Recreation Starts From the Heartbeat

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Come June.

"We did some activities in the past two months, and also cooperated with many mobile game bloggers. Now the daily active data of 'Sky World' is not bad, if you want to release new games on exclusive platforms, you can give it a try. "

Zhang Yuning said.

"not enough."

Looking at the data sheet in his hand, Tang Su shook his head: "You guys have done a good job. It's better than I expected, but it's not enough. The current platform traffic is still a lot worse. It needs to go further to carry my new game."

"not enough?"

Zhang Yuning raised his head and looked at Xu Jinyang, who was on the opposite side, his brows furrowed.

They have used all the methods they can think of to double the daily life of the 'Sky World' in just two months, but this still falls short of Tang Su's minimum psychological expectations.

"Then you can continue to maintain the existing data."

Tang Su thought for a while and said, "When the new game is almost ready, I will find a way to increase the number of players in 'Sky World' in a short period of time, so that the new game will be released at that time. some insurance."

"What can you do?"

Zhang Yuning couldn't help but ask.

"The mountain man has his own plan."

Tang Su smiled: "I won't tell you for now, you'll find out later."

"alright."

Seeing that Tang Su was deliberately trying to whet his appetite, Zhang Yuning shrugged and stopped asking.

...

After several months of development, 'Sky World' has also become a well-known game community in the game circle. After all, there are celebrity effects like Tang Su, and there are several popular games in the mobile game circle. From time to time, there will be some investment activities...

In particular, when Tang Su moved the investment activities of mini-games such as Digging for Ascension and Cat Rio to this place, it really attracted a lot of players. Although the income of these games was not very good, It's not comparable to "Plants vs. Zombies", but there are many diehard fans...

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Although these die-hard fans may not play these games in person, they are very happy to participate in the submission process and actively work hard to contribute to their favorite game anchors...

Well--

Just fun.

Look at these fans who are always excited because they find more creative design inspirations, and look at the game anchors who dare to challenge themselves and break through the limits of human beings, even Tang Su can't help but sigh, this is really a blind date A loving and harmonious family.

Hope they can maintain such a good relationship for the rest of their lives.

...

"Standing on the roof of the gusty wind is endless,

this lonely city,

At the end of the junction between the sky and the tall buildings,

Who seeks empty freedom,

The sun covers me in this moment of tranquility,

Isolated from the hustle and bustle and indifference,

The endless stream of people wandering the streets,

Who can hear who's loneliness..."

in the office.

Tang Su looked at "Super Singer" playing on the screen, watched Su Tang's performance on the stage, and the applause of the audience, a smile appeared on Tang Su's face, this girl's ability to control on the stage is getting stronger and stronger. .

When I opened the barrage, I saw comments that filled half the screen:

"Ahhhhh!!!"

"Finally heard Tangtang's new song, it's not easy."

"It's so inspirational, I suddenly feel like crying."

"Tang Su's ability to write inspirational songs is truly a feat."

"I feel that many of Tang Su's songs have that flavor only when they are sung by Su Tang."

"Because the two of them are very inspirational in themselves."

"Genius singer, genius musician, and the most stable CP in the entertainment industry."

"Find someone to cherish each other, find a heart-to-heart...a dog food that can fill your mouth when you listen to a song."

"Some people said that Tang Su and Su Tang were in conflict before, so Su Tang didn't sing songs written by Tang Su. Look, the rumors have been broken, right?"

"When will Tang Tang's new album come out? I can't wait to buy it."

"I also want to buy it. Many people say that Tangtang's strength is not good. Let's not argue with words and speak with facts."

"You guys are urging here, why don't you go to Tang Su's Weibo to urge, don't musicians have the final say about albums?"

Tang Su: ? ? ?

What's his business with the new album?

He gave Su Tang a lot of new songs before, and he could compose several sets of high-quality albums.

"Ding dong~"

At this moment, Tang Su's cell phone rang. He picked it up and saw that it was a message from Su Tang:

"Two new products from Tianzhi have arrived. Are you interested in coming over to see?"

...

Tang Su is still very interested in Tianzhi's two new products.

I remember that when these two were just released, Su Tang told him that these two keyboards are definitely stronger than the new products of Langtu Company. Tang Su was quite curious about it, so after Su Tang sent the news , he went straight upstairs.

"From the aspect of appearance, Tianzhi's product positioning is obviously a vigorous young man, which is almost the opposite of the mature and concise style of Wolftu. market, and judging from the fact that they occupy half of the mid-to-low-end market, the effect is very good.”

Su Tang explained slowly.

"Sounds really good."

Tang Su nodded.

Since June last year, he has been in touch with the key ring for almost a year. He still understands many things about the key ring. In addition, Sky Games has been cooperating with Mitang Studio and Wangdao Studio. , he is now a half industry insider.

"I have always felt that the most important thing in making a keyboard is not the structure, but the attitude."

Su Tang said: "Consumers are actually the most aware of the attitude of manufacturers to make products. The business model that pays too much attention to marketing is difficult to gain a foothold in the new era, and quality is eternal."

"It seems so."

Tang Su thought for a while, then nodded: "In the past, many brands were of very good quality and built a great reputation, but when word of mouth is built and they become a big company, they relax and lose the rigor and seriousness of the past. So, the market dives, and then they start focusing on marketing, and they end up being replaced by new businesses…”

"That's how the Wolf Map Company is."

Su Tang shrugged: "If you have known the product development history of Langtu Company, you will find very interesting things. More than 20 years ago, Langtu Company was the world's first keyboard manufacturer, and it was produced at that time. The keyboard that has been used for high intensity for more than ten years still has a good performance... But the quality control of the keyboard produced now is not very good, and the craftsmanship and materials are all seriously shrunk."

In Su Tang's view.

The reason why Langtu Company has changed from the industry leader in the past to one of the three giants today is that it has been defeated by itself in the high-end market, and it cannot compare with the other two in sales of new products. It is purely self-inflicted.

If they have maintained the quality of the past and constantly updated and explored products over the years, instead of focusing on financing, listing, and marketing, Tianzhi, Strawberry, and even themselves and a group of customized studios, There will be no chance of becoming a giant.

Their thoughts on making products are not pure, which gives these latecomers the opportunity to grab the market.

"What do you think of Tianzhi's attitude towards making products?"

Tang Su asked.

"Very strong."

Su Tang said: "Although most of Tianzhi's products are low-end products, the quality they make is no less than that of Langtu's mid-to-high-end products. In the same price range, the quality is almost among the best. One, the price/performance ratio is still very good... I always think that it is very easy for Tianzhi to hit the high-end, but they have been digging into the horns for the past few years, which makes it difficult for me to understand."

She has always wondered about this.

It stands to reason that with the strength of Tianzhi, it should be very easy to hit the high-end. Why has three years passed and the other party has not made any progress in the development of the high-end field?

"..."

Tang Su didn't know what to say for a while, so he glanced at the keyboard on the table: "Let's see how the new structure is. I'm quite curious."

...

Facts have proved that the level of Tianzhi's products is quite good, almost the same price of products, the level is much stronger than the wolf map company, it is not the same level at all.

Although compared with Honor peripheral products, there is still a big gap, but looking at the flagship field of mass production, it can definitely become the first echelon, and the appearance, experience, and quality control have achieved a relatively good level.

"Next, it's the Strawberry Company."

Tang Su smiled: "The pre-sale of Strawberry Company is a bit amazing, and it is also the only one among the Big Three that surpasses you in sales."

In Tang Su's view, this strawberry peripheral company is really not to be underestimated.

The new products costing nearly 1,000 yuan have sold more than 10,000 sets with a revenue of nearly 10 million yuan without any professional evaluation.

It can be said to be very successful. In contrast, the wolf map company some time ago was really a little greeting.

"It's normal."

Su Tang is not surprised by this: "Since the establishment of the brand, Strawberry Company has always taken the mid-to-high-end route, and their level is really not bad. They can be regarded as the first echelon among all mass-produced brands. It is stable and has a good reputation, and this new product has a very high appearance, plus the discount of 60 yuan for participating in pre-orders, there will definitely be a large number of consumers buying it."

"but……"

Su Tang's words changed: "That's all. In the product design concept of Strawberry Company, the appearance is the first priority. In addition to the appearance and quality control of their products, the experience is also very good. The average level is quite satisfactory... However, most consumers do not have too high requirements for keyboards, they just want a good-looking and high-quality product, so the products of Strawberry Company just meet their wishes."

"Meaning, there is no threat to Honor peripherals?"

Tang Su asked.

"There is still a bit of competition. After all, they are all products in the same price range. For consumers, if they are at the same price, they will inevitably be used for comparison... Consumers are very price-sensitive."

Su Tang shook his head: "But because our positioning is very different, there is no direct competition... If the strawberry company still does not change the design concept of the new product, then the new structure may be just It's a gimmick to steal the heat, just like many pointless selling points of current flagship phones, I can use it, but you can't."

If you have to put a label, it is probably the difference between the power faction and the idol faction.

...

After Tianzhi's two new products were shipped, there were also some comments on the market.

Some of them were spent by Tianzhi, and some were relatively fair and objective. Of course, there are many actual experience results of users.

"Tianzhi's new product this time is quite powerful. It's less than 800 yuan, which is better than the 2,000 yuan I bought last year."

"I wasn't very optimistic at first, but I couldn't bear the curiosity, so I decided to support it. I didn't expect it to give me a big surprise."

"It can be seen from the evaluation that although there is still a gap compared with Glory, it has surpassed the wolf map perfectly."

"I always thought the wolf map was very useful. I was very unhappy when I saw a lot of black wolf pictures on the Internet. However, after using Tianzhi's new product, I realized why everyone said the wolf map was garbage..."

"After all, it's the first time I've tried a new structure. It's not bad to be able to achieve this level within a thousand yuan."

"That's what I said, but when I think of eight hundred yuan, I still think it's a bit expensive. My impression of Tianzhi is still on the keyboard of three hundred yuan."

"This time, Tianzhi is really going to take the high-end road."

"It feels like a dream. The wolf figure, who has high hopes, pulls his crotch directly, and has made low-end products for more than ten years. Tianzhi, who has always been regarded by the public as a small factory, has risen..."

"Let's see how the strawberry company's two models are. The appearance is really amazing, but I don't know if the experience can be better."

"The most outrageous thing is the Honor peripherals, right? I pre-ordered 6,000 sets, and they sold out in less than two minutes..."

"Hunger marketing, let's not mention it."

In general, the market feedback of Tianzhi's two new products is quite good.

Someone compared Tianzhi with Honor, and then with the strawberry that was about to be shipped. For a time, the peripheral circle was full of joy.

...

The key ring in June is very lively.

The A87/A68/A75 of Honor peripherals were launched at the same time.

Wolfmap's A87 has also been improved on the original basis, and then continues to sell, the price is still 999 yuan.

Tianzhi's Tianzhi 75 and Tianzhi 98 are also selling well.

Strawberry Company's Strawberry 68 and Strawberry 75 are also available in unlimited quantities.

At the mid-to-high-end price point, the four major brands have come up with their own works at the same time, and they have begun to fight in the market, making consumers dazzled, and they don’t know who to give their money to.

Not just in the mid to high end.

Many small studios and small and medium-sized product brands, seeing that they can't compete with these companies, simply rushed into the low-end market and kicked out many 'on the sidelines' companies. The flames of war set off by the Mi Tang studio would actually burn on him.

at the same time--

There are also many studios with good strength, which are directly deployed in the real high-end field. That is, the price of 1,500 to 2,000 yuan belongs to the top of the mass production consumer market.

Among them is the new product of Wangdao Studio - Ace Q1.

A traditional 87 with all-aluminum shell keyboard, price: 1499 yuan.

...

With the continuous influx of customized studios, this mysterious niche has finally opened up to outsiders. These studios with various names, including the concept of 'customization', are no longer synonymous with unfamiliarity. .

And in this case-

The first-class studio in the past, Wangdao Studio, released new mass-produced products, which naturally attracted the attention of many people.

However, the new product is still doing pretty well and is very competitive, which makes many consumers in the mass production circle a little excited, but when the price of this product was announced, most consumers were half-hearted.

"This price... I might as well buy the Honor A87."

Such thoughts flashed through the minds of consumers subconsciously.

As a "key king" recognized by many senior keyboard players, the status of the Honor Peripheral product is very high.

...

at the same time.

Tang Su fulfilled his promise and asked an unknown subordinate to buy an 'Ace Q1' anonymously, and then found Su Tang.

"Wang Qingfeng wants me to promote their studio's new products. Do you think I should help?"

He took the unopened keyboard to Su Tang.

"Uh……"

Su Tang blinked, and soon understood that this was for her own evaluation.

alright.

She rummaged through the box and found a utility knife. While unpacking the keyboard, she casually asked, "How much is this keyboard? Let me see if it's worth the performance at this price."

"One thousand and five."

Tang Su said.

"One thousand and five... OK, I understand."

Su Tang thought for a while, and nodded lightly: "If this keyboard can be more than 80% of the level of 'Honor A87', I will acquiesce it to be qualified."

"Does this qualify?"

Tang Su was a little surprised.

"I didn't say it, but the design level and production process of the 'Honor A87' cannot be surpassed at least within a year at a price below 1,500."

Su Tang shrugged: "And if it is within a thousand yuan, then there may be no one that can surpass it in two or three years. This is the confidence of our grading studio~www.readwn.com~ Okay."

Tang Su nodded: "You continue."

...

After leaving the Mi Tang studio, go back to the office.

Tang Su thought for a long time, and then helped Wangdao Studio to forward the latest news and commented:

"Friendly recommend the partner's new products, the main game field, the production level and quality control are quite good, and there are several DLC joint names of "Plants vs. Zombies", "Angry Birds", "Defend the Carrot", if If you are interested, please pay attention to…”

Tang Su told Su Tang in advance that he wanted to help promote friendship.

Soon after he finished posting on Weibo, Su Tang used his personal account, Mi Tang Studio's official account, and Honor Peripheral's official account to help forward it. The comment was only two words:

"support!"

As key circle celebrities, Tang Su and Su Tang's friendship promotion not only helped "Wangdao Q1" to expand its popularity, but also made many hesitant consumers have some trust in this new brand.

Many brands seek endorsements from big stars in order to expand their popularity and enhance the brand's trust value in the hearts of consumers.

This is also the reason why big stars choose their endorsements carefully.

And now-

Tang Su and Su Tang are very famous on the Internet. The former is a talented musician and a talented game designer with excellent reputation, and the latter is a popular singer and the founder of the key circle dark horse brand...

They are not only famous, but also have a very high degree of trust in the hearts of many people.

That's why.

When Tang Su and Su Tang recommended a certain product together, the effect was absolutely shocking, even the parties involved were caught off guard.