Reborn Aristocrat: Return of the Vicious Heiress

Chapter 1592: Advertising strategy

With the internal and external troubles of NBJ, Lanxin Company and NBJ's alliance against T-K Group has survived. This acquisition war has also entered a fierce battle. The market battle has entered another situation of fighting each other.

NBJ is stuck in the mud and must not extricate himself.

Lanxin Company is isolated and helpless, it is difficult to support the overall situation!

The health care company of the Z country has gone, and it will be sooner or later to be acquired.

The sinking of the health care brand market in country Z is no longer an issue.

Everyone has different opinions and opinions on this.

Some people are happy to see it, some regret it, and some are filled with indignation, but more people are lamented. The good health of the country's health brand market will be great.

Currently, T-K Group is working hard to prepare its own “roller” advertising campaign, with the intention of breaking through the health care brand market of Country Z in one fell swoop, hitting Lanxin Company and disintegrating Lanxin Company.

An astonishing news, like a bomb, was thrown into the market battle between Lanxin Company and T-K Group.

It scared almost everyone, including T-K Group and even Genesis Investment.

Zhishan Yahui will cooperate with Lanxin Company to organize a charity evening.

This news was overwhelmingly publicized by the media, the Internet, television, the media, and almost reached the point where everyone knew it. Of course, the Wen Xinya and Ling Qingxuan contributed to the situation. The better the company is.

When the T-K Group received the news, it was just a puppet. Maybe they could meet for a while and they couldn't understand what Zhishanya meant to the country Z, so they couldn't appreciate the amazing news.

However, Chu Jingnan, who is a Z nationality, is quite clear.

Zhishan Yahui is the largest charity in country Z. It is a charity recognized by Article 88 of the domestic tax laws. It is a charity group that contributes to charity and public welfare affairs. It has close relations with the government through social merit affairs. The civil spokesperson of the government can be said to be the central point of power in Beijing.

For many years, Zhishan Yahui has been committed to charity work. Its reputation has almost reached. Where there is a disaster, there is Zhishan Yahui. They are dedicated to the teaching of poverty, charity work for children with disabilities, orphans and elderly people. Orphanages and Yuci Homes are almost all under the umbrella of Zhishan Yahui.

In recent years, the focus of the charity work of Zhishan Yahui has begun to shift to social work. They have established social worker groups in many cities. They start from the family, the husband and wife, the filial piety of children, and domestic violence. The scope of work is fundamentally resolved.

They are no longer the king of charity, but instead they truly walk into the people, integrate with the people, and help the people.

This measure has received strong support from the country.

At the same time, it has also caused huge influence in society.

The prestige of Zhishan Yahui has reached an unprecedented peak.

Lanxin Company has the support of the Zhishan Ya Association, which has already shown that they have firmly controlled the hearts of the people.

Until this time, he realized that after Lanxin Company split the advertising campaign of T-K Group, this battle was the home of Lanxin Company and the initiative was in their hands.

In this battle, T-K Group lost.

Moreover, the defeat was a complete defeat.

Zhou Huiyan sat on the sofa with her legs crossed and her graceful attitude: "As for the charity dinner, Zhishan Ya will fully support you. No matter when and where you are, Zhishan Ya will be your strongest. Strong backing. "

Wen Xinya will use the prestige of Zhishan and Elegant to fight against the T-K Group, and she is not surprised.

After joining the Zhishan Yahui Association, Wenhuaya has greatly promoted the development of the Zhishan Yahui. It is her who put forward the proposal for social work, and she is also responsible for this project.

And she did a great job.

Compared to her contribution to Zhishan Yahui, her demands for Zhishan Yahui are very small!

This young girl, as she saw her at the beginning of the year, is still so imposing that she is still the same.

"Aunt Zhou, I understand." The years didn't seem to leave a trace of traces on Zhou Huiyan's face. Instead, she polished her to be more elegant and dignified, still using her gentleness, atmosphere, tolerance, love, and warmth. Ya life.

Zhou Huiyan smiled and turned away from the topic: "Since the confrontation between Lanxin Company and TK Group, both in the outer battle and the flanking cottage battle, they have played quite beautifully, taking the initiative into their own hands. Now you use the Zhishan Yahui The prestige of fighting against the TK Group ’s upcoming advertising campaign is estimated to be dead. ”

The first publicity plan of the T-K Group was completely wiped out by the Wen Xinya flanking cottage battle. .

The remaining two publicity strategies are not enough to cover the entire country Z. The scope of publicity is focused on media and network coverage.

However, the coverage of the media network will be co-organized by Zhishan Yahui and Lanxin Company for a charity evening. Who will pay attention to the weak advertising?

Even if the charity dinner has passed, T-K Group will put in advertising again.

However, Lanxin Company has the support of Zhishan Yahui, and has won the hearts of the people. Who would like to pay attention to T-K Group?

In this battle, the T-K Group was defeated without any effort, and the blood was lost.

Wen Xinya holding up the tea cup, the tea fragrance made her feel good: "In this year, the acquisition battle between the health care company Z Country and TK Group has been in a passive battering situation. It is time for TK Group to know. Minions. "

Zhou Huiyan couldn't help but laugh: "You, it's always like this, a blockbuster is already, a blockbuster is amazing!"

How sharp is this young girl's edge, and where is her limit? She hasn't seen through it so far, and she is indeed educated by Mo Gong himself.

Zhou Huiyan naturally knew the young girl's hidden edge, and asked, "Do you want to promote your identity as the executive director of the Zhishan Ya Association at this time? Are you planning to announce your identity to the public?"

There is already enough halo on Wen Xinya. If she announces the identity of the Executive Director of the Zhishan Elegant Society, she can hardly imagine what kind of sensation would cause.

Wen Ya shook her head and said, "The time has not come yet, and I have no plans to announce my identity for the time being."

Her biggest enemy is the H-Z International Alliance. She is the executive director of the Zhishan Ya Association. It is her most powerful weapon against the T-K group, but it is just a killing knife.

Since the development of Lanxin Company, it has been smooth sailing. Taking this opportunity to make good use of the sharpening stone of T-K Group to sharpen the sharpness of Lanxin Company. This is also one of the Wen Xinya purposes.

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