Recreation Starts From the Heartbeat

Chapter 384: Open up new markets and swallow dividends in the second half of the year

In mid-October, the negotiation between the company and the channel dealers was concluded, and several games of 'Sky World' were launched on the omni-channel, and the invitation to make 'Sky World' one of the channels was rejected.

Compared with short-term huge profits, Tang Su wants to make the 'sky world' a unique resource for him.

Then--

In the mobile game circle, these games were shaken, and when the peers were amazed by the sky game company...

October 20.

The Cang Qiong Company just issued an announcement:

"It has been a month and a half since the launch of "Happy Xiaole" and "Kingdom Rush", and "Happy Xiao Xiaole" has finally achieved revenue of more than 100 million yuan, making our company Sky Games enter the next milestone, in I am very grateful for the support and trust of the majority of players and friends. We will strive to make a better and more sincere game, and I believe that we will not disappoint everyone...

In addition, there is one more thing to announce today:

We will launch a mobile game specially designed for female players on December 1st - "Love Miracle", this is our last game this year, if you are interested, you can play it in 'Sky World' or Make appointments on other cooperative platforms.

"Nursing Miracle" is a very special game, and it is also a brand-new style and gameplay that has never appeared on the market. The specific information is temporarily kept secret, and you can see some information in the publicity activities later...

At last--

If you forward this Weibo, you will have a chance to win the lucky draw prepared by us. The prizes are: Honor A68 mechanical keyboard*5, "Angry Birds" co-branded mouse*5, "Plants vs. Zombies" pillow*5, thank you all support. "

Netizens who happened to swipe this Weibo: ? ? ?

They were a little confused.

"Isn't it? Are you still here?"

"What's going on with Boss Tang recently? The output is almost comparable to that of a sow."

"It's too strong, too strong."

"From August to the present, in four months, six games have been released. This is no way for friends and businessmen to survive."

"Six games are released in four months, and all of them are of high quality, and my peers will cry in the toilet."

"Wake up, you guys, didn't you see what the official said, this is a game designed for girls, it's probably not the ones we're interested in."

"It's okay, we don't need to be interested in games, we just need to be interested in Miss."

"I saw that the 'Sky World' has created a special area for "Nursing Miracles". Will we be able to see a lot of young ladies in the future?"

"What? Do you want to have a blind date?"

Netizens were talking about it.

……

As a brand spokesperson, Su Tang also reposted the Weibo news for the first time, and commented: "Support!! Lucky draw!!"

Fans caught it for the first time: "Miss Tangtang!! Front row stickers!"

Su Tang replied: "Tie Tie~"

"Does Tangtang know what game this is? Can you reveal it in advance?"

A fan asked.

Because the 'Sky Games Official' side only said that it is a new game specially designed for girls, and the specific gameplay is temporarily kept secret and has not been announced, which also makes many netizens curious.

If it is other game companies, everyone may not be so excited.

But Tang Su is different.

This guy is particularly good at innovation. He first played tower defense games, and then designed a minimalist puzzle game such as "Monument Valley", which perfectly combined puzzle solving and space, and then designed a puzzle game. The eye-catching elimination game "Happy Xiao Xiaole" has become one of the best mobile games recognized by all channels...

at the moment.

Tang Su picked up the concept of 'new gameplay' again, which made everyone particularly want to know what kind of innovation he made this time.

A game designed for female players?

This statement is quite attractive.

For a long time, game companies rarely consider the female market when preparing new games. In the video game market, males are the most powerful consumers.

Girls are less interested in video games. In contrast, they may be more interested in cosmetics, clothes, shoes, bags, idol dramas...

"It's a game that girls are good at."

Su Tang replied like this.

She felt that what she said was very specific, but fans said: Listen to your words, listen to your words.

"The specifics can't be disclosed, business secrets, everyone understands."

Su Tang replied: "I have seen the game design draft before, and I think it is quite interesting. I also told him that I may also participate in the DLC in the future... In short, wait patiently for the arrival of December. , you'll know by then."

Fans can't get any valuable information, so they can only choose to give up.

……

in the game circle.

Seeing that Sky Games was promoting its new game in a high-profile manner, the colleagues were silent for a while.

"Six games in four months, is this guy taking hormones?"

"I heard that Tang Su set up six development teams at the same time in the first half of the year, and was in charge of six new games at the same time... This is too hard."

"It's really hard work, but people's hard work has gained a lot. This year, his personal income will be at least 100 million."

"Tang Su's girlfriend is also very good. She has only become a big star after debuting for more than a year. She is really a big winner in life."

"It's not interesting to discuss other people's privacy. In contrast, I'm more curious about what kind of game "Warm Miracle" is. It's a game designed for female players? Why does it sound like cutting leeks?"

"With Tang Su's reputation in the mobile game industry, it is not enough to cut leeks. It is estimated that this "Nuannuan" is not simple. It is likely to be a top explosive game comparable to "Happy Xiaoxiaole"."

"It's comparable to "Happy Xiaole"? Isn't this overblown? That's a phenomenal explosive game."

"In September, everyone was chanting Cangqiong Games. Tang Su took out "Happy Xiaoxiaole" to kill the Quartet, with a monthly revenue of more than 80 million on a single platform. The platform has entered the top five best-selling lists, and it is the top five in the overall list, not the top five in the leisure category... Now "Miracle Love", the publicity resources in all aspects are not inferior to "Happy Xiaoxiaole", and it is also a new The new style of play may not have the possibility of becoming a top hit."

"If "Warm Miracle" can also become a hit... tsk tsk tsk."

"If this game can really become a hit, it means that Tang Su has opened up a new market, and in a short period of time, he will be the only one who eats crabs in this market."

"I'm not very optimistic, and Tang Su is not omnipotent. Aren't the previous "Temple Run" and "Monument Valley" new gameplay? Are these two games popular?"

"Let's wait and see."

……

The outside discussion did not affect Tang Su's mood.

"You are much better than me this year."

Su Tang was a little emotional: "Your company is developing too fast. In the second half of last year, I was still waiting for the profit from the game to be credited to rent an office building. This year, the monthly profit is hundreds of millions. If it continues to develop like this, Can you easily buy an entire building next year?"

It's very sad.

No one expected Tang Su's career to develop so fast this year.

In the middle of last year, Simi Studio, the predecessor of Cangqiong Game Company, was only a small studio that did not even earn hundreds of thousands of dollars a month, and even the office location was funded by the entrepreneurial funds of college students in the school...

As a result, in just one and a half years, Cangqiong Games has become a highly sought-after Internet celebrity company in the industry. Perhaps in terms of scale, there is still a big gap compared with those big companies, but in terms of profitability, It's nowhere near as good as those big companies.

The profit in October alone has exceeded 100 million. This month, the omni-channel has been opened, and the money will only be more, and there will be a new big killer next month...

By relying solely on the DLC of these games to make profits, the company's monthly profit will not be less than 100 million in the future. Moreover, Tang Su is still preparing to develop an online game that connects all hardware terminals. If it is successful...

In the future, Qiong Game Company may become a real giant in the game industry.

"It's not bad."

Tang Su smiled, without any complacency or pride. After all, he was just an ordinary porter.

"It's almost December, and the year is coming to an end. Time flies by so fast."

Tang Su said, and suddenly changed the subject: "Do you have any plans for next year?"

"What are your plans for next year?"

Su Tang blinked: "Didn't we agree? You won't forget it, right?"

They have so many things they want to do this year that they haven't accomplished yet.

All are saved until next year.

"Of course I didn't forget."

Tang Su shook his head, thought for a while, and said, "We strive to explain everything about each other's company years ago. Next year, let's just have fun and don't think about anything. I'll accompany you wherever you want to go."

"Can."

Su Tang nodded: "Let's agree, if you dare to let me dove like this year, I'll be angry."

On the surface, she was very generous, but Tang Su kept all the things Tang Su promised but failed to do in her heart.

"Don't worry, definitely not."

Tang Su smiled.

This year is needed for the company's development, so I have to spend most of my time working and working overtime. This has allowed the company to go from tens of millions to over 100 million in monthly revenue in such a short period of time...

But what should be done is almost done.

With the popularity of "Happy Xiaoxiao Le", and as 'Sky World' has gradually become a first-line platform that cannot be underestimated, the position of game designer at Sky Company has also made many colleagues excited.

Next year, there will be many excellent designers joining in to create a better sky world with them.

As for Tang Su, he will also retire from the "front line" and become a veritable boss of the company. He only needs to master a few matters of the company well, and he can easily steer this big ship and drive steadily to the near future...

Tang Su has already thought about it.

Starting next year, he will only be responsible for making one game a year, and he may even spend two or three years making a game.

The profession of game designer will no longer be the whole of his work, but will only occupy a small part.

In the future, most of the games of Sky Games will be handed over to other excellent designers.

As Su Tang once told him.

Only by removing yourself from work and making yourself no longer an indispensable member of the company can you truly be free.

……

time flies.

In the blink of an eye, December came.

Under the expectations of players, fans, netizens who eat melons, and peers, Cang Qiong Games has officially launched the final game of this year, "Nursing Miracles".

"Is the gameplay of this game just dressing up? Fighting by dressing up, is it so novel?"

"It turns out that this is the brand-new gameplay that Boss Tang said. It is indeed new enough. No one has ever thought that it is possible to play this way."

"This world view feels a little bit. I have a hunch that this game may be made for a long time, and DLC will be released continuously in the later stage, so as to build a huge world."

"No wonder Tangtang said that this is the best way for girls to play. They can get some attribute effects by changing clothes. This is indeed what girls are best at. Boys really can't play it."

"Damn it, why are the clothes in the mall so expensive? Can Boss Tang finally wave his scythe?"

"It feels alright, it's not very expensive, and the clothes don't affect the value. The clothes given by the level and the mission are completely enough to match, and there is no problem with doing the main quest. Of course, if you want a better experience, That would definitely cost money.”

"If you want a better experience, you must pay for it. Do you think the game development team spent more than half a year making such a game without cost?"

"It feels acceptable. It can be seen from the accuracy of these costumes that the design team has really spent a lot of thought. The cost of this game may be higher than the combined ones in "Happy Xiao Xiaole"..."

"This is indeed a game specially designed for girls, I love it."

"I don't know if "Warm Love" is the game with the highest development cost, but I know that it is definitely the most terrifying game among all the games designed by Tang Su..."

……

Colleagues in the game circle also downloaded the game for the first time, and then...

As the saying goes, the uninitiated watch the fun, and the expert watch the doorway.

After they downloaded and opened "Warm Love", they were shocked by many details in the game.

"From the cost estimation, it is estimated that this game cannot be made without a cost of 100 million..."

"I always thought that Tang Su liked to play the 'small and big' routine, but now, I admit that I underestimated him."

"The brand-new gameplay has no profitable ideas that have been tested by the market, and it is aimed at a game market that has not yet formed a climate. Under such circumstances, dare to spend hundreds of millions to create a mobile game... tsk tsk tsk, served ."

"From this game, I seem to see Tang Su's ambition to sweep the entire game circle. I even think that "Warm Miracle" may surpass "Happy Xiaole", allowing Tang Su to break his own record again. "

"Impossible, right? I admit that this game has done a good job, but to beat "Happy Xiaole", it always feels impossible."

"Let's wait and see."

"Fuck you, go look at the best-selling lists of those mainstream game platforms, my God!"

"What happened?"

""Warm Miracle" has been online for three hours, and "Happy Xiaoxiaole" has been pulled down from the altar."

"Hush!"

……

When players opened the game platform, they glanced at the best-selling list at random, and were surprised to find that "Nursing Miracle", a 'partial' game that mainly focuses on the girls' market, actually topped the best-selling list.

Even "Happy Xiaoxiaole" and several other popular best-selling mobile games were ruthlessly trampled underfoot.

Is the game market for girls really that big?

"It should only be temporary, right? After all, the new game was launched, and the promotion was done so well in the early stage. It seems to be understandable that the results on the launch day were better."

Someone said so.

This statement has been recognized by many people, including those in the game industry.

In their view.

The reason why "Nursing Miracle" is so fierce is entirely because the pre-publicity and preheating in the early stage is too much, coupled with many recharge benefits on the day of the game's launch, causing many game players to generate impulsive consumption.

After all, girls are sensual creatures, and they like to pay for their looks very much. It is understandable to see those beautiful clothes in the game, wave their hands, and make impulse purchases.

However--

The second, third, fourth, fifth day of the launch of "Warm Miracle"...

It never went down on the bestseller list.

Until this time, everyone realized later that——

"Nursing Miracles" is completely popular, and it has successfully revived a strong consumer market - the girl-oriented game market.

"If nothing else, the first month's revenue of "Warm Miracle" will definitely surpass that of "Happy Xiaole"."

"You are nonsense! When "Happy Xiaoxiaole" made its first month's revenue, it managed to earn more than 80 million in revenue on a platform like 'Sky World', while "Nursing Miracle" was a complete success. With the launch of the channel and the overwhelming promotion, it is impossible for players who play mobile games to have not heard of this game.”

"It's inevitable that the first month's revenue of "Love Miracle" will exceed 100 million. Now I am more curious about how many hundred million this game will make?"

"At most 200 million, even 200 million is impossible. The most popular mobile game before, the first month's revenue was only 240 million, and what is the background of others? Backed by a powerful Internet empire - Tengda!"

"It's not impossible~www.readwn.com~ Love Nikki-Dress UP Queen" has never been at the top of the best-selling list this week..."

"Let's wait and see."

Netizens were talking about it.

They are all gossiping about how strong the first month's revenue of this game can be.

And at the same time—

Colleagues in the game circle are also very emotional.

"I originally thought that "Happy Xiao Xiaole" was definitely Tang Su's peak work in a short period of time. Looking at the entire domestic mobile game market, there are not many that can surpass "Happy Xiao Xiaole" in terms of word of mouth and profitability. , the result is less than two months..."

"Although the first month's revenue data for "Nursing Love" has not come out yet, capitalists have begun to pay attention to girls' participation in the game market. I believe that in the near future, games similar to "Nursing Love" will emerge one after another."

"That being said, but in the next few months, "Nursing Miracle" will swallow all the dividends brought by opening up a new market, and even within half a year, there may not be enough high-quality opponents to appear. , it makes me envious just thinking about it.”

"What's the use of envy? If you have the ability, you can also open up a new market?"

"I don't dare, it's too risky to open up a new market, it's just a matter of dying and living. Take "Warm Miracle" for example, this game is full of traces of adventure, and it's still a big investment, once If it fails, for Cang Qiong Game Company, it will definitely hurt its vitality, and it may even be completely down..."

"This is something I can't envy. Let's wait and see. I have a hunch that the first month's revenue data of "Nursing Miracle" will definitely make everyone's jaw drop..."

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