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This time, the three companies that Xia Yu saw are very important, namely Dairy Farm in the retail 3 goods industry, Gammon Construction in the construction engineering industry, and Jardine Motors Group in the automobile manufacturing and distribution industry.

Dairy Farm, this is a long-established company founded in 1886. It was originally established by a Scottland doctor and 5 Chinese businessman. At first it was to establish a ranch in Pok Fu Lam, Hong Kong Island Western District, and raise 80 animals from United Kingdom The imported cows produce fresh milk.

Then with the development, the business continued to expand, from frozen meat retail to entering the ice industry, through the acquisition of the freezer and ice factory under Jardine and Swire, it became the first in the ice making field in Hong Kong. Xia Yu remembers the original The ice used by the fishing boats is all produced by Dairy Farm.

After that, Dairy Farm went further and further in the retail industry, co-founding Dairy Lane Limited with Lane Crawford, a famous brand of fashion, accessories, and fashion boutiques, and opened Dairy Lane Supermarket in Central, Hong Kong Island, which is also the first supermarket in Hong Kong. Later, it opened a branch in Causeway Bay Pearl City Mansion. So far, there are 5 large supermarkets.

In addition to the supermarket, there is also 7-Eleven Convenience Store.

The 7-Eleven Convenience Store brand is owned by Southern Company. It was allowed to join in 1973. Japan Ito-Yokado first joined in 1974. Then Hong Kong’s Dairy Farm joined in 1975. After 3 years, 20 convenience stores were opened. Almost all in Hong Kong Island.

In previous life, when 7-Eleven Convenience Store was in the hands of Southern Company, Southern Company’s diversification and expansion failed, causing the company to file for bankruptcy. It was then bought by Ito-Yokado, and then out of control until it became a small Japan retail giant. It is also the largest convenience store chain group in the world, and it has entered the 500th place of Global 127 Top Brands.

It can be said that 7-Eleven Convenience Store is a golden rooster. As long as it is managed well and the Hu of Japan Ito-Yokado is cut, it is still very likely to become the world’s largest convenience store group. Of course, Xia Yu is greedy.

Closer to home, in addition to supermarkets and convenience stores, Dairy Farm also has other retail stores.

The most famous is Mannings Pharmacy.

Mannings Pharmacy opened its first store in 1972. It has 16 stores so far, providing comprehensive health and beauty products. The product range includes health products, skin care products, cosmetics, personal care products, men’s products, maternal and child products, women’s products, Medicines, etc., cater to the consumer needs of people of different levels and ages. The store is equipped with professional beauticians, nutritionists and pharmacists. The products are mainly cosmetics, accounting for 70%, health products and medicines accounting for 20%, and other categories are about Accounted for 10%.

In Hong Kong, with the exception of Watsons under Hutchison Whampoa, Mannings Pharmacy is the strongest in the cosmetics field, and with the help of Jardine Matheson’s resources, it has a great imposing manner that pursues beyond.

Of course, now that Jardine Matheson is like this, it will be difficult for Mannings Pharmacy to catch up with Watsons.

But if it gets into Xia Yu’s hands, there is still a big chance.

In addition to the above three, Dairy Farm also has a franchised IKEA furniture supermarket in the field of furniture and furniture. It was franchised in 3. The supermarket is located in Central, Hong Kong Island.

Although Dairy Farm is very strong in the retail industry, the asset value of all the retail industry does not account for the bulk of the company.

Not to mention the retail industry, even the ice and cold storage fields that monopolize Hong Kong’s milk, ice and cold meat business are only small.

The greatest value of Dairy Farm lies in its huge amount of valuable land!

Dairy Farm is actually one of the Landlords in Hong Kong. It has a lot of almost permanent land on Hong Kong Island, the most prosperous Hong Kong Island, because the lease term of those land is as long as 999 years, which is completely permanent!

With so many plots, they were left a long time ago. The Founder at that time never thought of the end, and the development of the business was not as valuable as the plots that he didn’t care about.

As everyone knows, in areas like milk, ice making, and cold storage, whether it is a cattle ranch, an ice factory or a cold storage, it is a giant beast.

And long ago, Hong Kong was not prosperous, Kowloon and New Territories were considered wild, and Hong Kong Island was popular, but the population was too small and the land was not precious.

At that time, Dairy Farm built a freezer in Central, Hong Kong Island Ice House Street, and built ice factories in Spring Garden Lane in Wan Chai in the north of Hong Kong Island, Causeway Bay, Kowloon Kwun Tong and other places.

In the west of Hong Kong Island, Pok Fu Lam and Causeway Bay were established.

The land of the ranch is surprisingly big when you think about it.

With the development of the past 100 years, the central area of ​​Hong Kong Island has become crowded. According to the historical process, it will expand in the direction of Causeway Bay, and then the Pok Fu Lam in the west will also expand until the later generation of land is still insufficient. land.

In the future, these plots will be built into the highest residential and commercial area.

It is conceivable that the hidden value of Dairy Farm holding such a large amount of land is too great!

Although Xia Yu won the Kowloon Wharf and Godown Company, the Landlord, most of the land of the Kowloon Wharf and Godown Company is in Kowloon. Even if there is one on Hong Kong Island, it is also in the pier part, which is not good for the future. The Wharf’s real estate business is established and developed in Hong Kong Island.

But if Dairy Farm is swallowed, Xia Yu’s real estate empire will have 2 thick legs.

At that time, he is not only the Landlord of Kowloon Area, but also one of the Landlord of Hong Kong Island.

Of course, ideals are beautiful, but it is very difficult to achieve them, and Xia Yu needs to plan carefully.

After all, the situation at Dairy Farm is a bit complicated, and it is quite difficult to swallow it.

This is due to the complex equity shares structure of Dairy Farm.

Dairy Farm 60s went on the market. By 1971, Zhou Family Patriarch, one of Hong Kong’s rich and powerful family, continued to buy equity shares and became the Board-Chairman of Dairy Farm.

But in 1972, Jardine Matheson focused on Dairy Farm and let his Hongkong Land Holdings come forward and offered to acquire the equity shares of Dairy Farm. Of course, Zhou refused to buy the equity shares of Dairy Farm. Dairy Farm was captured and fully privatized in 1973.

Of course, this incident became one of the fuse of the 1973 stock market crash, and Jardine Matheson also pitted himself.

After Hongkong Land Holdings took down Dairy Farm, John Keswick was still worried. In order to better control the company, he started cross-holding. After a series of dazzling operations, the equity shares of Dairy Farm were scattered and distributed in Jardine Group and Jardine Matheson Holdings. , Jardine Pacific, Hongkong Land Holdings and other companies.

So if Xia Yu wants to take all of Dairy Farm’s shares, Hongkong Land Holdings still cannot be bypassed.

But for Xia Yu, the solution is always more difficult than the difficulty. He has already figured out the measures, but it will be relatively more troublesome!


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