Rebirth of the Official Business Route

Zhixing and Liang Gezhen were still sitting on the sand watching the Olympic Games on the other side of the Pacific Ocean. They were very thirsty every time. Chen Feirong went upstairs to sleep, and didn't even open his eyes to watch the game that was being broadcast on TV.

The 1996 Atlanta Olympics were chaotic

Aida Electronics has kicked off the large-scale marketing campaign of "Olympic Gold Medal Aid" since mid-July. It also cooperated with CCTV to develop a special conversational TV program for Olympic Gold Medal Aid during the Olympics. Even so, Zhang Ke Little attention was paid to this chaotic Olympic Games. Fastest update of novel chapters

Since his parents were also sitting in front of the TV, Zhang Ke took a bottle of Coke by himself and sat on the sand. Only then did he remember that after a while, when the other side of the Pacific also reached midnight on this day, he would be shocked at the Olympic Park. The world’s bombings, which killed one person and injured more than a hundred people, cast a shadow over the Atlanta Olympics.

Even if he knew that the terrorist incident would happen, Zhang Ke had no way to stop it.

According to media reports, a security guard at the Olympic Park promptly loaded a backpack with explosives. He notified the police and assisted in evacuation of the crowd to avoid a greater tragedy. However, the security guard who was regarded as a hero by Atlanta citizens the day before was investigated by the U.S. security department. When the investigation was disclosed to the major media, he became a suspect in the terrorist attack and was spurned by the citizens of Atlanta; until the security guard was dying a few years later, he was still attacking and accusing him of participating in the terrorist attack. The major media in the United States fought an honorary lawsuit. "Fiction" novel chapters are updated fastest

Even five years later, there will be a terrorist attack on the epigenetic area of ​​9/11. Will the same be helpless, right? Thinking of this, Zhang Ke didn't have the mood to continue watching the game, and he had to go back to his room to rest while holding a Coke.

"Aida Electronics is not engaged in any promotional activities for Olympic gold medals, why don't you watch the competition?" Zhang Zhixing asked strangely.

"Coca-Cola is the global sponsor of the Atlanta Olympic Games. Will Roberto Goizuta be okay to watch the games at home?" Zhang Hetou asked rhetorically, thinking that Coca-Cola, Roberto, who will die in 1997. Goizuta is fighting lung cancer. I don't know if he has the mind to watch the Atlanta Olympics.

Zhang Zhixing shook his head and smiled, and said, "How is the effect of Aida's promotion of this campaign?"

"In June. Other DVD player brands have increased their marketing efforts. Aida Electronics’ market share of branded DVD players has fallen below 40%, about 37%, and this month has risen to 42%. The effect of this market promotion is still Obviously," Zhang Tuo's father suddenly cared about this, and asked curiously, "Why do you care about this?"

"Xinwudi's industrial foundation is relatively weak. I'm thinking how can I get out of the siege?"

Seeing that Zhang Ke was about to sit back, Liang Gezhen was unhappy, and pushed Zhang Zhixing's shoulders: "To discuss this, you two will go to the study to talk. Don't affect me from watching the game."

Zhang Zhixing smiled helplessly, put on slippers and pulled Zhang Ke to the study to talk.

"I am now thinking whether Xinwu can learn from the market model of Aida Electronics?" Zhang Zhixing said.

"If you just want to stimulate, then it is very convenient to learn from." Zhang Ke said. "From a market perspective. Now we are in the era of big marketing..."

Zhang Qie opened the laptop that he regarded as an antique but his father cherished very much. This Apple, which went on sale in August 1995, was a rare era in 1996 when even desktop computers were rare. 64 memory and 750 hard disks, it's a level configuration, but Zhang Ke is already used to carrying paper-based materials for reading, but his dad likes to use computers.

Use the telephone line to dial-up to connect to the database of the Shanghai Research Center. Only the database can be connected in the middle of the night. There is a special archive of Zhang Ke’s data. Zhang Ke opened a file and said to his dad: "Aida electronic market model , You almost know it, can you read this information about the Confucius Mansion Banquet Place?"

Zhang Zhixing sat down, opened the document and looked at the hundreds of pages of information, and asked: "There are still so many materials on the Confucian Mansion Banquet, what are you collecting for?"

"They are the first CCTV, and Aida Electronics is the second CCTV standard king. How can I not care about their success or failure? This detailed information is sold, and it will cost one hundred thousand or two hundred thousand talents. Will let go," Zhang Ke said with a smile, "Not only are there detailed information about the Confucian banquet and wine before and after the bidding king, but also during the period after I won the bidding king of Aida Electronics, I also let Aida Electronics Market The Ministry has been monitoring the market operation of Kongfu Banquet..."

Zhang Zhixing didn't say much, and asked Zhang Ke to go to bed first, and he sat in the study room to read the information.

Zhang Ke slept until twilight and got up to drink water. The light in the room hadn't been turned off. He walked over and saw his dad sitting in front of the window thinking something.

"Dad, haven't slept yet, have you finished reading the information?"

"Oh, I've finished reading. I haven't seen such detailed information before, and you have done so meticulously," Zhang Zhixing said with emotion. Zhang Ke's genius performance is something that everyone in the family will be surprised by, and success is not accidental. , "I can't fall asleep after reading the information. I want to pull you up and talk. I can't bear to call you when I see you sleep soundly. Can Xinwu liquor companies imitate the market model of Sunfu Banquet?"

If history does not change, Shandong Qinchi Distillery will copy the model of Sun’s House Banquet and win the second CCTV Bidding King. This model can also be copied to any liquor company. Of course, There is a slight difference.

Zhang Ke said: "After the first and second hype, especially the two bidding kings have achieved great success in the market, this year's CCTV will be extremely tragic. Last year, Aida Electronics paid out 80 million yuan. It’s a big bargain. This year it should not be less than 200 million. It’s not easy to simply copy the model of Sun Palace Banquet..." Sun’s Palace Banquet won only three thousand dollars for winning the first bid. However, in 1995, sales soared to one billion, and it was a huge success. This year, the situation is over. The price of competing for the bid has almost increased tenfold.

"Yeah, I'm also thinking about this. It is impossible for the standard king to compete. I think this year's standard king will probably be competing among electronic companies. Can Aida Electronics compete?"

"If you can fight, you can fight, if you can’t fight, you don’t fight. Aida Electronics' market strategy is very flexible. From the market situation of Kongfu Banquet this year, it can also be seen that the CCTV standard king is not a panacea. In the face of the sudden explosion of the market, there is not much disposal experience, the output can not keep up, and only small wineries can be merged around, resulting in production management, other management is far behind, and the previous Confucian Banquet It can only be regarded as low- and mid-range wine, the aura of advertising will always fade, and research cannot keep up. The shrinking of the mid- and high-end wine market is also inevitable... Aida Electronics has seen the lessons of Kongfu Banquet, and this year’s focus has not been placed on it. In marketing, even if you don’t fight for the standard king, you won’t lose sight of it all at once."

"From the government's point of view, it is undoubtedly a great success. Confucius House Banquet has paid nearly 400 million yuan in profits and taxes to the local finance in 1995. Even if it fails this year, the profits and taxes will be around 200 million yuan... Xinwu If the fiscal revenue of the country can suddenly increase by 600 million, how much practical work can it do?" When it comes to this, Zhang Zhixing is quite envious, "After all, he has made a considerable contribution to the local finance."

Zhang Ke smiled and smiled. Aida Electronics is a private enterprise, and it is a private enterprise that is enjoying various tax preferential policies only one year after its establishment. Although Aida Electronics can make hundreds of millions of profits from the DVD player market this year, it is right. The local financial contribution of Haizhou City is much smaller than that of Sun's Banquet.

Zhang Tuo's father frowned and looked thoughtful, and asked, "Dad, what are your plans?"

"I have considered ~www.readwn.com~ the city allows me to be in charge of industry and pilot projects, which are also important achievements, but the experience of Haizhou Holdings is not completely suitable for Xinwu's situation, and I am not particularly strong in Xinwu The backing is to fight alone. It is almost impossible to make a large-scale restructuring. The restructuring process is full of interest entanglements. If you want to restructure in a fair and just manner, it will only become an obstacle to those vested interests. Both Liu Jue and Jiang Shangyuan Without the determination to sink the boat, I personally can’t do too much.” Zhang Zhixing clearly knows his situation in Xinwu. The things that happened during this period of time will allow him to gain a foothold in Xinwu, but it doesn’t mean it can hinder certain things. People, the interests of a certain class; Zhang Ke sighed slightly after hearing this, but he was afraid that his dad would bite the bullet and fight with these vested interests. It would be too hard. If his dad could think about it, he was relieved. No matter what his father decides, he must fully support him as a son. Zhang Zhixing continued, "Instead of intervening in the disputes in the city at this time, it is better to support one or two companies and really pull the economy of Xinwu upward... I think, as the deputy mayor, If you voluntarily reduce power to one or two companies, there will be much less resistance, and you can do some practical things...Xinwu is located in Nei6, and the conditions for developing economies of scale are not ideal, but the natural environment is good, if you don’t want to destroy the nature The environment is left for later exhibition tourism-exhibition tourism requires money-those industries with heavy pollution and high energy consumption are not suitable for Xinwu. Xinwu's liquor industry has a certain scale, but it only produces middle and low-end liquor, and its market sales are limited. In the surrounding areas, but seeing this information, my thoughts have gradually matured, and maybe I can find a way to break through the economy of Xinwu..."