Recreation Starts From the Heartbeat

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When I wake up in the morning and open the window, I feel beautiful.

Breakfast is a bowl of noodles, a poached egg, a ham sausage, and a glass of boiled water.

Eating breakfast leisurely, swiping Weibo with a mobile phone, the rhythm of life is just right, unhurried and slow, this kind of life is very comfortable.

"It would be nice if Tangtang was here too."

Tang Su sighed.

It's kind of like a warm feeling.

Open Weibo at will, and you will first see a lot of new news from the watch list.

Xu Mengying released a new song. The composer is a well-known ace musician. Not bad, please forward it as a friend.

Su Tang posted a big white bathing photo, um... I shouldn't like this, after all, it's not an obedient kitten.

[The book chasing app recommended to me by an old book friend who I have known for ten years, Mimi read! It’s so easy to use, I rely on this reading aloud to pass the time before driving and before going to bed, you can download it here]

Wangdao Studio released an exclusively designed punk-style keycap... Well, I have to forward this to support it. No matter how I say I am also a shareholder, I am always proud of myself, and I can't just take money and do nothing.

Strawberry Peripheral Company released its new products "Strawberry 68, Strawberry 75"...

Tang Su suddenly came to his senses.

A few days ago, 'Tianzhi Company' just released new products, and it is still in the pre-sale stage. As a result, before the pre-sale ended, 'Strawberry Company' released new products. The efficiency of these two companies is quite close.

It's a pity that their product is not a complete crash, otherwise, it would still be a bit of fun to watch.

Look further down -

Mi Tang Studio released new products 'Honor A68 and Glory A75' to fill the market vacancy for the 'Honor A series'. The prices are: 799 yuan and 899 yuan respectively.

"Ok?"

Tang Su was startled.

A few days ago, when he was chatting with Su Tang, he also said that if he was lucky, he might be able to release new products with Tianzhi and Strawberry.

Tianzhi and Strawberry just released new products, and Mi Tang followed suit, not polite at all.

This time, it is estimated that the key circle is going to be lively again.

Some time ago, the news of ‘Honor A87 vs Wolf Tu A87’ just ended. Now, in just five days, six new products have been released one after another.

According to Su Tang, Tianzhi and Strawberry are actually better than the big brother Wolftu in terms of product level and quality control, which means that the collision of the three companies may Set off a real 'fairy war'.

"These friends who released products in May are estimated to be depressed to death."

Thinking of the small and medium-sized brands and studios that released new products some time ago, Tang Su shook his head and sympathized with them.

If it is a mid-to-low-end product, it is better, because the target groups of the two parties are different, so there should not be too much impact.

But those who do mid-to-high-end products are different.

The two products, 'Honor A68' and 'Strawberry 68', are both priced within 800 yuan, which happens to be in the mid-to-high-end price range. The two sides will inevitably form a competitive relationship.

Of course, no one would care about them at this time.

Most people in the key circle focus on these three companies.

Tang Su opened the 'mechanical keyboard topic', not surprisingly, he saw a lot of news related to these three companies.

"Tianzhi, Strawberry, and Glory, the three major brands released 75% of the arrangement at the same time, I don't know if it will set off the 75th era."

"I have a good impression of 75%, but now I don't know whose product is suitable to buy."

"These three brands are very optimistic, and the product prices are similar. Tianzhi and Strawberry are both 799, and Honor is 899."

"Let's take a look at the evaluation first. After all, it is a keyboard that is close to 1,000 yuan, so you have to choose carefully."

"Look at the comparative evaluation of these three companies."

"I'm not very optimistic about Tianzhi and Strawberry. Their big brother, Wolftu, lost too badly some time ago."

"Honor A75 should be pretty good, maybe it will become the 75% key king, but unfortunately the production is a big problem, and most of them can't be bought."

"I feel that the development of Honor peripherals is a bit too impatient. The A87 is still out of stock, so I can't wait to release new products..."

"It doesn't have to be impatient, it may be a long wait."

"You mean..."

"That's right, it can be seen from the fact that the Honor peripherals are directly fighting with the three major brands as soon as they debut. They are probably far more than competitors."

"I'm not very interested in the new products of Tianzhi and Strawberry. They are all trying to create a new structure for the first time, and the parent company behind Honor peripherals is already the top in this field, or the latter is more reliable. "

"Honor peripherals are really reliable. The products are well done, and the after-sales service is also very good. Unfortunately, the supply is not very good... It always reminds me of a mobile phone company that made a fortune by playing monkeys."

"Anyway, I'm not in a hurry to buy it. Let's take a look at both sides first, oh no, let's take a look at the new product reviews of these three companies."

"I plan to try to grab the 'Honor A68'. I feel that the price/performance ratio is quite high. It should be invincible within 800 yuan."

Looking at the comments of netizens, Tang Su thought for a while, then lowered his head and took a mouthful of noodles.

Well, let's have dinner.

...

Honor peripherals choose to release new products at this time, which is something that many people did not expect.

Tianzhi, Strawberry and other companies all held meetings to discuss this matter.

"We only have 75% of the configuration that collided with the Honor peripherals, and 98% of the configuration did not crash. We are still the first company on the market to make 98% of the configuration based on the new structure, and according to our survey, this configuration It's actually very popular."

The manager of the product department said: "I suggest that we should focus on 'Tianzhi 98' in the publicity of new products, avoid confrontation with the other two, keep one product first, and try to find a way through soft article marketing and other methods. By shaping 'Tianzhi A98' into a 98% key king, we will be able to take the lead in the field of new structures and will not end up like the wolf map again."

As soon as these words came out, everyone nodded.

Strawberry and Glory released 75% of new products at the same time. This was something they didn't expect at all. The other party did a good job of keeping secrets, and they didn't get any news in advance.

Right now, the market that should have belonged to one's own family was suddenly divided into three parts, and it was still three very unequal parts...

Compared with the other two in the 75% field, they decisively chose to give up 75% and put all their energy on 98% of new products, because so far, there has not been any one on the market. 98% of the new structure keyboard, which means that 'Tianzhi 98' has no rival in a short time.

"Strawberry shouldn't have any new products in a short time, what about Glory?"

The general manager asked, "Will Honor Peripherals make new products of the 98% series to attack us?"

Hearing this, everyone's faces became solemn.

Even if they are one of the so-called three giants, they dare not underestimate the new brand of 'Glory Peripherals', because they were once a 'disruptor'.

More than ten years ago, there was almost no second voice in the mechanical keyboard market except for the wolf map. At that time, the scale of Tianzhi was far from that of the current Mitang studio. There was only a dilapidated factory, but in the Under such circumstances, they still completed their rise and forcibly bit a piece of fat from Wolf Tu's hand.

It is precisely because they used to be subversive, so they know better than anyone how terrible the potential of this company is.

If it's not that they can't avoid it, they don't even want to be enemies with each other, then it won't do them any good.

Now that they are competitors, they have to go all out, they don't want to be the next disrupted company.

As for strawberries?

Tianzhi's high-level people actually didn't pay much attention to it.

The Strawberry Company is indeed one of the Big Three, but that's just what laymen call it privately, and it's far from it.

When the Strawberry Company started, it was not as inspirational as Tianzhi Company, nor did it have such an old and immortal background as Langtu. Their greatest luck was that they had a powerful computer brand company behind them. The reason why they can become the so-called three major companies Giants, but also because the power of capital is too strong.

Of course.

After all, it is a company of similar scale. It is not a big deal to say that it is completely irrelevant. Before the customization studios came in, Strawberry should be regarded as the only two companies that can compete with Tianzhi.

However, compared to the glorious peripherals that can almost bring a fatal threat to themselves today, the little threat of the Strawberry Company is really nothing.

"I don't think that's something to worry about."

The product manager said: "As far as I know, Mi Tang Studio has never released any 98% matching products, and there is a high probability that there is no 'Honor A series'... We should beware of wolf pictures and strawberries, And some more powerful custom studios.”

"Makes sense."

The general manager thought for a while and nodded: "Then do as you said, promote 'Tianzhi 98' as the main force, and strive to become the king of the thousand-yuan package in a short period of time. As for 'Tianzhi 75'... You can't just give up, don't ask for more than the 'Honor A75', but you can't lose to the Strawberry Company."

"Yes."

Everyone nodded.

"Speaking of which, the Strawberry Company is the most unlucky one."

Someone said with a smile: "Strawberry Company just launched two new products this afternoon, and in less than an hour, Honor Peripherals released two products with the same configuration. The pressure on Strawberry Company should be very high, I guess it's not in the mood. Face to face with us."

When everyone heard this, they also laughed.

The Strawberry Company is really bad enough.

It was obviously intended to avoid the Honor peripherals, but all the two new products released collided with each other.

Can Strawberry's new products beat the glory peripherals?

Everyone thought it was unlikely.

There is a saying that the person who knows you best is always your opponent.

Tianzhi Company is very aware of the strength of Strawberry Company, and it is also very clear that Strawberry Company cannot compete with Honor peripherals in the new structure field in a short time. The pressure is definitely not small.

Once overturned, they are likely to end up like the 'Wolf Tu A87'.

"Compared with Glory, the two new products of Strawberry may only have the advantage of being a hundred cheaper and having more sales channels."

The general manager said, suddenly paused: "Which product do you think Strawberry Company will focus on next?"

Which product should it be on?

Everyone thought about it and gave a unanimous opinion: Strawberry 68

the reason is simple.

The three companies released 75% of the keyboards at the same time. Under the premise that Honor peripherals obviously want to eat up most of the market, neither of them can get the benefits they want.

so.

Tianzhi Company chose to focus on the 98% layout, and if the Strawberry Company didn't want to learn from the wolf map to be tough, it should also give up the 75% layout and focus on the 68% layout, although it will still encounter 'glory' The A68' is a competitor, but with less pressure.

And so-

Tianzhi can maximize its profits with the help of 'Tianzhi 98', and Honor peripherals can also maximize its profits with 'Honor A75', but Strawberry is the worst, finally making two products and being chased by Honor peripherals hit……

thought here.

The general manager's heart moved: "What do you think, if we cooperate with Honor Peripherals...how about it?"

"cooperate?"

Hearing what he said, everyone looked at each other and were a little surprised.

What a joke.

As soon as the Honor Peripherals debuted, they came for the three of them. Moreover, the potential of Honor Peripherals is even greater than that of Strawberry Company and Wolf Map Company. In the future, it will almost certainly become the fourth giant, or even replace one of them. , become one of the three giants, and even more...

Under such circumstances, Tianzhi Co., Ltd. cooperated with Honor peripherals. Isn't that bringing the wolf into the house?

"I think so……"

The general manager thought about it and said: "In the short term, for us, the threat of Honor peripherals is far less than that of Wolf and Strawberry. If we can use Honor peripherals to contain them, the pressure of our Tianzhi will be reduced. It is much smaller, and maybe it will soon surpass these two...

In the long run, Honor peripherals are likely to become our biggest competitor in the future, but in fact, there is almost no competition between the two of us...

The positioning of Honor peripherals is mid-to-high-end, high-end, and top-end, while our Tianzhi's positioning is low-end, mid-low-end, and mid-to-high-end.

The parent company of Honor Peripherals, Mi Tang Studio, everyone should know in detail. The brand positioning and product positioning of this studio are very high. Looking at the entire key ring, it can even be said that it has achieved the luxury level.

As a sub-brand of Honor Peripherals, it can be seen from the fact that they made the 'Honor A series' and licensed some relatively low-end patented technologies. I didn't want to do it myself, so I had to borrow the hands of my colleagues...

This shows that for the brand of 'Honor Peripherals', the 'Honor A68', which starts at 799 yuan, is likely to be the cheapest one in their product lineup, with lower-priced low-end, mid-to-low On the other hand, they won't get involved in person anymore.

And these two markets happen to be the largest market share of our Tianzhi company in all the key circles.

This also means that apart from conflicts in the mid-to-high-end and high-end fields, there will be no competition of interests, and how have we performed in the mid-to-high-end and high-end markets in recent years... You all know that. "

Hearing this, everyone bowed their heads and said nothing.

In Tianzhi's revenue report in recent years, the revenue of keyboards below 500 yuan accounts for more than 60%, the proportion of 500-800 yuan is about 30%, and the proportion of more than 800 yuan, the highest has not been more than two digits.

It's not too bad, because Tianzhi has a very high proportion in the low-priced mechanical keyboard market, accounting for almost half of the country, and the other two have far less revenue in the low-end market than Tianzhi.

But let’s just say it’s not miserable. The other two have made achievements in the mid-to-high-end and high-end markets. The products of Langtu 1000+ sell well. Most of the profits from strawberries come from products with a price of 500-800 yuan. Only Tianzhi is really not good in this field.

"In the future, we will definitely enter the high-end field. At this time, we will join hands with Honor Peripherals. Once this brand becomes a climate, it will not be so easy for us to want to be high-end at that time."

Someone frowned.

Honor peripherals are unlikely to threaten Tianzhi in a short period of time, but what about in a few years?

Once the Honor peripherals have gained a firm foothold, both Wolf and Strawberry may not be able to stop them together. At that time, when the other party firmly stands in the high-end field, how can they rush up?

If nothing else, take the product 'Honor A87' as an example, it directly monopolized the market of 87% of the traditional 1000-yuan-level distribution. Langtu made a product that was actually quite good, but it was ridiculed by public opinion as this. kind of...

Now they help Glory peripherals develop the market, and let others help attract the firepower of Wolf and Strawberry, then who can stand in front of them?

"It's wrong to think so."

The general manager shook his head: "The high-end market is different from the low-end market. In fact, consumers don't care so much about the price/performance ratio. What they want is a product that is excellent in every aspect and fits their somewhat picky aesthetic...

No matter how powerful the Honor peripherals are, it is impossible to win the entire high-end market, and if you pay close attention to those customized studios, you will understand the truth..."

the truth?

People are puzzled.

"The truth is..."

The general manager was silent for a few seconds, and then said slowly: "If there is no technical background and experience of these studios, we will never be able to hit the high-end, and their combined market value may not be as much as our half-year profit, but in terms of To be at a high-end level, we can’t beat it.”

"So you mean... the exchange of interests?"

Someone reacted: "We cooperate with Mi Tang Studio, let them help us hit the high-end, and we have to help them develop the market, and the two sides can cooperate and win?"

"That's pretty much what it means."

The general manager nodded lightly: "In addition, don't think that we are at a disadvantage, and don't think that without our help, Honor Peripherals will not be able to gain a firm foothold in the mass production market and become a big company that is not inferior to the three of us... "

After a pause, he continued: "Wolf Map Company can become a leader because they have decades of heritage. A thin dead camel is bigger than a horse, and Strawberry Company can become an industry giant. There is a strong capital force behind it... Then do you know what's behind the glory peripherals?"

Hearing this, everyone looked at each other in dismay.

Honor Peripherals is a sub-brand of Mitang Studio, and it must be this studio behind it, but Mitang Studio itself... is nothing in the eyes of the three of them, right?

"Su Tang, the boss of Glory Peripherals, is the only daughter of the major shareholder and second shareholder of Xinlan Real Estate."

The general manager said lightly: "In the past few years, the real estate industry has developed rapidly, and Xinlan Real Estate is one of the new talents. Now it has become one of the five most powerful groups in the real estate industry in China. The actual assets of the founder Su Xinwei are not available. If it's unexpected, I should be able to become the richest man in Shanghai this year... Do you think it's difficult for Honor peripherals to grow in the key ring?"

The only daughter of the founder of Xinlan Real Estate?

As soon as these words came out, the entire conference room was dead silent, and everyone was given this 'secret' to Lei's outer focus and inner tenderness.

Only then did they understand why the general manager never thought of sniping at the Honor Peripheral Company and preventing the development of the other party, because there was no way to stop it. With such a strong background, coupled with the strong technical background of Mi Tang Studio, they wanted to It's really not that difficult to be a top peripherals company.

"Is this news accurate?"

Someone couldn't help but ask.

They had never heard of such a thing.

"Should be accurate."

The general manager said: "I have a classmate who works in Xinlan Real Estate. Three years ago, Su Xinwei prepared a villa for his daughter as an adult gift. My classmate happened to be in charge of this project. Some time ago, a few of our classmates got together. , I said this, and then she searched the Internet and said that this is not who... I have repeatedly confirmed with her, this news should be true. "

"..."

The crowd fell silent.

With this kind of background, even the strawberry company with the strongest background is not comparable.

It's no wonder that the general manager doesn't want to fight against others. If someone's father takes out a project at random, its market value can top their entire company. What are you fighting for?

"Can I understand that neither Wolftu nor Strawberry know about it yet?"

The man asked again just now.

"Not sure, but probably should not know."

The general manager shook his head: "Xinlan Real Estate is very low-key, almost no one knows his family's information, and Mitang Studio and Honor Peripherals have never accepted any help from Xinlan Real Estate in the open... Most of the industry People only know that Su Tang is a rich second-generation, but no one knows how rich he is."

"This is our chance."

The man thought for a while and said, "If we can reach a friendly and cooperative relationship with Honor Peripherals, we can agree to externally~www.readwn.com~ to kick the other two out of the high-end field. They are in the mid-range and low-end. The market is not good at all. If they are kicked out of the high-end, these two giants will no longer be a threat. At that time, after the two of us have swallowed their market, we will first confirm the basic interests of each other in the industry, and then take good care of it. fight……"

If they didn't think that Honor peripherals were qualified to 'strategic cooperation' with them before, then they almost recognized the former's status now.

From a technical point of view, the glory peripherals with the background of Mi Tang studio are only stronger than their Tianzhi company in the technical field.

From the perspective of capital, the glorious peripherals with hundreds of billions of powerful capital backgrounds like Xinlan Real Estate are more than ten times stronger than them...

What's there to hesitate about?

only--

"As soon as people came up, they stared at the three of us fighting, and deliberately used the competition agreement to keep us from stepping down. With such a strong hostility, can we really cooperate?"

The product director is a little worried.

Since the birth of Honor peripherals, they have been tossed by each other a lot.

"The predecessor of Mi Tang Studio was dozens of customized studios three or four years ago, and the main culprit who calculated them was Wolf Map Company, followed by Strawberry Company, and we Tianzhi did not do much. , Now the thin dead camel of the wolf figure is bigger than the horse, plus the strawberry company is eyeing...

With the strength of their family alone, even with the addition of those small and medium-sized brands and most of the custom studios, it will be difficult for Wolf Tu to be completely hurt..."

The general manager said lightly: "With the help of our Tianzhi, it would be different. As the saying goes, the enemy of the enemy is the friend. I think they will understand this truth."