Rebirth of the Official Business Route

Twenty-four senior sales executives, Liu Minghui approached half of them without saying hello in advance, and Zhang Ke promised to let them go immediately. Yang Yun couldn't help but get a headache. Wouldn't the marketing department be confused for months? In particular, the sales directors in South China are all gone, and the sales directors in Central China are half gone. The East China also gave Liu Minghui a deputy manager. The sales work in 13 provinces and cities was immediately paralyzed. How to dispatch the lack of manpower, and hire immediately. You may not be able to find the right manpower...

Yang Yun asked: "Does the missing manpower fill in from the book?" The novel chapters are updated the fastest

"Peter Dulac said: certain sales work is always important, but the purpose of marketing is to make sales work redundant," Zhang Ke said with a finger against his forehead, "I have always been thinking about setting up under the marketing department. As for the problems of the sales division, the sales work can be reduced a bit. How to deal with the specific problems, you should discuss with President Su and the others, and you should do it without putting too much pressure on it. Even if it starts to be a little messy, it is normal." Regardless of what Yang Yun had to say, Zhang Ke rubbed his hands and said, "Okay, find a place to eat first, and rush back. I ate some violent and unpalatable fast food at noon in Jianye. I barely stuffed it in. I am already hungry. I’ll fill up my stomach before discussing other issues."

Of course Yang Yun is under pressure. Let’s not talk about other things. The dealers will not be able to disperse for a while, but the sales executives in South China have all jumped away. The logistics and business promotion work in those districts must be a mess, and these things cannot be dealt with. All of them complained, the marketing department jumped so many senior sales executives all at once, Zhang Ke did not hold him accountable, and he was very ashamed. "Fiction" novel chapters are updated fastest

Yang Yun is really not in the mood to eat. Since Zhang Ke promised to let people go at any time, he must first sort out the current chaos and prioritize those sales assistants and business assistants with insufficient experience, and then do a good job. Sufficient preparations to fight fires everywhere. The South China market cannot be paralyzed at once.

Of course he has more worrying things. Zhang Ke had to make up his mind on all these matters. He had to reluctantly follow everyone in the car to eat. After getting in the car, he did not forget to notify his assistant to let those who handed in the resignation letter go out first and lead the other employees of the marketing department. Go to the company cafeteria to eat a small stove and wait for him to come back for a meeting in the evening.

Very uncreatively, I chose Xieyu Restaurant as the place to eat. It seems that Yilong Town is telling about Liu Minghui and the others going to Kewang collectively.

Zhang Ke believed that these news came from people like Xie Zhan, Xie Jiannan or Zhao Jinrong. It was probably Chen Jiashan, Chen Jing and his daughter who told them about their performance at Sun Shangyi's house yesterday. They spread the news so that Liu Minghui could not look back.

"Liu Minghui quit and went to Kewang. On November 8th, CCTV, we still have to fight. How should we fight?" Yang Yun asked as soon as he walked into the box.

Zhang Ke said: "This time, you will stay at home to deal with the marketing department, and President Su and I will go to Beijing to respond to changes..."

"The dealer system has always been controlled by the headquarters. It is for sure that it is chaotic. Even if Liu Minghui pulls everyone away, there will be no problems with the channels in South China and Central China for a while. I am worried that after the King of Science won the bid, those distributors We will choose Kewang’s products. At that time, there may be problems with our channels. In addition, we have to return the dealer’s..." Yang Yun pointed out the worst possible cause after Liu Minghui’s collective hopping. as a result of.

Aida Electronics took advantage of the brand's strength after winning the CCTV standard last year. Implement a margin system in the dealer system. A total of nearly 300 million deposits were collected from various dealers before and after. Once Kewang wins the landmark king next year. It is possible that some distributors will abandon Aida to choose the King of Technology. The damage to the channel is already quite a headache. If they have to return the deposit, it will squeeze Aida's liquid funds.

Zhang Ke patted his forehead, smiled coldly, and said, "King's guys probably think so too! They have a good calculation and want to walk on the road to success with Ada's **** body..."

The Lily Hall of Wenshan Hotel has already set up two tables for banquets. There is a balcony connected to the hall. Looking north from the balcony, it is the only lake in Haizhou City. Xie Jiannan stroked the railing and said to Chen Jing: There is also a lake ten times larger than the lake in front of us. It is called Kumho. It was filled in the 1960s. At that time, it was still a suburb of the city. In summer, Lixi often flooded the city due to the inability to discharge the flood in time. At that time, it was really hard to understand the local people..."

Chen Jing didn't really want to hear Xie Jiannan's emotions, wondering if the name of Zhang Kezhi's Kumho Company would come from this. After looking at Xie Jiannan, he thought so too?

"Oh, have you seen Kewang's marketing?"

"I've seen it," Chen Jing asked suspiciously, "Did Aida operate like this at the beginning? Can we copy it successfully?"

"Yes," Xie Jiannan said confidently, "As long as I thoroughly study the Ada model, I can certainly replicate it successfully. I have carefully budgeted and commissioned professional organizations to make market forecasts. The video player market next year will reach 5 million units this year. There is nothing wrong with doubling on the basis. The domestic market should eventually stabilize at about 20 million units. This is only the domestic market. Europe and the United States are saturated with video recorders. In addition, the market in Southeast Asia alone can double again. It’s not that Aida has not had time to launch the Southeast Asian market..."

Southeast Asia has a population of 500 million, and the population of South Asia is second only to the domestic market. The markets in these two regions alone are larger than the domestic market with a population of 1.2 billion. Who would have thought that the tsunami of the financial crisis in Southeast Asia would be rampant, Southeast Asia The regional economy did not start to recover until 1999?

"Yes, although I hate that guy very much, I have to admit that he is very talented in this aspect." Xie Jiannan's deepest impression of Zhang Ke is no more than that early in the morning when Zhang Ke aggressively picked up a brick and smashed the front window of his car. At that moment, he and Ye Hong played in Huishan all night and had nothing to do before drove to visit his cousin Xie Wanqing. He didn't expect to have such a thing... Although Xie Jiannan's methods were not authentic, they couldn't be considered narrow-minded. "The huge amount of money to bid for CCTV's bid for advertising, the cost is huge. But it can be paid in installments. The moment when you bid for CCTV's bid, it means to become the strongest brand in the next year, which means a huge market share, I Watching the director of the advertising and information department of CCTV can truly be regarded as a real marketing elite. That woman made the value of CCTV standard king unreserved. You read that the newspapers have been reporting on Aida Electronics these days. That's not free. Propaganda for Aida Electronics, more importantly, CCTV uses the media resources it controls to hype the concept of next year's CCTV standard king. Who can imagine that enterprises with only CCTV standard king halo on their heads can make sales within one year To four billion? The first day of the advertising year should be calculated on November 8th. Those who do marketing and advertising should regard this day as the most important day of the year. As long as there is CCTV The halo of Biaowang will attract countless dealers to compete for agency rights. The huge deposit collected from dealers alone is enough to supplement the scarce liquidity. With enough liquidity, it can support a large enough production capacity... "

Xie Jiannan knows that this is a process of eliminating the other. As long as Kewang wins the CCTV standard king, it can not only seize channel resources from Aida, but also seize capital resources.

Xie Jiannan learned from Liu Minghui that although Aida Electronics has made a lot of money in the past year, Shin Kong Paper, Xie Wanqing’s private school, Yuexiu’s shareholding in Charles Schwab, and the purchase of corporate bonds all consume a lot of their funds. . As a result, the liquidity of Aida Electronics also depends to a large extent on the deposit of 300 million yuan collected from various distributors.

Xie Jiannan has never been able to figure out why Zhang Ke invested so much in Shin Kong Paper. In particular, the Fenglin project, which has a very long return period, invested 200 million in a sudden. Could it be the investment made under the pressure of Xu Xueping? He also promised to increase the investment in the Fenglin project to 600 million yuan next year. Xie Jiannan smiled coldly and thought to himself: What will you invest in next year? It is foolish enough to use this kind of blind investment as a political bargaining chip. Is the position of a deputy mayor worth six billion indiscriminately?

Xie Jiannan is really hard to understand this.

Liu Minghui revealed the inside story. He has ascertained that Shin Kong Paper alone has consumed Aida's 300 million funds. Yuexiu has consumed nearly 200 million yuan, and Aida Electronics has invested nearly 200 million yuan this year. Xie Wanqing purchased land to build a school before Xiangshan. Even if Aida Electronics has earned 800 million yuan this year, it will cost eight billion yuan. , At most, there is only one left. Of their 600 million working capital, except for 200 million from the bank, the other 300 million comes from the deposit provided by the dealer.

What a crazy fund chain, Xie Jiannan couldn't help but shook his head: I don't know how Aida Electronics loses the aura of CCTV standard king, how Zhang Yan can maintain this crazy fund chain!

Chen Jing thought of a question, and asked Xie Jiannan sideways, saying: "If Aida Electronics wants to keep the bidding king desperately this year, what shall we do?"

This is very possible. According to the current analysis, it is very difficult for Aida Electronics to lose the halo of the Biaowang. I believe Zhang Ke can also understand that it is not terrible for them to lose the Biaowang. The terrible thing is that the Biaowang has fallen. On the head of Kewang, as long as Kewang wins the bid, at least it is certain that the original Aida electronic channel dealers in the 13 provinces and cities that the people who went to Kewang together with Liu Minghui will invest under Kewang’s sect. .

"Yes, they will fight desperately," Xie Jiannan smiled, "Even if the king of science does not emerge from the army, they will also make a budget of 280 million? This is an increase of 200 million from last year. This year is a clear mark, too. There is no bidding site who is secretly calculating. I have been thinking about this issue these days and have come up with a number. If the quotation of Aida Electronics exceeds this number, we can only give up, but even if it is a desperate fight with Aida Electronics, It is enough to allow various media to scramble to report on the king... As for the extent to which they can report first, there is still some work to be done..."

Of course, Xie Jiannan hopes that Liu Minghui’s collective job hopping will make Aida Electronics fall into chaos~www.readwn.com~ I have no intention of thinking about the three-day advertising investment conference and abandoning the bidding competition of CCTV. The marginal income is not just two or three days of preparation. It can be accurately estimated; of course, Aida Electronics must keep the title of the standard king. Xie Jiannan doesn't mind hurting others and self-interest, raising the marketing cost of Aida Electronics, and also let Kewang attract media attention by the way.

Chen Jing nodded, she still fully trusted Xie Jiannan's ability.

"Don't hide in Qingqing, I, I," Xie Zhan probed out, "Liu Minghui and the others have just left the company, and they will be there in about 20 minutes. Just now, he kept talking with the kid in the office. Things are almost settled, I don't know. What are you worried about, can Liu Minghui still have a way out at this time?"

"South China and East China are the two most important markets. That kid rushed back from Hong Kong specially. Who knows if he will spend a lot of money in order to transfer to the South market?" Xie Jiannan smiled and said, "Liu Minghui is just doing his own business. , It's a deal with us, can't you use us as a bargaining chip to raise the price in a deal with that kid?"

Xie Zhan chuckled and said, "He succeeds in the moment, so he is not afraid to settle accounts with the autumn queen? How tolerant is that fart-sized hairy boy? I have been in contact with Liu Minghui several times. He is very clever, he is definitely a piece of material, no I've never worried about doing stupid things."