Reborn as Kobe

　　 On December 21st, Bryant did not go to the away game against the Timberwolves with the team because of physical discomfort. Because of the lack of Kobe's strength, the Lakers eventually lost to the Timberwolves 88:103 away.

　　 The reason why Kobe suddenly felt physically uncomfortable was mainly because after attending the cocktail party, Scarlett was forced to talk about his heart for a long time. The conclusion he used his intellectual brain to draw was that the Yin and Yang were imbalanced, and his anger rose.

　　 Scarlett is too young, not even a high school student, she really wants to have something with her steak brother, but Kobe is not like a perverted beast.

　　 Kobe, who did not participate in the game with the team, ushered in many company managers and bosses at home. These businesses all want Kobe to become the spokesperson of their own brand.

　　 is about to enter 1997, and the financial turmoil that swept across Asia is also coming. Kobe hopes to use this opportunity to fill his fortune with more bricks. Kobe doesn't have much cash in his hands, and if the stocks he holds are sold recently, the gains would not be worth the loss, so this is a good opportunity.

　　 Because Kobe is different from ordinary basketball stars, his influence is more on the music scene, so the endorsement fee required is naturally much higher.

For the two fast food giants, McDonald’s and KFC, Kobe finally chose KFC because KFC gave an endorsement fee of $5 million for three years, while McDonald’s was only willing to pay four and five million for three years, which was half a million less. Dollar.

　　 Coca-Cola and Pepsi two beverage giants, Kobe chose Pepsi, for the same reason, Coca-Cola gave four million US dollars for three years, and Pepsi directly took out five million US dollars for three years.

　　This surgical ratio also endorsed the latest Ford Mondeo family car, the endorsement fee was seven million US dollars for four years, and Kobe provided free four vehicles of different models and colors each year.

　　Of course, these endorsement fees are not pre-tax but after-tax.

　　It was the most important shoe contract. At the beginning, each company offered a contract of more than five years, ranging from eight hundred to twelve million dollars, but Kobe was quite dissatisfied with this, and the negotiations eventually fell into a deadlock.

　　 Nike now holds Jordan in his hand. It doesn't pay much attention to Kobe. It has given a five-year $10 million contract, which is not the least, because Reebok has only given a five-year $9 million contract before. Kobe directly chose to ignore it, is ten million in five years more than that? Of course it was too much. The contract between Jordan and Nike in 1984 was US$2.5 million for five years. At that time, Nike could be said to be on the verge of collapse. It was this contract with Jordan that saved the company. The sports brand company allowed Nike to surpass Adidas and become the leader of sports brands in North America in just six years. Last month, Nike reported that its sales this year had approached 4.5 billion U.S. dollars. Now, in 1996, 4.5 billion U.S. dollars is an astronomical figure. If Nike achieves this by the end of the year The amount of money, then Nike will become the sports brand with the largest annual turnover. After all, the company's sales in 1990 only exceeded one billion US dollars. Such a growth rate is terrifying.

　　 Now Nike has defeated Adidas in North America, which has also led to Nike's pride and expansion. For Kobe, this company thinks that it has given enough sincerity. After all, Kobe is just a rookie.

You must know that when Penny Hardaway entered the NBA, Nike signed a lifetime contract with him with an annual salary of close to 4 million. Of course, Kobe didn’t know what Hardaway’s contract with Nike looked like. This is a trade secret. This secret is Adidas. Although the information disclosed to Kobe may not be accurate and may have been exaggerated by Adidas, Kobe doesn't care. What he wants is to surpass Jordan's contract and have his own brand.

　　Although Kobe Bryant was abandoned by Adidas because of the Eagle County Gate incident in the previous life, Kobe has now replaced his soul. The original body gave him only basketball memories and insights, so Kobe did not dislike Adidas.

Since it missed Jordan in 1984, Adidas can be said to have suffered in North America for more than ten years, and watched Nike, a former little brother, turned into a giant who needs to look up. Whose body is this? Can't stand it.

　　 Therefore, although Kobe is very difficult and greedy, the Adidas negotiating team did not give up, but gradually increased the bargaining chip. Adidas executives believe that in order to regain Nike under him, Kobe must sign.

When Kobe asked Adidas to follow Nike and Jordan to create a separate sports brand for him, and he wanted to own shares and share sales in this sports brand, the Adidas negotiating team was stunned. They did not expect this rookie's ambitions. It's so huge.

In fact, the requirement of creating an exclusive sports brand for Kobe alone is not unacceptable. For Adidas, it is actually very simple that they want to create a sub-brand company, as long as they pay a little management cost. As for the technological capabilities and manufacturing They all have the factories off-the-shelf, but Kobe is a bit too greedy. He actually wants 50% of the shares in the new company, and every pair of shoes Kobe sells a 50% profit point.

For sports brands, the cost of a pair of basketball shoes is very low. Take Nike as an example. The material, R&D and production cost of a pair of 100 or 200 US dollars Jordan series sneakers does not exceed 30 US dollars. Most of them only need two. Ten dollars can be done. Even if it includes logistics and management costs, the cost of a pair of sneakers will not exceed 40% of its sales. From here, it can be seen that the profit of a pair of sneakers is as high as 100% of his sales. About sixty, this is an absolute profiteering, and what is the sales share required by Kobe? Actually it is half, which means that if the brand's annual sales are 10 million US dollars, Kobe will share 3 million US dollars in profits. Due to the pure presence of the U.S. tax authority, sales cannot be faked. In the U.S. country, you can kill and set fire to all evils. As long as you have money, the Simpson murder case in the past year was due to Simpson himself. Qian hired a team of lawyers called the Dream Team, so he was acquitted by the judiciary. But in the US, you must not conceal taxes, because the tax authorities are everyone’s nightmare.

　　 Chicago's gangster Al Capone, in the 1920s and 1930s, most of Chicago's underground black industry belonged to this community gangster. Al Capone also had a very good relationship with the government officials at the time, so he was called by the locals as the "underground mayor~www.readwn.com~. He had many lives in his hands, but Al Capone could become Chicago’s The gang leader is enough to prove his cautious and suspicious character. Even the internationally renowned FBI has been helpless with him because he has been unable to find evidence. This gang leader has lived so freely for many years.

The U.S. Imperial Revenue Service said: "Even if you are a drug dealer, you still have to pay taxes." But the group leader Al Capone ignored it. He made a big mistake-tax evasion. At this time, the U.S. police changed their strategies. , Sent an undercover agent to stay with Al Capone for three full years, and finally obtained effective evidence of Al Capone’s tax evasion. The U.S. Imperial Revenue Service arrested Al Capone quickly. Finally sentenced to eleven years in prison.

Originally, Adidas thought that Kobe was just sitting on the floor and starting the price, and they would just bargain. Who knows that Kobe, a greedy rookie, will not give in at all. The new brand's shares are at least 50%, and the new brand's sales dividend is at least 4%. Ten, either sign or get out.

　　 Kobe knows his business value, especially after he develops into the film and television industry in the future, he will have many book fans, fans, fans and movie fans, these will be infinite capital.

　　 One by one, Kobe showed his own advantages, and Adidas was really bullied by Nike and Jordan. In the end, the Adidas board of directors decided to agree to cooperate with Kobe to establish the Kobe brand.

The content of the contract signed by the two parties is that Kobe will eventually acquire 50% of Adidas Coby's shares. In the future, Kobe will sell the shares. Adidas has the right of first refusal. At the same time, Kobe also owns 30% of the company's annual profit. Terms.

　　 When the two parties signed the contract and the specific content of the contract was released, the whole world was in an uproar.