Reborn as a trillion-dollar real estate tycoon, Boss Yang calls him daddy

Shen Fei dared to make such a judgment, naturally there was a reason.

Not only because he has the ability to foresee, but more importantly, Shen Fei has indeed mastered some information through his own investigation during this time.

Take rice country as an example.

In five of the seven economic crises, the entertainment industry bucked the trend.

This ratio is already a very scary thing.

On Huaguo's side, Shen Fei finally determined after repeated investigations that this situation would happen 100%.

In fact, the reason is also very simple, in the economic upswing, people are tired and have relatively little time for entertainment.

On the contrary, the more depressed the economy, the higher the unemployment rate, the longer the holidays, the more free time people have, and most people prefer to focus their time and energy on entertainment and leisure rather than learning, which requires mental energy.

When you're busy, you don't have time to entertain, and when you're free, you can't help but be entertained.

People with reduced incomes still have a strong desire to consume, and they need to pass the time through entertainment, just like those retired elderly who are idle, the chess and card room has become a good place for them to pass the loneliness, and those housewives who are idle, chasing dramas or shopping has become their leisure routine.

And.

In Shen Fei's view, it is so difficult to make money and the income is so low that it is difficult for us to save money to do some major things in life.

For example, buying a house, buying a car, traveling abroad, getting married, etc., there is no hope.

But what's interesting is that we're in a state of economic distress and instead have a little money on hand.

What can you do with all this little money?

We can't do anything, but we can buy beer and fried chicken, enough for a movie ticket, and buy some game equipment, although it is a "cheap and non-essential thing", but it can give us a kind of psychological comfort, forget about the financial difficulties for a while, and divert the problems of life.

Men who are unemployed at home will stay up all night playing video games to distract themselves when they are desperate and in pain.

College students who fail in their job search will comfort themselves by eating a big meal, all of them.

More importantly, Shen Fei knows very well that Huaguo is no longer the Huaguo it used to be.

People's consumption behavior is being influenced by consumption concepts.

The traditional Chinese concept of luxury, frugality, and saving has been transformed into enjoying life and having fun in a timely manner.

Driven by this consumption concept, people will be willing to cut back on food and clothing to listen to a concert and watch a movie in order to chase stars.

The post-80s, post-90s, post-00s, generation after generation is more and more generous!

With the change of people's consumption concept, even in the economic depression, the entertainment industry will not be affected and decay.

It is precisely because of this that Shen Fei asked Li Wei to speed up the pace of signing directors and actors with Wanli Film and Television.

Because Shen Fei knows very well that the spring of the cultural and entertainment industry is coming.

..................

In fact.

At the beginning of 2008, the domestic entertainment industry did look like it was about to take off.

Not to mention anything else, just the Chinese New Year movies make people feel like they are competing for hegemony.

A series of blockbuster directors such as "Mei Lanfang", "If You Are Honest, Do Not Disturb", and "Red Cliff" have taken action.

Even Shen Fei had to sigh that he could become a member of it, and he didn't live again in vain.

Of course.

If you think about it carefully, in fact, this year's Chinese New Year film market is quite boring, and it can be summed up in four words: the original form is revealed.

For example, Chen Kaige, a person who likes to be called "uncle" by others, brought a "Mei Lanfang" to the audience after the New Year, obviously, this is the theme he is most familiar with and sure of.

After the failure of the transformation and filming of "Wu Ji", it is the safest way to return to his own road and eat his old roots.

To put it bluntly, just like a certain critic said: "Now that Chen Kaige is talking about the Mei faction, he is not trying to elevate the Mei faction, but using the Mei faction to save himself, and he wants to fight Mei."

This card, but May doesn't need him to play, Mei herself is the card that stands up. "

This sentence is actually Chen's original intention for filming this movie.

Of course, no matter how you interpret the Mei Lanfang shown in the film, as well as the restrictions on Chen Kaige, as well as various historical controversies, the praise after the screening of "Mei Lanfang" and the results of 42 million in the first weekend and a total box office of over 100 million, Chen Kaige's turnaround battle is undoubtedly a success.

Feng Xiaogang also came back, and after the redundancy and heaviness of "Night Banquet" and the solemnity and pathos of "Assembly Number", I saw this master go into battle easily.

"If You Are Honest, Do Not Disturb" had to adjust its schedule because of the early release of "Mei Lanfang", and the two films were obviously an encounter.

Fortunately, Feng Xiaogang's new work has been popular all the way, and he has entered the 300 million box office club with his head held high.

The cost of the film is only 50 million, and it has attracted 60 million yuan by relying on product placement.

Now it can sell such a box office success, in addition to the fact that the film itself is indeed outstanding, and more importantly, it proves the rapid expansion of the domestic Chinese New Year film market.

It also proved that Shen Fei's previous inference was correct.

Under the economic crisis, the development of the entertainment industry is worth looking forward to.

You must know that ten years ago, "Party A and Party B" was only 30 million, and today Feng Xiaogang came up with an upgraded version of the comedy, but the box office figures are very different, which shows that Huaguo's film capital market is completely in a period of rapid growth.

Feng Xiaogang's civilian consciousness and sense of crisis revealed in the film, that is his consistent way, a "If You Are Honest, Do Not Disturb", mixed tastes, the ups and downs experienced this year, friendship, family and love, Feng Xiaogang packed it for you.

What makes you laugh in the story, even if you have heard or guessed the lines and jokes, you will still laugh.

The place in the story that makes you cry, even if you don't actually shed tears, your nose will still be sore.

This is the ability of Feng Xiaogang and Uncle Ge, with their past reputation, their films are based on the lives of ordinary people, and when you speak human words, you will be very comfortable and obedient to accept the joys, sorrows, and sorrows arranged by the movie for you.

In this regard, Feng Xiaogang is much smarter than Chen Kaige.

Of course.

Shen Fei could see that Feng Xiaogang was already considered Jiang Lang's talent.

Because the things he talked about were what "Party A and Party B" said back then.

When a filmmaker can't come up with something new, going downhill is an inevitable result.

But what really made Shen Fei speechless was actually Wu Yusen.

, an international director nicknamed Wu Baige, is really speechless.

In fact, not only Chen Kaige wants to use "Mei Lanfang" to turn over, but "Red Cliff" is not a life-saving straw in the eyes of Wu Yusen, who failed Hollywood.

The idea of dividing "Red Cliff" into two episodes came from Han Sanping, who was arrested, and he was not so much thinking about the content of the film and the effect of viewing, but rather as a strategy for distribution and box office. (If you read a violent novel, go to Feilu Novel Network!)

And the confidence to do so naturally comes from Wu Yusen.

"Red Cliff" is a top Asian group in terms of the main creative team, star lineup and production level.

But the problem is that films like "Red Cliff" cause laughter in theaters, and in many places sound more like a mockery of the film's creators.

Every character in the film, Zhou Yu, Zhuge Liang, Sun Quan and Cao Cao, is a thin image floating on the surface, and the lines are designed with holes, many places are completely filmed in domestic costume TV series, large close-ups of actors' faces, blunt computer stunts, and all kinds of shortcomings are calculated, and the film's quality is greatly reduced.

In this way, Wu Yusen is already too far behind his little apprentice Chen Kexin0.

Throughout the film, the huge war scenes and realistic ancient military design are undoubtedly the housekeeping skills of "Red Cliff".

The most important "Burning Red Cliffs" World War I may not be the peak of the ancient war in Asian films, but it can almost be said to be the most difficult to shoot and the most grandiose scene.

The magnificent momentum and breathtaking thousands of troops are enough to bring the audience a rare visual experience. It's a pity that I committed "seeing" again

feel violent".

In short, "Red Cliff" is like a huge image project, a star-studded church.

Its contribution is only reflected at the box office.

Nothing else is useless.

And in such a situation, "Crazy Racing" is finally finalized.

In the original history, this drama was released in late January, a day that is neither good nor bad, sandwiched between the Spring Festival and Valentine's Day.

But this time.

According to Shen Fei's meaning, Li Wei set the release date on Valentine's Day.

"Forget about the Spring Festival. "

Shen Fei said to Li Wei and Ning Hao: "Feng Xiaogang and Chen Kaige's dog brains are about to be played, and the companies behind the two of them are also desperately promoting, let's add them, we can't do it at all." "

"I understand, thank you, Mr. Shen. "

Ning Hao expressed his heartfelt thanks to Shen Fei.

After all, without Shen Fei's strong support, he would not have been able to make a movie so easily.

Not to mention that Shen Fei also went to visit the class in person.

"We're a family, so there's no need to be polite. "

Shen Fei smiled and said casually.

Then, he looked at Li Wei: "How are the preparations for propaganda?"

"This..."

Li Wei hesitated for a moment, but still spoke: "The publicity cost we prepared is three million, I don't know if it is enough." "

"Three million?"

Shen Fei frowned: "It's definitely not enough." "

It's the truth.

Although it is now 08, it stands to reason that the publicity cost of 3 million is already a lot.

But the problem is that Shen Fei's goal has never been to make the box office of "Crazy Racing" reach tens of millions.

He wants to build Ning Hao into a big commercial film director who can compete with Feng Xiaogang in this era.

Zhang Yimou definitely doesn't want to do it, he himself is an art 3.9 film turned to make commercial films, and he holds the awards of major film festivals in his hand, plus the domestic box office is really awesome.

Ning Hao wants to surpass the national teacher, which is simply a fool's dream.

In this case, it can only be chosen from the perspective of commercial films.

And Feng Xiaogang is undoubtedly the most suitable target.

What's more, Shen Fei and the Huayi brothers and the Beijing circle were originally on opposite sides.

Feng Xiaogang has also said in public more than once that he is very worried about capital entering the entertainment industry.

The so-called capital in his mouth is naturally Shen Fei, the second generation of real estate rich.

In Feng Xiaogang's words, it means that some rich and powerful people, as soon as their brains are hot, they will smash hundreds of millions of movies and TV series with a slap on their thighs, without considering the ecology of the entire entertainment industry, and when he gets tired of playing, he will leave this circle, which is very unfriendly to the development of the entertainment industry.

Let's be honest.

At first glance, this remark doesn't seem to be a problem, but after thinking about it carefully, Shen Fei doesn't think that Feng Xiaogang is untargeted.

But that's fine, since Director Feng Da dares to shoot at himself, then don't blame Shen Fei for stumbling on him!

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