Recreation Starts From the Heartbeat

August 1.

　　 2 o'clock in the afternoon.

　　【Mitang Customized Official Account】released the announcement of its new products and promoted it.

　　 When Tang Su finished his work, it was already five o'clock in the afternoon, and three hours passed.

　　 He suddenly remembered after finishing his work. Su Tang seemed to mention in the morning that he would announce the news of the new product this afternoon, so he clicked on the Weibo APP to check it.

　　 In the watch list, I saw the latest news released by [Mitang Customized Official Account]:

　　"On the eve of the Qixi Festival, the studio made a set of couple keyboards, named ‘Elk’ and ‘Forest’ respectively, using the more mature technology in the studio and some exclusive patent structures...

　　 Finally announce the price:

　　Because it is a couple's relationship, this time it is ready to be sold as a combination, and the price is 8,999 yuan/set.

　　Because the technology is more complex and the quality requirements are high, the quantity sold this time is limited to 250 sets.

　　 We will announce the purchase link of our own platform at 12 noon on August 5, and it is expected to ship within three days of launch. Thank you for your support. "

　　 The entire new product announcement is very down to earth, very simple, without any over-promotion, and without touching any brand of porcelain.

　　 click to open the comment area:

　　 "Ahhhhhhhhhhhhhhhhh!! Has the new kit finally come out? Although it's not what I want, I still have to rush it."

　　 "Couple models are directly packaged for sale? Buy one get one free? This sales method is quite fresh, and it reminds me of the shampoo in the supermarket..."

　　 "From the details of the announcement, the technology adopted by the'Forest Elk' this time is very conservative. Compared with the'Constellation Model', it is nothing new."

　　 "Why is there no novelty? The price of ‘Constellation’ starts at 7,000, and the average price of ‘Forest Elk’ is 45,000. This wave, directly backstab..."

　　 "It's not considered a backstab. The'constellation model' was designed the year before. As the saying goes, the waves behind the Yangtze River push the waves forward, and it's normal to be photographed to death on the beach."

　　 "Then shall we rush this? It feels pretty good."

　　 "It's okay to buy and resell it. It's not necessary for your own use. There are many better things than this thing. It's a toy anyway."

　　 "Nine thousand yuan toy, tusk tusk..."

　　 "What toys are not toys, this is a wealth management product."

At first glance, they are all veterans of the key ring. They didn't directly rush because of the good-looking appearance of the "Forest Elk". Instead, they took a serious look at the design drawings and design concepts of this keyboard, and they had their own. in conclusion.

For these old key ring drivers, the "Forest Elk" is very cost-effective. It will definitely not lose money when you buy it, but it is really amazing... but it is not that there are many better than this, of course The price must be higher.

　　 But what does it matter?

These people who play in the key circle basically have a good income level. A small tens of thousands of yuan a month is almost a per capita income. In addition, customization is another hobby. It is not a big deal to spend 10,000 to 20,000. Sell ​​it when you get tired of it, and then buy a new one.

　　 For some masters who are proficient in playing, they can always experience the best keyboard in the industry, and then change hands at a high price, playing for a few years, not only did not spend money, but can make a lot...

　　 The price of this kind of thing has never been able to stop the masters of the key ring.

certainly--

　　 Versions similar to the "first anniversary of rice soup" and "2nd anniversary", let's forget it.

　　 A keyboard of tens of thousands, hundreds of thousands or even a few hundreds of thousands, this is really not the ordinary hobbyist can handle.

　　‘Look at the chatting tone of these people, it should come from the key ring...’

　　 Tang Su frowned and thought.

Since being brought into the pit by Xiao Su Tang, he also has some simple understanding of the key circle. Therefore, just by looking at the chat tone of these people, you can guess that they are most likely from the key circle. Are they masters? This Not sure yet, but it should not be Xiaobai.

　　 This is not surprising.

[Official account of Mitang Studio] This Weibo account, most of the fans following are keyboard lovers, or simply key circle experts, even if a few passers-by come in and make some strange comments. Will immediately be given education by these fans.

The key circle is a very small, very niche circle, but people living in this circle, with the same interests and hobbies, have a good relationship with each other, at least when they are outside, they are quite united. .

　　 "It doesn't make sense to see it here."

　　 Tang Su gently shook his head, then quit the activity of [Mitang Studio Official Account] and went to see Su Tang’s own account.

　　 If nothing else, Su Tang should use his Weibo account to help ‘customized rice soup’ propaganda——

Unlike the [Official Account of Mitang Studio], on Su Tang’s own account, most of the fans he follows are passers-by who have nothing to do with the key circle. They may be the audience of "Heart House", or "Sing If You Want" For the audience, maybe it's Su Tang's Yan powder...

　　 The reason Tang Su wants to read her comments is to know one thing——

　　 What are the specific thoughts and attitudes of mass consumers towards things like ‘high-priced customized keyboards’?

after all.

　　 ‘Forest Elk’ is an attempt of ‘customized rice soup’ for mass consumers.

　　The key ring gurus think this product is good or bad, but it doesn’t really matter, because the key ring is very small, these enthusiasts don’t represent anything, nor can they support the ambition of ‘customized rice soup’.

　　 Compared to this very small group, the attitude of mass consumers seems to be more important.

　　 Tang Su quickly found Su Tang's own real-name account.

　　Su Tang’s account is her real name, and the identity information verification below reads:

　　 Dream Entertainment Preparation Singer, General Manager of Mitang Technology Company

　　 looks pretty good.

　　 Tang Su didn't pay much attention to this thing. He continued to swipe the screen and found the latest news about Su Tang.

She reposted [Mitang Studio's official account] the publicity announcement about the new product "Forest Elk", and at the same time commented: This is a new product designed by me. If you have requirements for the keyboard and are also willing to spend money on peripherals If you do, you can think about it. It should be noted that the ‘Forest Elk’ is not a finished keyboard. You need to assemble it after you get it. Although there are manuals and explanation videos, you still need hands-on ability. Please purchase with caution. "

　　 Very sincere statement.

　　 If you have a requirement for the keyboard and you are also willing to spend money on peripherals... This actually means that if you don’t have any requirements for the keyboard, or if you don’t want to ‘wasting’ money on peripherals, don’t hesitate.

At the same time, Sutang once again emphasized the need for hands-on assembly and requirements for hands-on ability, twice in a row, for fear that consumers will be impulsive, and then ask the manufacturer why he sold a bunch of parts to himself, which is quite embarrassing. of.

　　Su Tang’s statement is very sincere, but the fans in the comment section are not very willing to give face.

　　 "Let me squeeze the grass, am I right, two keyboards nine thousand yuan?"

　　 "Hahaha, I also thought I was wrong, the price is outrageous, I don't know what Su Tang actually thinks."

　　 "A keyboard is four thousand and five? And it's not just sold? Is it made of gold?"

　　 "If it were made of gold, it would be more than four thousand five..."

　　 "At first glance, it is about cutting leeks. What's the matter with Su Tang? I thought it was a buddhist style, but I was eager to cut leeks when I got a name. Isn't it ugly?"

　　 "Is there a sickness upstairs? Tangtang said so clearly, can't you see? You can donate it to those who need it if your eyes don't want it."

"This is how you can cut leek, otherwise, what keyboard can sell so expensive? Even if it is the flagship product of the major international brands, it is only two thousand yuan at most. What kind of rice soup... there is no reputation at all. In my small workshop, a keyboard sells for four thousand and five, why not cutting leeks?"

　　 "As far as I know,'Mice Soup Customization' is a company founded by Su Tang..."

　　 "I'm going, I now seriously suspect that Su Tang appeared on "Heartbeat" and "Sing as You Want" in order to make a famous debut, and then bring goods to make money..."

　　 "Is it another round of marketing routines?"

　　 "Su Tangbo is famous for marketing and selling goods? You guys are silly, but you laughed to your father, really think Su Tang depends on this to eat? People are originally the top rich second generation, OK?"

　　 "I don't know what's the situation in Su Tang's family for the time being, but do you think that a person who can come to his family to start a business when he is in high school needs to bring goods to make money? Isn't that nonsense?"

　　 "The top rich second generation? It's just pretending to be pure hype. If you really are the top rich second generation, will you still participate in the variety show "Heart House"? Do you need to debut through the new talent show "Sing as you want"?"

　　 "I also think it is hype, not only is the second-generation rich identity is hype, Tang Su, this boyfriend...hehehe, I know everything."

　　 "I understand you are paralyzed."

　　 "He was in a hurry, he was in a hurry, and the master didn't say anything, why are you licking dogs so anxious?"

"Anyone who has a bit of a brain will know that Tang Suna must have been arranged in advance, and he is also a genius musician. A man who learns computers and runs an Internet studio, where does he have musical talent? He also does some rubbish. The game is okay."

"I also think so. Songs like "Sing as long as you want" and "Living in the Rain" are probably bought, and don't really think that Su Tang's singing skills are so good. The stage effect is just a few million. , Tens of millions of audio equipment set, no matter how **** the singing skills can be comparable to the queen of heaven..."

　　 "Hahaha, these are two liars. They became famous by "Sing as You Want", and then they cut leeks crazily. Some people still believe that there are so many fools these days, and liars are not enough."

"Leave aside, let's just talk about the keyboard of the forest elk. You can buy a bunch of parts for 9,000 yuan, and you have to assemble it yourself...hehehe, I want to see if there are really fools who buy this kind of thing. "

　　 "There is a limited edition of 250 sets. It's nothing more than creating hunger marketing, so it seems that someone will buy an unlimited amount."

　　 "I don't know what Su Tang actually thinks, a brand that I have never heard of, it sells small 10,000 yuan, and cutting leeks is not this way, speechless."

　　 "There is still a limited edition of 250 sets. I'm afraid that I won't even be able to sell 50 sets in the end. Just wait and see the excitement."

　　 Netizens are laughing and joking in the comment area, just as a joke.

　　……

　　 Tang Su turned off Weibo blankly.

　　 The views of these people who eat melons are completely in his expectation.

　　 Keyboards, no matter how beautiful they are, the upper limit that 99% of mass consumers can accept is only one thousand or eight hundred yuan.

Keyboards that cost more than one thousand yuan are not easy to sell, and those that are more than two thousand yuan, on all platforms online and offline, can’t be sold much in a year. Keyboards at this price point are in the eyes of many people as an “IQ tax”. '.

　　 Even the 2,000 yuan keyboard has become a rare thing that very few people will buy, let alone the four to five thousand keyboards? And have to buy two at a time?

　　 Two keyboards are nine thousand yuan, how should this kind of thing be counted?

　　Tax in tax?

Well……

　　 Regarding the public netizens' views on the'forest elk', Tang Su also thinks it makes sense.

For ordinary computer users who are not hobbyists, the keyboard is just a tool for chatting and writing papers. The ordinary film of tens of dollars is very easy to use, and a little bit higher, the mechanical keyboard of three to five hundred yuan can also be used. Very good experience, further up...there is no need.

　　 No one’s money came from the wind. Instead of throwing thousands of dollars on the keyboard, it’s better to get a new refrigerator and a new set of kitchen utensils at home.

so.

　　 ‘Forest Elk’ is destined to only become a toy for a handful of people.

　　 Like those who have high requirements for keyboards, are not satisfied with the mass-produced keyboards on the market, but don't know such things as customization, and there is no way to get started... This keyboard is very suitable for users to use.

　　 You get what you pay for, you know everything.

In addition, there are consumers who don’t care much about money, but like to pursue uniqueness. They should also like this very much. For their kind of rich people who have a small computer host by tens of thousands, It is not unacceptable to buy a keyboard for a few thousand dollars.

　　 The first batch is limited to 250 sets.

　　 According to the ‘customized rice soup’ style of doing things, even if the second edition will be released in the future, there will be a high probability that there will be changes, and it will not be repeated with the first batch.

so--

　　 is limited to 250 sets, which is really the only one in the world.

　　……

　　 Can "Forest Elk" sell out all the 250 sets?

　　 Tang Su is also not sure.

　　 He did not question Su Tang, nor did he consult the other party. It was enough to know that the other party had his own ideas and arrangements.

　　 But after all, it's my little girlfriend's business, so I should support it.

　　 So, he found Zhang Yuning.

　　 "How much money have you made in "iwanna" and "Cat Rio" so far?"

　　 Tang Su asked.

"Um?"

　　 Zhang Yuning was taken aback: "Didn't you say, don't you care about this?"

He also mentioned these games to Tang Su before, but Tang Su is not interested in them. His work focuses on "Plant Zombie" and "Sing as You Want", these two can help right now. His career has improved to the next level, and everything else is just adding heads.

　　 "I don't care."

Tang Su nodded casually: "But I suddenly remembered something. Last time we seemed to have said that if there are conditions in the future, we can replace some of the better office equipment for everyone... I thought about these two. The income of the game is not important to the studio. If it can be used to add some benefits to everyone, it seems to be pretty good."

"Uh…"

　　 Zhang Yuning was stunned, thinking about the news he saw on Weibo in the afternoon, and a little understood: "Are you trying to help Su Tang boost sales?"

　　 "What is redemption?"

　　 Tang Su glared at him, disgusting that he has no EQ: "This is called supporting a girlfriend's career, do you understand? Forget it, you single dog won't understand."

　　 Zhang Yuning: "……"

　　 What happened to the single dog?

　　 Single dog ate your rice?

　　 He wanted to vomit, but he calmed down and thought about it, and felt that there was no need to have general knowledge of this guy.

　　 "Okay, let me count the sales data of these two games."

Zhang Yuning sat at his station, picked up the mouse to start the operation, and said casually: "If it is the'Forest Elk', we only need to buy 35 sets, which is about 315,000. "And "iwanna" the profitability of these two games...a bit reluctant, but you can extract some from "Digging for the Earth" and it's almost enough."

　　 315,000.

Tang Su felt a pain in his heart, and said calmly: "You can smoke some. The profit of "Digging for Up" should be used as much as possible. For example, it is reserved for "Plant Zombie" for publicity, except for the replacement of equipment. , Don’t use other things for now."

"so……"

　　 Zhang Yuning thought for a while, then turned to look at him: "Do you really want to buy it?"

　　 "What? You can't bear it?"

Tang Su looked at him coldly: "It is not easy for everyone to work together. Are you really willing to see people hurt their fingers with **** keyboards? Just to save a little money? I think your thinking is too narrow. , It’s simply short-sighted. You know, what is the prerequisite for everyone to work hard? The company must make everyone feel sincere and caring, so that everyone feels that it is hopeful and meaningful to fight together... If you even pay for this If you don't want to, who is willing to fight with you?"

　　 Zhang Yuning: "……"

　　 What a big top hat!

Wait a minute……

　　 Why do these words sound familiar?

　　 Zhang Yuning frowned and thought about it for a long time, before suddenly remembering that this seemed to be something he had said to Tang Su before, and at this moment, he was returned intact by this guy, which is also enough to bear grudges.

　　 "I didn't mean that."

Zhang Yuning shook his head: "I just think that your current state of passion in love has made you a lot more generous... Remember when I first mentioned this kind of thing to you, what did you say at the time? You said it’s too early to consider these, at least you have to wait until the company’s new projects are successful."

　　"People grow up~www.readwn.com~ Tang Su shrugged and said casually: "If you say that you have no selfishness, no one will believe it, but I don't think there is any need to care about so much. Spending some money can not only support my girlfriend's career, but also make everyone truly feel the benefits. It kills two birds with one stone. Isn't it good? "

　　 "It's really good."

Zhang Yuning nodded: "I can figure out a solution for this matter, but I have to explain to you in advance that the new products of'Mice Soup Customized' have always been selling well. Although the products this time are a bit low-end, they are used. The structure and technology are also very basic, but with the reputation of'Mitang' accumulated over the past two years, the products will sell very well. This time there are 250 sets in total. We really may not be able to buy..."

　　 "Isn't it?"

　　 Tang Su frowned slightly: "You mean, it will sell very well? But this time it is priced at nine thousand, not nine hundred."

"I know."

Zhang Yuning nodded and glanced at him: "I think you may have been fooled by the bad guys on the Internet, top-level customization... To be honest, people who are really interested basically have their own In small circles, they only chat and discuss in small circles, and won't chat with strangers on the Internet... If you don't believe it, just wait and see, this time the product will sell very well."

　　 "……"

　　 Tang Su didn't know what to say.

　　 The ‘Forest Elk’ priced at 9,000, Su Tang feels very confident that it will be in short supply. Zhang Yuning feels the same way, but he feels that it’s tough...

　　 Whose problem is this?