Recreation Starts From the Heartbeat

There are still many players who are interested in the contribution activities held by the sky world.

Different from the previous events, this time we use public submissions, and the likes of other passers-by players are also very important.

This also means that even players who have not contributed can participate in this activity.

then--

The number of downloads of the Sky World APP has begun to rise, and the daily active data is also getting higher and higher.

In order to maintain the circle, Tang Su also came up with many activity plans.

For example, you can also participate in other activities such as video tutorials, text sharing, etc. at station B. Of course, the prizes are definitely not comparable to the submission activities. It is nothing more than...

'Xingyao' themed solid wood hand rest, power bank, keycaps...

All of them were brought from the Mi Tang studio upstairs, of course, not for nothing. The money was given, which was a bit higher than the cost price.

On the one hand, it is used for activities, and on the other hand, it is also to help promote it.

"Good guy, this is going to force us into the pit."

Players who saw this kind of reward quickly reacted and took a breath: "This dog is really scheming. In order to help his girlfriend promote it, there is really no bottom line."

The players were all terrified.

If things go on like this, I'm afraid that the entire 'Sky World' will fall, and then all members will fall into the pit?

"Admin, can you mute this guy?"

"Will you change to a different reward next time? How about Su Tang's autographed photo?"

"Brothers, give up your resistance. The boss personally acts as an undercover agent for the 'Mitang Studio'. Do you still want to resist?"

"As an online writer, I suddenly wanted to write a book, and I thought about the title of the book. "Customization of Entering the Pit Starts with a Set of Keycap Rewards".

"I also want to write a book, and I also think about the title: "About the fact that no matter what you add to the book title, it can be turned into a light novel"."

"I'm more curious about the mysterious reward of the contribution event. Could it be related to the keyboard again?"

"It seems possible..."

...

Tang Su did not respond to these sand sculpture players.

As for the mystery reward?

He was going to wait for two days to talk about it, not intentionally to hang his appetite, but because—

The first product of Honor peripherals will be released in two days.

"If the standard edition is priced at 999, how much is the joint edition going to sell?"

Tang Su asked.

According to Su Tang's previous statement, the first product of Honor peripherals will be the first to launch the joint version, and then the standard version will be launched when the joint version is almost sold.

In the words of Su Tang, the main consumer groups of the joint version are related to games, not the mainstream. In addition, there is a premium for the joint brand, so it will not sell as well as the standard version. The online joint version can reduce the supply pressure... …

Tang Su felt that what she said seemed reasonable, so she didn't ask any more questions.

but.

He was quite curious about the price of the joint edition.

"The joint version is different from the standard version. It uses a big gift package. There are many keyboard-related products with the same theme, so the price is still higher than the standard version."

Su Tang explained first, made a foreshadowing, and then said: "The price of the joint version is 1299 yuan, which is 300 yuan more expensive than the standard version. If you count other things, this is actually a very reasonable premium."

"It's quite reasonable indeed."

Tang Su breathed a small sigh of relief: "I remember seeing a few mass-produced brands' flagship products released a joint version before, but the color matching was changed, and there was no big gift package, so it was nearly a thousand dollars more expensive than the standard version."

"That's just cutting leeks, no sincerity at all, and it looks ugly."

Su Tang is very disdainful of this: "If we want to make money, we can make more good products. There is no need to cut leeks in this way. Even if we make a joint brand, we must take into account the feelings of the consumer group, not like Like those mass-produced brands, they treat consumers as fools... Their business ideas can't go far, so you should notice that their co-branded products don't sell well. After all, fools are not mainstream."

"Uh……"

Tang Su thought about it, and felt that her statement was a bit too absolute: "Actually, it's not necessarily stupid, maybe it's because you have money and don't care. For rich people, a meal can cost thousands of dollars. It doesn't seem to be a big deal to make the keyboard expensive, as long as you think it looks good, the price doesn't matter."

"Yes, many rich people are quite luxurious."

Su Tang nodded in agreement, with a look of deep sympathy.

Tang Su was stunned for a moment, and felt like something was weird. If I remember correctly, this little girl sitting across from him was quite rich, and she belonged to the rich among the rich...

"From the manufacturer's point of view, the co-branded models are destined to not sell too well, so simply set a high price and sell as much as possible. The focus of the co-branded models is not on profit, but on raising product positioning."

Su Tang said: "If a keyboard brand wants to go high-end, it only needs to put on a high-end brand shell, for example... a joint name of a high-end sports car?

There are not many games in the peripheral circle, but in the mobile phone circle, various joint names are not uncommon. These joint models often sell for five figures. Do you think the manufacturer is for sales? No, they are there to enhance product and brand positioning. "

"Makes sense."

Tang Su nodded lightly, and then suddenly frowned again: "Then this joint model we collaborated on..."

"This is really for brand awareness + sales."

Su Tang was expressionless: "You don't really think that "Plants vs. Zombies" can elevate its position? If I could, I would have already made a co-branded model for 'Xingyao'."

"..."

Tang Su felt a little hurt in his heart.

Su Tang's tone clearly felt that giving 'Xingyao' a joint version of "Plants vs. Zombies" would lower the keyboard itself, so there was no such plan.

As for making a joint version for the first product of Honor Peripherals...

Of course it's for fame.

"Plants vs. Zombies" is currently a very popular casual mobile game, and its popularity in the public eye is still quite high. As a new brand of Honor peripherals, the endorsement of Sutang is not enough, and consumers may not eat this set. But if there is a joint name for the conscience mobile game "Plants vs. Zombies"...

That at least guarantees quality.

First sell the first batch of keyboards to accumulate word of mouth, and then release the standard version of 999 yuan, the effect will definitely be very good.

...

Last day of December.

Mi Tang Studio posted a message on Weibo:

"Hello everyone, I'm Su Tang, the founder of Mi Tang Studio.

It has been three years since the studio was founded. In the past three years, we have made a total of eleven products, from obscurity to industry-leading, from being questioned to rave reviews. In the past three years, we have We have gone through many setbacks and hardships, but in the end, we bravely persevered and got to where we are today.

In the second half of this year, our 'Forest Elk' specially designed for the Qixi Festival and the entry-level 'Xingyao' have also achieved relatively good results. I would like to thank everyone in the studio here, it is everyone's efforts It is our solidarity that makes the studio better and better. At the same time, I would like to thank the majority of consumers for their trust and support. I believe that our products will not disappoint everyone.

Recently, we have received a lot of comments from friends, saying that our products are too expensive and cannot be bought at all, and some people even think that we deliberately control the supply and the price of second-hand platforms...

What I'm trying to say here is this: frying the keyboard into a luxury item was never the outcome we wanted.

We have been thinking about going from limited sales due to risks and pressures in the past, to opening unlimited mode now, from the closed customized key ring in the past, to the public now, from 18,000 in the past to 3999 now. Ways to reduce costs, reduce prices, increase production...

But as a customized team, cost performance is not our pursuit. What we want to do most is to bring better products to everyone without considering the cost... So, based on the current concept of the studio Look, 'Xingyao' should be the cheapest one in the system of all products in our studio.

In the future, we will continue to explore in the world of keyboards, but we will not consider the cost in the first place. Therefore, we can only apologize for the high price mentioned by many friends. To make products within a limited cost', this is not in line with the philosophy and pursuit of our studio...

Of course--

We have also considered that maybe everyone does not need this so-called "extreme experience" and "extreme pursuit" keyboard.

For most keyboard users, the keyboard is more of a tool for office work, and meeting the needs is the most important thing. Everyone is not willing to pay for extra things, such as many expensive processes and expensive materials… …

It's like buying a car. Compared with a sports car with strong horsepower but only two seats, people may prefer a family car that can travel with a partner and children...

Based on this demand, we finally decided to establish a new brand - Honor Peripherals.

"Honor Peripherals" is not a customized team, but a new brand focusing on the mass production market.

When building this brand, we thought about another design idea: to create a really cheap and easy-to-use product with 'cost-effectiveness' within a limited cost.

"Cost-effective" is not synonymous with cutting corners, nor is it the ultimate low price, but to do things that products of the same price cannot do at a lower price.

Based on this design idea, we spent half a year doing market research, research and development, and negotiating the supply cost of various materials with suppliers...

So today, on the last day of this year, we bring you the first product of "Honor Peripherals":

Honor A87..."

Yes.

On December 31, the last day of this year, the 'Honor Peripherals' debuted.

Through this announcement letter, Tang Su seemed to see the efforts of the entire design team of Mi Tang Studio.

Failed again and again, summed up again and again, overturned the original idea again and again...

In the end, this keyboard, which sold for only 1,000 yuan, perfectly surpassed all the current mass-produced flagship keyboards on the market in all aspects, was born.

As Su Tang said:

Cost-effectiveness is not about cutting corners or extreme low prices, but about doing things that products of the same price cannot do at a lower price.

obviously.

This product called 'Honor A87' should be able to submit a perfect answer.

Because it is the internal structure provided by Tang Su.

Therefore, when this product was made, Tang Su should be the first one who actually experienced it among all the outsiders. He has used a lot of mass-produced keyboards, but it can be said that it can compete with the 'Honor A87' ...seems like there really isn't one at all.

Whether the price is 1,000 yuan, 2,000 yuan, or 3,000 yuan co-branded...

Not a single one can hit.

In recent years, the level of Mi Tang Studio has been improving rapidly, and a lot of funds have been used for research and development, but the mass production circle is like a backwater, without any progress.

In terms of visibility and marketing, mass-produced brands are a must.

But speaking of the product itself...

That's what happened.

In terms of actual experience alone, there is no substantial difference between a keyboard of 300 yuan and a keyboard of 2,000 yuan.

It might sound outrageous, but... it's the truth.

When Mi Tang Studio conducted repeated research and testing on the design, material, production process of the keyboard, it finally took three years to successfully hone eleven models that were perfect in all aspects and surpassed themselves time and time again, the mass-produced brand. What I'm thinking about is how to market, how to design a better-looking color scheme...

So, when the 'Honor A87' was officially unveiled.

Tang Su was very curious. In the face of Wang Zhuang thrown out by Mi Tang Studio, how should these mass-produced brands respond?

Is it still marketing?

Now is the Internet era with developed information, and the number of idiots in existence may not be enough to support so many mass-produced brands.

"I have a hunch that next year's key ring will be particularly interesting."

A smile appeared on Tang Su's face: "Today, the last day of this year, this news should make the whole key ring shake, right? Tangtang is really...don't let anyone have a good year."

Who will not have a good New Year?

That is of course...

In the past, many customized studios have been set up, which led to the bankruptcy of a large number of studios, and led to the emergence of Mi Tang Studio... mass production brands.

When is it bad to release it, but it's New Year's Eve.

...

After the announcement of 'Mitang Studio' was released, both Su Tang and Tang Su used their own accounts to reprint, and Tang Su even used the official account of 'Qingqiong Game' to help reprint, and it was recommended by friends...

The fans of these accounts have a lot of attention, the least is in the millions, and the most is almost 40 million.

This wave of forwarding, the effect is naturally very obvious.

"My God! This keyboard is too beautiful."

"Are new products coming out so soon? This efficiency is really unbelievable."

"What's the use of the high efficiency of new products? Has the output increased?"

"Mass production of a new brand, can I understand that this keyboard does not need to be snapped up?"

"The statement is this statement, but after all, it is the rice soup studio..."

"Am I the only one who thinks this keyboard looks better than 'Xingyao'? And it's also an all-aluminum case."

"The "Plants vs. Zombies" co-branded model, tsk tsk tsk, this wave has rubbed off the popularity of my boyfriend."

"Tang Su definitely doesn't mind being taken advantage of, because he will use another method to take advantage back..."

"Is the method you said the one that I understand?"

"This isn't a car to kindergarten, I'm getting out of the car... Who the **** welded the door? What? I welded it myself? That's fine."

"The point is the price is good? The joint model is 1299 yuan, the standard model is 999 yuan... This beauty, this design, directly kills madness."

"I originally wanted to go to 'Xingyao', but fortunately I didn't buy it, otherwise I would definitely regret it now."

"Just gritted my teeth and bought 'Xingyao', and then showed me this? Is this wave of backstabs too cruel?"

"The positioning is different, there shouldn't be a backstab, right?"

"In terms of appearance and material alone, I think 'Honor A87' is better than 'Xingyao v87', but the price of the former is only a quarter of the latter's price... What's more, can 'Xingyao' be refunded? Model? I want to buy something new."

"I was happy at first, but now I suddenly can't laugh anymore."

"This wave of backstabs is too ruthless. Let me give an official explanation. I feel like a clown after rushing to 'Xingyao'..."

...

The release of the new product has amazed a large number of netizens.

For the price of '999', almost no one thinks it is expensive.

On the one hand, it is because the price of the first two keyboards is too expensive, which makes them very close to the people.

On the other hand, the appearance of the new product is very beautiful. Although I can't understand the various structures and craftsmanship, I somehow feel that it is very powerful, and I don't know it.

'Honor A87' made many netizens excited, and they all said to buy, buy, buy.

But at the same time, netizens who bought 'Xingyao' felt angry because they felt that they had been backstabbed by the official.

Because on the surface, there is almost no difference between these two products. The same key layout, the same shell material, and the appearance are also different. It is said that the internal structure is different, but what kind of difference can Worth the difference of three thousand yuan?

To this-

Mi Tang Studio has already thought of countermeasures.

Faced with the anger and doubts of a large number of "Xingyao" consumers, Mi Tang Studio said calmly:

"Customization and mass production have different design concepts, and the difference is very large. The gap between 'Glory' and 'Xingyao' is like a family car and a sports car. Product positioning, material and craftsmanship are worlds apart. One is good. Use, one is the ultimate experience, there is no comparability.

If consumers who are pre-purchasing 'Xingyao' are still dissatisfied, they can apply for a refund from the purchase background, which will be processed within 24 hours after the sale.

If the consumer who has already shipped the product is dissatisfied, on the premise that the product is not damaged and does not affect the second sale, he can also apply for a return and refund, and a special person will call and deal with the relevant matters as soon as possible.

The new product 'Honor A87' will be launched in early January with 1,000 sets of co-branded models, and the standard model will be launched in March. The monthly supply will not be less than 2,000 sets. Non-pre-order mode will be launched at noon on the 5th of each month. Online at 12:00 on time.

One last word -

We do not agree with the so-called 'backstab' statement. The positioning of the two products is different and there is no comparability. You can buy whichever you like, and there is no need to step on it.

If 'Xingyao' is really only similar to 'Honor A87', and there is no obvious difference, we can't price 4,000 yuan, the so-called brand premium does not exist..."

The official attitude towards the anger and doubts of 'Xingyao' consumers ~www.readwn.com~ is unexpectedly tough.

If you want to buy it, buy it, and you won't stop if you want a refund.

You are God, just be happy.

Apologize?

nonexistent.

I did nothing wrong, why should I apologize?

If you feel that 'Xingyao' is not worth it, you can get a refund, and we will help you solve the problem immediately.

Whether you buy 'Xingyao' or 'Glory', they are all their own products, it all depends on your needs.

As the top studio of the key circle and the top five in the global customization field, Mi Tang Studio's products are not worried about selling, and they naturally have the confidence to speak like this.

Treating customers as gods is a service attitude developed by businesses themselves.

Doesn't mean the customer is really god.