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On November 11, it was placed in the later generation, which is well known Singles Day.

In Hong Kong today, although there is no singles day, it is also a significant day for all employees of 7-11 retail companies.

Because today is the day when the 7-11convenience store chain is reinstalled and opened!

For its major companies, Xia Yu has prepared a full 2 ​​months to integrate and spin-off.

The retail business that originally belonged to Dairy Farm was split into four major companies. They are 7-11 retail companies that only operate 7-11 convenience store chain, Wellcome Supermarket Co., Ltd., Mannings Pharmacy Limited Company and IKEA Furniture Co., Ltd. the company.

Because the business is single and the scale is not too large, it only took half a month and the four major retail companies were spun off and all belonged to 4 Ding Retail Group.

In the rest of the time, Xia Yu reorganized and expanded the staff of the four major companies, and then held one after another meeting to set the development strategies and objectives of the major companies.

To say that the most troublesome development is the Wellcome supermarket. After all, each supermarket is very large and it is not easy to open. The original two big three and five major supermarkets also need a lot of energy to rectify. .

Instead, 7-11 retail companies are relatively easy to reorganize.

Although the 7-11 retail company originally had 20 convenience stores, each of them is relatively small, no more than 100 square meters in area. Normally, only one cashier and one shelfman are required.

With the addition of administrative, purchasing, transportation, warehousing and other personnel, the total number of employees in the 7-11 retail company was originally 125.

However, after Xia Yu had a meeting and decided on a strategy, General Manager Fu Kai followed Xia Yu’s instructions to re-fine the company’s regulations and management system, expand the recruitment of talents, and start the reinstallation of the original 20 convenience stores and the new Kowloon Area. Location and decoration of 10 convenience stores.

Among them, there were originally 7 convenience stores in Kowloon Area, plus the refurbished ones, a total of 17 stores. According to the plan, they are distributed in Kowloon City, Yau Tsim Mong District, Kwun Tong District, Wong Tai Sin District and Deep Water Wading District in Kowloon Area. Wait for 5 areas.

According to Xia Yu, the foundation of 7-Eleven Convenience Store must be established.

Hong Kong’s convenience store chain and independent convenience stores are not a few. Originally, the advantages of 7-Eleven Convenience Store will not be so great. It is better to sharpen the knife at first and take a smaller step to make the entire retail system and of the utmost importance The logistics operation system of the company was run-in and re-optimized, and finally began to explode.

How did the 7-11 of previous life be able to defeat one after another and become the world’s number one convenience retail company with more than 50,000 and 6000 stores, and it can operate in an orderly and efficient manner, relying on the advanced logistics operation system To improve efficiency, reduce costs, and optimize services.

Therefore, the first step of 7-11 retail company expansion is to become the king of convenience stores in Kowloon Area and to incubate the prototype of advanced logistics operations.

Today, everything is finally ready, and the pre-opening promotion has been completed, and it is officially opened!

Early in the morning, Xia Yu came to Tsim Sha Tsui in Yau Tsim Mong District, accompanied by Fu Kai, 7-11 Retail Company General Manager.

In Tsim Sha Tsui, there was originally a 7-11 store. Now this one is newly opened. It is located at the door of a community. The location is very good. There are several real estates around, and the passenger flow is large and fixed.

Along the way, through Fu Kai’s introduction, there are a total of 7 convenience stores in this area, plus the newly opened 7-11 stores, a total of 8 stores.

On a whim, Xia Yu walked through all 7 convenience stores following Fu Kai’s instructions, and then she was completely relieved.

Seven convenience stores, of which three are chain branches of three different retail companies, the environment is relatively better and the products are relatively complete, but in Xia Yu’s view, they are not comparable to their own 7-Eleven Convenience Store. As for the service attitude, it is even more so. The clerk looks like lazily, which is completely messy.

The other 4 independent convenience stores are even worse, because they are mixed with living accommodation, the merchandise display is messy, the replenishment is not timely, some products are expired, and the environment is also poor, the price of the goods is still high, open this convenience store It’s also a mess.

Soon, Xia Yu saw her 7-Eleven Convenience Store, Tsim Sha Tsui No. 2 store from a distance.

Flower baskets were placed at the door, with a red arc arch, and the ground was covered with fragments of red firecrackers. There was a crowd at the door. Even if someone tried their best to maintain order, it still looked a little messy.

Upon seeing this, Fu Kai glanced at Boss Xia Yu with some worry, but saw that the corner of Xia Yu’s mouth was slightly nodded, not at all unhappy.

“Oh, yes, full of customers!”

Approaching, through the transparent glass window, Xia Yu saw the crowds in the shop, almost all of them were Uncle aunts, carrying the basket and putting the goods into her basket.

No, it’s very euphemistic to say that it is actually robbing merchandise. It seems to seize the opportunity to buy all the supplies for a year.

Seeing such a scene, Xia Yu smiled.

Kai Fu, who has been secretly observing Xia Yu’s expression, immediately explained: “Boss, according to our opening event plan, there are discounts for 3 days after opening, first day 7% discount, next day 20% discount, 3rd day 9% discount, fourth day to restore the original price.”

“Because our purchases are done with the Wellcome Supermarket, we have a large body, and the purchase volume is particularly large, which keeps the purchase price low, so even if there is no discount, the price of our goods is equivalent to other convenient but Floor 9-9.5, it is really good quality and low price!”

“Very good. Convenience stores need to be convenient and beneficial to the people, so that they can capture the hearts of customers. Generally, people who go to convenience stores to buy things are mostly elderly people. These people are very sensitive to the price of goods. Good quality and low price are the fundamental.”

“But the service can’t be left behind!”

Xia Yu commented, and followed the flow of people into the convenience store.

“welcome!”

Two beautiful women wearing ribbons stood at the door with gentle and kind smiles, and said something to every customer who entered the store, as if tirelessly.

As soon as I entered the store, I saw a cash register on the left and right. Two young and beautiful girls were proficiently and quickly calculating the collection of money and change. Although their foreheads were sweaty, they had no time to wipe them, and they were busy with no distractions. , I did not find Board-Chairman and General Manager coming.

“Board-Chairman, that is the store manager Li Juan, who is only 23 years old, but relies on rigor and carefulness to stand out in the evaluation. As the store manager, the other is the shelf clerk, called Liu Xue, who acts as a temporary cashier. The etiquette Miss was invited from the etiquette company.”

Seeing that Fu Kai was so precious about the store, Xia Yu couldn’t help but take a high look at him.

He chose to visit Yau Tsim Mong District on a temporary basis. It is difficult for Fu Kai to prepare in advance. This shows that Fu Kai is very clear about the situation of each store, and even the names of his subordinates can be called. Operate carefully.

“This shop is very good!”

After walking around, Xia Yu was very satisfied with the novel and convenient display method, the high-quality and low-cost products, and the customers who wanted to buy. Everything made Xia Yu satisfied. He nodded secretly from time to time, and after going out happily , Said to Fu Kai.

Fu Kai smiled immediately, and said quickly, “Thank you Boss for the compliment!”

“This store looks like it should be able to break through 60,000 today.”

Xia Yu looked at the crowded crowd again, thinking about it, said with a smile.

“I think it is possible. Combined with the location here, the company originally set the first day’s goal of guaranteeing a minimum of 50,000 and hitting 80000. I don’t know if the retail sales of 80000 can be achieved.”

Fu Kaijie said, looking forward to it.

Xia Yu slightly nodded, glanced at the convenience store diagonally across the road. At this time, the door was deserted and there was no customer. Xia Yu seemed to see the red eyes of the manager.

“Let’s go, go to Yau Ma Tei and Mong Kok again.”

Xia Yu retracted his gaze and said to Fu Kai.

“Ok!”

Fu Kai respectfully responded, and then ran over to open the car door to Xia Yu, and then took the co-pilot and guided the driver to the shop in Yau Ma Tei.

PS: In addition, I would like to ask everyone for monthly and recommended tickets. Don’t forget to vote. If you don’t vote, you will waste it. (The word count is not up to the standard, free)


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