Rebirth of the Official Business Route

Xie Jiannan, Xie Zhan, Chen Jing, Liu Minghui, Yu Ping and others rested in the VIP room specially arranged for them by Tan Xisong, but Zhao Siming was nowhere to be seen. Xie Jiannan asked Xie Zhan where Zhao Siming had gone, and Xie Zhan said: " I went to the meeting with Manager Yu, but didn't pay attention to where he was going, nor did he tell me where he was going."

Zhao Jinrong packed his son into the company for training, hoping to become a useful man. The vice president of Kewang responsible for production and procurement is the official representative of Jincheng. After all, Kewang Electric is on the territory of Haizhou, and everything depends on Zhao Jinrong, a local snake, and Xie Jiannan naturally wants to help him take care of his son. Fastest update of novel chapters

If Zhao Siming hadn't shut down the school for work-study for a while last year, he might not decide which major college would continue to harm the world this year, but he would be more honest.

Xie Jiannan was just about to call Zhao Siming, wanting him to experience the news conference together; Zhao Siming pushed in from outside.

"where did you go?"

"Oh, you said that there may be reports in today's evening paper. I went to buy a newspaper. There is no newsstand nearby, so I have gone a little farther." Zhao Siming handed over a stack of newspapers. "It is not surprising that there are reports in the Beijing Evening News, Qilu. Why is the Evening News so fast? I found a small newsstand, and only these two newspapers have reports for the time being. "Fiction" Novel chapters are updated fastest

The newspapers are printed, the pages are made, and the pages are distributed to various places for printing. The modern communication transmission equipment is available. Almost all places are synchronous printing houses. Zhao Siming is surprised that the Qilu Evening News, which is sold in Beijing, will respond so quickly. It is purely him. Not knowing enough, he could think of buying a newspaper. Compared to his previous life, it was an improvement. Xie Jiannan smiled and said, "I'm just about to read the evening paper. How would I write an interview at noon?"

After reading it, Xie Jiannan regretted watching it before the news conference, which affected his emotions too much. Qilu Daily is better, but Beijing Daily is not so polite. It may be a professional habit to write news materials as twists and turns as possible. The Beijing Daily reported on the incident of Liu Minghui and others in half of the page, linking the dispute of Aida's complete abandonment with the sudden emergence of King Ke in the **** fight for King of Standards. In the editor's note, it was pointed out that Kewang was suspected of stealing competitor's trade secrets by poaching corners at critical moments.

Beijing Daily is under the jurisdiction of the Beijing Municipal Party Committee Propaganda Department. When Xie Jiannan and Liu Minghui consider that CCTV has the largest media resources, they ignore that local media also have their own interests. Those contradictions between CCTV.

Just like Aida Electronics invested hundreds of thousands of advertising fees in Beijing Daily’s affiliated media in 1996, how could it be possible that Beijing Daily did not have its own stance when reporting on the disputes between Aida and Kewang?

Xie Jiannan remembered the situation where representatives of all manufacturers stood up and applauded when Kewang competed for the bidding of the king's advertisement. At that time, he saw from the crevices of the people that only Zhang Ke sat calmly and smiled at the corner of his mouth, which somewhat left him a psychological shadow. I didn't expect bad things to come really fast.

"Fortunately," Xie Jiannan thought for a moment, showing a smile pretending to be relaxed. "The dealer will not hesitate because of the vague concept of business ethics. There is no need to argue about this kind of problem. The more you argue, the more entangled you are. Will be caught by that kid's trap."

"Will there be any troubles in the news conference?" Chen Jing asked worriedly.

"For the news conference organized by CCTV, will CCTV let others smash its own ground?" Xie Jiannan was not worried about the news conference below. Consider whether it is necessary to set up a media public relations department, and use advertising as a weapon to change the position of local media. At this time last year, Aida Electronics specifically assigned Jiang Wei to take charge of this aspect. At that time, Aida Electronics didn't have to worry about someone deliberately stinging it.

Zhang Ke knew that the next news conference was lackluster. No media conference had openly challenged the authority of CCTV under his nose and deliberately made things difficult for the group of Xie Jiannan. He did not have a chance to engage in such a lackluster news conference. Xie Jiannan gave it a hand. Also return the record to Jian Zhikang.

Fortunately, there is an interview with Aida Electronics, even if it is a very good result. But if you miss this news conference, it will be considered Jian Zhikang's dereliction of duty. Although the news conference was lacklustre, this was the purpose of his trip with his colleagues. Zhang Ke, Xie Wanqing, and Fu Wei, Su Jindong left behind-media who really want to tap news talents will not be less interested in Aida Electronics than Kewang, and everything seems to have so much legendary color-head to Sanlitun to learn more After what happened today. Call and invite him over for dinner. Xu Si and Dong Yu Ma Hailong have been negotiating things with T China Company, and went directly to the place to eat with Chen Xinsheng.

Two cars in the North China office. Leave a car to Su Jindong and the others, and let Xu Si, Dong, and Ma Hai drive to the T company at noon. Zhang Ke, Wan Qing and Fu Jun went to squeeze the subway. At this time, there is more than half the probability of going to Sanlitun by car. It will be stuck on the road, and the office address of the Chinese company is just next to Sanlitun, so of course it's another matter.

The wind has been blowing all day, and the CCTV station felt that the temperature dropped sharply. The temperature in Haizhou is still 13 or 4 degrees, and the rivers in Beijing are beginning to freeze thick at this time. As we walked to the subway entrance, people rushed into the subway, but they felt sultry. This is the case in Beijing in winter. If southerners come to Beijing and are not accustomed to wearing a shirt directly in a thick coat, they will feel cold outside and hot outside.

I rushed to the Japanese restaurant where I met the day before yesterday. Chen Xinsheng, Xu Si, Dong, and Ma Hailong were all inside. Zhang Ke went in with the blue-printed curtain, rubbed his hands, and walked over from the subway entrance. It was freezing badly. There is a radiator, and the time has not eased up at the moment.

"I look forward to the brilliance that Adana can continue over the past year," Chen Xinsheng smiled and stood up to invite Zhang Ke to take a seat. "Your move is really beautiful..."

"I thought Mr. Chen would look forward to it," Zhang Ke rubbed his hands, sat next to Xu Si, and asked Chen Xinsheng, "Which one of us is pretty?"

"The handling of the job-hopping incident." Chen Xinsheng said with a smile, "I didn't raise a card all morning. What a sharp contrast! It seduce the curiosity of the media. I was talking on the phone with Zhang Yaping. I couldn't help but want to run. Go to the scene to see what the **** you are doing. I asked the company’s people to collect it. I collected 27 evening newspapers that reported on job-hopping incidents. They all tend to sympathize with Aida. I want to report on this matter elsewhere. All of the media will be in this position..."

"Winning sympathy, and gaining more people's sympathy, should be said to be a technical job." Zhang Yan said seriously.

Chen Xinsheng smiled and said: "This year, while the media remembers the king of science, they will not forget Aida, but the current Aida has increased its popularity."

"It's a little bit more." Zhang Ke took the menu passed to him, "Speaking of it. Before Kewang's advertisement was officially broadcast on CCTV, the hype during this period of time had the greatest impact on distributors, so I love it. Da also needs a certain degree of hype. Compared with the wild bombardment of the world, I prefer to sneak into the night with the wind..."

"Ke Shao also deliberately revealed a flaw. Jiang Xiu didn't accompany him. Zhang Ke laughed. Jiang Dai'er is the image of Aida Electronics, and Aida wants to compete for the bid. How can you not bring Jiang Dai'er to promote "Jiang Xiu has her own business. There is no need to bother her with some meaningless facts. It can't be said that flaws are not flaws. People have their own blind corners of thinking. In his blind corners of thinking, you just expose a hundred flaws. , He can't see either. "

"Blind corner of thinking?"

"Excessive superstition of market instruments."

not worth! "Chen Xinsheng also made this assertion with certainty.

Zhang Ke smiled. Of course he would not directly admit that he intends to pit the king, as long as everyone understands it. He smiled and said: "Now on the streets of Beijing. Pick a hundred people. About 80 people know about Aida Electronics. It is indeed unnecessary for Aida Electronics to spend so much money to increase its popularity by a few percentage points. It is necessary to maintain its current popularity. Yes, the bidding price is lower. Of course, Aida Electronics will also consider selling. As Mr. Chen said, it is not worthwhile for Aida. Aida Marketing Department should seriously consider the issue of reputation. Aida needs to cultivate For consumer loyalty, Aida’s goal is not just to sell DVD players."

Chen Xinsheng pondered for a while, and said, "I have come into contact with a lot of people. I realize this is not uncommon. But don't the Chinese pay attention to the unity of knowledge and action? I have little knowledge and have not met anyone else."

"The combination of theory and practice..." Zhang Ke said with a smile.

"I really look forward to the continued glory of Aida..." Chen Xinsheng said, "There are some things that I shouldn't ask now, but I can't restrain it. Today I can't restrain it anymore. I think King of Science will grab the land of Aida in the next step. Channel dealers, how can Aida deal with it? Price wars?" Chen Xinsheng knows Aida’s cost advantages, and knows that price wars are undoubtedly the sharpest card in Zhang Ke’s hands. Kewang and other second- and third-rate DVD player manufacturers can’t handle it. For this card, only Xinke can barely keep up.

In order to break the market monopolized by two companies, Shinco Electronics Co., Ltd. and Skobo, found a Taiwanese company in Silicon Valley, USA to develop decoder board technology. Shinco Electronics itself has strong technical strength in circuit design and system control design. , Aida wants to take the initiative to fight a price war. Chen Xinsheng estimates that only Shinco can barely support it until the day when the decoder board monopoly structure is broken.

"Price wars, use cost advantages to bring down all competitors?" Zhang Ke smiled and shook. They are dragged down and occupy a 100%*10 market share. They have not yet begun to enjoy monopoly profits. They will be eliminated. At this time, the most important thing is to make money by muffled. They have to fight a price war, and Ada will keep up step by step. There is no need to have trouble with money in everything."

The monopoly of the decoder board is only two years at the most, and there is probably only one year of good time left at the earliest. If Zhang Ke does not say, presumably Chen Xinsheng can also understand, which means that Zhang Ke’s biggest cost advantage will not be maintained for a long time. To take the initiative to be a price butcher would mean that he couldn't make ends meet with money, and Zhang Ke would never regard Kewang as his main competitor.

"Then Aida has other preparations?" Chen Xinsheng asked.

"Is it really patience?" Zhang Ke asked Chen Xinsheng.

"Hehe..." Chen Xinsheng smiled. He still hopes that Zhang Ke will reveal more details to him. Zhang Ke will make a movement with a joint venture. Without some more specific confidence, he can't do it with the big nose guys in the headquarters. Work.

"In half a month, Aida will organize a dealer meeting, and I think of asking Mr. Chen when I think of it. There are also Mr. Zhang Yaping from Philips, Mr. Imer from Skobor, Sony, and I will write a letter..."

"It's still half a month," Chen Xinsheng patted his forehead in distress. Aida showed off his killer at the dealer meeting to prevent the loss of dealer resources. cell's."

Chen Xinsheng is looking forward to the continued glory of Aida in the previous year. When he said this the day before yesterday, he was not quite sure of Aida's response at the CCTV Advertising Investment Conference. It was the anomaly in the morning of the advertising conference, which lifted his curiosity again. Let him look forward to the future glory of Aida.

It has been a year and a half with Zhang Jianshi. This year and a half is also the time for Aida Electronics to gradually shine. Chen Xinsheng himself hopes to facilitate the establishment of a joint venture factory between the company and Aida Electronics.

"Mr. Chen can't wait, why don't I ask you to take a walk to Haizhou tomorrow?" Zhang Ke said with a smile, narrowed his eyes.

"Sure I can see something worth looking forward to?" Chen Xinsheng asked.

"Who knows how high your expectations are, Mr. Chen?" Zhang Ke smiled. "But the people from King Ke will visit you, so you won't come out to entertain you?"

"If the manager of the components department is in charge, I'll be lazy. Besides, I can visit Kewang Electrical if I go to Haizhou." Chen Xinsheng smiled, "I have never heard of Kewang before. Will it look like Ada when I first saw it?"

According to the agreement with Skoper’s secret agreement to split the decoder board market, the basis for the equal sharing is the monthly market share statistics of major video player brands by the Electronics Industry Magazine. You need to exercise restraint in front of other DVD player manufacturers. The most important thing for the two companies at the moment is not to compete with each other. And we must try our best to suppress third parties from squeezing into the decoder board market.

In order to persuade the restart of the research on the decoding chip, Zhang Ke did everything possible to contact the chairman of T, Mr. An Jibo, and Chen Xinsheng was commissioned by An Jibo to visit Aida Electronics. At that time, Aida just bought the Shengda Electronics Factory, which only produced fake radios.

Zhang Ke smiled and said: "To tell the truth, Kowang is better than Aida at that time, and probably only better. A large area was enclosed, but the assembly factory was built."

Chen Xinsheng smiled. No comments.

Although there are discordant voices. But starting from this evening, it will be the focus of the most attention of the national media.

I don’t know if all the staff of Haizhou City’s Beijing Office have been dispatched to give Xie Jiannan their momentum. At this time last year, Luo Jing, director of the Beijing Office, ran before and after, which was quite touching. As far as Zhang Ke knows, representatives of Philips, Sony, and Scooper all went to visit Xie Jiannan. Although Chen Xinsheng did not come forward, he still asked the manager of the Chinese company's equipment department to visit Xie Jiannan.

Confidentiality belongs to personal friendship, and business belongs to business. Although Chen Xinsheng is not optimistic about the future of Kewangdi, it is undeniable that Kewang Electric will be one of the hottest electronic companies in the next year, that is, they must compete for big customers. Kewang should also be able to enjoy the same discounts as Shinke and Backgammon on these two key components.

As for the negotiated price with Aida, the two companies are still highly confidential. Even if the negotiated price is annulled, the two companies will not decrypt the ground for ten or eight years. The negotiated price can also be regarded as a discriminatory price, which will make it a monopoly. There is no doubt that public exposure will cause strong protests from other companies if it is leaked.

Zhang Ke asked Su Jindong and Zhao Haizhou to stare for two more days. Ma Hailong stayed to fight and see how the media reacted before making a decision. He and others returned to Haizhou by plane at 9 o'clock the next morning and invited Chen Xinsheng to accompany him.

The last time Chen Xinsheng came to Haizhou was when Tai Te Optoelectronics Research Institute moved into the new research building from the temporary office address borrowed from Aida Electronic Components Branch. It was before the Spring Festival of 1996. At that time, Yilong The electronic industrial park in the southeast of the town took shape. In the past nine months, today’s electronic industrial park has been built with a scale of 4,000 acres. In addition to the decoder board and the movement, the electronic industrial park has already covered the needs for the production of video disc players. Of the parts manufacturers, Kewang Electronics also built their assembly workshops in the electronics industrial park. Zhang Ke naturally could not stop this. In addition to Kewang, there are two larger assembly companies stationed in the park. There are also some DVD player assembly factories in Haizhou, which are purely OEM and counterfeit other DVD player brands, mainly counterfeiting Ada, and naturally will not enter the park. In addition to these, there is also Shao Zhigang and his multimedia factory that specializes in the production of optical discs.

"Almost all have formed a complete industrial infrastructure of DVD players!" Chen Xinsheng said with emotion.

"Without a movement, it is impossible to produce decoder boards. This is far from complete." Zhang Ke said with a smile.

The tallest building in the electronic industrial park is the six-story staff apartment built by Aida Electronics in the west of the industrial park and adjacent to the electronic industrial park. Standing on the top roof of the staff apartment, you can have a sweeping view of the entire electronic industrial park.

In addition to the built factories, the electronics industry cleared out another 4,000-5,000 acres of land to the east. It is foreseeable that in the near future, Haizhou’s branded DVD player output will account for 50% or even more than 60% of the domestic market share. The land will be filled up soon.

There are thousands of acres of net land on the south side of the Aida electronics factory area that is reserved for exhibitions by Aida Electronics. Aida Electronics has bought two hundred acres from the reserved land for them in the southern part of the city to build factories.

Standing on the top roof of the staff apartment, Chen Xinsheng saw that the office building and factory were almost completed, and asked Zhang Ke, "What is Aida Electronics going to do there?"

"After completion, the component branch will move in."

Aida Electronic Components Branch is currently located in the factory area of ​​Chengshan Road. The factory area is compact and unique. After expansion, the scale is less than 80 acres. However, it is more than enough to produce the circuit boards required by Aida Electronics. Of course, there is no It is necessary to build a new factory area more than twice the size here~www.readwn.com~ Besides, the component branch company moved into the new factory area. What does Aida invest in the old factory area? Currently, the technology company is still There, the tall and spacious factory building is not useful for research; Chen Xinsheng smiled and asked, "Has the movement factory been included in the calculation?"

"Oh, Aida has some other plans. The movement project is not properly negotiated. We will consider a handheld learning machine project." In fact, if the movement project can be discussed, Aida will also learn on the palm of the year. This piece can be extended to handheld computers and many other products. "As far as the movement is concerned, Sony and Philips both have three-disc, double-sided reading gill cores. The structure of these movements is more complicated and there are some difficulties. With the face-to-face reading and single-disc movement, only if you are determined to follow us, I think these factories will be available right away."

"Can ADA keep up with the technological conditions of the laser reading head?"

Sometimes, the theoretical technology of some products is not difficult to master, but the domestic factories have poor process conditions and the quality of the products produced is unstable, and there is no strength to compete with overseas manufacturing giants.

Zhang Ke said: "In this regard, the component factory has been improving, of course, the gap still exists, and we need to send someone to guide."

"Young Master Ke is really sure to impress me." Chen Xinsheng laughed.