Recreation Starts From the Heartbeat

end of November.

The follow-up to Plants vs. Zombies has already been made.

Since it is related to the company's main revenue in the next few months, Tang Su naturally has to be more cautious, check all of them, and pick out some trivial bugs, and then pass it.

The friends in the studio were all relieved.

This version was completed independently after Tang Su, Zhang Yuning and others left. Although the style of the first version is still used, the design ideas of many of the settings have changed.

The fact that Tang Su can now be recognized also shows that the studio's current design capabilities and development capabilities are online.

"Strive to produce a new chapter every month, and then, if there is any festival, be sure to participate in it to make money, not shabby."

Tang Su said, suddenly thought of something, and quickly added: "Although we have to prepare for festivals, it's fine to only prepare for domestic festivals. Let's not celebrate foreign festivals, otherwise, we will be easily targeted."

As the saying goes, the big tree attracts the wind.

With very high quality and promotion, "Plants vs. Zombies" has successfully established its reputation as the 'first echelon of mobile games'. I am afraid that my colleagues will not be happy because of this. There are also some jealous stakeholders. If there is something that is not done well on my side, these people will inevitably grab the 'handle' and go online.

Although this kind of thing is not good for them.

But Tang Su, who was able to successfully disgust the Cangqiong Game Company and disgust to the point of radiance, might also bring some comfort to their failed lives.

I remember in my previous life, there was a company that was listed on the platform for holding an event.

Tang Su hoped that he could avoid these "crimes" as much as possible. He just wanted to make some money in a safe and secure way. He was not interested in dealing with those messy things.

...

The 'Second Chapter' of Plants vs. Zombies is ready.

After receiving Tang Su's approval, the studio started to promote it, and informed everyone through Weibo, in-game pop-up notifications, etc. that new content will be launched at 8:00 a.m. tomorrow (early December), and... Paid buyout system, priced at 20 yuan.

This surprises the players.

"Is it finally going to be updated? It's tough."

"There are many new games similar to "Plant Zombies" on the market, but they are too ugly to eat, and there is no game experience at all."

"Tower defense mobile games are still more conscientious than Tang Su. They don't spend much money, and they are fun. Most importantly, there is no way to recharge and become stronger."

"Other games are deliberately embarrassing players. If you don't recharge, you can't get through. "Plant Zombies" is different. If you don't have enough brains, you can't get through with money."

"Mengxin asks, can this game have a good experience without paying for it?"

"That's right. In other games, you're a dad with money. In "Plant Zombies", you're just a fancy rookie with money."

"Gorgeous rookie chicken... This is so real, who of you has a strategy for level 599, I'm so suffocated."

"Why does the new chapter cost money?"

"It's normal to spend money? Does the design team cost nothing to create content? Besides, 20 yuan is not expensive."

"Tang Su said on Weibo before that each subsequent update of "Plant Zombies" will bring new gameplay and design, and the overall length is no less than two hours... 20 yuan for two hours, I feel it is OK ."

"Hehe, when "Plant Zombies" was launched, he also said that it was about two hours. I've been playing for almost 60 hours and still haven't cleared the level."

"I feel that Tang Su has a good conscience. At least they tell you plainly that 20 yuan for a new chapter is better than some games that force you to pay for free, right?"

"I feel that this is what a mobile game should look like, with a clear price tag and no routines."

"I heard that "Plant Zombies" has been handed over to the studio. Tang Su is developing a new game. I hope it is also a conscience mobile game."

The players were talking.

Most players are happy to accept the behavior of paid updates for Plants vs. Zombies.

As a result, compared with other similar mobile games on the market, this game is indeed very conscientious.

Second, for many mobile game players who are trapped by bottomless in-app purchases, they will prefer this kind of buyout transaction model rather than being played by game manufacturers with free gimmicks.

Anyway, it's only 20 yuan. After spending the money, everything in the new chapter is all yours.

Newly unlocked plants, gameplay, plots, levels, etc., can all be obtained by your own efforts, and you don't need to be forced to pay by the manufacturer's routine.

This is what the game should be like.

Most of the players expressed their love, and began to look forward to Tang Su's new game.

But there are also some players who are accustomed to the "white female ticket" and feel unhappy about this. They are not experienced players, or they are bored to download a game and play casually.

In order to guide players to krypton gold, game manufacturers usually do a very good job in the front. After players enter the pit, they will take out their sickles and start frantically cutting leeks.

Some players are very clever.

They only play the free part above. Once the game makers start to "force krypton", they will uninstall the game very decisively, and they can have a good experience without spending a penny.

At the beginning, this kind of behavior was just a helpless approach, but after getting used to it, I would not feel helpless, but very proud, feeling that I had won the game manufacturer...

That's why.

When they saw that the new chapter of "Plants vs. Zombies" actually required payment to unlock, they were very unhappy.

Paying to unlock also means that they can no longer be free tourists as before, either spending money or watching others play, and not even giving them the opportunity to be tourists.

But this sound is not mainstream.

Many players who are interested in "Plants vs. Zombies" are very happy to accept this method of paying to unlock, and different voices will not be able to form a climate after all.

...

December comes.

At eight o'clock in the morning, an update prompt appeared in "Plants vs. Zombies". Players downloaded the update, then recharged to unlock, and started to play the new version of the ship...

"Yes, yes, it's very strong."

"The new chapter has a lot of content, more than I imagined, and 20 yuan is simply worth it."

"Added new plant combinations, new zombie combinations, new plots and new modes... In short, it's quite a surprise. If "Plants vs. Zombies" can continue to be updated like this, it will feel quite fun."

"Indeed, if I can keep updating, then I should keep playing."

"I haven't played in a stand-alone game for such a long time. I had already cleared the level and was about to uninstall it. As a result, as soon as the new chapter came out, I continued to enter the pit."

"I feel like I can keep updating it. Anyway, I usually just play on the road."

"It's enough to update it once a month, and 20 yuan is not expensive anyway."

"20 yuan a month, 240 yuan a year, that's not cheap."

"If even this is too expensive, then you can just go and play the 'casual' mobile game next door, starting with 648..."

...

For this new chapter, the evaluations given by players are not bad.

In the office of Sky Games.

Tang Su looked at everyone's comments on Weibo, thought about it, and opened the work group: "I want to create an online community dedicated to Sky Games, so that players of these games will have a base of their own in the future, what do you think? ?"

The employees responded quickly:

"The boss is wise!"

"Mental support (after all, we are just a little girl at the front desk

"Because it's very troublesome to recruit, let the development department work overtime."

——From: a working girl from the Personnel Department.

"Is it okay to be a person upstairs? Programmers also have temperaments."

- A group from the development department.

"The boss is wise, we are in need of a base of our own."

- From the Operations Department.

Ding dong!

Zhang Yuning sent a private message: "Where are you going to do this?"

"I think that since we will stay in the game circle for a long time in the future, we should establish a relatively direct dialogue with players, not only between game manufacturers and players, but also between players and players. In a small community, everyone has common interests and hobbies, which can also increase the sense of belonging.”

Tang Su responded by typing: "Of course, these are only superficial, and there is a deeper idea that we can operate our own platform through this game community approach. If the daily activity of this game community can reach one million, After that, we can directly release new games in this area, without having to look at the face of the channel dealer... At that time, even if we continue to cooperate with the channel dealer, we will have enough negotiating qualifications and will not be controlled by others."

Build a game community and bring together players who like their own games.

On the one hand, it allows the company's design team, development team, and operation team to better understand the players' demands for the game and establish a good dialogue platform.

On the other hand, it is also possible to resonate with players in this way, because they have common interests and it is easy to form friendships.

As long as a virtuous circle is formed, the daily activity of this game community will become higher and higher, and it will gradually become an important platform in the game circle.

At that time, Cang Qiong Game Company can directly publish its own games in the community, and the effect will certainly far exceed those of the channel providers.

In this way, it also has the qualification to become the capital of the game circle.

"I only realized in the past few days that my understanding of the game circle and channel dealers was a little narrow."

Tang Su typed: "I used to think that if we wanted to get rid of the restrictions of channel merchants, we would inevitably go to the opposite side of the channel merchants, and fight them to the death... But now I suddenly realize that it doesn't seem to be the case, we can use other The way to get rid of the restrictions does not necessarily have to be the peers of the channel dealers..."

In the past, Tang Su felt that if he wanted to get rid of the restrictions of channel dealers, he had to become a channel dealer.

But if you want to become a channel dealer, you must be the enemy of all the current channels and become a competitor of these big capitals.

Therefore, Tang Su felt that it was impossible for him to get rid of the restriction in a short time.

But now he suddenly realized that in order to achieve his goals, it seems that it does not need to be so complicated.

The method is very simple -

It is only necessary to form an independent world between game companies and players through the game community.

As for adding new players?

That's not difficult, and you can make some social games. Once such games become mainstream in the social circle, even some people who are not interested in games may download games to play together at the invitation of good friends.

Even if it's just a single-player game currently being made, you can hold an event where you can invite friends to download and get rewards...

As long as the 'daily life' is enough, everything will be fine.

Ding dong!

Zhang Yuning replied to the message: "You have some truth in what you said, so let's have a good chat after I go back to the company. If it is feasible, we will set up a third development team and find someone to be responsible for the game community. Once it’s done, we’ll be self-contained in the future, and if those channel vendors want to make money from us, they have to take the initiative to come over and beg us.”

That's how business is done.

Whoever holds the initiative is the father.

Cangqiong Game Company does not have its own channel, even if the game is successful, the channel dealers will not take it seriously, and will not consider it to be the same level as themselves.

But if Cang Qiong Game Company's game models explode, and at the same time establish its own channels... then the channel dealers will panic and dare not underestimate them, and even take the initiative to give up profits and request to cooperate with them.

"Where are you?"

Tang Su typed and asked.

"I'm having dinner with a few colleagues."

Zhang Yuning replied after a while: "If you want to live in the game industry, you can't do it without social networking. If you don't like it, I can only do it for you."

"Thanks for your hard work."

Tang Su is typing.

Zhang Yuning didn't reply.

...

this afternoon.

The two discussed for a long time in the office.

When he was about to get off work, Tang Su sent a message to the work group:

"After my discussion with President Zhang, I decided to set up the third development team, which is responsible for building our own game community, which I named the world of the sky. At present, the members of the first and second teams of the development department will not be mobilized. Just to let me know. In addition, if you know a relatively powerful programmer who is good at designing this area, you can also find a way to bring them in for an interview. Calculated by the entry after the internship, each person who joins will receive an extra 5,000 yuan at the end of the year. money bonus."

Five thousand dollars?

The staff of the development team who didn't take it seriously at first were stunned when they saw this, and then became excited.

"Boss, how long is the internship period for the third development team?"

An employee asked: "There are still wages. Is there a standard for the internship period and the salary after regularization? You give a standard, and I will see if I can bring a few people over."

Obviously, this is heartwarming.

"There is no standard. After all, everyone's abilities are different. If the standard is forcibly set, it will be unfair to those with different abilities."

Tang Su replied by typing: "But what I can guarantee is that as long as anyone who can pass the interview, even if it is only an internship period, the monthly salary will not be less than 10,000 yuan, and the internship period is one month. , an increase of at least 50% on the original basis, plus monthly subsidies, bonuses, etc., will not be less than 20,000 yuan... If it is the elite of the industry, you can interview individually..."

This salary standard is of course not comparable to those giant companies, but in a horizontal comparison, it is actually very good.

After all, the company is just starting out, and the programmers it needs to use are not at the top level in the industry, so there is no need to pay hundreds of thousands of annual salary to hire top programmers.

...

Create a new third development team.

Create a new game community that is unique to you - the world of the sky.

This is one of the most important items in December.

"Plants vs. Zombies" third edition - new year chapter.

"Defend Radish" and "Angry Birds" are under development.

Coupled with this new project called "Sky World", there are quite a lot of work arrangements this month.

Tang Su was not lazy. He actively participated in all projects, and was still taking time to discuss more things with Zhang Yuning.

"After the game community is established, we can also take the time to hold offline social activities and invite some local people to participate... Of course, if we can release a social network mobile game at that time, everyone can play together offline. , even playing in real-life mode..."

Tang Su said cheerfully.

"...That should be a long time ago."

Zhang Yuning was a little speechless.

"It won't be long, at most two years."

Tang Su smiled and said, "I already have a plan to make a social game, but unfortunately our company's development strength is not enough, and we have too little experience in making games. Otherwise, we can make a game like this now. game."

"..."

Zhang Yuning doesn't know what to say. Compared with this guy, he prefers to discuss some more practical issues, such as...

"What kind of assistant do you want to find?"

Zhang Yuning changed the subject: "It's no longer the small studio of the past. The company has nearly 200 employees. If you add the third development team, it will have to be more than 200 people, as well as the school. The studio... This scale, even if you look at the entire game circle, can be regarded as medium, and you need a working assistant very much now."

With the explosion of "Plants vs. Zombies", the development of Sky Games has almost entered a period of rapid development.

In just one month, there have been nearly 200 people from 30 people in the past.

Before, Tang Su was not interested in looking for assistants, because there were not many people in the entire company, and he didn't have so many affairs, so he was quite leisurely.

But now it's different-

Several projects in the company require Tang Su to lead and supervise the team personally. Every day when he arrives at the company, there are a lot of things waiting for him, and he is very busy.

At this moment.

Zhang Yuning once again proposed the assistant plan, and Tang Su could no longer refuse.

"You can find an assistant."

Tang Su thought about it~www.readwn.com~ and said: "Men, within the age of 30, it is best to have work experience in the Internet and game circles, and some good-looking resumes. Of course, when I say good-looking, I mean It's the actual work ability... the rest, you can figure it out yourself."

"male?"

Zhang Yuning looked at him with a half-smile.

"What happened to the man?"

Tang Su was a little uncomfortable to see him, and said angrily, "I just want to find a male assistant, what's the matter?"

"It's all right."

Zhang Yuning said with a smile: "When this news spreads, a lot of people must be envious of Su Tang, and envied that she found such an obedient boyfriend."

He knew it.

Tang Su chose to find a male assistant instead of a female, mainly because of Su Tang's mood.

If you really find a young and beautiful female assistant, and then work and travel together every day... Su Tang doesn't seem like a generous girl.