Rebirth Starts at 7 Million

Wang Jing silently calculated, according to the data given by Luo Fan, a ranking list is 289,000 yuan for three months, and 1,156,000 yuan for 4 settlements a year.

At present, the company has two games, 2048 and Fruit Ninja, and the annual investment in the ranking list is 2,312,000 yuan.

Wang Jing can understand that Luo Fan is doing this to increase the user's stickiness to the game, but he thinks that most people just play games casually, and it is difficult to keep playing for bonuses. This ranking is meaningless to most players.

So Wang Jing said to Luo Fan, "Boss, I agree with your plan, but I don't think the distribution of bonuses is very reasonable."

"What do you think, Brother Wang?"

"Since the rankings are established on a city-by-city basis, bonuses should be distributed at the city level, and the starting point can be set lower.

The 4th to 10th place in the city's leaderboard will receive 100 bonus each time, the third place 200, the second place 300, and the first place 500.

Then the top ten of the provincial rankings are 500 for the start, 4 to 10 are all 500, the third is 600, the second is 700, and the first is 1000.

In the national rankings, the rewards for the 51st to 100th place will be cancelled, and the awards will start from the 50th place.

The top three in the national rankings can be given higher, and the number given is 8888 for the third place, 18888 for the second place, and 28888 for the first place.

Then, the settlement date of the leaderboard is changed from once every three months to three times a year, and a one-month "adjustment period" is left in the middle of each time to allow us to settle and issue bonuses. In this case, the cost is similar, but But it can stimulate the enthusiasm of players to participate. "

After listening to Wang Jing's words, Luo Fan's eyes lit up, his plan was indeed more reasonable than his own allocation plan.

"Brother Wang, your allocation is much more reasonable than mine, so just follow yours!"

"Good boss."

"That's it for the rankings first, then the last thing, didn't I say before that the next update will open membership registration?

Communication between members should also be resolved. "

Wang Jing was stunned for a moment and then his face changed greatly: "Boss, don't you want to get involved in the basic game of Penguin?"

"No, Brother Wang, you think too much, I just ask you to add a member's conversation function on our APP, similar to yy's channel.

As long as members add friends to each other, they can chat and see each other's game scores.

It can be regarded as adding a small social attribute to the Xingyuan application platform. "

Wang Jing breathed a sigh of relief when he heard the words. He was really afraid that the boss would get lost and try to touch the basics of Penguin.

"If it's just such a dialogue function, it's not difficult to do. It's similar to chatting with friends in the game, and it can be done quickly." Wang Jing said.

"Not only this, Brother Wang, our social attributes must be as concise as possible, and in addition to this, a multi-person chat function must be added."

"Many people chatting?"

"Yes, it's a multi-person chat. In short, it can quickly, easily and freely pull several people into a small room."

"Technically, it's not difficult to do, but what's the point of doing this, boss?" Wang Jing asked with a puzzled face.

Luo Fan smiled and did not explain much.

To be honest, Luo Fan doesn't have much ambitions for social networking. At first, he thought about punching penguins and kicking WeChat.

But soon Luo Fan figured out that nowadays, penguins have a crushing advantage in social networking, and whoever dares to touch social software will definitely have a dead end.

So Luo Fan changed his mind. He didn't plan to compete with Penguin for the social software market. Isn't he courting death for a little shrimp to touch such a giant?

What Luo Fan wanted to do was to take advantage of some social software innovations in later generations to quickly cultivate a group of users who depended on the social functions of the Xingyuan application platform in a short period of time with the help of the traffic of the Xingyuan application platform.

Anyway, this level of social networking does not require much investment. It just launches some novel and small functions. These functions are quite powerful. In fact, they can’t waste much effort. The key is creativity. to the Xingyuan application platform.

The first small creative function that Luo Fan added to the social attributes of Xingyuan application platform is to create a group chat anytime, anywhere.

In the previous life, when Luo Fan went to a place to hold a meeting and have a drink, there would always be people who would use WeChat to create a face-to-face group and pull a group out.

This function can be regarded as one of the most basic functions of WeChat.

But it's 2010, and when you want to start a colony on penguins, you have to pay.

Ordinary users can only create small groups and there is a limit on the number of groups. Large groups must be created by Penguin members, and members must be renewed every month, otherwise the group will be gone.

Because Penguin only provides the most basic free chat service from beginning to end, and building a group requires payment for special services.

However, because Penguin has a monopoly on social media, people have no choice but to slowly and passively accept this approach.

But with the popularity of the Internet and smartphones, this monopoly will soon encounter its first impact, and Penguin will also be alerted to this, and patch the problems that arise on the WeChat that will be launched later.

And Luo Fan's Xingyuan application platform launched this free group building function at this time, in order to take a small loop and seize some markets in advance.

In addition to building groups face-to-face, Luo Fan will also add social mini-games such as Shake Shake and Drift Bottle in the follow-up Xingyuan application platform, so as to help the social functions of Xingyuan application platform to occupy the market as soon as possible.

With these small means, although it is impossible to completely break Penguin's dominance in social software, it is still possible to tear a small hole just like Weibo, which was established in 2009.

Weibo is also a social media in a sense, its appearance is to seize the blank of Penguin in some aspects of the social software market.

After Weibo became popular, Penguin also launched its own Penguin Weibo, but no matter what we did, it couldn't keep up with the former.

Since Weibo can do it, Luo Fan thinks he should have a chance too.

On the premise of not touching Penguin's fundamentals, by grasping the current blank space of Penguin in social media, we can seize the market in advance and make social software with experimental ideas.

Failure has little impact. If you win, you will make a lot of money just like Weibo, and you will have your own place on social media.

This method is actually a common method of many Internet companies. When a product comes out, it can retreat and attack. The same goes for shared bikes.

To put it bluntly, Luo Fan never thought of shaking Penguin's leading social position. The social attribute of Xingyuan application platform is an attempt. If you win, you will earn blood, and if you lose, you will not lose.