Rebirth of the Official Business Route

For the so-called dmp technology, the domestic media is a little confused, but Lee Jae-soo, the chief executive of Samsung Group in China, knows that what he has been worrying about these days has become a fact.

In order to prepare for the research center, Lee Jae-soo has been staying in Jianye these days. When he heard that Kumho and Texas Instruments jointly announced the new dmp product technology, he and Jin Nanyong selected the site for the construction of the research center on the east bank of Yangui Lake.

This is the largest research center invested and constructed by Samsung Electronics in China. The construction of the research center is not to develop the core technology of software and hardware, but to make Samsung's electronic products more suitable for the Chinese market. The research center will rent an office building to prepare first, and Samsung will not delay its entry into the Chinese market due to infrastructure factors. Fastest update of novel chapters

The Asian financial turmoil seems to have subsided, but the companies that are really in the eyes of the Asian financial turmoil know that the trouble has not gone away, and the clouds of the economic crisis have filled the sky.

In order to cope with the economic crisis that may become more tyrannical, Samsung sold its lucrative chemical business to BASF to slim down the entire Samsung system. At this juncture, it resolutely took out 50 million US dollars of funds to invest in Jianye. This research center.

Samsung’s senior executives are very clear in their hearts that the era of digital information is coming, and it will not be a pity to abandon other businesses, but when the era of digital information is approaching, it is beyond regret. There is the Chinese market. At this time, we cannot see the future growth potential of the Chinese market. It can only be said that this person does not have a strategic vision in the market. "Fiction" novel chapters are updated fastest

Before coming to China, Lee Jae-soo had a strong confidence in winning the Chinese market, two or three months after he arrived in China. He understands that things are not going smoothly.

Among Chinese electronics companies that are generally backward in technology and are vying to use price wars as the main means of market competition, there is such an anomaly as Kumho, which Lee Jae-soo never expected when he was in South Korea. ^^^^

There is still a large area of ​​farmland on the east bank of Yangui Lake. There is still residual snow in the farmland, and the wheat seedlings are blue and thin. It seems that the vitality of growth will not be restored until the cold season has passed completely. It is a pity that these young crops cannot continue to grow when the spring is in full bloom. Samsung's investment in the Jianye Research Center Building will soon be built on this land. When the temperature picks up a bit, the research center building will break ground.

Standing on the ridge, Lee Jae-soo wrapped a smoky-grey scarf around his neck, covered his mouth and nose, and stood behind his back with the wind, his brows slightly frowned. The news he just heard must not make him happy. It felt as heavy as a huge boulder in my heart. What is hateful is that Kumho and Deyi just announced the news in a hurry. I haven't come up with a prototype of the new product, and I can't study in detail what technologies Kumho's digital audio products have adopted.

The other senior staff of Samsung's company in China are hiding in the car and can't stand the bitter cold in Jianye this winter.

Kim Nam-yong came out with Lee Jae-soo to let out a sigh of relief. He was also wearing a scarf around his neck, and the voice of speech came from the scarf, a little hoarse: "The promotion of digital audio players depends on the popularity of computers. Although it will not affect the Chinese market for the time being, it provides Kumho with an entry point. Looking at the opportunities in overseas markets, looking at the actions of Kumho, Texas Instruments and Skoper, they also seem to know very well that they know how to make better use of this new product technology for the greatest benefit..."

"Kumho will never become so prosperous because of a leading technology. Even if they master this technology first, it will not prevent other electronics manufacturers from entering the digital audio player market with their own technology. Samsung Electronics will also speed up the research progress... …"

"After all, Kumho has mastered a world-leading new product technology in the field of electronics industry..." Jin Nanyong said with emotion. At present, many electronics industry giants in the world often rely on a world-leading new product technology to grasp the situation. With the rapid rise, Kumho is not the kind of mob-type enterprise that catches dead mice blindly. ^^^^

Prior to this, Kumho and Texas Instruments jointly established the Technological Research Institute to research blue-light diodes and it was also a world-leading technology. Kumho applied dual-track technology in i19 mobile phones. It is also a world-leading technology. However, although these scattered technologies will bring huge wealth to Kumho, they are far from enough for Kumho to grow into a giant in the electronics industry. A world-leading brand-new product technology has completely different meanings. This not only means that Kumho's overall technical strength is already above the standard, Kumho can also exchange these new product technologies for many of their urgently needed technologies, which will bring their overall technical strength to a higher level.

It's hard to imagine that this is an electronics company that has just been established for three years. Perhaps this is not the place that worries Jin Nanyong the most.

Kumho is building a huge technical research system. Almost all major universities in Jianye City, majoring in electronic information related majors and Ph.D. graduate students are drawn into the experimental base to participate in the dual tutor system training system pilot. In the past year, Kumho, The number of graduates and doctoral degrees recruited from all over the country far exceeds that of foreign-funded enterprises in China. In the Chinese market, Kumho has long demonstrated outstanding market capabilities. In addition to increasing product lines, Kumho’s factories will also extend their tentacles to the production of core parts of products, and wafers that are indirectly controlled by Kumho. The factory project is under construction...

Jin Nanyong couldn't be more familiar with such a system. For the past ten years, Samsung Group has been perfecting a similar vertical production system under the leadership of President Li Jianxi. Jin Nanyong looked at Lee Jae-soo and saw that he had worries in his eyes, which seemed to be the same. He must also understand that once Kumho takes advantage of the rise, it will be the most direct threat that Samsung faces in the consumer electronics field. ===

"Anyway, we have to do our own job first so that Samsung's electronic products can cover the Chinese market..." Lee Jae-soo also knew that due to the tax evasion case, his uncle Lee Kin-hee was forced to resign from all administrative positions within the group, so that he would have an interest in the group. If the control power of Kumho is weakened, otherwise, we can suggest that the group suppress Kumho on a larger scale. At the moment, it can only suppress Kumho’s living space in their domestic market.

At the night banquet held by Zhang Ke in the apartment, in addition to the representatives of the three companies in the past ten days, he invited Liu Zhicheng, Ye Jianbin and a few others. Uncle Shao and Shao Zhigang were all in Jianye. There is nothing to do with the business, and there is no work for them. Zhang Ke is also too hectic because he is afraid of mobilizing the teachers. Although the duplex and top-floor attic apartments are spacious, they will feel crowded if twenty or thirty people are crowded in. After all, it's not a villa in the village courtyard.

After the banquet, everyone will not leave in a hurry, and will gather in twos and threes to chat. In the sky garden on the roof, Zhang Ke, and Liu Zhicheng were sitting by the fire and talking, and Tang Jing Xiaoniao was leaning on Zhang Ke's side, listening to their conversation in a humbly and kind manner. Listening to Chen Xinsheng's introduction of the negotiation process these days, Liu Zhicheng said with pride and appreciation: "It can be said that at least one product technology in the electronics industry in China leads the world, right?"

Liu Zhicheng still delayed until October before finally deciding to come to Jianye to preside over the wafer fab project of Microchip Microchip. At that time, he knew that Kumho had mastered the new product technology of digital audio players, and he saw Kumho. Attentiveness in technical research. It finally prompted him to come to Jianye.

Zhang Ke smiled faintly, and said: "Whether Kumho can truly rise in the global consumer electronics industry with ip1ayr still needs too much effort..."

"Is the plan for ip1ayr sales in Japan already determined?" Liu Zhicheng asked, although the marketing plan in Asia was strictly kept as a trade secret before ip1ayr was officially listed. *****But Liu Zhicheng is definitely qualified to know the "outsiders" of the relevant marketing plan.

Zhang Ke watched Xiao Jincheng stand not far away and said to Chen Ha, the person in charge of the Japanese subsidiary, and called them over: "Xiao Jincheng should be asked about these things..."

"Is it not your personal preference for the advertisements requested in Japan?" Xiao Jincheng said.

Zhang Ke smiled and said: "I can see not many Japanese stars. Is it possible that I still wronged myself in this regard?"

"Who do you invite to speak for ip1ayr in Japan?" Liu Zhicheng became interested. Asked.

"Kimura Takuya and Matsushita Takako," Chen Hao introduced on his behalf. Before that, he had returned to Japan to prepare for the listing, and only returned to China yesterday. "Not only the Japanese region, but the endorsement area includes the entire Asian market... …"

"Ah, isn't it the protagonist of the Japanese drama called "The Century of Love"?"

"Mr. Liu likes to watch Japanese TV dramas in his spare time?" Chen Hao knew Liu Zhicheng was in the industry when he worked at Sony. After working for Kumho's subsidiary in Japan, I learned about the complex structure of the Kumho system. "Where do I sometimes watch these things? Although I haven't watched it, my girl is very fascinated by it. She recommended this Japanese drama to me when she called last time. In order to have a topic to talk to my girl, she is here I searched for some reports about this Japanese drama on the Japanese website. Do you think that my father is a bit pitiful?" Liu Zhicheng spread his hands and made a sad face, and everyone laughed. Liu Zhicheng said again. "It's quite a good choice. This Japanese drama has a market in Korea, Taiwan, Hong Kong, and Singapore. At present, the target market of ip1ayr in Asia is not mainly in these regions?"

Zhang Ke nodded and said: "Yes, the main sales targets in Asia are expected to be completed in these places. Of course, the main market is Japan." In Asia, Japan has the highest level of purchasing power, and the population of Japan is almost South Korea, Taiwan, and Hong Kong. , Singapore has twice the total population of the four regions, "In addition, the Japanese entertainment industry is the strongest place in the cultural output of the Asian region. It is certain that the advertising spokespersons in the Asian region hire Japanese stars..."

"...But when we signed an endorsement contract with a brokerage company, it was in early October. At that time, the Japanese drama "The Century of Love" had not yet been broadcast," Xiao Jincheng interjected. As a candidate spokesperson, Ke Shao had to decide. At that time, he didn’t want Ke Shao to meet them first."

Zhang Ke smiled and said, "Isn't it all right?"

Kimura Takuya's popularity in Japan has risen to a peak since 1993, but his role in the Japanese drama "Bad Boy" in 1996 caused a large number of Japanese students to imitate him and have multiple injuries and even one in 1997. The murder of the student assassinating the teacher caused Takuya Kimura to be severely criticized by the Japanese media in 1997. Although the popularity is still strong, the negative impact should not be underestimated. Before the broadcast of "Love Century", he was not the best candidate to endorse the celebrity.

Matsuko performed an outstanding performance in the 1996 Japanese drama "Long Holiday", and her popularity in Japan has risen sharply, but she has not reached the peak of her acting career.

"The Century of Love" created the highest ratings record for Japanese TV dramas so far. It not only brought Kimura Takuya's popularity back to its peak from the vulgarity in the early days, but also made Matsuko's popularity suddenly reach the peak of her acting career.

Xiao Jincheng spread his hands. Expressing speechlessness, how could he know that this Japanese drama will be so popular in early October?

Zhang Ke smiled and said: "The endorsement fee is only a small matter. I was mainly thinking that it might be relatively convenient to ask them to endorse ip1ayr in Asia. As you know, in Japan, Chinese products are almost low-end. The pronoun of inferior products does not mean that we can invite the celebrity we most hope to invite to endorse ip1ayr with one or two million dollars. Some celebrity agencies will also consider whether advertising endorsements will affect the celebrity in the public. The image of China-this point, the domestic celebrities are somewhat unscrupulous. On TV, they dare to blow the red peach Q package to cure all diseases. sentence. He also said, "There is a long way to go. I said that Kumho still has to shoulder an important task. That is to change the image of Chinese products in the world..."

"This burden is really not light..." Chen Xinsheng said emotionally, "but Kumho must always adhere to the strategy of focusing on product image." Chen Xinsheng said with an air of brows and seemed to enjoy carrying such a heavy responsibility on his shoulders. Xiao Jincheng and Liu Zhicheng felt proud when they heard Zhang Ke say this.

Tang Jing tilted her head and asked Zhang Ke, "When you watched "Long Holiday" with me yesterday, why did you complain that it was not that Takuya Kimura and Takako Matsuda came together last?"

"Uh..." Zhang Ke hesitated for a while, turned his head and asked Tang Jing in a daze. "Have I complained like that?"

The morale-boosting remarks by Zhang Ke just now made Tang Jing pretend to be inadvertently pierced. Xiao Jincheng shrugged and said to Liu Zhicheng and Chen Xinsheng: "I knew that Ge Shao was still choosing people according to personal preferences..."

Zhang Ke thought to himself: If you really want to choose Fumiko Kanazawa and Maru Ozawa if you really just rely on personal preferences! Can this be done? He didn't know that Ozawa Maru hadn't made his debut at this time. In his opinion, Matsushita was not the kind of female star with a devil figure and radiant beauty that could rival Teng Yuan's Norioka. At first glance, there would be no one. Shocked as an electric shock to the heavens. But it is very attractive. Zhang Yan likes Matsutaka's pure image in the movie "April Story"-"April Story" will not be officially released until the middle of the year. Of course, from Zhang Ke's personal preferences. There are also better choices, but it’s a pity that Matsushima Nanako used the co-star "Spicy Teacher" with Takashi Sorimachi to become a new popular actress in Japan after the fall of 1998.

In order to promote the implementation of the software industry park project ~www.readwn.com~ Ge Jiande also flew from Beijing to Jianye on this day to personally promote the progress of the project preparations. Prior to this, Zhou Jinyu had put forward the preliminary idea of ​​jointly building a software industry belt with Jianye to the leading group of the State Planning Commission’s Electronic Information Industry Exhibition in the name of the Jinshan Municipal Party Committee. Ge Jiande went to Jianye, and Xie Jiannan and his father Xie Hanming once again moved from Haizhou and Jinshan to Jianye. Arrived to Jianye to meet Ge Jiande, Xie Hanjing also rushed to Jianye from Huishan. It is not a bad idea to replicate a smaller-scale software industrial park in Kingsoft.

It seems that Xie Hanjing represents that Chint Group is the real manufacturing base of Jinshan Electronics. In fact, it is Chint Group and Schwab Electronics that provide the corresponding resources. The main behind-the-scenes planners are Xie Hanming and Xie Jiannan.

Regardless of whether it’s hiding their ears and stealing bells, although Xie Jiannan and his father have been working on the Jinshan Electronics Manufacturing Base, they have always been behind the scenes. On the bright side, they have to draw a clear line with the affairs of Jinshan City. .

Xie Jiannan and the others learned about the news that Kumho and Texas Instruments jointly announced the new product technology before banqueting Ge Jiande in the evening. At night, they went to Dongda to have tea at Zhou Jinxi’s house. After passing the east gate, they could see Youth Apartment Building 6, which is the highest three-story building. There are lights on and people's shadows intertwined, and I think the people in Kumho are probably inviting drinks to celebrate their achievements in the apartment.

ps: When it's dawn again, if you still have a monthly pass, please vote for one or two for encouragement.