Rebirth of the Official Business Route

Zhang Ke decided to forget about Wang Xiaobo's affairs. Of course it is impossible to forget. He just put it behind his head and didn't think about it.

On the third day of the Lunar New Year, Chen Xinsheng and his family were invited to have tea at the tea house near Xidan Cultural Square. Xidan is one of Beijing's core business districts, but it is convenient for Zhou Shuhui, Wan Qing, and Tang Jing to visit the mall.

It was as if they were going out to go shopping. The women were enthusiastic about shopping. Zhang Ke and Chen Xinsheng, the two elders, couldn't bear it, and hid to the side of the teahouse to rest and chat. Fastest update of novel chapters

Zhang Ke and Chen Xinsheng were sitting in a teahouse chatting, and naturally they also talked about the expiration of the employment contract between Chen Xinsheng and him at the end of this year.

"The performance in China is remarkable. I think Mr. Angell must have high expectations for your stay." Zhang Ke held a bone china coffee cup with delicate blue pattern and white background, and sat lazily on a rattan chair. The outdoor temperature was very high. It's low, but the sun shines in through the glass windows, and the interior is as warm as after spring.

"Yes, you can't attribute all your success to your own abilities," Chen Xinsheng smiled, "changing someone else to be the general manager of China will not have any great impact on performance...just like Liu Minghui's. Resignation does not have much impact on Aida Electronics’ performance. In a modern company, the success of employees is largely the success of the company, not the success of the individual. In terms of personal ability, I believe that many private companies in China The bosses of enterprises are all first-class, far ahead of us professional managers who work in foreign companies."" Novel" novel chapters are updated fastest

"It's a bit too modest, but to a certain extent, I agree with your point of view." Zhang Ke smiled and said: "Now that the concept of personal leadership is emerging in China, this is once again picking up the teeth of Western corporate management. I think this is probably something that some overseas companies abandoned ten years ago, but at this time it is still somewhat useful for domestic companies. Most domestic private companies are small in scale, easy to control, and the charm of personal leadership can play a role. However, no matter how strong the individual is, no matter how attractive it is to lead. There are also imperfections. Personal ability and leadership charm are far from enough for a modern company..."

"Young Master Ke is really sober..."

Zhang Ke smiled. Said: "At this time. Domestic companies are facing huge market encounters. Leadership and charisma can play a big role. However, the history of Western enterprise exhibitions tells us: very few people can well control tens of billions or more. For large-scale large companies, what these companies need most is not the charisma of the leaders—of course, it’s not good for a leader to have no charisma, and there will be no big problems if there are fewer—but a system that allows the company to operate stably and continue to develop. This system should extend to the company’s philosophy and culture, personnel, finance and other corporate systems, technical structure, production structure and other corners... I have been thinking about how to establish the Kumho system these days."

There is always a lack of **** and intuitive impressions in the history of the Western company exhibition. Zhang Ke has witnessed many lessons: After some private enterprises or state-owned enterprises become larger and stronger, they will lead them. It's not just a matter of being complacent. They are often self-serving and can't listen to what others say. Some people will get irritable and impetuous. At this time, their biggest enemy is not a competitor. But they themselves.

Zhang Ke talked a lot. Chen Xinsheng can feel that Zhang Ke seems to be looking at the status quo of today's domestic enterprises from the perspective of the future, of course. This can also be understood as Zhang Ke's far-sighted view of the company's operations.

For Chen Xinsheng, he has already had a brilliant life before he reached the age of forty and became the president of China.

As a Chinese, the room for improvement within the company is very limited. Mr. Angela hopes that he will integrate the business in the Greater China region. Yes, the Greater China region will be the most potential region for the global economic exhibition in the next ten years, but for Chen Xin In terms of life, the challenge and growth are not strong anymore.

There are also invitations from some well-known electronics companies at home and abroad to join. Chen Xinsheng has been hesitant, but Zhang Ke's informal invitation made him the most tempted.

Aida Electronics has come to this step, shining brightly, but going further down, it can be said that it is full of thorns and it is extremely difficult to go side by side with other offshore electronics giants such as Philips, Sony and so on. Compared with overseas electronics giants such as Philips and Sony, Aida Electronics is far behind in all aspects.

In the past two years, Chen Xinsheng has a very deep and profound understanding of Kumho and Aida Electronics. Even if the disc player business was packaged and sold, Zhang Ke did not hide Chen Xinsheng; there is nothing to hide. At this time, when overseas investment institutions were introduced, and the management structure of the company was sorted and adjusted according to the standards of overseas listed companies, Chen Xinsheng could see something.

Zhang Ke** explained his plans for the future of Kumho and Aida Electronics, saying: "I hope Kumho will eventually become a consumer electronics manufacturer with a complete system. Not only must the product structure be complete, but also The straight technical structure must also be improved. But what is the current situation that Kumho is facing? The product line is very simple, and it only has a series of DVD players. Due to copyright and patent technology issues, these products cannot even enter Europe, America, Japan, Korea, etc. Overseas market; the technical structure is thin, not much better than those of assembly companies. Even if a small step is taken in chip design, it may be eliminated by other companies at any time. The production of components is only limited to circuit boards. In the production of..." Zhang Ke said, stopped, took a sip of coffee, and glanced at the snowy and clear sky of Beijing. Such a sky is very rare for Beijing after the mid-1990s. He put down his coffee cup. Back to the topic just now, "This is the biggest dilemma for Kumho right now! In the field of consumer electronics, Kumho is only a rising star, not even a rising star. In the field of electronics industry, it is difficult to hide any technology. Yes, if you search for patents, you will know how big the gap is with the current technology level; it is even more impossible to conceal product technology. After buying a product, take a look at it. It may take three hours for Americans to understand the working principle. Technical personnel only need one hour; of course, it is extremely difficult to circumvent these patented technologies and innovate by themselves. In the face of hundreds of thousands and millions of patented technologies in consumer electronics, they want to circumvent Finding an innovative path is usually nowhere to go...Where is Kumho’s road? I think there are two directions to pursue together. Directly buy product technology and product lines, spend time in industrial design, and develop the best products We all know that it is difficult to keep technology confidential. Even if Ericsson launches the latest mobile phones, Kumho can also buy mainstream components, chips, and spare parts, from Motorola to product technology and product lines, and then assemble them. Mobile phones with similar performance to Ericsson’s new mobile phones come out. All mainstream consumer electronic products can do this. The only difference is that the cost of producing these electronic products by Kumho is much higher than them. Of course, once economies of scale are formed, After the brand determines the market advantage, the production cost will be greatly reduced. At this time, we can work **** engineering applications and process design to ensure that Kumho's consumer electronics products will not only not fall behind the trend, but also always be ahead of the trend. ; Of course, these efforts cannot fundamentally improve Kumho’s position in the electronics industry. Ericsson produces mobile phones and also produces chips. The chips they produce are part of their own mobile phones and part of them for export. If we buy mobile phone chips from Ericsson, Mobile phones, it is destined that the production cost of our mobile phones will always be higher than that of Ericsson's mobile phones. Therefore, we have to develop our core technology. What should we do if some basic technology cannot be bypassed? Then buy it, buy it , We will improve on this basis."

Chen Xinsheng also understands that when Zhang Xun sold his disc player business, he was thinking of cashing out for large-scale technological expansion. The entire consumer electronics industry chain has intricate links. The more basic components, the greater the investment. Huge, a chip production line for large-scale integrated circuits requires an investment of several billions.

I heard Zhang Ke take Ericsson's sentence: "Kumho wants to get on the mobile phone project..."

"Not only mobile phones," Zhang Ke said with a smile, "Kumho thinks that the Idea brand can cover all consumer electronics products. I will set up a large project department under the Kumho Electronics Technology Research Institute. The large project department, operation department and overseas operations were separated to form the Aida Group."

"The so-called appropriate time is after the sale of Aida Electronics, which only owns the disc player business?" Chen Xinsheng asked.

"It's about the time," Zhang Ke said. "The main responsibility of the large project department is to purchase product technology and enrich the product line under the Idea brand. However, the large project department has not yet found a suitable executive officer. In the future, Aida Group No suitable executive officer was found."

Chen Xinsheng heard the thumping heartbeat, but pressed Nai's temper, and asked: "I think Su Jindong is suitable."