Reborn Tokyo Golden Age

In Tokyo, Shirakawa Feng, who has returned to Shirakawa Electric, is immersed in dealing with the affairs accumulated during this period.

In fact, there are not many things that need him to deal with, after all, not all are idle in Akita's hometown.

The office is still the president's office left over from the original Watanabe Denki old office building.

Although most of Shirakawa Electric's employees moved to Kanagawa, Shirakawa Feng stayed.

Although the place is a bit old, the facilities are not perfect.

But after all, it is still located in Tokyo, so it is much more convenient to conduct business and other activities.

As for the headquarters on Shibuya Center Street, the roof has been completed.

There will be another half a year for decoration and layout, and it is expected that they will all be able to move in in the second half of this year.

Therefore, Bai Chuanfeng looked at the somewhat old office and sighed in relief.

Let's bear with it for a while, and climb to the top to see the most prosperous street scene in Tokyo in half a year.

Dong dong, there was a knock on the door.

Bai Chuanfeng raised his head, it was Xiaosong's assistant.

"Master President, two candidates for the newly recruited personnel director have been found. When do you think the interview will be arranged?"

Minister of Personnel? After being in a daze for a while, Bai Chuanfeng came back to his senses, "Next Tuesday."

Assistant "Hay" Komatsu quietly exited the room.

Since the president came back, he has been in a daze for the past two days.

The strange thing is that Kobayashi Sang, who is always inseparable from him, has not appeared again after many years, and now he is planning to recruit the Minister of Personnel again.

Assistant Xiaosong didn't know what happened, and she didn't dare to ask. At this moment, she could only treat herself as a transparent person and reduce her sense of existence.

"By the way, I will call SIC later, and I will go there later."

"Hay," Xiaosong's assistant, who had just retreated to the door, subconsciously raised his head and chest, and responded crisply.

With a wave of his hand, the office became quiet again.

Bai Chuanfeng looked at the empty desk, a flash of memory flashed in his eyes.

Ever since Kobayashi Asuka left, he always felt that something was missing around him.

There are some things that he still hasn't figured out, such as why Kobayashi Asuka hides from him, and what method she uses to evade the family's request for a son-in-law.

You can't bring an heir back out of thin air, it's too ridiculous.

etc! A flash of light flashed across Bai Chuanfeng's mind, it couldn't be such a coincidence, could it?

Thinking back to the days when I was with Xiao Lin, it seemed that there were really no safety measures.

There is also the discomfort of facing sashimi every time during the trip to Hokkaido, and the back view of often trotting to the bathroom.

Bai Chuanfeng seemed to understand something, he grabbed the phone on the table and wanted to dial it.

However, as soon as he put the phone to his ear, he suddenly remembered that he didn't even know about the phone number at Kobayashi Asuka's home.

A wry smile appeared on his face, which really caught people off guard.

Forget it, she probably won't see her now, so let's inquire when she goes to Fukuoka for a business trip.

Putting down the worries in his heart, Bai Chuanfeng packed up his mood and prepared to go to the SIC in Shibuya. Many things can already be planned early.

"This is SIC's new generation 8-bit processor chip?" Bai Chuanfeng looked at the small chip in his hand with a focused expression.

"That's right." Masatoshi Shima seemed to be in a good mood. "The SIC808A has been taped out successfully. After testing, it basically meets the design requirements, and no additional changes are required."

Compared with the previous two chips, the 8-bit processor has much lower design requirements, and the difficulty has plummeted.

Therefore, Masatoshi Shima completed the finalization and trial production of the chip without spending much effort.

"What is our production cost?" Apart from performance, Bai Chuanfeng is most concerned about cost.

This is related to the core competitiveness of the product, and it is also one of the key factors to open up the market.

"Based on 100,000 pieces, the cost per piece is about US$8. If the shipment reaches 1 million pieces, the cost will be reduced to US$5.

If it continues to accumulate to 10 million, the unit cost of our chip may even drop to less than 3 dollars. "

Nakajima Heitaro also has a very detailed understanding of this issue.

Since becoming the president of SIC, the chip business has been his top priority.

And when it comes to the shipment of 10 million, his eyes are even brighter than Bai Chuanfeng's.

Obviously, the profit of the chip stimulated him. If he didn't know it, he was shocked when he saw it.

Currently, 8-bit chips from the United States are generally priced at around US$25-30.

Today, the cost of 8-bit chips for SIC is around $8, so will the cost of chip manufacturers such as zilog and mos be higher than $8?

Of course not, they will only be lower. But z80 and mos6502 can be sold for 30 dollars, which shows the high profit.

This is not counting the aristocratic Intel and Motorola in the chip. Their 8-bit chips are sold at a higher price and their profits are higher.

"President Bai Chuan, what is the price of our 8-bit chips?"

Said that Heitaro Nakajima had already started gearing up, and he couldn't wait to enter the arena to grab food.

The price of the American guy is too dark, and only after personally contacting this industry, he knows how much he has been cheated before.

Now that he has turned into a serf and becomes the master, he really wants to teach those American guys how to fight a price war.

"18~20 dollars." Bai Chuanfeng gave an answer that surprised Heitaro Nakajima and Masatoshi Shima.

"Eh?" Nakajima Heitaro looked at him strangely, when did his junior brother look so kind.

It stands to reason that there is a huge room for price reduction, shouldn't we set an ultra-low price and ruthlessly kill the prestige of American chips?

Just like Neon's current DRAM chips, from price to quality, they are all products from well-known manufacturers such as Intel.

According to Nakajima Heitaro's information from Fujitsu, Neon's share in the DRAM chip market this year is likely to exceed the expected 30%.

This is 30% of the global market. Five years ago, this figure was still within 10%.

In just a few years, the share has more than tripled. What is it relying on, isn't it ultra-low prices and reliable quality?

Now Heitaro Nakajima is trying to replicate this model, but Shirakawa Kaede's pricing strategy seems to have no such intention at all.

Seeing that he was still surprised, Bai Chuanfeng also patiently explained to him the reason for doing so.

"Brother Nakajima, the price of our 8-bit enhanced chip is already far below the market price.

The reason for doing this before is to open up the market. Now, after half a year of fermentation, SIC8089 has begun to gain a reputation.

In addition to Namco, Taito and Sega are all asking us for quotations, and their purchasing intentions are very strong.

It can be said that SIC8089 has initially gained a firm foothold, and the goal of low price has also been achieved.

So for the latest generation of 8-bit chips, we will return to normal market prices.

After all, low prices are just a means, not an end. Market share and profit are our ultimate goals.

Moreover, the cost of $8 is here, and the range of price drop is already very small.

Too low prices will affect our profit margins and will also be an obstacle to subsequent product launches. "

The meaning of Bai Chuanfeng is obvious, that is, SIC8089 has completed its low-cost task.

As long as we have stable customers, we can return to normal prices on new products.

After all, he is not doing charity. It is normal for me to make a profit of 10 to 12 dollars for a cost of 8 dollars.

At least it is much more conscientious than Zilog's profit of more than $20.

In addition, Bai Chuanfeng actually didn't want to take too many steps, which would be easy to pull the ball.

For example, in the current DRAM business, neon manufacturers are killing at such a low price, and sooner or later they will attract the iron fist of capitalism.

In fact, it doesn't matter if the price is low, but it's too greedy to be a person in a small life.

The VLSI Research Institute, composed of Fujitsu and NEC, wants to take all the profits of the entire chip industry chain.

Yes, the whole industry chain.

From chip raw materials, intermediate materials, manufacturing equipment to chip products, the entire industry chain goes hand in hand, leaving no soup to others.

If it is allowed to develop, not to mention the United States, the whole world will be the same, and the soup will be useless.

Anyone would be in a hurry, that's not how business is done.

If Nihong has its own sovereignty, it's okay to say, but what is your own status, don't you know in your heart?

After all, it was still swollen, and I wanted to overthrow the old beauty and taste the taste of being the boss.

Although he is the boss of the economy, Bai Chuanfeng still wants to say: Gouzi, when the chain around your neck is not untied, you should be more honest.

At least Bai Chuanfeng is working on chips with a petty developmental mentality at this time. He fiddles with neon casually, but he has always been very cautious in foreign markets.

He didn't want to startle a behemoth like Intel early on, make steady progress in the country, and consolidate the basic market.

In fact, even if it is Neon, when SIC occupies a large enough share, it will alarm Intel sooner or later.

But fortunately, the processor chip is not taken seriously at this time, and Bai Chuanfeng still has a few years to slowly develop.

After listening to Shirakawa Kaede's explanation, Nakajima Heitaro and Shima Masatoshi nodded slightly.

Although as the president Heitaro Nakajima still wants to occupy as much market as possible, he also knows that the enterprise is an organization that exists for profit.

Too low profit margin will indeed affect the research and development of next-generation products, as long as it is always higher than the market price, there is no need to worry about SIC orders.

It’s not just after the new year, and Namco placed another order for 100,000 chips.

A set of 60 US dollars, a profit of 15 US dollars per set, this is a profit of nearly 400 million yen.

It's so sweet, the design of SIC8089 has already been completed, and now it's enough to lie down and make money.

There are also Taito and Sega, seeing the fire of Namco's new arcade machine, it is impossible to have no idea.

After a little inquiring, you will know the existence of the SIC chip. It was not used before because the price was too high.

Now it is rare to have low-priced products sold locally by Neon, why would you not want to give it a try?

According to Nakajima Heitaro's prediction, there is a high probability that the two companies that are negotiating will place an order later.

In this way, the reputation of SIC will become wider and wider, and the orders will also increase.

Even he has begun to consider the latest 8-bit chips, and it's time to continue recommending them to those companies.

"The channel sales of chips should not be limited to arcade machines, as long as it is a manufacturer of consumer electronics products, it is one of our potential customers.

In addition, some industrial equipment manufacturers also need a large number of processor chips, and the market in this area should also be developed simultaneously. "

"Hay"

The arcade market only occupies a small share of chip applications, and in Bai Chuanfeng's view, it is just a small test.

The subsequent multi-platform promotion is when SIC really makes money.