Restart the Gaming Era

President Lu Lu thought about it for a long time, turned on the computer and looked at the recent publicity fund allocation plan, and finally nodded: "In this case, let me give you 500,000 publicity funds."

Thank you Supervisor for being very surprised, it's really coming!

In fact, according to the original situation, let alone 500,000, basically it can be said that there is no point! Except for the regular channel recommendation that all games of Lightwing Interactive Entertainment have, this educational project can't get any publicity funds at all.

项目 The project itself is already in a state of self-destruction, and Mr. Lu is also very clear that the original educational game could not be achieved at all, how can it be spent to spend money on it.

现在 But now, after Zhong Ming's three-inch unscathable tongue flickers, Mr. Lu is willing to allocate 500,000 as publicity funding, which is already a great surprise!

Mr. Xie looked at Zhong Ming, which meant it was almost done, let's withdraw it.

Zhong Zhongming looked at Director Xie and coughed twice: "Cough, President Lu, my opinion is the same as Director Xie, 500,000 is not enough."

Thank you, Director Xie, I'm all stunned. Do you think this means a glance?

Did I say enough? A lot of 500,000! How much is more!

But Director Xie is also not good at demolishing the channel in person, and he froze. For a moment, he didn't know what to say.

Mr. Lu was also a little surprised: "Even half a million? Even if" Learning the Boundless "is a project that looks good, its profitability is definitely not as good as other conventional games. By investing so much publicity funds, the cost will be recovered by then. The difficulty is even higher, the project has suffered huge losses, and you are responsible, thank you. "

Xie Xie is very speechless, yeah, the project must be a loss after the project is lost, how can it not be Zhong Ming.

Zhong Ming explained: "General Manager Lu," Learning the Boundless Sea "is not a game in the traditional sense, and its profit model naturally cannot copy the traditional experience. There are many ways to make a profit, such as cooperation with Q & A sites, or selling naming rights. But in the final analysis, there is only one point. The greater the publicity of this project, the more people play, the more likely it is to cause viral transmission. Once the number of active users increases, the degree of attention rises, and there are many ways to monetize. But the key still has to form a topic effect. With less money, the publicity effect is not in place.

Thank you, Director Xie, trembling, and you said that you dare to say ...

You are not afraid that President Lu said, "Anyway, it is possible to get water, then we will not provide funding for publicity!"

In fact, Zhong Ming means that the money for this project is not enough, otherwise you do n’t give it, or you give more!

President Lu Lu also hesitated, so give some more publicity funds? The problem is that this project is not a company project at all, it is Zhongming and other people who claim to develop it!

And it doesn't seem to cost much to develop. This is not a game at all, even a small program at most. It is not enough for such a small program to allocate 500,000 publicity funds?

President Lu Lu thought about it while looking at the computer's propaganda funding plan for various projects under his control.

规划 Of course, this plan has been set for a long time. Of course, some games must be launched soon or a new version of the game can be completely settled, and some funds are reserved.

But the problem is that most of the projects here are more reliable than "Learning the World".

Because most of the projects here are expected to be stable and profitable, and there are several key projects, the publicity funding is absolutely indispensable.

However, for some key projects, the propaganda funds are already very large, and a few hundred thousand may not be able to beat any splashes, and the cost performance is very low.

So, if you do n’t want to give this money to the project “Learning the Boundless Seas”, there is nothing particularly good for it; but give it, it ’s really not much money.

Mr. Lu Lu's eyes wandered around the planning table, and finally turned to a project.

"Mecha Age" project.

Seeing this, Lu Zhiqi was angry!

At the time of this plan, the Mech Era project had just entered the Xinghai Battlefield version, and the data was great. Mr. Lu was also very happy. He wanted to allocate more publicity funds and get the popularity of the new version. Dora With several players coming in, the revenue is rising, and an old project can be brought back to life, which is good.

As a result, in a nutshell, many people know the latter.

So now it ’s meaningless to make so much publicity funding for the “Mecha Age” project. All the data has plummeted. It ’s not possible to spend money on promotion to retain players. It ’s doubtful if the money is spent. .

In fact, Mr. Lu did not want to promote the funding of the “Mecha Age”, but he has not decided which project to allocate these funds to. Today, Zhong Ming came here with a flicker, and the influence of the halo effect, let Mr. Lu Suddenly came up with an idea, or else just give the money to Xie's project?

Although the educational games are a bit cold, but Zhong Ming said so much just now, Mr. Lu also felt that the project "Learning the World Without Limits" is actually very promising.

Moreover, for Mr. Lu, he has very strong discretion over which projects these funds are allocated to. After all, these projects are all in his charge, and he has the final say.

Mr. Lu Lu considered it for five minutes, and said, "I'll give you three million yuan. Thank you, old man. Can you guarantee that this project can be promoted?"

Mr. Xie was surprised: "Three million ?!"

President Lu Lu asked, "Why, too many?"

Zhongming sniffed Xie's thigh secretly, and Xie quickly changed his mouth: "No, it's right! I'm definitely milking grass ~ www.readwn.com ~ Oh no, eating grass and milking this project!"

President Lu Lu looked at him: "If it can't be pushed?"

I am grateful to the director for being embarrassed: "I can't push it ... I can't push it and I will deduct myself for three months!"

Mr. Lu smiled: "Okay, this is what you said. If the project can't be achieved, I will ask you. Okay, the time is almost up, I have to go, and the publicity funds will be allocated as soon as you go online. It ’s over, save a little money, do n’t lose it as soon as you come up, good steel is used on the blade, and the publicity funds have to be effective, understand? ”

Mr. Xie nodded hurriedly: "Mr. Lu is assured, this money is definitely not a waste!"

Uh ...

I came out of Mr. Lu's office, and Director Xie was a little bit empty.

"Xiao Zhong, you can really do it. It will cost three million yuan at a time. I don't know how to spend so much money ..." Director Xie wiped his forehead, no, the cold sweat on his bald head.

Zhong Zhongming said he didn't understand: "Three million is not a little spent, how can I not know how to spend it."

Director Xie is speechless: "Xiao Zhong, you are really ignorant and fearless. Can this money be spent in a mess? This is all publicity expenses. Every expense must be recorded and reported. Someone will come to buy a recommended position that is higher than the market price. Check! If Mr. Lu finds out that we are spending money arbitrarily, let alone you and me, the whole project may suffer. "

Zhong Zhongming nodded: "I know that."

Director Xie also said, "And did you not listen to Mr. Lu? The money has to be spent. Good steel is used on the blade, and our project is different from the traditional game project. It depends on the conventional purchase amount. It ’s not recommended. "

Zhong Zhongming continued to nod: "Be assured, thank you, Director, I think about where this money should be spent, and guarantee to find the best way of publicity."