are you tired of? The snoring was loud all night, and the statistics are finished?" Lu Feng asked.

"I'm not a boss like you. I'm a little girl. If you're an animal, you'll be short of the data of the fourth factory. Otherwise, you won't be in control there." Zhang Fengxia said angrily.

There was a knock on the door, but Lu Feng didn't lift his head and said, "Come in."

Gao Zhiwei walked in. He wanted to take a look at the two of them. He heard that they were both yawning, and Zhang Fengxia was also supporting Lu Feng, and Lu Feng acted like a fake.

Rumors have been circulating in the factory for a long time, especially the position of secretary, and now it is really, exactly the same as a lover.

"The market supervision Chawahahaha, it has been deducted!" Gao Zhiwei sat down and asked, "What's wrong?"

"I drank too much. I didn't have the wine from last night, so I can have the efficiency today. I drank it directly into the hospital." Lu Feng said helplessly.

"Ah?" Gao Zhiwei was very surprised, and said, "Don't drink like this in the future. There are special people in this kind of wine bureau to accompany the leaders, and they are all three or four kilograms. You can't drink to death when you serve it yourself? "

"You are in charge of the meetings in the morning, I don't care, just lie down for a while." Lu Feng leaned back on the chair and rubbed his temples with his hands: "Tell those factories and let them get in touch with the local leaders, Kawahaha a bit."

Lu Feng knew that those places would not be too cooperative, he just wanted to get stuck, even a few days, a month or two would be enough.

Gao Zhiwei looked a little embarrassed, hesitated and said, "Mr. Lu, we don't need to do this. I don't think it should be too violent. I know Zong Zong, he is a ruthless person."

"It's like I'm not a ruthless person. It just so happens that with so many actions today, I have to figure out where he will move next." Lu Feng took a look at the sales report. I bought more than 70,000 bottles of canned food yesterday, and Lu Feng was quite satisfied with this data.

The market has not yet fully rolled out, this data is normal!

Seeing that he was so determined, Gao Zhiwei could only shut up, and asked Lu Feng to sign some documents in the factory that he needed to sign, and then went to work on his own.

Wahaha products were detained, and the agent immediately called the headquarters. Within half an hour, the specific situation had been put on the desk, and even some agents had local power, and they also received news that the people of Jiamei Foods Reported or invited to dinner.

"Yes!" Mr. Zong looked at the document with an ugly face, and said solemnly: "The young man has a very promising future, and he has a lot of skills."

A few minutes later, several executives entered the office.

"First of all, contact the Four Heavenly Kings, they will pay half, we will pay half, sue him, then contact the newspaper, and make a big deal of it for me, and then,

New products are accelerating and will be launched within this month. "

"no problem!"

"Be sure to keep an eye on their products. This small can is really delicious. From my point of view, the product strength is there, so we must seize the market in this area."

................................

In the afternoon, the entertainment industry exploded, and Wahaha joined forces with the Four Heavenly Kings to defend their rights. This was a dream combination. All kinds of paparazzi, magazine reporters, and gossip reporters flocked here.

At the same time, more calls were made to the various factories of Jiamei Foods, hoping to respond. Lu Feng was moving around at the office door.

The manager of the marketing department hurried over here. When Lu Feng saw him like this, he already knew that something had happened, something big had happened.

"What's wrong?" Lu Feng shouted.

"Mr. Lu, Wahaha came out on behalf of the Four Heavenly Kings and said that we were infringing, and the phone numbers of all the factories were about to explode. Tomorrow our three companies will definitely be the headlines, and we are going to be sued by lawyers."

"Four Heavenly Kings?" Zhang Fengxia stuck her head out of the office and wondered, "Why did we provoke people from Heaven?"

"It's the Four Heavenly Kings who sing." Lu Feng said angrily.

"Should we respond? If this matter is not handled well, I feel that it is easy to offend fans."

"I found four people from the factory and said that we originally used the four heavenly kings in the factory, but they misplaced the promotional photos when printing the promotional photos, apologized, and sincerely invited the four heavenly kings to speak for us."

"Okay, I'll do it right now."

"Come back." Lu Feng said, moving his body: "Don't let them withdraw, the sign will continue to be displayed, and tomorrow we will tell the public that we have privately negotiated with the four kings. If the other party still fights back, we will say that we have been deceived. , I just found a photo of someone and released it, and said that this person was talking to us and paid an endorsement fee.

The manager of the marketing department looked at Lu Feng blankly. Although he was his own boss, he still felt that Lu Feng was really a rogue, and this method would make people angry.

"Wahaha messed with me today, and tomorrow you will find me a newspaper or TV station, staring at Wahaha's nutritional solution and calling me. They don't promote pure natural, they say that there are flavors in it, and the nutritional solution has been promoting appetizers to treat children who don't eat. , just ask him if this kind of thing is medicine or food."

Ruthless!

Too ruthless, the main function of the nutrient solution is to give children an appetizer, and there are some hawthorn, red dates, honey, etc. in it. Once it is classified as a drug, it will be completely useless.

"Also, this month, I will assign tasks to the marketing departments of the major factories. Before the end of the month, 700,000 bottles of small cans will not be sold. All sales from cities to rural areas are opened.”

"I'll go back to the meeting right now."

"Are you energized?" Zhang Fengxia walked out with a glass of water and asked, "You're too cruel. It feels like you're going to kill someone completely."

"It's not certain who kills who." Lu Feng was drinking water. Wahaha's nutrient solution was indeed defined as a drug, but it was just a drug. Then AD calcium milk was launched, and the product broke out.

In the afternoon, Lu Feng sat in a daze. He kept putting himself in the position of President Zong and thinking about how to deal with him. For a new brand, attacking product positioning is definitely a very good means.

The small cans’ external publicity comes from overseas technology, overseas standards, and even the oranges selected for the obscure publicity are from overseas, and there is an overseas laboratory team for nutritional support to position it as a high-end product.

If all of these prove to be false, it will be a fatal blow to the product positioning of the small can. It will become a product that tests people's IQ, and buyers will not feel envious or even ridiculed by others.

Lu Feng sat up abruptly, and his whole body broke out in a cold sweat. His weakness was too fatal. He stood up and hurried to Gao Zhiwei's office. He found that there was no one there.

Going to the conference room and opening the door, everyone's eyes instantly focused on Lu Feng.

"Mr. Lu, is something wrong?" Gao Zhiwei wondered.

"Come out."

Gao Zhiwei came out and asked, "What's wrong?"

"How about a business trip now?" Lu Feng asked.

"Ah? What's the matter, in such a hurry?"

"The loophole is a loophole in my product positioning design. Now we need a laboratory and a group of foreigners. There may be a large number of reporters to interview in the past few days. As for overseas laboratories and overseas technologies, let them Go check it out." Lu Feng looked at Gao Zhiwei and asked, "Which city do you think is better?"

It took Gao Zhiwei a long time to realize that the laboratory or something was originally just a bluffing word for product promotion. No one would take it seriously. Now it is tit for tat. Once the product positioning is shaken, it will be over.

"Shenzhen, there are many foreigners there. I am familiar with that. I was in charge of the Wahaha market before."

"Okay, I'll take you away. Go to the airport next door to see if there are any tickets." Lu Feng took out his jackets from the office, and the two hurried out of the factory.

At seven o'clock in the evening, a plane bound for Shenzhen rushed into the sky. At the same time, Jiamei Foods also responded to the outside world. Major newspapers and magazines flocked to them. Some sensitive newspapers had already sensed something and began to use commercial title of war.

The commercial war under the free market competition has broken out, and there is no way to distinguish between the good and the bad.

The next morning, whether it is TV or print media, it is the matter of the four heavenly kings. Now the four of them are absolutely responsible for the traffic, and Wahaha and Jiamei Foods are obviously catching the four people and attracting attention.