Recreation Starts From the Heartbeat

About the cooperation with this boss Wang...

Tang Su was a little surprised, but still quite happy.

The painting style of "Plants vs. Zombies: Chinese New Year" is very festive. If you can make a themed keycap, it should also be a good attempt.

As for how to cooperate and how to price the copyright fee, Tang Su didn't understand this. Seeing that the little girl next to him was a little eager to try it, he simply handed it over to Mi Tang Studio.

Not only this game, but also the themed keycaps and even themed keyboards of several other games in the future, he is fully handed over to Mi Tang Studio to take care of it.

You can use it for your own use, or authorize it to other studios.

Come as you are happy.

Tang Su didn't understand these things, and didn't care much about them. The customized key ring was originally a very small market, and the corresponding game theme licenses were actually not worth much, at most they were just icing on the cake.

...

After eating with the bosses of many studios and small and medium-sized mass production manufacturers, I returned to the studio.

"Wangdao Studio would actually find me to cooperate, which I didn't expect."

Tang Su looked up at Su Tang: "Is it because of you? Or, because of Mi Tang Studio?"

"Why do you think so?"

Su Tang smiled and shook her head: "It has nothing to do with me. At most, I'm just introducing you to each other. It's not so much to introduce you, but to introduce them..."

Tang Su frowned slightly, not understanding.

"In your opinion, a game like "Cat Leo" may be irrelevant, not even a real game, but it is undeniable that this game is very popular now, if you can make a theme keycap, It will also attract a lot of people.”

Su Tang looked at him and said softly: "Let's talk about the theme of "Plants vs. Zombies: Chinese New Year". Do you know how much this theme can be sold for if it is sold for authorization?"

"Hundreds of thousands?"

Tang Su thought for a while and asked.

This is the largest value he can think of, because the game "Plants vs. Zombies" itself is not very profitable, and the theme of one of the new chapters is paid for licensing... It shouldn't make much money, right?

"You can be a little more daring."

Su Tang said meaningfully: "Wangdao Studio's achievements in the customized key circle have reached its own ceiling. Unless there is a real qualitative change in this studio, it will be difficult to make breakthroughs in the future...

Therefore, after seeing the success of 'Glory Peripherals', this boss Wang was moved, and he also wanted to enter the mass production circle like us and compete for this truly big market...

This is not an easy task, and it is very risky. If there is a little accident in the process, Wangdao Studio may be gone.

Boss Wang needs to provide himself with the plan to enter the mass production circle and get some insurance. Then, because our previous cooperation was very smooth, it opened his mind. Therefore, he also wants to cooperate with "Plants vs. Zombies" to make some products. To explore this consumer market..."

"..."

Tang Su seemed to understand something, but he didn't seem to understand.

"Is it a big risk to customize a studio and transform it into a mass-produced brand?"

he asked with a frown.

Because the brand of 'Honor Peripherals' was founded to the success of 'one-click hard to find', it was too easy, so he created some illusions for him, an outsider in the circle, thinking that the ability to customize the studio could transform into a quantitative Product brand, crushing those immutable mass production manufacturers is simply an easy thing...

"The stakes are huge, very big."

Su Tang stretched out his finger, pointed to the sky, and then pointed to his feet: "When this step is taken, no one knows what the result of waiting for him will be, maybe it's heaven, maybe it's hell...

The initial formation of the customized circle actually originated from the love and transformation spirit of mechanical keyboard fans for this product, but as the circle gradually became commercialized, this initial spirit was very It's about to happen... Mutation? That's all I can describe.

Today's customized studios, including Mitang Studio, are all about profit and love, and making money is the most important thing. So you think, if it is so easy to become a mass-produced brand, why don't they Do mass production, but stay in the customization circle to play high-priced limited?

How much money can a customized circle make?

To put it more realistically, the total annual profit of all the studios in the global customization circle is far less than the annual profit of any one of Langtu, Tianzhi, and Strawberry... And what you need to know is that even if it is Combined, these three companies account for no more than 20% of the global keyboard market.

The customization circle, even if it is expanded several times, is still very small. Compared with the huge mainstream keyboard demand market, it is only a sesame seed. "

"so……"

Tang Su frowned and thought: "What do you mean, the reason why Wang Dao's boss, Wang Dao, asked me to cooperate with me, the purpose is to open up the plan to transform Wang Dao Studio into a mass production brand through the joint version of "Plants vs. Zombies" The market? So, what he is doing is not really a theme or color scheme, but to **** the popularity of this game, so as to lock the main consumption force in the player circle of this game?"

Sounds like a bit of a twist.

But Su Tang understood.

"Yes, that's it."

Su Tang nodded: "So you understand now? The theme of "Plants vs. Zombies: Chinese New Year" may not be worth much, but the game's traffic, popularity, word of mouth, the possibility and probability that players are willing to pay for the surrounding... How should it be priced?"

"..."

Tang Su didn't speak, frowning in thought.

"By the way, let me ask you a question."

Su Tang changed the topic: "What are your plans for the future of Cang Qiong Game Company? Just to be a pure game company that makes money from games? Or do you want to diversify development, take 'game profit' as a part of the company, and make the company into a capital structure?"

"This……"

Tang Su was startled: "I really haven't thought about this issue."

One is a pure game company, the other... a bit like a penguin in the previous life. It seems that they are only one of the largest game companies in the world, but the industry they own is far more than just games. There are also various peripheral industries. , venture capital, fully built itself into a capital giant...

What is the future of Cang Qiong Game Company?

Tang Su has never thought about such a distant issue. What he wants to do most at the moment is to make a few game design drafts in his hand first, and then earn a suite first...

"I have a good suggestion, do you want to consider it?"

Su Tang quietly observed her words, and then asked.

"You have to say it before I know if I should consider it, right?"

Tang Su said helplessly.

"Okay, actually, I just wanted to ask, are you interested in... becoming a shareholder in Wangdao Studio?"

Su Tang asked bluntly.

Share in Wangdao Studio?

Tang Su was a little surprised: "How do you invest in shares? Do you use the IP of "Plants vs. Zombies"?"

Give me a break.

Although Wangdao Studio is a bit unbearable in front of Mi Tang Studio, it is also the top three studios in the domestic customized key circle, and it can be ranked in the top ten in the world.

Can the IP of such a game be exchanged for the shares of other studios?

Unless it is the founder team, it is simply impossible for outsiders to easily get the shares.

Don't look at how easy it is for him to get the shares from Dream Entertainment, but that's because Tang Xiaolin, the big boss with deep scheming, secretly planned and deliberately calculated, killing one thousand enemies and self-destructing eight hundred, so that Tang Su got it. shares, and increased her voice in the company...

to be honest.

That is the company's big boss taking the initiative to betray the company's interests. If there is no such precondition, Tang Su wants to get the shares of that 10 billion enterprise? next life.

And what about Wangdao Studio?

Boss Wang has always wanted to enter the mass production brand, and at first glance, he looks very ambitious.

Will such a person easily let the shares of his studio flow out?

Obviously not possible.

"Just the IP authorization of "Plants vs. Zombies" is definitely not enough. At most, this thing is just a bonus. Even if you refuse to cooperate with him, he can find a way to find other popular mobile games or even end games to cooperate. It's just that he valued the future potential of Cangqiong Game Company, so he took the initiative to try to get familiar with it."

Su Tang shook his head: "But you can exchange it with him for other things, such as... a very mature and reliable structural design drawing of epoch-making significance."

Structural design drawing.

Tang Su's heart moved, a flash of light flashed in his mind, he immediately wanted to understand a lot of things, and immediately patted the table: "Wonderful! Good chess, this move is really good chess!"

"Uh……"

Su Tang was a little confused and didn't understand what this guy was thinking.

"In today's meeting led by your Mi Tang Studio, it was stated that Mi Tang Studio will license some patented technologies to many studios and small and medium-sized mass production brands, so that everyone can form a force capable of resisting the three major manufacturers...

But for a more powerful and ambitious studio like Wang Dao, it must be unreliable to use someone else's authorization for such an important thing, and it is better to have its own.

Therefore, they will definitely develop their own technology secretly, but this may pose a threat to the 'Glory Peripherals', so if I can use the structural design diagram to exchange with them, let them have their own technology, give up The idea of ​​self-study, then...

On the one hand, I can take the opportunity to invest in Wangdao Studio.

On the other hand, the 'Glory Peripherals' don't have to worry about being threatened by the other party in a short period of time, it's simply killing two birds with one stone. "

Tang Su sighed with emotion: "This trick is really clever. Did you come up with it yourself? It's amazing."

"Uh……"

Su Tang was a little confused, but after seeing Tang Su's inquiring eyes, a calm, unfathomable smile gradually appeared on his face, and he nodded with relief: "Yes, that's what I thought."

Regardless of whether it is or not, recognize it first.

That's right, that's right, right, right, these are all my layouts. I look silly, but I'm actually unfathomable. I play with the whole key ring between my palms while talking and laughing...

I am so awesome!

...

Regarding the stake in Wangdao Studio...

It's certainly not that easy to say.

After all... this kind of thing cannot be forced, you have to ask the shareholders to agree, right?

The IP co-branding of "Plants vs. Zombies", or the co-branding of other games in the future of Sky Games... These are actually not important, at most it is just to add a little weight, but it cannot be a decisive factor.

What can really make Boss Wang and others move and consider should be the long-term benefits that he can bring to Wangdao Studio, or in other words, the long-term benefits that the couple Tang Su and Su Tang can bring to Wangdao Studio. ...

This requires very long negotiations and cannot be done in a short period of time.

"Let's try to talk about it first. If we can, we must at least get more than 15% of the shares."

Su Tang said.

15%…

Hearing this, Tang Su frowned slightly: "Is this a bit too much?"

This is not a small amount.

"Not much, it depends on how much benefit we can provide each other."

Su Tang shook his head: "I'll make an appointment, and then we'll go talk to him about this together to see if he will agree. If he agrees, he will be our loyal ally in the future. If he doesn't agree... …”

"Just be an opponent?"

Tang Su asked.

"Yes, if you don't agree, that's our opponent."

Su Tang nodded and said meaningfully: "Have you ever thought about what it means when we put these resources that are enough to change Wangdao Studio in front of him, but he can still refuse?"

Don't wait for Tang Su to speak.

Su Tang continued: "This means that Wangdao Studio has secretly mastered a large number of patented technologies. Even if we don't need our help, we have full confidence that we can make great efforts in this mass production consumer market."

"Uh……"

Tang Su was stunned: "Isn't this contradicting your description of Wang Dao before?"

When talking about this boss Wang taking the initiative to seek cooperation with him before, Su Tang once said that it is very risky for a customized studio to enter the mass production market and create a mass production brand, even if it is a studio as strong as Wangdao. Completely ended because of one or two failures...

But now, Su Tang also said that the other party is likely to have mastered a large number of patented technologies, and is confident to show their strength in the mass production market...

"Everything is possible."

Su Tang shrugged indifferently: "Before a game of cards is completely over, you never know how many trumps the opponent has in his hand. Although our Mi Tang is very strong, we will not be arrogant and think that we are invincible. Yes, don’t take the world in your eyes... Whether it’s a custom studio or a mass-produced brand, since it has come to this market, since it has become a competitor, it must be prepared for the worst.”

"Makes sense."

Tang Su nodded.

He likes the other party's attitude very much. He is always calm, vigilant, and humble, but at the same time, he must have enough self-confidence and positivity, and he will not give up hope when encountering any difficulties...

Compared with himself, Su Tang is more like a qualified boss.

...

At this time, Boss Wang did not know that he had been targeted by this young couple.

the next day.

He came to visit in person.

Of course it's about IP licensing.

It's not Tang Su, because Tang Su said before that this matter is fully entrusted to Mi Tang Studio.

But after the negotiation, the other party still came downstairs to visit Tang Su.

The two chatted happily and had a good relationship.

"Want to see our new game?"

Tang Su sent an invitation.

"Is this okay?"

Boss Wang hesitated: "Is this your company's trade secret?"

"It's not a secret either."

Tang Su smiled: "There are also commercial secrets, but I will definitely hide them well."

"Hahaha too."

Boss Wang thinks about it as well. If it really involves commercial secrets, people will definitely not show it to himself.

Then... see?

"Defend Radish" and "Angry Birds", Boss Wang is now full of IP authorization, and his eyes lit up when he saw the style of these two games: "Mr. Tang, these two games are very good. Are you interested in working together?"

He almost blurted out, without thinking.

It's not because he was impulsive, but he had already carefully investigated Cang Qiong Game Company before he proposed cooperation yesterday, and believed that the company's potential was very great.

"Plants vs. Zombies" is a game he values ​​very much, and he is in a good mood to be able to successfully obtain the IP authorization of the new chapter at a reasonable price.

And now.

After seeing "Defend Radish" and "Angry Birds", he suddenly had the urge to "buy the IP license before the game is released".

He can feel that the two teams of Sky Games are really working hard to create these two games, and like "Plants vs. Zombies", they also focus on word of mouth and put profit second. It means that these two games after successful experience will definitely have good results.

If you can discuss the IP of these two games in advance, then you can launch a co-branded keyboard with the same theme in the future, just like the 'Honor A87 co-branded model'.

Su Tang is particularly stubborn on Weibo, saying that this keyboard sells well, which is entirely due to Mi Tang Studio's ability to make keyboards, but in the view of Boss Wang, "Plants vs. Zombies" is not low.

Now that Sutang has announced the production of the standard models, the premium of the co-branded models on the second-hand platform is still a lot. The co-branded models of 1,300 yuan are only 1,008, and the premium is 1,008 or 1,990. There are many people who are willing to buy them.

"cooperate?"

Tang Su was startled and shook his head with a smile: "Mr. Wang, you shouldn't ask me about this kind of thing. As I said yesterday, it will be fully entrusted to Mi Tang Studio."

"……Too."

Boss Wang smiled awkwardly, and then he didn't know what to say.

Carte blanche to Mi Tang Studio?

So I guess there's nothing wrong with it, right?

If I come across a theme that is particularly good and suitable for co-branding, Mi Tang Studio can still sell it to others?

Definitely keep it all.

Unless it is the current situation where consumers are waiting to feed, but there is not a drop of inventory, otherwise, Mi Tang Studio will probably not resell it.

"Mr. Wang, what do you think of the new Honor peripherals?"

Tang Su pretended to ask casually, "You are an expert. From the point of view of an expert, how does this keyboard perform?"

"Very strong."

Boss Wang nodded and said seriously: "Within 2,500, there is no one that can compete with the 'Honor A87', whether it is customized or mass-produced. I can say without hesitation, once the production and supply come up next year. Now, this keyboard will definitely become a super-explosive model, allowing the 'Honor Peripherals' to step on the shoulders of the three major manufacturers and ascend to the throne."

His rating is high.

Tang Su was a little suspicious that he was flattering on purpose, but only after seeing the serious expression of the other party did he believe it was not.

It is the so-called layman watching the fun, the expert watching the doorway.

For outsiders, it is nothing more than a keyboard that is easier to use and better-looking, and a typing tool that is easily overlooked.

But for the insiders, especially the senior bigwigs like him, this product, combined with its price, output, quality, structural design... It is easy to bring despair to the peers.

You are welcome to say.

The first product of the new brand "Honor Peripherals" can make 90% of the customized studios feel the scalp tingling.

Boss Wang felt a strong sense of crisis in his heart.

If I don't make changes quickly~www.readwn.com~ the key ring in a few years, I guess I will have nothing to do with myself.

It's not just the mass production circle that has nothing to do with me, the customization circle...

forget it.

Look at the ambitious appearance of Mi Tang Studio, and look at the attitude of 'Glory Peripherals' that seems to kill all its peers... In a few years, will there be a concept of 'customized circles'? Good to say.

Now this juncture.

Many colleagues did not realize the seriousness of the problem, but his old king, the old king who is best at preparing for a rainy day, has long been full of dignified, worried, and sleepless nights...

"Mr. Wang, do you know who made the internal structure design of the 'Honor A Series'?"

Tang Su asked him with a smile.

"Ok?"

Boss Wang was stunned for a moment, looking at Tang Su with some doubts in his eyes, he didn't quite understand the meaning of the other party.