Recreation Starts From the Heartbeat

Time is fast.

It came in a blink of an eye... the next day.

October 1, National Day.

"Plants vs. Zombies" chose to go online on this day.

The online time is early in the morning, which is the unlocking time of the ‘new tour preview’ set by the platform.

Although this was a very exciting time, Tang Su did not wait until this point. He went to bed early.

He didn't get up until 6 o'clock in the morning, and saw Su Tang sent him a lot of news.

Lovely Tang: "The game is online, download support!"

Lovely candy: "Drip! A shot of 648 has already arrived!"

Lovely candy: "Are you asleep?"

Lovely sugar: "The download volume of "Plant Zombie" is very high, it broke 10,000 in less than an hour."

Lovely sugar: "The up master in the group said that you finally have a conscience this time, hehehe."

Cute candy: "I saw your game on the homepage of the platform, it's amazing."

Lovely candy: "Hey, how can you fall asleep at such an exciting moment?"

Lovely candy: "Okay, then I'll go to bed too, good night, see you tomorrow."

Ding Dong!

6:25 in the morning.

Lovely candy: "Good morning, are you awake?"

? ? ?

Tang Su was stunned, and typed and asked with incomprehension, "You didn't go to bed until half past one last night. Are you not sleepy at all now?"

The last time the girl sent him a message was 1:30 in the morning, and it was preliminarily determined that she should go to bed after she was offline.

And now, it was less than half past six, and I slept for four or five hours.

Tang Su pays great attention to healthy work and rest. He has to sleep for eight hours, because only if he gets enough sleep at night will he be more energetic to do other things during the day.

Su Tang did not reply, only a few minutes later, a video call was made.

When I connected, I saw that Su Tang was already sitting at the dining table, and I could hear Tang Xiaolin talking next to me... The two girls lived together.

"Did you make a special trip to get up for breakfast?"

Tang Su was a little surprised.

He seriously suspected that most of the girl's hunger overcame sleepiness, so she got up before half past six to prepare for breakfast.

"You haven't told me good morning yet."

Su Tang looked serious.

Tang Su: "..."

This is always a speechless sense of ritual.

"Good morning."

Tang Su sighed, "So, did you make a special trip to get up for breakfast?"

"Of course."

Su Tang nodded, then reacted and shook his head quickly to quibble: "No, I have class today, so I will go to school later."

"There are classes."

Tang Su understood: "It seems that I can't eat together at noon."

They often make appointments together at noon, because eating alone is really boring. You may not think so before, but since the two have established their relationship, they have begun to have a lot of dependence and always like two people to get tired of it. The feeling of being together.

"You can come to my school if you are not busy."

Su Tang thought for a while, and shook his head again: "Forget it, the new game has just launched. You should be going to see player feedback and data today. Don't bother, let's just chat on the phone."

"also."

Tang Su thought for a while and nodded in agreement.

He quite wanted to find Su Tang for a meal. Without this girl sitting across from him, he always felt that something was missing.

However, there are indeed many things to be busy today.

When "Plants vs. Zombies" was launched, the feedback from players was very important. After careful collection and research, you can use it as a reference when making the second game in the future to further improve the production level and seek higher profits.

Therefore, you can only chat on your mobile phone.

"Oh yes, one more thing."

Su Tang thought of something, and said quickly: "Xiao Lin asked me to tell you that the gambling agreement was negotiated yesterday. Today I am going to go through the process, and then you will go there tomorrow when you have time. The company, sign the share agreement and a new long-term agreement. After the process is complete, you can own 3% of the company’s shares."

"So fast?"

Tang Su was a little surprised. He thought it would take at least half a month to get results. As a result, things were done in less than five days before and after?

"It's almost certain, that group of shareholders want to delay time, but Xiaolin is an activist, holding shareholder meetings eight times a day, and no one can hold it off."

Su Tang said lazily: "Especially after you met Tao Hong, Director Zhou and others after they knew it, oh yes, our interview video also played a great role, Xiao Lin told them , If the company defaults, I will take 15% of the company’s shares and join you to hop to Glory Entertainment..."

Good guys!

Tang Su exclaimed in his heart: "I suddenly suspected that the reason why the company didn't let the company sign a long-term agreement with you was to let you run away with the shares at any time. Otherwise, those shareholders should not compromise so easily."

He seemed to have seen Tang Xiaolin's deep calculations.

First, let Su Tang hold a large number of shares in the company, take the opportunity to use a lot of resources to make Su Tang a cash cow, and then let Su Tang find the opportunity to use "volume shares to go to the opponent" to threaten shareholders to decentralize...

This may be a secretly calculated plan for a long time, and the emergence of myself as a'genius musician' allowed such a calculation to be realized. Although the method of realization may not be the same as the plan, at least the goal is achieved. .

Once Tang Su has obtained 3% of the company's shares and signed the only S-level musician contract, and then turned to Tang Xiaolin and Su Tang, then Tang Xiaolin could take the opportunity to regain the rights from the shareholders, and even It is a reverse exploitation of shareholders...

"This is a bit of a conspiracy theory."

Su Tang was amazed.

At this moment, a voice came from the other end of the video call: "What are you talking about?"

This is Tang Xiaolin's voice. The girl speaks a little coldly, her voice is very recognizable.

"Oh, I'm talking about you."

Su Tang said smoothly: "He said that you are deep-hearted, cruel, cold-blooded, and let me stay away from you."

Tang Su:? ? ?

The smile on his face gradually stiffened.

Did you say that?

Why don't you have any impression in your heart?

Isn't this girl's level of nonsense too high?

"Come on, you don't have a word of truth."

Tang Xiaolin responded in an angry manner to her.

Hearing her saying this, Tang Su showed a smile on his face, but before he could laugh completely, she heard Tang Xiaolin's words change: "Does he dare to say that? I will teach him to be a new man in minutes."

Tang Su:? ? ?

"I will punish his girlfriend in front of him and let him know the fate of offending me."

Su Tang:? ? ?

"excuse me."

Tang Su sighed: "You guys eat well, I'll hang up first, and I will go to the studio later."

Can't afford to provoke, can't afford to provoke.

...

after eating.

Tang Su came to the studio and asked about the data after "Plants vs. Zombies" went live.

"I sent it to the group, didn't you see it?"

Zhang Yuning was a little surprised.

"I didn't watch it, I don't have time to watch it."

Tang Su shook his head: "I went to bed at around nine o'clock last night, and then after I woke up this morning, I had to make breakfast and video chat with my girlfriend. After I was busy, I went out and didn't watch it."

"..."

Zhang Yuning has no expression on her face: "You have time to video chat with your girlfriend, can't you just take a look at the group news?"

"Hurt, it's all trivial."

Tang Su shook his head and said casually: "We started preparations for the launch of the new game half a month ago. Everything is ready. Even if something happens temporarily, that's not something I can change. Besides, if it is true. If anything, you will definitely call me."

"..."

Zhang Yuning was speechless.

"Let's do it, I'll watch it now."

Tang Su took out his cell phone, in front of Zhang Yuning, pulled out the'Plant Zombie Team 1'from the group of'Block Group News' and set it to'Do Not Disturb Group Messages' before he started to linger. View group messages.

hiss!

Zhang Yuning took a cold breath and looked at Tang Su with something wrong.

Good guys.

He is straightforward.

This **** actually blocked the group news directly...

No wonder he didn't see it when he chatted with his girlfriend online.

"This is something that can't be helped. The main reason is that you have been sending messages in the group. It is too noisy and it affects my rest."

Looking at Zhang Yuning's weird eyes, Tang Su said helplessly.

"It's too noisy, you can set it to do not disturb mode."

Zhang Yuning said blankly.

"That won't work, just blocking the sound is not enough, it will make my eyes noisy, and the Do Not Disturb mode can not block the red envelopes and @ all members. I chatted with my girlfriend very well. Your news always pops up. It's uncomfortable."

Tang Su shook his head.

Zhang Yuning: "..."

He clenched his fist, and had the urge to punch him to death. This guy is really a bit annoying.

"Okay, you are busy with you, I will look at the group news first."

Tang Su Zhiqu'er changed the topic: "The promotion of "Plant Zombie" is already in place. Looking at the country's casual mobile games, there are only a handful of people who can promote it like us, and in the game, we have no design. Kryptonian gold points that affect the balance of combat power, word of mouth should be guaranteed...This will help us develop the second and third similar mobile games in the future."

"Word of mouth is guaranteed, but profitability may not be guaranteed."

Zhang Yuning said lightly: "In-app purchase-based mobile games, the biggest krypton gold point lies in the tilt of the balance of combat power. Paid players can have a more relaxed experience than free players. You put the profit of the game on the content, which may not be reliable. ...Moreover, this is a stand-alone game. Whether the combat power is balanced, shouldn't it be so important?"

Zhang Yuning was a little puzzled.

In his opinion, only the kind of multiplayer online games will pay attention to the balance of combat power, because if the combat power is unbalanced due to the recharge, the free players and the few recharged players will be annoyed and retire. tour.

But stand-alone games... shouldn't be that important, right?

"No, it's important."

Tang Su shook his head: "Multiplayer online games, you can't beat the local tyrants without spending money. If the single-player game launches power-enhancing items, the players will suspect that the designer is deliberately disgusting...

But if we don’t sell this kind of props, but only sell content, then they can’t get past it, and seeing others pass the level, they can only suspect that there is a problem with their own abilities.

When players play single-player games, they actually pay much attention to the game experience. They will enjoy the joy of clearance. This joy is based on hard work, not on top-up...

And if the clearance fails, the players will hope that this is because their level is not enough, not because they have less charge...

I know that such a design will make us less profitable, but I said at the beginning that word-of-mouth is very important at the beginning of the studio's transformation, and we need a stable and long-lived game as a signboard.

I don't mind making less money in the early stage, because as long as the life span is long enough, it can be filled back later. "

Tang Su still knew.

This idea of ​​my own, if it is placed in a capital-led game company, it is absolutely impossible to realize.

Compared to putting the hope of'making big money' on the model of'small water and long flow', most companies prefer to'exhaust the river and fish'. They will find ways to make a lot of money in a short period of time at any cost. As for the future of the game It is not important whether it is dead or alive, and no one will care.

It's not that the project leaders of these game manufacturers are short-sighted.

But because the game industry is changing so fast, no one knows what the future will be like in this circle.

Games that have been produced with a lot of cost, don’t rush to earn more now, if they are replaced by newer gameplay in the future and can’t make money anymore, isn’t it a loss?

Involution is a very cruel thing.

It's so cruel that many game designers clearly want to make a good game that is both popular and popular, but in the end they can only bite the bullet and accept the reality, while making money, while being abused by a large number of players...

Not everyone has the courage to act against the market.

Tang Su has this courage, not because of how great he himself is, but because he has the system monarch and has the confidence of a world.

"Plants vs. Zombies", a stand-alone casual mobile game that was originally supposed to be profitable on combat power props, was drastically changed to rely on content fees.

Perhaps, the profitability of this game after the revision will be much lower than the original version, but Tang Su is confident that even if the profitability is not as good as the original version, it is still enough to lead 90% of similar games on the market, making money is sure to make money. The difference is nothing more than earning more or less.

Between ‘small water and long flow’ and ‘exhaust water and fish’, Tang Su chose the former. What he wanted was a long-lived and stable mobile game, a high-profile work that could open the market for ‘Simi Studio’ and new companies.

As for making big money...there will be opportunities in the future.

...

Tang Su didn't talk too much to Zhang Yuning. He had talked about the design ideas and concepts of the new game a few months ago. During this time, he was always in meetings and discussions, and he was always making adjustments.

It is actually very difficult to ensure both reputation and profitability.

Most players are more sensitive to things like recharge. If game designers don’t want to force them to recharge, they will definitely not recharge, but if they force it hard... it will be blamed if the players don’t scold you and the whole family.

Especially the krypton gold design concept of ‘you charge more, you are the father’, which makes the local tyrants happy, but also makes most civilian players scold their mothers and feel that the game manufacturers’ eating habits are too ugly.

Tang Su thought about going--

It also combines many game design experiences on the earth in the past.

Then designed a new version of "Plants vs. Zombies", where the gold dots appear will not affect the experience of the ‘hardcore’ gamers, but in terms of special effects + new content.

You can get more interesting sounds and screen effects with a small amount of recharge, and you can also get new content and new gameplay with a small amount of recharge, which is similar to the current routine of "Digging for the Earth", and it can attract players through frequent updates. The game can bring dozens of game experiences.

Of course, the new content of "Plants vs. Zombies" costs money, a few dollars at a time, continuous updates, and profitability.

...

Tang Su began to check the group news.

They started discussions at ten o'clock last night, various arrangements and tests, and then went online at twelve o'clock, and they were busy for a while, until just now someone was recording data feedback on various platforms after the game was launched.

Such as subscription data, download data, paid data, etc., are very important things for small studios like them.

"It looks pretty good."

Tang Su calmly read the data records, and smiled: "We went online in the early morning. Although seven hours have passed by now, these seven hours are almost everyone’s rest time, not the peak period. You need to wait for a wave of peak periods, and then wait for a wave of word-of-mouth feedback, as well as the cumulative revenue for the first week, so that we can draw a conclusion."

"That's right."

Zhang Yuning nodded slightly: "So, the temporary data is not ideal, and it doesn't explain much."

"Uh……"

Tang Su was a little dazed: "Is this also unsatisfactory?"

Looking at multiple screenshots of the platform's "No. 1 in the New Touring List", Tang Su was lost in thought.

"The ranking is actually nothing. Our game has carried out a large-scale promotion beforehand. In terms of the initial'new tour reservation', it far surpassed them. It is reasonable to reach the top of the new tour list now. Things in."

Zhang Yuning shook his head: "The reason I say that the data is not ideal is because we have gone through such a large area of ​​promotion and have an absolute advantage, but we haven't gotten too far away from them, and we have become popular with those first games. Compared with the games of, there is a big gap... Generally speaking, it can only be regarded as quite satisfactory, not good, but not bad."

"That's not bad, after all, it's just our first game."

Tang Su smiled.

Only then did he realize that this guy was more ambitious than he had imagined. For this game, Tang Su just had the idea of ​​earning an ideal profit and building a high-quality reputation, but Zhang Yuning hoped to make it a hit.

only……

It shouldn't be that simple to make a big hit, right?

Thinking of the profit model that he had set for the new game... Tang Su was not very confident.

Most of the special effects can't be sold for much money. After all, this is only a single-player game, not a multiplayer online game. This profit can only be regarded as icing on the cake.

What really makes money is the new content, individually designed scenes, plots, gameplay, and plants that are only available in some special scenes, such as snow lotus in the world of ice and snow, snowman shooter...

"Don't you mean Plants vs. Zombies? What's the matter with Yeti Archer?"

Xu Huahua suddenly appeared: "Your design is so weird~www.readwn.com~ There is no such thing in the game design draft. You made it up temporarily, did you?"

"...That's nothing more than ginseng from the world of ice and snow. It looks like a human and has snow all over it. That's why it's called Snowman. You know a der."

Tang Su's face was expressionless: "Where to stay cool."

"Humph."

Xu Huahua turned black and left.

Well--

Closer to home.

In the new version of "Plants vs. Zombies", the real money is actually some new content.

Just like online novels, the first hundred chapters are free. After readers are interested in the content, VIP chapters will be opened for charging.

This kind of profit model puts on the mobile game, the risk is relatively big.

First of all, whether the free content in the front can make players interested, and whether the players are willing to pay for it in the later stage of charging... This is all a question.

In order to further seduce players...

Ah no, in order to further demonstrate their sincerity, Tang Su and others made an interesting setting when designing the game:

Invite new users to register, you can open a free issue of paid content.

Well, I believe everyone will be very happy.

...

Will "Plants vs. Zombies" become an explosive mobile game?

Tang Su doesn't have this confidence, but he feels that this game can definitely become a high-quality mobile game with a reputation.

As for the final success or failure, it depends on the feedback of the following results.

Tang Su suddenly thought of Su Tang again.

Well……

Word of mouth belongs to word of mouth. Try to make more money as much as possible. The girl prepared the office area of ​​the new company for him, and waited for him to move in with a bag.