Recreation Starts From the Heartbeat

Rice Soup Studio soon filed legal action.

In terms of lawsuits, Su Tang is more generous than the three major manufacturers imagined, and has directly hired a number of top lawyer teams without caring how much it costs.

On the one hand, all the designers suspected of violating the competition agreement were brought to court.

On the other hand, it has made a big fanfare to inform all relevant matters, and strive to let the entire peripheral circle know about such a lawsuit.

Of course, the point is not the lawsuit.

It is to let the whole peripheral circle know that these famous keyboard manufacturers actually need to poach people from the Mi Tang studio in order to develop a keyboard with a new structure. This disguise can show that they admit that they are not as good at making keyboards as Mi Tang. studio……

And what Su Tang, Tang Xiaolin and others wanted was this result.

...

It is not these mass-produced brands that Mi Tang Studio is suing, but the designers who jumped jobs with non-compete agreements.

However, if these mass-producers want to keep people, they can only bite the bullet and fight the rice soup studio for them.

As a result, the legal disputes that originally belonged to the internal contradictions of Mi Tang Studio quickly evolved into legal disputes between Mi Tang Studio and many mass production manufacturers.

Things got bigger and bigger, and soon spread to the entire peripheral circle.

At this time, no matter how stupid the manufacturers are, they finally realize that something is wrong.

But what's wrong?

I don't have time to think about it for a while, because there are so many things to deal with.

The legal disputes with Mi Tang Studio, public opinion disputes, and various unsatisfactory research and development within the company... make them unable to take time to think about what is "wrong", and only plan to wait until everything is over before thinking about it.

then--

January 25.

The mass-produced brands led by the three major manufacturers lost the lawsuit and were finally sentenced to tens of millions of dollars in compensation. This matter quickly spread throughout the peripheral circle.

"My God, when I wake up, it feels like the world has changed."

"I thought they would lose the case, but I thought it would take a few years, how could it be so fast?"

"It took only 20 days from prosecution to victory. I haven't seen such a quick lawsuit for a long time."

"It's really shocking, shouldn't it be Mi Tang Studio? I thought it was a small studio, but it turned out..."

"Mitang Studio is not a small studio, right? As early as the beginning of the year, it had a market value of more than one billion yuan. If this is a small studio..."

"Compared with the market value of the three major manufacturers of tens of billions, Mi Tang Studio is really nothing, but from the poaching incident of the three major manufacturers, it can be seen that they and Mi Tang Studio have the ability to design keyboards. There is a small difference.”

"Isn't there another review a few days ago? I put these flagship products of big brands together with the 'Honor A87', and found a hundred ordinary users, from the appearance, feel, sound, percussion comfort, workmanship, etc. Evaluations were carried out in various aspects, and as a result, these products with a price of less than 2,000 were beaten by the 'Honor A87' in all aspects, and they could not lift their heads at all."

"It's no wonder that the three major manufacturers can't help poaching people. Mi Tang Studio's ability to make keyboards is too strong. With a keyboard within a thousand yuan, the mass-produced flagship at a price of 2,000 can be pressed to the ground. Who is not in a hurry? ?"

"Look at the configuration of the 'Honor A87', the all-aluminum shell, the colorful gradient ring light strip, the top-notch keycaps, the internal structure that pioneered mass production, and the comfortable shaft design... Such a product can be sold for less than 1,000. There is profit to be made in the block, and then look at these mass-produced brands, with large plastic shells, under-the-shaft lights worth more than ten yuan, mediocre keycaps, and even no separation of key lines... This profit is too large already."

"In this way, a mass-produced flagship at a price of 2,000 can at least make a net profit of 1,700. This profit..."

"The birth of Honor peripherals is an unprecedented disaster for mass-produced brands, but it is an unprecedented benefit for us consumers, which allows us to buy real value for money with less money. good product.”

"First you have to buy..."

"Fuck, this is so heart-wrenching, isn't it?"

"You can definitely buy it. Honor peripherals have officially said that starting from March, there will be no less than 5,000 sets in stock every month. Even if you can't buy it in March, do I still have it in April and May Can’t buy it? It’s just a matter of time, I don’t think it matters, after all, it’s not that there is no keyboard to use.”

"April, May... By that time, the new structure keyboard of the mass-produced brand should also come out? Maybe the price is more beautiful."

"The price is beautiful, but it doesn't mean it must be cost-effective. Su Tang is right, cost-effective does not mean low price."

"I feel that Mi Tang Studio is the real keyboard company, and mass-produced brands focus more on marketing."

"The brothers upstairs are correct. Compared with those fancy designs, I prefer the simplicity and generosity of the 'Honor A87'. The keyboard is an input tool, and practicality is the most important thing."

"Although Mi Tang Studio has only been making keyboards for three years, each product is amazing enough. On the other hand, compared with these mass-produced manufacturers, there is almost no difference in feel when compared with those of a few hundred yuan and a few thousand yuan... "

"It's useless to say so much. I'm more concerned about when I can buy it. It's not that there are still a small number of co-branded models in stock in February, and I don't know when to start the rush..."

Keyring fans are talking about it.

This battle, for the entire key ring, can be said to be groundbreaking.

"Honor Peripherals", a newly debuted brand, has completely established a firm foothold in the key ring and has become the most popular top-notch newcomer in recent years.

...

At this time, the three major manufacturers have a heavy atmosphere.

With the wolf figure at the head, the meeting room was dead silent.

Once known as the first keyboard manufacturer, they are now being pulled down a little by a brand new to the market.

"Didn't you say it could be delayed for half a year? Why did you lose the case in less than 20 days? Who can tell me why?"

The general manager slapped the table and burst into anger.

He thought that everything would be carried out according to his own ideas, but the other party's series of calculations caught him completely by surprise, and now he is a little confused.

I thought Mi Tang Studio was just a small studio that didn't know how to operate, but it was slapped in the face by reality.

Don't people know how to operate?

Look at the focus of controversy in the entire circle now, there are already too many people who think that they only do marketing but not keyboards, and even need to go to an "unknown small studio" like Mi Tang Studio to copy homework...

A thousand-yuan keyboard is definitely not a cheap price.

For most ordinary users who are not key ring enthusiasts, it is definitely necessary to make a careful choice.

Although the three major manufacturers are very famous, there are also a lot of black materials on the Internet. In contrast, the products of this 'Mitang Studio' system have received rave reviews, and even second-hand prices are more expensive than brand new ones, and there are star endorsements , There are also many related evaluations on the Internet.

After all, there are very few people who charge black money for evaluation. That kind of crooked buttocks will ruin their reputation after receiving money a few times, and naturally they can no longer become an authority.

Moreover, Mi Tang Studio seems to be just a 'small studio', but it is not easy to mess with. Even the three major manufacturers have lost the lawsuit and faced compensation, not to mention their self-media?

Therefore, most reviews are relatively unbiased.

If ordinary consumers want to buy a thousand-yuan keyboard, most of them will read reviews on the Internet, and then... the current direction of public opinion is biased towards Mi Tang Studio, and naturally many consumers will be excited.

It's a pity that...

"What about the goods? Didn't they say that they sell keyboards? What about the goods?"

Heartbroken netizens asked questions.

In this regard, the customer service of the 'Honor Peripherals Official Account' can only express grievances: "There are still a small number of co-branded models in stock in February, and mass production will officially start in March, to ensure that everyone can easily buy them, please kiss Just wait."

The fame is so loud that netizens are particularly excited, and then they can't buy it, hey, it's annoying, it's just playing...

...

"Will the three major manufacturers file a second lawsuit?"

Tang Su asked.

Although the other party suffered a loss this time, with the uncompromising character of the other party, they may not be willing to let it go.

"It's okay to mention it or not."

Su Tang said lazily: "Anyway, the whole circle now knows that they lost the case, and our goal has been achieved. Even if they refuse to accept the judgment and file an appeal again, that won't change anything. Winning or losing is a matter of 18 million indemnities. Son, to be honest, in the huge consumer market of mass production, this amount of money is actually nothing..."

Whether the appeal will be re-filed or not, whether the result is a lose or a win, does not really matter.

Because the root of this legal action is whether the three major manufacturers want to copy the work of Mi Tang Studio, as long as this is confirmed, it doesn't matter whether each one wins or loses, even if the other party really wins the second round of the lawsuit, top More means that there is no need to face compensation anymore, and it cannot change this fact that has been established.

"So, the only issue now is yield."

Tang Su sighed lightly: "It's famous, but it's very troublesome if there is no production. Originally, the Spring Festival should be a good promotion opportunity, and it can be shipped in large quantities. Now I'm afraid it's a perfect missed opportunity."

"If you miss it, you miss it, it's nothing."

Su Tang shook his head, but he didn't take the Spring Festival promotions to heart: "We didn't plan to participate in these promotions. In fact, the pricing standard we gave this sub-brand did not include promotions. ."

"You mean... not to do any promotions in the future?"

Tang Su raised his eyebrows.

"Yes."

Su Tang nodded: "If we participate in the event, then if everyone thinks it is expensive, they will wait until the promotion and discount. If you buy it at ordinary times, I heard others say that the discount promotion is very cheap, but I feel that I have suffered a loss, and I feel that I am being The manufacturers are pitted... After thinking about it, not participating in any promotional activities is the best way, no matter when you buy it, it is all the same price, there is no phenomenon of buying expensive, and there will be no psychological gap."

"Makes sense."

Tang Su thought thoughtfully: "And this method is also very helpful for maintaining brand positioning."

A product that is not discounted all the year round but still sells hot, and a brand that never relies on discounts to sell goods, will give consumers a very different feeling.

After knowing that there will be no discounts on the product in the future, those who are interested will naturally buy it. They won't wait until later, and they don't have to worry about whether they will be expensive or not.

"I don't really understand these things..."

Su Tang hesitated, but decided to tell the truth: "Although Mi Tang Studio is mine, I can only provide some ideas that I think are good. Most of the decision-making directions of the studio are made by Xiao Lin. Then we have a meeting to refine..."

Tang Su was startled and looked at her strangely.

He couldn't understand why the girl suddenly told him these things.

Although these are facts, and I knew it early on, the little girl used to be very secretive and refused to admit the fact that she was a little trash.

"I think I will be more involved in some important decisions of the studio in the future, and I don't want to always rely on her."

Su Tang said in a low voice.

"That's it."

Tang Su nodded lightly and understood a little: "I support your idea."

It's true that you can't always rely on girlfriends. After all, girlfriends are also very busy, and Xiao Sutang also has to learn to grow up.

...

The first batch of 'Honor A87' has already been shipped, and many digital bloggers have made out-of-the-box evaluations and related videos, making many netizens feel envious.

Among them, there is a small blogger who became famous in one fell swoop because he was the first to publish unboxing and evaluation videos, and because he was the first to resist the pressure to compare and evaluate the 'Honor A87' with the top flagship products of the three major manufacturers. 100,000 followers.

Having tasted the sweetness, he saw a question that everyone is very concerned about:

"What is the difference in the price difference of 3,000 yuan between the 'Honor A87' and the 'Xingyao V87' for the products developed and designed by Mi Tang Studio?"

This is a controversial issue.

Because there are many similarities between the two products, for outsiders, there is almost no big difference, but the prices are very different, one is 999 yuan, and the other is 3999 yuan.

Where is the difference of three thousand dollars? Is it worth it?

Regarding this issue, there has never been a result of discussion on the Internet. It is almost like the public saying that the public is reasonable and the mother is reasonable.

As for the comparative evaluation?

There is no such thing yet.

On the one hand, the price of the two keyboards is not cheap, especially Xingyao, a keyboard of 4,000 yuan, not everyone is willing to buy.

And the most important thing is that this review may not be valuable, after all...

Even if the final evaluation result proves that Xingyao is a hundred times better than Glory, how can it be?

4,000 yuan keyboard, will ordinary consumers really buy it?

Just like those who evaluate luxury goods, most people just watch the fun, but it is of little significance, and it is difficult to bring any economic benefits to the evaluation bloggers.

Therefore, most digital bloggers have given up doing this evaluation.

But this little blogger who tasted the sweetness was moved, so he gritted his teeth and spent a lot of money to buy the unopened spot of Xingyao from the second-hand platform.

It is really a huge sum of money, 4,500 yuan, which is 500 more expensive than the official price.

Then--

He released two videos with the theme: Honor A87 vs Xingyao V87, where is the price difference of 3,000 yuan?

There is no particularly eye-catching gimmick, but it is very attractive to the quarrelsome people who eat melons.

There are two videos in total, they are:

Out-of-the-box comparison, evaluation comparison.

The former compares the packaging methods and accessories of the two keyboards, while the latter compares the specific experience, workmanship, design, and internal structure differences of the two keyboards.

Finally came to the conclusion:

"It can be seen from the above comparison that the overall use experience and work materials of 'Xingyao' are far superior to those of 'Honor Series'. Yao' feels perfect to me...

Whether it is worth the price difference of 3,000, the benevolent sees the benevolent and the wise sees the wisdom, but for me, these two products are very excellent, and let us see the top level of Mi Tang Studio.

If it is for daily use, I may prefer 'Honor', not because it is easier to use than 'Xingyao', but because it is more cost-effective. …”

here.

This controversial issue for keyboard enthusiasts has finally come to fruition.

As this little blogger said:

'Xingyao' is much better than 'Glory' in terms of materials, workmanship and actual use experience, but whether the difference is worth 3,000 depends on the user's economic ability and needs.

There is no so-called 'backstab' between the two, because really... the gap is quite big.

after this conclusion.

Many consumers who were fooled into refunds by the "backstabbing" remarks regretted it, saying that they were a little impulsive, and they should have known that they should not have applied for refunds in such a hurry.

I have started to consider such a high-priced keyboard, and I am definitely not satisfied with the experience of "perfect daily experience". I still want to try the current better products, and I want to try what the so-called "extreme experience" looks like.

"I suddenly thought of a possibility. The person who advised you to refund...is it a pre-order consumer of 'Xingyao'?"

Some netizens suddenly proposed this idea.

Ok?

Those regretful netizens were stunned, suddenly thought of something, and hurriedly asked the person who fooled themselves into refunding: "Have you refunded?"

The other party: "No, such a good product, a fever will be worry-free for life, only a fool will refund it."

Regretful netizen: "Then why are you fooling me for a refund?"

The other party: "No way, my order will take more than half a year to arrive after 10,000. If all of you have refunded, then my keyboard can be shipped in advance."

Regretful netizens: ? ? ?

After the news came out, there was an uproar in the peripheral circle.

"It's just buying a keyboard, how can it be like Gongdou? Are all the key circles at this level now?"

"This is too insidious and terrible, right? I suddenly feel that with my IQ, I'm not worthy of entering the key ring..."

"So, those consumers who complained about 'Xingyao' being backstabbed by 'Glory' were all to receive the goods earlier?"

"The main force at that time should be like this, but then those... I guess they were really fooled."

"Not only have they been fooled with refunds, but they are even helping the main force to spread such public opinion~www.readwn.com~ It's like being sold and helping people with money."

"Being sold and helping people with money... This is so special, it's too real."

"The main reason is that this thing can make money. After you get it, you can resell it directly, and you can make a net profit of several hundred yuan. It's really a financial product."

Those who have just entered the pit and are about to enter the pit are amazed.

They never thought that now they have to learn to calculate when buying a keyboard. It's terrible.

at the same time.

Netizens who have regrets have found the customer service of Mi Tang Studio, hoping to re-purchase, even if they re-queue.

But the customer service said:

"I'm sorry dear, the pre-order has expired, but after we have shipped all the pre-orders, there should be a small amount left, you can check it out later."

After the pre-sale is all shipped?

Maybe the second year, right?