Rebirth of the Official Business Route

The consumer electronics technology and market in Japan and South Korea are very mature and up-to-date. Don’t look at Aida’s domestic attention. Its sales in 1996 exceeded 4 billion, but there is only one product line for disc players. The entire disc player business is sold for cash-in the entire electronics industry, it is still a very inconspicuous piece. Pick a well-known electronics company from Japan and South Korea, whose scale and strength are ten times stronger than that of Aida Electronics. Or even hundreds of times.

Kumho chose Japan and South Korea as the target of exploring overseas markets. It must launch sufficiently sharp products to have a glimmer of success. Fastest update of novel chapters

Cheng Hanzhang and Xiao Jincheng probably browsed the opening files of the U disk and mp3 player prototype.

As a mobile storage device, USB flash drives are much superior in readability, storage capacity, and storage reliability compared to popular floppy disks at this time. However, the promotion of USB flash drives is closely related to the widespread application of computer usB interface standards. , This is something that computer and communication manufacturers have been vigorously promoting last year. In addition, the Internet has gradually penetrated into people’s lives in Europe, America, Japan, South Korea and other countries and regions. Free music files such as mp3 are widely available on the Internet for easy download. This is the broad basis for the existence of the mp3 player market.

Putting the information on the dark red cherry wood short table, Cheng Hanzhang pursed his lips for a while, as if thinking about how to describe it, and said: "These days there are always surprises. These two electronic products can indeed be used as Kumho is a weapon in the overseas market... Then, ess, oh, it should be the Kumho Electronics Research Institute now. The main task at the moment is to participate in the continuous development of these two electronic products?"" Novel" Novel Chapter Update Fastest

Zhang Ke glanced at Dong: "You can arrange things that are technically enabled..."

Dong said: "The first and second generation decoder chips of the DVD player. There is no outstanding place in the audio decoding. It is precisely the first-class prototype that we have developed. The performance of the sound quality has been raised to a considerable height. I want to It’s relatively much easier to develop a special audio decoding chip for mp3 players. Of course, video decoding technology should also be developed, but there are priorities..."

Hearing what Dong said, Cheng Hanzhang nodded and said: "With the headquarters providing almost complete technology and several patented technologies in audio processing, it is really not difficult to develop a dedicated audio decoding chip..." Cheng Hanzhang said Then, after thinking about it, after joining the new owner, I need to make a statement. Said, "For half a year..."

Zhang Ke nodded, eagerly unable to eat hot tofu, and slowly opened the Japanese and Korean markets without anxiousness. He was already very satisfied with the launch of the official product in half a year. Relatively speaking, it will be affected by the Asian financial crisis. It's not too obvious, but there will be more.

Forget it. The emergence of new electronic products is usually launched as a luxury product. If you can enjoy 200% profit, you do not have to pursue the 400% goal. Dong continued to say to Cheng Hanzhang: "The key decoding chip and digital-to-analog conversion chip are the tasks of development. Naturally, you are none other than you. Haizhou lacks the necessary foundation here. Here, some engineers and technicians are also sent to Silicon Valley to participate in the development... …"

Haizhou dispatched engineers and technicians. First, these engineers and technicians participated in the design and development of the prototype from the very beginning. Second, considering the cultivation of their own core technical backbone, another main reason is that the cost of human resources in Silicon Valley is too high. The average annual salary of Silicon Valley engineers and technicians is about 160,000 US dollars, and the domestic annual salary of 160,000 yuan for these engineers and technicians is quite good, but then again, in the mid-1990s, graduates of the Department of Computer Science of Tsinghua University, The starting salary is about RMB 160,000.

With a weapon to open up the market, Xiao Jincheng has regained some confidence in serving as the general manager of overseas operations. He said: “It will take at least half a year for new products to be officially launched. The establishment of a sales company should not be long in advance. In addition to the establishment of the framework of the operation department, what are the urgent tasks that the overseas operation department needs to complete?"

Looking at Zhang Ke, Zhang Ke said: “The most mature market for consumer electronics technology is Japan, which is not as good as Silicon Valley. Kumho’s goal is to become a first-class consumer electronics company. At this time, apart from operating overseas To establish the framework of the Ministry, it is also necessary to assist the headquarters in establishing an engineering technology research institute in Tsukuba, Japan. Search for patented technologies and companies related to consumer electronics..."

Zhang Yeng saw the impact of the Asian financial turmoil on Japanese small and medium-sized enterprises. Since he has the idea of ​​picking up the bargain, he must prepare in advance so that he can easily acquire the overwhelmed Japanese small and medium-sized electronic companies when the time comes.

Technological expansion has always been like this: a slightly more complicated electronic product can involve dozens or hundreds of patented technologies, and they have to be developed one by one. Cucumber dishes are already cold.

According to the state's foreign exchange control requirements in the mid-1990s, the foreign exchange income of domestic enterprises in overseas markets must be deposited in designated banks, and the foreign exchange savings under their names must also be reviewed by relevant departments.

Kumho Electronic Technology Research Institute invested one million US dollars to acquire all the shares of Cheng Hanzhang and Xiao Jincheng's ess. After Kumho reported to relevant departments, Xie Jiannan knew the news soon and could not sigh secretly: Kumho The pace is really fast. Although it is not clear about Kumho’s specific intention to acquire ess, Xie Jiannan knows that ess has been independently developing new decoding chips after receiving the support of Shinco Electronics. This time it was abandoned by Shinko Electronics and was severely forced to sell the company to Kumho After Lake gets ess, his ability in chip design and development will be greatly improved.

After a delay of nearly ten days, on January 22, the second batch of test samples of the new disc player’s decoding chip arrived in Haizhou by air. Scooper, Philips, Aida Electronics, and Mingjun Electronics finally jointly selected Xinke, BBK, Aido, Five disc player companies such as Malata and Jinzheng, together with Aida Electronics and Xinyuan Electric, participated in the component and complete testing of the new disc player. Aida Electronics provided the first batch of successfully debugged prototypes. The three companies of Mingjun Electronics provide the main components for testing.

In addition, the component branch of Aida Electronics also provides additional auxiliary components such as disc drive control chips and power control chips for testing to Xinyuan Electric separately.

Before, Aida Electronics had been secretly supplying such component chips to the disc player companies in Haizhou City. At this time, it was half-footed to the threshold of component suppliers.

Previously, the media had predicted that Aida Electronics would use it to abandon Shinco Electronics out of the six test companies. After all, Shinco Electronics is currently Aida’s biggest competitor. Prior to this, Shinco Electronics has always insisted on using Sony's movement. This time, Sony's movement has been excluded from the class. It has clearly announced that it will cut off the movement project of the disc drive and will also convert it to other uses in the Chinese movement factory. . The production capacity of Shinco Electronics was greatly affected before the introduction of the grade to the market. This was also the main reason for the sharp decline in sales of Shinko Electronics in January. As long as Aida Electronics sets up a card for Shinke, I am afraid that Shinke Electronics will live a long time. Will be more sad.

The media expected it to be wrong, and only Kewang Electric was excluded from the list of test companies.

In the new disc player test ~www.readwn.com~ Aida Electronics has accumulated enough experience for a long time. In order to promote the launch of the new disc player quickly, Aida did not take this experience as its own, and all of it to the other six The companies that participated in the test made it public for free, so that they could quickly launch their products.

The first half of the Spring Festival should be the season for home appliances to sell well, but with the hype of the level concept, the disc player is completely unsalable. Every disc player factory is soberly aware that there is not much time to use to digest the inventory. Each factory is following the pace of Aida. The price of disc drives has been reduced. The original high-end disc drives on the market have been reduced. Below two thousand yuan, the sales volume of the disc player has actually increased, but the market price has dropped to less than two thousand yuan, and the small and medium-sized disc players have no profit at all.

Kewang’s market operating costs are quite high, sales have not increased, and the cost evenly distributed to each disc player is not lower than those of small and medium-sized disc player manufacturers. The market price has fallen below two thousand yuan, and they have no profit at all. Fortunately, they are sold. The business also intends to clean up the inventory to protect the capital, and does not need to subsidize the profits of the dealers.

Xie Jiannan was forced to accept the conditions of Xinyuan Electric to invest 10 million yuan to participate in Xinyuan Electric’s testing of the new disc player. He clearly knew that the day when seven disc player companies with Aida Electronics launched the first class at the same time, it would be the disc player. On the day that they are driven out of the market, other disc player companies will have to delay at least fifteen days to one month before they can launch their own products. Even if there is only a 15-day window period, sales alone will be reduced by nearly 100 million, and the negative market impact caused is even more unbearable.