Recreation Starts From the Heartbeat

Early September.

After the first month's revenue came out, Sky Games announced it as soon as possible.

Tang Su didn't intend to keep a low profile.

For many follow-up plans, he had to post the revenue data with great fanfare, so that his friends could share his happiness together.

Although, my friends may not think so.

"Three games were launched at the same time, and the first month's revenue was only more than 30 million. Compared with the past few games, it was a lot worse."

Someone said so.

The first month's revenue is 30 million, which is indeed not a small amount.

But you must know that this is the combined income of the three games. In the past, the single game "Plants vs. Zombies", "Defend the Carrot", and "Angry Birds" could have this data. In this comparison...

It doesn't seem to be very successful.

"The main reason is that the game is not very powerful. The three games launched this time have not been able to become real hits. "Steel Team" is a bit niche, and "Monument Valley" is also very niche. The only popular "Temple Run" ", it has already started to weaken after only one month of launch..."

Some colleagues think so.

The three games Tang Su designed this time, if placed on other game designers, are absolutely successful, but compared with Tang Su's past record, they are not very good, which makes people doubt Tang Su's ability. ...

Well, the ability to make money.

……

"Temple Run", "Monument Valley", and "Steel Team" are not particularly successful games, and it is a bit of a waste of such a grand publicity resource - this is the general opinion of colleagues.

As for the 'Sky World', is it a success?

Of course.

Even those high-ranking channel dealers were a little surprised when they saw that the revenue of 'Sky World' was so strong.

True.

The revenue of more than 30 million yuan a month is not comparable to those of their top channels, which often cost billions or billions. It is far from the same.

But you need to know that.

"Sky World" currently only has three profitable games, and other than that, there are no other profitable projects.

Under such circumstances, they can achieve more than 30 million in revenue, and it is most difficult for them to be channel dealers.

but--

"The reason why Sky World has so much revenue is all the word-of-mouth created by the previous games, which makes many players have a natural trust in Tang Su's games, but if Sky World cooperates with other games, the effect may be limited. Much worse..."

After analysis, the capital institutions in the game circle came to the conclusion that it is not a cause for concern.

The fact that Cang World can generate more than 30 million revenue this time does not represent the success of this new platform. It depends on the follow-up results. At least the current performance is not enough to make capital institutions move.

……

At this moment.

Sky Game Company, in the office.

"Some channel dealers want us to migrate these three games to their platform. I tried to negotiate with them, but they didn't give any concessions in terms of profit sharing, which made me a little bit at a loss."

Zhang Yuning said.

Negotiations with other companies have always been the job of his deputy general manager.

"If you can't talk about it, don't talk about it. It's not important anyway."

Tang Su didn't seem surprised by this, and shook his head: "At present, these three games are not competitive at the dominant level. The lifespan of games like "Temple Run" will not be too long, and the later DLC will not be very profitable. Players are bound to get bored over time.

"Steel Team" is a bit hard-core when it is designed. Hard-core games are very good, have a long lifespan, and have great late-stage potential, but in the same way, this kind of game is destined to not become mainstream, and will only be favored by a small number of fans. of favor.

Puzzle games such as "Monument Valley" are a niche in themselves, and the profit from the later DLC will be very stable, but it will not be too ideal..."

Paused.

He continued: "In my opinion, these three games are just used for publicity, to improve the daily life of 'Sky World', and by the way, we can also prove that we can be self-sufficient even if we are separated from the channel. Colleagues have a little confidence, that's all."

"Do you really see it that way?"

Zhang Yuning's eyes were a little strange: "You must have been hit, right?"

"what?"

Tang Su was startled, not quite understanding what he meant.

All right, why did you get hit?

"Many people on the Internet are talking about it, saying that although the three games you designed this time are very fun, the popularity and revenue are not very satisfactory. For a top mobile game designer like you, it's quite shocking. ."

Zhang Yuning narrowed his eyes: "What do you think?"

"..."

Tang Su was a little speechless.

"How else can I watch it? Of course I'm sitting here watching."

Tang Su was a little helpless: "What do other people think, what does it have to do with me? As long as I know what I am doing, what I want to achieve, and whether it is successful or not... This is enough, the opinions of outsiders are not important. "

He really felt that it didn't matter.

He is very clear about what he is doing. These three games are not expected to make much money, they are purely for the sake of paving the way for the following games.

By the way, let's test whether the payment mechanism of 'Sky World' works well, and whether there is any room for improvement.

In this mentality, it is a very pleasant surprise that these three games can generate 30 million in revenue.

It's quite rambunctious?

People who say this are just standing up and talking without pain in the back.

Looking at the field of mobile games, if this result is considered a failure, then I am afraid that 99% of designers have never succeeded.

As for the horizontal comparison with the three games "Plants vs. Zombies", "Defend the Carrot", and "Angry Birds"?

This statement is quite speechless.

"If the positioning of these three games and the first three games is the same, then it's okay to compare them, but the problem is...they have different payment markets, how to compare?"

Tang Su shook his head, thinking that this is completely nonsense.

It's like a custom studio for key circles. They never compare sales and revenue with mass production, and no one has ever said that their keyboards worth thousands of yuan are not as profitable as others' keyboards of dozens of yuan. ...Because everyone faces different markets, there is no comparability at all.

"Plants vs. Zombies", "Defend Radish", and "Angry Birds", these three games target the mainstream market in the field of casual mobile games, and they are all age groups, and the market is very large.

And games like "Steel Team" and "Monument Valley" are themselves positioned for niche markets and niche needs.

No matter how well the latter does, the ceiling is so low that it is impossible to reach the height of the former.

but--

Just because "Steel Team" and "Monument Valley" are far inferior to games like "Plants vs. Zombies" and "Defend Radish" in terms of popularity and revenue, can we judge the former to fail?

This seems inappropriate.

Let those players with niche needs hear it, they will be angry and want to hit people.

"We can't be in the mainstream market forever. In contrast, I want to make some really interesting games."

Tang Su said: "Games targeting the mainstream market are used to make money, while games targeting niche markets are used to build brand reputation. This is not a conflict... Go to the rating area of ​​'Sky World' to see, "Steel Team", "Steel Team" "Monument Valley" is far less profitable than "Temple Run", which one is not as good as the latter?"

"What you said makes sense."

Zhang Yuning nodded thoughtfully, and then asked, "Then when are you going to launch the new game?"

This group of people kept saying that Tang Sujiang's talents were exhausted, good luck was useless, etc., which made Zhang Yuning a little angry.

"The new game is not in a hurry."

Tang Su shook his head: "The players have already spent a lot of money last month. Let's slow down for now and wait until next month to go online. Otherwise, I'm afraid everyone will be powerless even if they want to support."

"..."

Zhang Yuning was at a loss for words.

Even if you want to support you, you are powerless. To put it in a nasty way, it means that the leeks are running out of money, and you want to wait until a new crop of leeks grows before you harvest them. It sounds nice.

……

In September, after the revenue of 'Sky World' was released, Tang Su tried to dig a few well-known and well-reputed designers to come and play together, but the results were a bit unsatisfactory.

Some people politely refused, saying that they didn't want to leave their current employer or something.

There were also some people who had a very bad attitude, and they didn't agree to it. They even spoke ill and sneered at each other.

"They are just jealous."

Hearing Tang Su talking about these 'interesting things', Su Tang shook his head and said sharply: "They themselves do not have the courage to break away from the channel dealers, and even their own companies are controlled by capital institutions and become slaves of capital, and now I see you This newcomer who has just entered the industry for more than a year has easily surpassed them, and it is normal for him to be unbalanced."

"What you said makes sense."

Tang Su nodded, suddenly thought of something, and asked, "Is it the same for you in the entertainment industry?"

"Yes, and the entertainment industry is generally impetuous and eager for quick success. When these people are jealous, they are much more fierce than your game circle."

Su Tang shrugged: "But the entertainment industry is very interesting, they won't say anything in front of you, they will make up bad things about me behind my back, but in front of me, they are respectful one by one, Don't dare to provoke me, for fear of being blocked by a big guy with capital background and personal connections like Mr. Xu and me... Everyone has two faces, you just get used to it."

"..."

Tang Su thought for a while and said, "It sounds like it's not easy for you."

"Actually, it's okay, there are Xiaolin and Teacher Xu who are covering them."

Su Tang said.

Tang Su nodded lightly. Tang Xiaolin and Xu Mengying, one is a capital boss and the other is a popular first-line singer in the industry. With these two coverings, many pink eye diseases can indeed be solved.

"When are you going to start promoting your new game?"

Su Tang asked: "I will help you make an appointment with a few more influential online friends in advance. The previous publicity was not very good. I will try to be better this time."

She was referring to the promotions for "Temple Run," "Steel Troopers," and "Monument Valley."

"No, the publicity this time has been very good, the main problem is the game itself."

Tang Su shook his head: "Many players and colleagues on the Internet think that I will continue to make hits like "Plants vs. Zombies", but my three games this time are just to test the water, and I don't plan to make them hits at all... ...So, many people think that this game is far inferior to the previous games in terms of popularity and revenue, and it is a failure, but I don't think so."

"Oh."

Su Tang nodded and stopped talking.

After a while, she asked again, "I remember that you prepared six games before, and now there are three more games. When are you going to launch them? Are you going to launch them together this time?"

"Not together."

Tang Su shook his head and explained: "The similarity between Kingdom Rush and Iron Warriors is relatively high, and there will be market overlap, while Iron Warriors is a **** game. If you have just played Iron Warriors. , and then play "Kingdom Defense", there is a high probability of aesthetic fatigue... So I plan to only launch "Happy Xiao Xiaole" this time, and the remaining two will be discussed later."

"What about "Warm Miracle"?"

Su Tang was curious.

She is still looking forward to this dress-up game. There are very few similar games on the market, and since her boyfriend became a game designer, she doesn't really want to play other people's games.

Well……

You can't capitalize on the enemy.

""Warm Miracle" isn't finished yet."

Tang Su sighed: "If possible, I would like to launch "Warm Miracle" first, to get a wave of traffic, and then launch "Happy Xiao Xiaole", but unfortunately, the production of this game is a bit difficult, so I can only stay in The hands are slowly grinding."

That's it.

Su Tang nodded and suddenly realized.

"Happy Xiaoxiao Le will be launched in October, and then "Kingdom Rush" and "Nursing Miracle" will be launched in November. It happens that the positioning of these two games does not conflict at all. One is a **** tower defense game, and one is a girl. The directional dress-up game will not produce market overlap.”

Tang Su said.

"Happy Xiaoxiao Le" will be launched in October, "Kingdom Rush" and "Nursing Miracle" will be launched in November, and then a project summary will be made in December ~www.readwn.com~ to evaluate all employees of the development department, and start preparations at the same time ...the first online game!

"For mobile games, it's almost enough to wait until the two trump cards "Happy Xiaoxiaole" and "Nursing Miracles" are launched, and then devote all your energy to the end game, and when this end game is successfully launched, You can take the opportunity to expand the scale, and then you can start working on "League of Legends" and "Honor of Kings" at the same time..."

Tang Su thought to himself.

"Happy Xiaoxiaole" and "Miracle Love" can become the most profitable projects of the company in a short period of time, and become a well-known large company in the industry in one fell swoop.

But in Tang Su's development plan, these are all just to pave the way for the next two 'big killers'.

Wait until the time is right.

He will naturally bring out "League of Legends" and "Honor of Kings" to kill the Quartet and amaze all his peers.

Of course, he will not forget another big killer——

"PUBG Mobile".

"If it goes well, the game is expected to be released within three years. At that time, I can consider semi-retirement."

Tang Su is looking forward to this.

He is not a particularly enterprising and ambitious person.

When Cangqiong Company is completely enlarged, he will gradually withdraw from the front line and hand over the company to more capable people to run the company. At the same time, he will also recruit a large number of elite designers. At that time, he can truly realize his dream of making money while lying down. .

Reliving his life and enjoying his youth, he didn't want to waste it on his career.

In this world, there are too many things worth enjoying.