Reborn Tokyo Golden Age

Tanimura secretly resold the secrets of Shirakawa Electric's handheld, let alone, time entered November, and Shirakawa Electric launched a new product.

That's right, in the last two months near the end of the year, Baichuan Electric is preparing to distribute benefits to the majority of male consumers.

What benefits? Cough~ It's actually nothing. There is a desktop computer called VCD, which has been vigorously promoted.

The key promotion targets are social animals who go to work every day, especially male social animals.

According to the official caliber of Shirakawa Electric, this device called VCD will greatly facilitate people's viewing experience.

It is the first breakthrough of CD disc in the field of film and television, and it is also a revolution of home audio-visual entertainment system.

The core technology of VCD disc player, in addition to the laser decoding system similar to CD player, it also adopts a new compression technology in audio and video.

It uses MPEG-1 compression coding in the video field, and MPEG 1/2 Layer 2 (MP2) coding in audio.

The purpose of doing this is to squeeze as much video and audio content as possible under the capacity of 700~800MB.

However, although the format has been compressed, the overall video quality is still comparable to VHS tapes.

But when it comes to videotapes, another issue arises.

Since the picture quality of VCD and video tape is comparable, as a consumer, why should the public choose the unfamiliar VCD instead of the VCR they used to use before.

The answer is still the price, the price of VCD is much lower than that of home video recorder.

When it comes to bringing a brand-new technology to the market, Baichuan Electric's consistent routine is low price.

Although the routine is old and the moves are not new, it works.

Let’s talk about the VHS video tape player. The first commercial model was launched by JVC in 1976, and the price was about 256,000 yen.

The normal price of the video tape that goes with it is around 6,000 yen.

After seven or eight years of development, the low-end video recorder now costs nearly 180,000 to 190,000 yen, and the video tape remains at 5,000 to 6,000 yen.

But the VCD player, the price is only 120,000 yen, which is almost half cheaper than the video recorder.

As a medium for carrying content, CD discs have always been known for their low prices.

Similar to CD records, the price of VCD discs is roughly maintained at two to three thousand yen.

Of course, the specific price is related to the content, and the pricing of this part mostly depends on the positioning of the content distributors for their own films.

So all in all, the price of VCD is half cheaper than that of video tapes, which is why Baichuan Electric is confident in challenging the status of VHS video tape machines.

And why the price of VCD is set so low, in addition to wanting to enter the market, there are also some defects in VCD itself.

For example, a VCD disc cannot be used repeatedly like a video tape. It is a one-time write medium, and the content on it cannot be changed.

In addition, VCD discs can only store up to 80 minutes of video content, but video tapes can be packed into two or even three hours of movies.

Because of this defect, VCD decided to adopt a low-price strategy.

Of course, at this price, Baichuan Electric is still profitable, there is no doubt about it.

Its production process is similar to that of a desktop CD player, and it is very mature.

With a price of 120,000 yen, a profit of more than 30,000 yen is not a problem.

In order to promote its own VCD, Shirakawa Electric took the low-price route. In terms of content distribution, a lot of effort has also been made.

At the beginning of November, a brand-new video disc suddenly appeared in large numbers in a certain video store in Shinjuku.

"Hey" Momotaro, who frequented here often, looked surprised at the sudden addition of a whole row of shelves in the store.

Is this new? Momotaro went straight to the extra row of shelves in surprise.

Why did these pink film companies go berserk overnight?

It's really exciting that so many new films have been released.

Momotaro looked at the colorful covers on the shelf, as if he was looking at a big baby.

"Momotaro, do you want to try it?" At this time, Oki, the owner of the video store by the counter, gave Momotaro a look that you understand.

"Cough~" Momotaro nodded reservedly, "Of course you have to criticize something new. Is it still the old price, 2,000 yen a plate?"

Momotaro is a frequent visitor here, and he rents a video tape for 2,000 yen a week.

But this time Oki shook his head unexpectedly, "Rent, 1,000 yen a piece. Direct purchase, 2,000 yen a piece."

"Eh?" Momotaro looked at Oki in surprise, "Oki-san, is your store going to close?"

"Baga~, what are you talking about?" In the twelfth lunar month of winter, his bald head began to shine brightly.

"Sorry, that... that." Momotaro wanted to say, if it wasn't for clearance, how could it be so cheap.

He didn't believe that the cunning Damu would suddenly find out his conscience.

"This is a VCD disc, a brand new home video playback device. Its price is much cheaper than video tapes, you know CDs?"

As he spoke, Omu unwrapped a packaged VCD disc, revealing the gleaming disc inside.

"Hey, so it's a CD record." Momotaro still knows about CD records, and they are very popular now.

"The idiot is a VCD disc, not a CD record." Da Mu corrected a sentence very bluntly.

"So do you need a CD player to play them?" Momotaro was a little disappointed. He had a VCR at home, but no CD player.

"I've already said it's a VCD, idiot. Of course, you need a VCD player to play it."

Oki thinks that Momotaro is simply Yumu's head, and the name Oki should be given to him.

"VCD player?" Momotaro was still a little disappointed, he didn't have this thing at home.

"Why don't you try it first?" Damu's eyes began to look wretched, and his voice was full of bewitching.

"Try it first?"

"That's right, there is a VCD experience room in the store, it's very private~" Damu's eyes gradually became abnormal.

Glancing at the colorful shelves, Momotaro nodded honestly, "Good!"

Grabbing a VCD casually, Momotaro walked into the inner room, where there is a hidden world.

However, within less than ten minutes after entering, Momotaro came out blushing.

"Da Musang, where can I buy a VCD player? Is it expensive?"

Hearing the call, Damu was refreshed, "It's not expensive, it's available in the store!"

As he said that, he bent down and took out a packaged VCD player from under the counter, and put it on the table.

"Here, Baichuan Electric, branded goods~"

"One in the country~"

While Momotaro was looking at it, Oki raised his finger, "The price is 120,000 yen, which is much cheaper than the video recorder at home."

This price is indeed cheaper than a video recorder, but 120,000 yen is not a small sum, Momotaro hesitated.

Seeing that his heart was moved, Da Mu immediately hit the rails while it was hot, "Momotaro, as long as you buy it, you can choose two more CDs on the shelf!"

Hey, Momotaro's eyes couldn't help but began to drift towards the shelves.

"Plastic Book" series, "Mature Secret Garden", "Yumiko's Story", "Venus" series, "Michiko's Shy Notebook".

Hiss~ Momotaro has never seen any of these.

The most important thing is that none of them have a videotape version, and they are all produced by a publishing company called Mudstick Cat.

Momotaro, whose head was congested with blood, took out his wallet without even thinking about it.

He counted a little, and stuffed the money into Damu's hand, "Here, 120,000 yen."

After paying the money, Momotaro couldn't wait to go to the shelves and start picking goods.

In the end, after choosing for a long time, he wanted all of them, because he had never seen them.

"Momotaro, let's rent some more. One thousand yen a piece, it's very cheap."

Yes, Momotaro's eyes lit up. He almost forgot that a video tape is worth the price of two VCD discs.

So Momotaro, who was relieved, picked out ten CDs at once, and together with the two gift CDs, a total of twelve CDs were packed and taken away.

Seeing Momotaro walking out of the store holding the VCD player with a grunt, Oki nodded his cash in satisfaction.

How much money can I earn by renting CDs, or selling VCD players to make more money. The commission here is much more than the rent.

The VCD player of Shirakawa Electric is not only cheap, but also sells a lot of video discs at one time.

Among them, the old movies of various film companies and the TV series of TV stations needless to say, but the most popular ones are still pink movie discs.

Just look at the video tape stores on the street now. More than 90% of the video tapes on the shelves are adult-oriented video tapes.

There is no doubt that the reputation of the primary productive force of mankind is not for nothing.

Therefore, in terms of promotion, Baichuan Electric also naturally included this part in the plan.

Of course, he will not participate in the real content distribution, but someone can.

For example, Mud Stick Co., Ltd. under the name of Ota is a good choice.

You see, the shelves are full of Mud Stick Cat works, which is the first shot to fame.

As Momotaro tasted the sweetness of the VCD player, the next day he recommended this new player to his colleagues with a red face.

Of course, recommending a player is a cover, and exchanging strange knowledge is the ultimate goal.

A group of big men huddled together and muttered for a long time, and then they all dispersed with bewildered smiles on their faces.

Within a long time, all the male members of the club learned a new word, mud stick cat.

When a man is in his head, he never considers the price when buying things, just like Momotaro did back then.

Excited, I took a VCD home.

If the wife asks, they can justly take out the decent movie discs they have prepared as a cover.

Its name is cheaper than a video recorder, so I will use it to watch movies in the future.

Of course, what to use it for later is another matter.

In November, Baichuan Electric's VCD player began to leave a good reputation among male customers after it went on the market.

However, it will take time for the market to ferment, and Baichuan Electric is not in a hurry.

After all, it is not the main product, the promotion of CDs is the first purpose, and the profit is the second.

So Bai Chuanfeng, who didn't pay much attention to this matter, turned his attention to another matter near the end of the year.

"Ishii-san, thank you for your mediation. Of course! You are right, intellectual property rights must be respected! Yes, Neon still needs to learn from the United States in this regard."

After hanging up the phone, Bai Chuanfeng finally breathed a sigh of relief.

It seems that the wishful thinking of those gangsters will not come true for the time being.

A member of parliament who had just become friends with Bai Chuanfeng called to inform that the Ministry of International Trade and Industry had conducted a discussion on the feasibility of centralized research and development of processor chips for the first time.

It was clear, however, that there were several MPs at the meeting who strongly objected to certain elements of the meeting's theme.

In what era, they still engage in technology sharing. This is a contempt for the intellectual property law and patent law, and it is turning back the history of neon!

In the end, due to the large controversy, the Ministry of International Trade and Industry decided to discuss it after investigation.

Therefore, SIC doesn't have to worry about its own chip technology for the time being, but since a few hooligans have temporarily stopped.

But Bai Chuanfeng wanted to take the initiative to talk to two of them. In fact, there are still many ways to cooperate with each other.