Return To 1990

For his mother-in-law's family, Lu Feng felt the same way. Although he treated Jiang Xiaoyan in general, it was impossible not to keep in touch with broken bones and tendons.

Moreover, Lu Feng also felt that it was time to send some money back to the family. My parents were still farming in the village, so they could give them some money to improve their lives.

Now Lu Feng is not well-off, most of the money is in the company, he distributed some money at the end of last year, and it is almost spent.

"When the factory is finished this round, I will take out 300,000, your mother's 150,000, my mother's 150,000, as for your two brothers, it's impossible, as for my mother, you Go give it, don't say I've grown the factory." Lu Feng knew that no one had a few top-quality relatives.

He has a few uncles whose fighting power is not much weaker than Jiang Xiaoyan's two older brothers. At this critical time, Lu Feng doesn't want to be entangled by a bunch of people.

"Go ahead, I'll call my mother today to talk about it." Jiang Xiaoyan saw that he was a little tired and said, "Go to the factory, I'll send Duoduo to kindergarten."

Lu Feng nodded and went to the factory after eating.

Everything starts to speed up today, the phone calls are non-stop every day, the major factories are recruiting people rapidly, three to five meetings are held every day, all the details are within the scope of discussion, every situation, every accident surprises many people .

Zhang Fengxia gradually integrated into it. She carried a pile of documents every day, and put on a work clothes from Jiamei Foods. She became a lot more capable and gained a lot of insights on some business matters, and she also had different ideas.

The assembly line has settled in six factories. In the first year of the 1990s, there will be a head-to-head confrontation between the north and the south. Wahaha also seems to feel the crisis. The production capacity is breaking out, and some supermarket shelves in the northern provinces are beginning to appear.

At the same time, Wahaha was contacting people from CCTV and wanted to strike a big blow for itself, but the price gap was a bit big, and I was afraid that it would be impossible to negotiate for a while.

On March 19th, spring returns to the earth. Not to mention that the south is already lush and green, even in the north, there are grasses emerging. Now the spring style is manic outside, and the yellow wind is often blowing in the sky.

Lu Feng came back from a business trip in North China. He just attended the opening ceremony of the factory and cut the ribbon. Now, except for the factories under Du Qifeng, all the factories have started, and all product lines have been opened, from raw materials to outer packaging.

The car was parked at the entrance of the factory, and Lu Feng entered the factory. Everyone's faces were full of exhaustion, but they were extremely excited. Lu Feng entered the office and said, "Production has already started, and now the front line is left, Wahaha Nutritional Solution, these two How is the sky?"

"The product supply capacity has come up. I heard that we will supply new products recently. I feel that our product formula has been leaked." Gao Zhiwei said nervously.

"For those branches, it will definitely be leaked." Zhang Fengxia said aside.

"Small problem, if he dares to use it, I will dare to sue, as if I can't get his nutrient solution formula, everything is ready." Lu Feng took a deep breath while sitting in his seat, saying no at this moment. out of excitement.

In the food industry, in the early 1990s, Wahaha swept everything. Even Coca-Cola was not enough to be seen in front of others. Arctic Ocean, Gao Lego, Jianlibao, etc. are now local products after all, not all of them. As for Jianlibao, it will come later. Son.

The food business war started around 1995. This war was fought from south to north, competing for every inch of the market. Jinmailang Group, Baixiang Group, Wahaha Group, Master Kong Group, and Uni-President Group were mixed with some places. Enterprise Group.

These groups have an obvious characteristic. The product series is long and the coverage is wide, covering everything from instant noodles, snacks, and drinks. Wahaha did not want to do instant noodles, but lost the battle.

The appearance of Lu Feng is equivalent to giving the head-on Wahaha a blow, and now the battle of the world is about to explode.

Lu Feng picked up the phone on the table and called Du Qifeng.

"Mr. Lu, what's the matter?" Du Qifeng's voice on the other end of the phone was very dull.

"Other factories have already started production. Can you produce in the next two days?" Lu Feng asked.

"There will be no problem in two days, and now the sales channels have been opened. At present, the agents have spread to Anhui and invaded several cities in Zhejiang."

Hearing his progress, Lu Feng showed a smile on his face, and said, "That's good, I will start preparing for production in the next two days. My request is to update the sales data in real time!"

"OK."

After hanging up the phone, Lu Feng pondered for a while to make sure that he thought of everything he should think about. The first step must be to establish a brand. The main positioning of small cans is high-end, healthy and nutritious.

In advertising and marketing, Lu Feng mainly targeted the small pots of tea from the previous life, first of all, it was used to give gifts, visit patients, and food for children.

"Mr. Gao, do you know the newspaper office in Hangzhou?" Lu Feng asked.

"I know, what's wrong?"

"The day after tomorrow, Director Du will start production, and we are equivalent to a full-scale start. Buy me all the pages in Hangzhou the day after tomorrow, and just write a few words, Jiamei Food, redefine healthy food."

"This..." Gao Zhiwei felt Lu Feng's provocation. So many newspapers across the country chose Hangzhou. Isn't this looking for trouble.

"Is it too high-profile? And no one said anything about competing with us."

"Touching porcelain marketing, can't you?" Lu Feng smiled and said: "Just touch porcelain, just fight with him, just quarrel with him, arguing and arguing will make us angry, and the spokesperson, let them know, Give me the brands of the Four Heavenly Kings and place them in front of major stores, and focus on publicity."

"We didn't sign the Four Heavenly Kings either!" Zhang Fengxia said embarrassedly.

"Can't you hang up without a signature?" Lu Feng knew in his heart that the first shot must be fired, otherwise it would be enough, and he would have to do something, even if it was being sued every day.

Now the hot search is in major newspapers and local news TV stations. A group of people can mutter about a newspaper for a day. What Lu Feng has to do is to make Jiamei Food an Internet celebrity.

"The copy handed over before, what kind of royal supplies, is to be related to the royal family, to show dignity."

"Don't talk about it. Which country is the furthest away from us, just say which country our oranges are imported from, what EU standards, what health certifications, and all of them." Lu Feng suddenly thought of something, patted his head and said, "Switzerland , let’s say it’s Swiss.”

Zhang Fengxia laughed when she heard it, a broken can, from such a long way, enough gas money?

"My request is only one, the money is less, but the matter has to be bigger for me." Lu Feng took the cigarette from the table and said, "We have come this far, we have no turning back, I am not afraid. In a lawsuit, I am not afraid of being scolded, but I am afraid that it will disappear quietly."

In major provinces, some advertisements have begun to appear from canteens, supply and marketing cooperatives to supermarkets. At the same time, canned products of Jiamei Food have begun to be put on the shelves, and snacks have also begun to occupy major markets.

Two days later, billboards for the Four Heavenly Kings began to appear, which read, Small cans, from far away.

It was also on this day that half of the newspapers in Hangzhou were bought out, with a gray background and huge words that read, Jiamei Food, redefine food health, below is a line of small characters, small cans, new listing, next second to Hangzhou.

Early in the morning, in addition to a lot of newspapers, there was also a new market research report, not only from Wahaha, but also from Jiamei Foods. A whole dozen were placed on the desk.

Mr. Zong arrived at the office at 6:00 in the morning. The phone at his home was about to explode this morning, and they were caught off guard.

At the same time, the front pages of the major northern provinces were all started at the Baodi Jiamei Food Factory. It can be said that this morning, Lu Feng occupied half of the headlines of Huaxia.

There were fifty or sixty people in the conference room, and everyone stared at each other's newspapers.

"I made a trip to Xiaoshan yesterday, and I did put up the sign of the Four Heavenly Kings. They said there was cooperation. This is a major intelligence error."

The manager of the marketing department hurriedly said: "I have learned that Jiamei Foods does not have much money. These factories are entirely funded by investment. The annual income of his factory should be around 10 million, plus the raw material processing factory. Counting 20 million for him, can he afford four people?"

"It's not good for people to add leverage. I heard later that there are ten factories. We didn't talk about the CCTV advertisement. They want to talk about the four kings."

"It's possible that it's fake. Wait for the lawsuit. Besides, what do you mean by this newspaper?"

"This person is looking for trouble. We are more passive now. If we respond, it seems that we are bullying him by a big factory. If we don't respond, it seems that we don't dare to mess with him. Isn't this a rogue?"

Mr. Zong flipped through the newspaper and said, "Okay, it doesn't matter if you don't respond. His product launch is considered a complete win. People are shameless and invincible. Let's ignore him and hold a press conference. Said that for a small northern factory like Jiamei Foods, we will take care of it in the market."

"What if it's still provocative?"

"I have the phone number of the boss of Jiamei Food, so I will give him a call at night." Zong Zong stood up and said, "Just do your own thing and follow the steps. The northern market will be laid out as soon as possible. You can learn about Jiamei Food's acquisition of land and find an alternative factory first. model."

Zong Zong glanced at the newspaper and threw it into the trash can angrily. His life was ups and downs, what kind of people have never seen before, not afraid of the rich, not afraid of the powerful, but afraid of the rogue.

Now it seems that Lu Feng is the kind of person who has no money and is difficult to deal with. Now Wahaha is in full swing, as long as he gets on it, it is a natural advertisement.

It's like an unknown boxer who publicly provokes and insults the boxer. If the boxer fights with him, the opponent will say that I lost to the boxer. If the boxer ignores it, he can scold him every day It's a tortoise with a shrunken head, and dare not fight him.

As time goes by, the public will think of the boxing champion when they think of him. This kind of marketing is called bumper marketing and bundled marketing. It's shameless, but it really saves money!