Rebirth of the Official Business Route

When Tan Xisong, director of the advertising information department, stood up, everyone in the room covered their mouths.

Tan Xisong reconfirmed the bid value written on the menacing color: "This year's bidding king is Aida Electronics!" A moment of silence and thunderous applause flooded Tan Xisong's introduction to other winning bidders.

Zhang Ke stabbed Zhou You in the waist, reminding him that this is not the time to froze, he should stand up and accept thunderous applause and congratulations from everyone.

Next, besides accepting congratulations from others, shaking hands with others, exchanging business cards, and surrounded by the crowd, there is no time for you to worry about other things. Fastest update of novel chapters

Except for the manufacturer's representative who won the bid, the others continued to exit. Tan Xisong, accompanied by CCTV colleagues, came over and shook hands with Zhou You: "Congratulations, Media’s tonight belongs to Aida Electronics..."

"Thank you..." Zhou You was a little dizzy, but he hasn't recovered yet.

Tan Xisong shook hands with Zhang Ke again, and Zhang Ke said indifferently: "Congratulations too, tonight for Media belongs to Aida and CCTV."

"Oh!" Tan Xisong let Zhang Ke's words attract attention, looking at his deep black eyes, "Why do you say that?" "Fiction" Novel chapters are updated fastest

"Isn't the hype of the standard king concept the necessary means for the successful operation of CCTV's advertising resources market?"

In the 1990s, CCTV, a ministerial-level public institution affiliated to the Ministry of State, still had many mysterious colors in the eyes of others. Just as enterprises needed the concept of "standard king", and they did not hesitate to spend a lot of money, CCTV also needed the "standard king". Concept to improve the value of CCTV’s overall advertising resources in the eyes of enterprises.

Tan Xisong was quite surprised by Zhang Ke's words. She realized that Aida was not a manufacturer deceived by the concept of Biaowang, and their bid of 79 million was definitely not an impulse for the market.

Tan Xisong helped the myopia glasses on the bridge of his nose, and asked representatives of other manufacturers to deal with it. She asked the staff to accompany Zhang Ke to visit CCTV's Media Center.

CCTV will hold a press conference at 6 o'clock in the afternoon to announce the results of this advertising bidding conference to the outside world, and will make a news program that will be broadcast as important economic news at 7:30 in the evening.

Before that, you can take a good look at the Media Center of CCTV. Even after more than ten years, CCTV gradually faded away from the mystery, Zhang Ke did not have the opportunity to visit CCTV.

Jiang Dai'er didn't know the purpose of their visit this time before, and only after entering the venue did she realize that she was participating in this advertising bidding conference. But what the advertising bidding conference is, she has not paid attention to it, and is not clear about the significance of these advertising bidding in the domestic business community. As long as the bidders sing the unattainable bids one by one, she is a little scared.

What is the concept of seventy-nine million? Just for those 5 minutes of advertising, you have to pay so much money in a year?

Traveling around naturally knows the value of Biaowang, for this. Zhang Ke had fully communicated with him, Xie Wanqing, Su Jindong, and Dong before that, but only these few people knew about it.

The value of Biaowang is not only the best 5 advertising time of CCTV, but also means that it will have the right to speak in the entire industry in the next year, because it is during the prime time of CCTV. There are only two advertising banners in the same industry; more importantly, for its own interests, CCTV will definitely invest huge media resources to hype the concept of "standard king", as Zhang Ke said to Tan Xisong before: the landmark: The hype of Wang Concept is a necessary means for the operation of the CCTV advertising resources market. It is a large-scale promotion by CCTV for their advertising resources, and the public information resources owned by CCTV are unimaginable by other media.

From this moment on, the topic of CCTV's Biaowang has been closely linked with Aida Electronics.

In a sense, CCTV hopes more than anyone else that the company that wins the title will be able to achieve miraculous market success. Let all enterprises across the country see the magic of CCTV advertising.

CCTV will never do anything that smashes its signs. This is the bottom line of CCTV. As long as you know the bottom line of CCTV, it will be like a fish in the water.

79081200 is the bid amount publicized. The specific contract amount and cooperation matters can be bargained with CCTV. This secret was discovered by the boss of the fourth bidding king Zhongshan Aido in 1997.

From the words when shaking hands with Zhang Ke. Tan Xisong knew that he had encountered a cunning opponent this time, and they couldn't see the awe of CCTV, a large ministerial department. While dealing with representatives of other winning bidders, she asked the staff to bring Ada’s information. She had very little information about Ada. Since CCTV and Ada started to cooperate in July, the record of Ada’s payment has been very good. There is no record of arrears, and they are all paid in full at the regular price.

In the following emergency discussions, Zhou You proposed to use Qin Chi’s bid of 66.66 million

The amount of the contract will begin in 1996. Pay for the previous use after each month, rather than paying in full.

Tan Xisong has no extravagant expectation that Aida can prepay nearly 80 million annual advertising costs at a time. In 1995, few domestic companies could come up with 80 million at a time. Before the bidding, she did not impose a payment method. CCTV needs an impulsive and inspiring amount, instead of letting those participating in the bidding look forward to the bidding, and dare not call out high bids. Aida's payment The mode is the default of CCTV.

Aida proposed to use Qin Chi’s bid for the second place as the final contract amount, which is about 12.4 million yuan based on Aida’s own bid. Tan Xisong was taken aback. She couldn't be alone in the matter, but to finalize the matter before the news conference, she had to urgently ask the deputy director in charge for instructions.

The deputy director frowned and said: "At least they have no plans to go wrong at this time."

CCTV insists that it does not agree to the reduction of the contract amount, but it can compensate for the corresponding amount of advertisements in the secondary period, and it can also make targeted popular science programs.

—

The two parties finally signed the contract before the press conference. After Tan Xisong announced the results of the bidding meeting to the media, Zhou You accepted an interview with the media on behalf of Aida. Mr. Zhou, the bids given by other companies are either whole numbers or a meaningful 200 bids like 66.66 million. Does it have any special significance?” Zhou You was a little taken aback, he was too excited today, he was the first. Thinking of this question again, I couldn’t pull Zhang Ke up to ask him at this time. Fortunately, Ming Ji kept talking, “I can understand that this is the birthday of a person who is very important to Mr. Zhou...”

Traveling around is fairly fast, and then he said: "Obviously it is a person's birthday. Everyone can see that it is the birthday of a person who is very important to us at Aida Electronics..."

"Is it the girl next to Mr. Zhou?" A reporter quickly raised a question, and everyone's attention instantly fell on Jiang Dai'er, who was standing next to Zhou You.

"Jiang Xiu is the image of our company, she is a junior at Tunghai University..."

Obviously not the right age, the media at the time were not so gossip, and soon their attention returned to the topic...

When the news conference came down, my back was sweaty, but I was full of energy. I didn’t expect Jiang Dai'er to be surprisingly good. Although she said few words, she was facing so many cameras, no ordinary person could be calm and calm. of.

Zhou You stepped down, and when he caught Zhang Ke, he asked what the number meant, and Zhang Ke spread his hands, saying only that he was upset.

After getting rid of the media temporarily, Zhang Ke and the others drove back to the hotel where they were staying. At noon they ate some bread to fill their stomachs. They planned to have a big meal in the evening. They just walked into the lobby of the hotel. UU Read www.uukanshu.com China The assistant to the district president sits on the sand in the lobby.

He saw Zhang Ke and the others come in, and hurriedly walked over and said, "Mr. Chen wants to invite Mr. Zhang and Mr. Zhou to eat. I rushed to Meiyadi and said that Mr. Zhang had left, so I came to find Mr. Zhang..."

Assistant Zhang Tuo Chen Xinsheng waited for a while, and asked Zhou You strangely: "We didn't delay on the road, did we kill the taxi driver?" Then asked Chen Xinsheng's assistant, "Do you know the news so soon?"

The cooperation between Aida and the company was promoted by Chen Xinsheng. Zhang Ke visited Chen Xinsheng, but Chen Xinsheng was not specifically responsible for talking with Aida's in general. Unexpectedly, Chen Xinsheng had a very good ear in Beijing, and he knew first before the media had officially released the news.

Chen Xinsheng was not the only one who knew the news first. At this moment, two men approached the lobby. Among them, a 30-year-old man walked to the front desk and asked the waiter: "Are the guests in room 202206 coming back? It is a staff member of the Haizhou Office in Beijing. I have called before. Is there any way I can urgently contact the guests in these two rooms."

Zhang Ke glanced at Zhou You and said: "Able people will never rely on the media for news, but how come Haizhou gets the news so soon?"