Rebirth of the Official Business Route

On November 26, Aida Electronics held a press conference in the Electronic Industrial Park of Chengnan District. On behalf of Aida Electronics, Su Jindong announced to the media a series of news about the construction of a movement factory with a joint venture, and the single-disc movement manufacturing technology required by the joint venture. Except for some of the patented technologies transferred by Philips, the rest all come from the Technological Institute of Optoelectronics, a joint venture established by Aida and the company a year ago. Tate Optoelectronics Research Institute will also be fully entrusted, and the chief engineer of Tate Optoelectronics Research Institute will also serve as the general manager of the movement factory. Fastest update of novel chapters

Chen Xinsheng and Zhang Yaping respectively declared on behalf of T and Philips Watch, and Scooper’s representative Imo also announced that it would strengthen cooperation with Aida Electronics in the research of application technology of disc players.

After Su Jindong and others explained in this way, the doubts in the hearts of the media, dealers, representatives of industry manufacturers and representatives of Sony Corporation Keiichi Watanabe and others were only slightly answered: Aida Electronics has been preparing for the movement factory for a long time. Regarding the matter, the core technology of laser reading heads still comes from the Tate Optoelectronics Research Institute, a joint venture between Aida and T; to announce at this time, it is necessary to respond to the possible impact on Aida Electronics after Kewang won the CCTV advertisement.

It can also be inferred that the main technology of the Technological Research Institute should actually come from the company. As for why the company is willing to take out the core technology of high-power laser applications, everyone still has some questions, but it does not matter. Maybe Unsure of direct competition with Philips and Sony, but a joint venture with Aida can directly share a large piece of the movement market. "Fiction" novel chapters are updated fastest

Of course, some people have noticed that Tide Optoelectronics Research Institute, Aida and Aida each hold half of the shares, and no one has a controlling interest in the research institute. As Philips transferred part of the patented technology to Aida Electronics, it eventually led to the establishment of a joint venture between Aida and T. When the factory holds a controlling stake.

The production equipment required by the movement factory was introduced to Philips and Philips, and more than 40 production management personnel will also be trained by the Philips Shanghai factory in phases for two months.

Philips does not actively suppress Aida Electronics. On the contrary, the attitude of active support and cooperation is puzzling, and Aida Electronics can do this. The story behind it is as intriguing as it is. The more you think about it, the more intriguing it is. The media also sharpened their heads and wanted to dig into the story behind the scenes.

Facing the offensive of the media, Su Jindong always said that there were no more behind-the-scenes stories; but his words would not even be believed by three-year-old Xiao Xiao.

In any case, the media, distributors and representatives of DVD player manufacturers have all realized that Aida Electronics' position in the DVD player industry has surpassed that of other manufacturers in the same industry, and Wuhuai is the king of the player industry.

This position does not mean that Aida Electronics still occupies 40% of the branded disc player market. The market is changing too quickly. The fundamental industrial and technological advantages of Aida Electronics form the ultimate cost advantage, as well as the upstream The strange intimacy of monopolistic suppliers. Only then did the assemblers of video disc players in the same industry be cautious, and they dare not have the delusion to challenge the market position of Aida Electronics.

Didn't Kewang think that he wanted to challenge the position of Aida Electronics after winning the CCTV advertising bidding champion? This is a resounding slap! Some media have already written in the record book "King and Aida are competing in the same city, and CCTV's bidding company is slapped." This sentence is ready to be used as the headline of today's special report.

As for the competition for Aida Electronics' channel business resources, it is even more extravagant. Aida Electronics will bring at least 300 million yuan in profits to the entire dealer system in 1996. I wanted to grab the channel business of Aida Electronics. It is predicted that after the loss of CCTV's advertising standard king, the market of Aida Electronics may shrink substantially. This kind of prediction has no realistic basis for existence.

Will these distributors let go of the thick thighs of Aida Electronics? Unless they can't see the situation clearly.

At present, video disc player assemblers in the same industry are afraid that Aida will use various advantages to expand the market frantically. I am afraid that no one can stop Aida’s strong attack. At the press conference, there is a reporter who directly raised the concerns of the same industry: "The major media are predicting that Aida Electronics can take 40% of the branded disc player market in 1996. What is the goal of Aida Electronics in 1997? Is it to maintain its current market share. Or do you want to get more? ?"

Yang Yun, on behalf of Aida Electronics, announced the next year's market goals: "We have seen the rapid growth of Kewang, BBK, Aido, Jinzheng and other industry manufacturers, and Shinco's in-depth research on disc drive system control is also admirable. In the face of many outstanding manufacturers in the same industry, we are also discussing internally at Aida Electronics. It is even a good result to maintain 30% of the market share next year..."

Looking at the appearance of Yang Yun surrounded by long and short lenses, microphones, and recorders, Liu Minghui felt very uncomfortable. He didn't even have the courage to stand a little earlier, fearing that he would meet an acquaintance in Aida.

Yang Yun, on behalf of Aida Electronics, announced the next year's market target, for Kewang. It is undoubtedly a piece of good news that can give people a sigh of relief. Kewang won the CCTV standard king advertisement. But it can't resist Aida's huge cost advantage, let alone. Except for CCTV, are there no other advertising channels? When Liu Minghui was in Aida, he heard Zhang Ke talk about a whole set of advertising bombing strategies covering all aspects of local, provincial and municipal media.

Aida lowered its market target for the next year to 30%, which will undoubtedly give the companies that have invested heavily in CCTV this year to win the top three in the prime-time electronics list, and Kewang will undoubtedly benefit. However, one thing is certain, Aida will not allow others to directly infringe on their market position.

Chen Jing and Liu Minghui sent the news of the news conference back to Wenshan Hotel in time. On the second floor of Dongjiang Building in Wenshan Hotel built on the lake, Xie Jiannan still stood by the window sill, and the halo reflected by the lake swayed on the window glass.

"Too cruel market competition does not do much to Aida Electronics itself," Xie Hanjing seriously pondered the deep-seated reasons behind Aida's main reduction of next year's market target. "The unified opinion in Haizhou City will still play a certain role; Tang Xueqian is still very good in my opinion..."

The people in this room couldn't think of a more reasonable explanation. Since Aida Electronics had a back-office trick, digging out Liu Minghui and ten senior sales executives would not completely irritate Zhang Ke.

But what role can Liu Minghui and these ten senior sales executives play in Kewang? At the beginning, I expected them to be able to directly bring Aida Electronics' channel dealers in South and Central China.

Zhao Jinrong's face is a little darker, but he is still not too relaxed. Xie Hanjing, Xie Hanming, Chen Jiashan, Xie Zhan, Xie Jiannan and others all have this on their faces. Now it is impossible to grab the channel dealer of Aida Electronics, and it is impossible to grab it. Many plans need to be adjusted before then. How to adjust, how to build your own dealer network, it is impossible to compare with Aida’s collection of the same specifications from dealers. How to adjust the margin amount to what extent is appropriate? How can today’s market strategy avoid direct confrontation with Aida Electronics? And so on and so on, we must discuss it clearly today, and we need to show it out. The distributor conference of Aida Electronics will end today, and the distributor conference of Kewang will continue tomorrow.

"Should Chen Jing and Liu Minghui come back first..." Xie Jiannan asked.

"What do you want that useless guy to do~www.readwn.com~ What help do you expect him to do?" Zhao Jinrong waited to see Liu Minghui, "Please come back first, and Vice President Zhao and Manager Yu will come and study together. "

Xie Jiannan didn’t want to kick Liu Minghui away just like that. After all, Liu Minghui and the sales director who had skipped from Aida had a lot of experience in actual work. They had already paid out one year’s salary first. They are about to be used up, but I don't want to go against Zhao Jinrong's intentions at this time. The work has always been presided over by himself. After such a big mistake, Zhao Jinrong has not directly sprinkled his anger on his head. It is already a lot of face.

When Chen Jing received the call, the news conference of Aida Electronics had also ended. In the afternoon, Aida Electronics would convene a closed meeting with distributors and hate the issue of agency rights and deposits for the next year. There is no suspense. Media reports The meeting will chase Su Jindong, Chen Xinsheng, Zhang Yaping, Emer and others. The dealer meeting of Kewang can only be postponed until tomorrow, and a small conference will be held to announce this.

Neither Chen Jing nor Liu Minghui could find a chance to contact Zhang Jian at this time, so they had to go back to Wenshan Hotel to discuss countermeasures.

Liu Minghui was told to let him stay in the front building to deal with the aftermath and assist the hotel in rearranging the venue. He wanted to cry when he was sad. He knew that he was also excluded from the core layer of Kewang.