Restart the Gaming Era

"... Do you want to make your own live broadcast platform? Teacher Zhong, you don't make it that way if you have money." Tang Ying felt a little dizzy.

Zhong Ming smiled: "Am I the kind of person who spends his money on the head? I have thought about this for a long time, and I will go back and tell you in detail."

Tang Ying's doubts are normal. In most people's opinion, the live broadcast platform is already a fiercely competitive Red Sea. Now admission is tantamount to throwing money at the water.

The live broadcast platform has already gone through a fierce money-burning battle. In the end, the only live broadcast platforms that survived in the entire Huaxia area were Linghu Live and a few others. Most of the others were cold.

From a global perspective, it is basically a situation where the big live broadcast platforms dominate the world, and the small platforms can only survive.

Tang Ying does not doubt the financial resources of Zhong Ming. It is not difficult to simply build a new live broadcast platform, but the key is where does the traffic of this platform come from?

To put it bluntly, what the live broadcast platform ultimately wants is the above audience. As long as there are enough audiences, the anchor can be picked up. If there are more anchors, there will naturally be big anchors, so that a virtuous circle can be formed.

If there is no audience, then even if the anchor is dug up by burning money, it will be cold quickly.

Tang Ying was wondering about this too. Zhong Ming didn't seem to be hot-headed, so why?

...

Zhong Ming's intention to be a live broadcast platform is indeed not the result of delusion, but the result of careful consideration.

In other words, this was originally part of his layout.

The current live broadcast platform does have some solidified meaning. After a large platform like the Linghu live broadcast platform is done, most of the viewers have been drained. Viewers who have the habit of watching live broadcasts have basically gathered on a few large platforms. The financial resources of several big platforms are getting richer and richer, and they have the money to dig more big anchors, and a virtuous circle is gradually formed.

The other small platforms were basically closed down because they could not make ends meet.

The reason why Zhong Ming wants to be a live broadcast platform is simple. The game and live broadcast are two inseparable wholes, which naturally have a close connection.

From the beginning of the game, "players" and "watchers" were born at the same time. Even when playing chess on the street, you can always see a group of people pointing around.

Including traditional sports, "athletic" and "watching" are also two very key attributes, both of which are indispensable.

The game industry is even more so. Many games are popular because of its explosion of live effects.

Live broadcast is a piece of fat. Even if you don't consider the direct economic benefits it can bring, you must also consider the hidden benefits it brings, such as the heat of the game.

If Zhong Ming has a very large live broadcast platform in his own hand, after the new game is released, he can give an order to the anchor under his hand and immediately push the game up, without having to contact the anchors one by one. And give them money.

As for how to do a live broadcast platform?

it's actually really easy.

Other live-streaming platforms that died halfway had a variety of causes. Some were broken funds chains, others were dead and miserable, and others were poor publicity and poor management ... But in the final analysis, there was only one real cause of death: no traffic.

In other words, there are not enough audiences on the platform.

Traffic is the foundation on which live broadcast platforms live. With traffic, there is income and popularity, and you can win big anchors; without traffic, there is nothing.

Many platforms spend a lot of money to dig out big anchors from other places, and also hope that these big anchors can bring traffic to the platform.

Now, the biggest question is, where should the traffic come from?

According to normal operations, you can only dig people crazy and dig people from a similar platform like Linghu Live. But this will face a problem: the audience's stickiness to the platform is very strong, after getting used to a live broadcast platform, most people do not want to change.

Therefore, this seems to be a dead end for the newly-entered live broadcast platform, and the input and output are completely not proportional.

But for Zhong Ming, it is different because he has traffic.

The entire low-light gaming platform is his traffic.

Zhong Ming's approach is very simple, that is, shimmer live broadcast, directly into the shimmer game platform!

The live broadcast software is not very large in terms of procedures. In fact, it is just equivalent to a built-in TV station. As long as it can achieve the most basic functions of video transmission, barrage, and gift delivery, there is no threshold at all.

And Zhong Ming took the resources of the low-light gaming platform to do live broadcasting, and there are many advantages that other live broadcasting platforms do not have.

First, it's convenient.

For other live broadcast platforms, viewers need to bookmark web pages or download live platform programs. There is no need for shimmer live broadcast, just open the shimmer live broadcast platform to see the contents of the live broadcast room.

For other live broadcast platforms, viewers only click when they want to watch the live broadcast. But for the WeChat live broadcast, players only need to log in to the game once and they will watch the live broadcast room; as long as the WeChat Live broadcast platform on the player's device is online, the followers will be issued air tickets after they go online.

Integrating the game platform and the live broadcast platform has a natural advantage in player attention.

Second, positioning is accurate.

Other live broadcast platforms require players to choose the games they are interested in. Many platforms also deliberately make big data, analyze which live content players have recently watched, and push live content in a targeted manner.

But the shimmer live broadcast does not need it at all, because any game played by the player can be directly reflected on the shimmer game account. For example, players have recently played "Xuanjia Project" for a long time, then it is sufficient to directly push some live broadcasts of "Xuanjia Project".

Moreover, the game details page is directly integrated with the live broadcast section of the corresponding game. For example, if the player is interested in a certain game, just click the live broadcast tab on the game details page, and you can see all the anchors who are broadcasting the game live on the platform. Go in and have a general understanding of the game. Without having to open other live streaming platforms and search for games.

Again, the threshold is zero for the anchor.

As an ordinary player, if you want to go live on other platforms, you need to download a special live broadcast tool, and it is likely to face an unpopular embarrassing scene after the broadcast. But here in the live broadcast of Weiguang, the live broadcast tool can be directly built into the Weiguang game platform, and even in the game, it supports live broadcast or recording at any time.

At the same time, after the newcomer anchor starts, the Weiguang game platform will directly read the in-game data and generate the corresponding screening conditions.

For example, a player thinks his technology is good and wants to start a live broadcast.

If he is on another live broadcast platform, he needs to download live broadcast tools and verify his identity. After opening the live broadcast room, he slowly gains popularity. For a long time, he seems to be playing a single machine. There may be only a few viewers in the vast live broadcast room. At first glance, there was not much barrage and he quickly retreated.

If you want to get fired, you must rely on the recommendation position given by the platform. In this cycle, even if the anchor itself has good technology and the program effect is good, it may go through a long period of fire.

In the low-light live broadcast, the anchor has already verified the identity in advance, and if you want to start the live broadcast, just click a button in the game.

Moreover, after the broadcast, the program will automatically generate filtering conditions based on the in-game information. As long as the audience filters according to similar conditions, you can find this live room.

The biggest problem with traditional live broadcast platforms is: exposure. The distribution of exposure resources between different anchors is extremely uneven and unreasonable. Some head anchors are at the top of the list all year round. Most viewers see these anchors when they go in. However, even if the new anchor has the potential to ignite, Suffering from being discovered, it takes a long time to get ahead.

This is because the traditional live broadcast cannot read the in-game data, and can only rebroadcast the game screen. Some data analysis naturally cannot be started.

If the player broadcasts live on the Weiguang platform, with the support of game data, the "tagging" of the anchor can be extremely accurate.

Take the "Xuanjia Plan", through the live broadcast and in-game data analysis of the player, you can put a lot of tags on him:

What is his marksmanship and what is his hit rate? Which character and gun do you like?

What is the average number of kills in the last 100 games? What is the total number of titles?

Does he speak frequently during the live broadcast? Are you talking about the anchor or the high-cold anchor?

What is his true rank and overall strength score?

Is he a gangster-type anchor who actively seeks people, or does he prefer a stable and stable anchor?

Through a large amount of in-game data and live data, these newcomer anchors will also be labeled a lot, such as: "Gang Gun King, Marksmanship, Sienna Specialization, Sniper Specialization, Passerby Killer King, like single row , Talking anchor, 2800 points, 7.3 kills per game and so on.

In this way, the players immediately saw the label of the live room, and immediately got a general understanding of the anchor's style.

Or, if a player wants to watch a certain type of anchor, such as those who like to watch and play, and like to watch Sienna, they can use keywords to directly filter keywords, and a large number of qualified anchors are screened out at once.

After screening, many unpopular newcomers naturally appeared in the screening list, gaining exposure among players.

With the "guarantee" of platform data, viewers will also be happy to dig for some new anchors.

At the same time, with these game data, the live broadcast platform itself can also "estimate" the value of a newcomer anchor through a certain algorithm.

For example, specific values ​​such as accurate marksmanship, killing, talking, and high real-time position will weight the anchor ’s rating and calculate the anchor with a higher score to get a relatively good position and increase some exposure. .

In this way, a benign mechanism has been established so that new anchors who join the platform can get a good exposure.

Even many players may not have the idea of ​​starting a live broadcast at the beginning, but if he is playing well, the system will prompt him to suggest to start a live broadcast try, and will use various material benefits to attract him to start a live broadcast, which will let The base of potential live broadcasters of Light Broadcast is much larger than other live broadcast platforms!

...

Therefore, Zhong Ming made Tang Ying no longer renew the Linghu live broadcast platform, which is the result of careful consideration.

When the low-light live broadcast first started, there must be a heavy anchor to come to the town and bring traffic, and Tang Ying's influence is undoubted.

But Zhong Ming does not plan to dig anchors on a large scale, at least not to dig at higher prices than the market price, which is very uneconomical.

Compared with other live broadcast platforms, the low-light live broadcast platform has two advantages, one is that it has its own audience, and the other is that it has a strong ability to make blood.

Players on every low-light gaming platform may be potential anchors, and the conversion rate is much higher than other live broadcast platforms. Therefore, what Zhong Ming has to do is to dig out the new anchor, and then hold it up in one hand, so as to make a virtuous circle.

From the beginning, he was desperate to dig into the big anchor, but he could not make a profit for several years. Zhong Ming would not do such a thing.

Of course, after winning these new anchors, how to keep them is a problem. Zhong Ming's solution is higher gift sharing, dynamic compensation contracts, long signing years + liquidated damages.

First, the most basic gifts are divided into 50% for other live broadcast platforms. Zhong Ming intends to draw only 20% to 30% (20% for small gifts and 30% for big gifts).

Other live streaming platforms have a single source of income, but Zhong Ming is different here. One of the great effects of the shimmer live broadcast is to supplement the functions of the shimmer game platform, and also to promote the game. Considering the hidden benefits brought by this live broadcast platform to Zhong Ming, there is no substitute for some. problem.

Less gifts, which will be a very attractive option for many anchors.

Secondly, in terms of contracts, long-term contracts are signed, and fixed pay and liquidated damages are linked to heat. In the contract signed with the anchor, the anchor will have a fixed basic salary, but if the heat exceeds the original expectation, the basic salary will be increased accordingly according to the corresponding gear.

For example, if a small anchor reaches the enthusiasm of a top big anchor within a week, the basic salary earned will be directly equal to the big anchor.

In other words, there is no difference between large and small contracts. Everyone's contracts are similar, but the basic salary is different ~ www.readwn.com ~ But as long as the heat can reach a certain value, then even if you sign a small contract, You can also get income from big contracts.

At the same time, Zhong Ming will use the credibility of Weiguang Mutual Entertainment as a guarantee. If it does not lock the popularity and heat, the heat may increase due to certain factors (such as newcomers recommend), but it will never be lower than the real heat. .

Of course, other people cannot verify this, but in terms of Zhong Ming's credibility, there are definitely not a few people who believe.

At the same time, the liquidated damages of long-term contracts are also linked to the income and popularity of the anchors. The small anchors have less liquidated damages, but they also earn less. The large anchors earn more, but also have more liquidated damages. If one anchor is popular and is taken away by other platforms, then you can also claim a sky-high penalty for liquidity, so that you won't be toiled for a long time and you will be picked by other companies.

In addition, this live broadcast platform has a great advantage, that is, it will grow with the expansion of the low-light gaming platform.

In the future, the shimmer game platform will launch more and better games, and the game content and the number of games will grow rapidly. Many other manufacturers will also choose to hand over their games to the shimmer game platform for intermodal transportation. The higher the penetration rate, the more viewers and potential anchors on the live broadcast platform, which is the biggest advantage that other live broadcast platforms do not have.