Rebirth of the Official Business Route

Leaving the highway, Zhang Ke walked with Tang Xueqian and Xu Ruiping on the embankment, occasionally distracted to look at the sparkling water under the embankment.

In 1998, Jinshan Lake burst its dyke, and the lake's water continued to pour into the Jiujiang River at the edge of the urban area before being blocked by a temporary earth dam. The new district was completely submerged, and now the river in front of me has no trace of being submerged. This is only separated from the construction site of the Sinojing Microcore Jinshan factory by a metasequoia forest, and a river bank with a width of more than ten meters is hit by a stone barge, which is sandwiched between a main road and willows planted in the green belt of the river embankment. At the turn of spring and summer, the tender green willow silk strips already looked a little bit, and the damage caused by the flood to Jinshan and the East China Sea seemed to be almost healed on the surface.

The construction period of the Jinshan factory of Microchip Microchip is relatively long, and the construction of the nearby Kewang High-tech and Xinyuan Electric's factories is very fast, and it took more than three months to become a scale.

The person in charge of Xinyuan Electric in Jinshan is Ding Wenxiang's niece and Ding Lihua's husband Zhou Xiaobing. They are all acquaintances. Zhang Ke accompanied Tang Xueqian to visit Xinyuan Electric's factory.

They walked through the paths in the Metasequoia forest. The Metasequoias were covered with new leaves. The forests were full of tender green weeds and were full of unknown purple flowers. They were busy with government affairs and business, and they rarely had the experience of walking in the wild. .

Zhang Ke also told Tang Xueqian that Ding Wenxiang originally saw Zhou Xiaobing's outstanding ability, so he was very involved with his niece Ding Lihua and Zhou Xiaobing. When Xinyuan Electric was not large enough, although Ding Wenxiang was an outstanding private entrepreneur in Haizhou, he still had a strong traditional idea of ​​inheriting his father’s business; he was late and his only son is now in junior high school. Therefore, he needed a role as an over-successor. Zhou Xiaobing was the candidate he was looking for at the time-but in recent years, the development of Xinyuan Electrical Appliances has also been very rapid. Ding Wenxiang’s corporate governance thinking has changed a bit, especially Xinyuan Electrical Appliance 9. In seven years, in order to obtain Kumho’s support and expand its disc player business, it reorganized with five other disc player companies to a larger scale. Xinyuan Electric gradually eliminated the color of family business and completed the transformation to an electronic enterprise with a modern corporate system. Large-scale recruitment of high-quality professional managers has achieved Xinyuan's management system at this time, but Zhou Xiaobing has always been Ding Wenxiang's most powerful man.

"Do you know these gossip news?" Tang Xueqian asked Zhang Ke with a smile.

"Teacher Xu often talks about the wisdom of the market. I have time to meet with Mr. Xu, play chess, drink tea, and talk more about these gossips. Xu Ruiping should have heard about these market rumors?" Zhang Ke asked Xu Ruiping with his lips.

Xu Ruiping smiled, and said: "I see my dad as many times as you do with him now. Even if I talk on the phone with my dad, most of them are going to be disciplined. I hear few rumors in the market..."

Xu Ruiping worked as a secretary for Tang Xueqian, and his wife and children lived with him in Jinshan all year round. There were few opportunities to return to Haizhou. He didn't meet his father Xu Hongbo often, and asked more questions on the phone, and rarely talked about work. Xu Ruiping sometimes felt strange, but his father and Zhang Ke had nothing to say.

Before walking to the Xinyuan Electric Factory, Zhou Xiaobing was already waiting there.

"The speed of Xinyuan is very fast. It doesn't take long for the factory to start up..." Tang Xueqian stood in front of the factory gate, looked at the factory, and said with emotion.

Before the Spring Festival, it was still a wasteland with no tiles. At this time, it was a whole factory area. Straight roads crisscrossed the factory area. The factories were tall and new. Gardening workers were laying lawns on the empty land in the factory area, and there were only a few. Forest trees.

"Large-span steel structure assembly plant, the building materials are all prefabricated parts, and the bolt connection method is used, which is like panel furniture. The factory produces good luck site for installation, and the floor is leveled with cement. Even if the plant is completed...speed It’s faster than the construction of a traditional factory," Zhou Xiaobing introduced the construction of the factory. "The first batch of workers have also been trained for one month, and there will be about another one and a half months to two months. A mobile phone will be born from the production line..."

"It's really good. When the factory on your side produces the first mobile phone, I have to come back and take a look..." Tang Xueqian's hometown of Xintai, but his young and middle-aged years have spent his life in Haizhou. He feels more cordial and pays particular attention to Xinyuan Electric, a Haizhou native company. Besides, the rise of Xinyuan Electric in Haizhou is also something that Tang Xueqian took after he became the master of Haizhou. The relationship with Kumho is also very good. close.

"We were afraid of disturbing Governor Tang before, so we will dare to post invitations to Governor Tang and Ke Shao..." Zhou Xiaobing said.

"It's enough for you to ask Governor Tang, forget me, I don't want to go a long distance for a meal," Zhang Ke jokingly refused, "but your speed is fast enough."

At present, Xinyuan Electric mainly manufactures mobile phones for Kumho and Lianxin. Zhang Ke knows that the orders that Xinyuan Electric currently obtains only need the Haizhou factory to complete the task, and there is no need for Jinshan factory to start operation before the middle of the year.

Zhou Xiaobing followed and smiled. Even if he sent an admonishment to Zhang Ke, he did not expect that he would make a special trip. What he wanted to do was not according to his sex, and said: "There is no way to be unhappy, the King of Science is already in Singapore and Malaysia. I got the sales license, and Kewang is talking about acquiring a telecom company in India..."

Hearing what Zhou Xiaobing said, Zhang Ke understood that Xinyuan Electric was not willing to stick to its current results and didn't want to make progress. He smiled and said, "Singyuan is going to open up overseas markets?"

"Perhaps it will follow in the footsteps of King Ke, and test the Indian market first..." Zhou Xiaobing said. This may be an extremely important trade secret of Xinyuan in front of others, but it is really not a trade secret in front of Zhang Ke.

Tang Xueqian was very excited to hear that the export-oriented economy in the province has always been relatively poor. If the two companies aim to export electronic communication products to Southeast Asia and South Asia, it will undoubtedly make a big improvement in the export-oriented economy in the province. Said: "India's telecommunications market is more complicated. You must be fully prepared, and the Provincial Department of Foreign Trade and Economic Cooperation will provide you with convenience at any time..."

Since India's domestic telecommunications system has to be reformed every one or two years, since 1997, India has encouraged private investment in the basic telecommunications industry, and hundreds of telecommunications companies have sprung up in India at a time. The strength of so many telecommunications companies in India is naturally mixed, and the weaker ones may be able to acquire one for only one or two million dollars. At present, foreign investment in the acquisition of Indian telecommunications companies is subject to strict restrictions. The shareholding is not allowed to exceed 49%. Before the further reform of the Indian telecommunications industry system, the acquisition of Indian small and medium telecommunications companies is of little significance. However, the acquisition of Indian small telecommunications companies by Kewang should still be To pave the way for its mobile phone products to enter the Indian market and clear away obstacles.

India's mobile communications market at this time is similar to China's in 1995 and 1996, and it is in its infancy.

Although India’s population is second only to China, India’s economic development level is lower, and the gap between rich and poor is more serious, and the construction of telecommunications infrastructure is backward. When mobile phones are still luxury goods for civilians, the capacity of the Indian mobile phone market is far greater. Lower than China.

Although Kumho is also developing the South Asian market at this time, it is not particularly strong.

The situation is not static. India's telecommunications infrastructure is also slowly being improved. It can be predicted that when mobile phones become civilians, the Indian mobile phone market will be very exciting. Xie Jiannan should be sure that the ess mobile phone chipset developed by Kumho will be the key to the popularization of mobile phones, so he is the first to deploy the Indian market.

Xinyuan Electric has long used Kewang as a competitor. In particular, the Ministry of Information Industry officially closed the door to the domestic mobile phone market in mid-April and announced that it will no longer issue new mobile phone licenses within three years. In the mobile phone industry, Xinyuan and Kewang The king's position is similar, and he must adopt a step-by-step approach.

Zhang Ke originally agreed to Xie Jiannan's purchase of ess mobile phone chipsets from Kumho to restrict the flow of Kewang's products to the country within two years, forcing Kewang to use existing marketing channels to deliver mobile phone products to Southeast Asia and South Asia. Xinyuan Electric is not too slow. While producing mobile phones for domestic companies such as Kumho, AlliedSignal, etc., it must also follow Kewang and set its sights on the Southeast Asian and South Asian markets.

"This year... This year should be a critical year for the popularization of mobile phones," Zhang Ke said, focusing on the newly built factory in the distance. "At least let ordinary working-class people no longer think that mobile phones are luxury items. This is Kumho. A goal for two years."

"Lianxin and Kewang Hi-Tech use ess mobile phone chipsets to market mobile phones, and the market sales fluctuate around 1,400 yuan and 1,500 yuan; the customized mobile phones provided to China Unicom have in fact reached one thousand In the ranks of yuan phones, even so, Unicom and Kewang Hi-Tech still have considerable profit margins in customizing mobile phones," Xu Ruiping smiled, "I think the heavy responsibility of the civilianization of mobile phones has fallen on Unicom and China Mobile..."

"Ashamed," Zhang Ke said with a smile, "I tried my best to give up the radical market expansion plan for Unicom... Substantial decline." Several people present are qualified to know the secrets. Xinyuan Electric is also directly part of Unicom's development of customized mobile phone business. They are also free to talk about these.

"Let Unicom prepare more to have stronger competitive strength. The so-called haste is not enough," Tang Xueqian said with a smile, "Everyone also needs time to prepare."

Following Tang Xueqian’s gaze, Zhang Ke glanced back. Microchip's factory is much more complicated than a general assembly factory, especially the construction of an ultra-clean workshop is an arduous task, and it will take almost a year. Only then can it be completed and put into trial production.

Of course, this is only one aspect of preparation.

Even though the second-generation enhanced ess baseband chipset, which has now entered the testing stage, is already suitable for most low-end mobile phone models, it cannot be claimed that Kumho’s technology in mobile phone baseband and radio frequency chips has matured and still exists. In order to ensure the performance and sacrifice the trade-off of functions, the third and fourth generation technologies are developed before they can be regarded as truly accumulating some foundation.

Whether it is the second-generation ess baseband chipset that is mass-produced at this time, or the second-generation enhanced ess baseband chipset that is entering the testing phase, they are all designed on a 0.35 micron thread platform. The factory is capable of mass production. At this time, the mobile phone chip research and development department of Oak Park used 0.25 micron threads to design the third-generation ess baseband chipset, which requires the completion of the Jinshan factory for mass production.

It will take about a year for the third-generation ess baseband chipset to enter into practical use. It will also take about a year for the Jinshan factory of Microchip to be completed and put into production. The mobile phone manufacturing base built by Xinyuan and Kewang Hi-Tech in Jinshan has been completed. The scale will also take about a year (at this time, the King of Science will be added)-during this period, there will be really no gaps. Almost next year, it will be able to send low-cost products to various parts of the country, Southeast Asia, and South Asia on a large scale. Low-priced mobile phones have completely turned mobile phones into popular communication tools.

At this time, Kewang and Xinyuan started their plans for overseas markets ahead of schedule, and it was just the right time.

After waiting for many years to decipher the plan at this time, many people may wonder why Kumho would allow King Ke to participate. Some people may even suspect that Kumho once again set a trap for King Ke, but Zhou Xiaobing is not puzzled. These years I'm already familiar with Kumho's business style and magnanimity, and it is this magnanimity that makes Kumho take shape as a chaebol in China's special political environment.

Indeed, Kumho has begun to take on the scale of a chaebol. Since the vast majority of people do not believe that the domestic political environment can tolerate the existence of such a chaebol-like private economy, but it does exist, and it is very stable, Zhou Xiaobing does not know which other private economy in China can shake Kumho even more. Even in a specific industry field, Zhou Xiaobing does not believe that there is a specific central enterprise that can shake Kumho even a bit in fair competition—Zhedong’s Horizon obviously cannot.

############################################## #李Jaezhu these days has also been dizzy with the impact of the subversion of the new economic wave when the bubble burst.

In 1998, Samsung was about to be wiped out by the Asian financial turmoil that was swept away. Although this time is different from the Asian financial turmoil in 1997 and 1998, at least the destructive power at this time is limited to the Internet. The investment field may spread to the fields of telecommunications and electronic infrastructure equipment manufacturing. The influence on traditional industries will be relatively small, but the impact on Samsung is also significant.

Samsung has been attaching importance to the development of its memory chip business over the years, and the memory chip market accounts for almost one-third of the entire semiconductor market. Samsung has ranked first in the memory chip market since the mid-1990s, and the memory chip business has also become Samsung's main source of profit.

The new economic wave in the past two years has led to a sharp increase in global Internet and telecommunications investment, and the market's demand for memory chips has also surged. This is also an important reason why Samsung can quickly get rid of the shadow of the Asian financial turmoil in the past two years.

Today’s situation is more obvious. It is the excessive investment in the Internet and telecommunications industries that led to the current global securities capital market’s new economic wave bubble crisis. Even if the current crisis can be smoothly overcome, the global investment in the Internet and telecommunications industries It will also drop significantly, which will directly affect the market's demand for memory chips.

At the emergency discussion meeting of Samsung Electronics in early May, it was agreed that the profit level of memory chips would drop sharply, and some executives were even worried about losses in the memory chip business. In 1999, the memory chip business contributed nearly one billion U.S. dollars to Samsung Electronics. The net profit.

This kind of worry is really frustrating. There is a light rain outside the window. Li Jae-soo picked up the phone on his desk and prepared to personally inform Yan Wenjie that Samsung intends to delay the construction plan of Samsung Hongxin fab.

"...Worried about the decline in profit levels, shouldn't Samsung move its fabs to China to reduce manufacturing costs?" Yan Wenjie asked over the phone. The delay in the start of Samsung Hongxin fabs is absolutely negative for Haisu Technology. information.

"..." Lee Jae-soo couldn't answer Yan Wenjie's question. He couldn't tell him that Samsung had delayed the construction plan of the new factory at the headquarters, and then gradually slowed down the relocation of the old factory.

Jin Nanyong stood at the desk, Yan Wenjie's voice on the phone was a little high and he heard clearly. He had known that Horizon had other plans in Haisu technology. He sometimes thinks that businessmen in this country are really happy. Such naked and undisguised behaviors occurred in South Korea in the 1960s and 1970s, but they had to converge over the years, just like Samsung’s spiritual leader Lee Kin-hee. Once caught in a bribery scandal and retired. Regardless of Horizon’s plans in Haisu technology, Samsung naturally cannot take into account the interests of others when making decisions. Although Lee Jae-soo did not answer Yan Wen-jie’s question directly, Kim Nam-yong noticed that he was holding the microphone very tightly and appeared very determined. There is no room for negotiation.

"Could you not announce this news for the time being?" Yan Wenjie also realized from Lee Jae-soo’s silence that Samsung’s decision is difficult to change. Perhaps Lee Jae-soo is only the executor. He stepped back and hoped that Samsung could temporarily conceal the news and not release it to the public. Su Technology's stock price will not cause a direct impact.

Lee Jae-soo is also happy to see that Horizon, who doesn't deal with Kumho, can be stronger. He doesn't mind helping Horizon when he is so busy, saying, "Within my power, I am always willing to help others."

Putting down the phone, Lee Jae-soo squeezed his brows with his fingers in order to relieve his tight nerves. Orr asked Jin Nanyong in front of the office: "Can Horizon pose a threat to Kumho in China?"

Jin Nanyong shook his head with no expression. Before the Nasdaq index plummeted, Kumho will complete the reduction of 17 million shares of Quantum Online, and complete the equity transaction with Microsoft Global Music Online, with a capital of 1.7 billion US dollars. The next step of the development of the lake provides new impetus. Either Kumho has gone out of luck again, or the high level of Kumho’s mastery of the global economic situation is so wonderful. The real industry under Kumho is obviously in this crisis again. In the safe area, what does Horizon use to threaten Kumho?

Lee Jae-soo smiled bitterly, the answer is obvious, he just asked more.

In the past few years in China, he has been more familiar with the human feelings of the Chinese people. Even if the Chinese government does not support Kumho, it has not been overly restrained. This has been since the newly appointed province of Donghai Province, Changjiang Minzhi. In terms of performance, it can be clearly judged that it would be impossible for Horizon to pose an industrial threat to Kumho without special assistance from the Chinese government.

Horizon’s industries are mainly concentrated in shipbuilding, energy, steel, real estate, and engineering construction. In fact, Kumho’s aggressive entry into the shipbuilding, steel, real estate, and engineering construction industries in the past two years has caused great pressure on Horizon, and Horizon cannot support it at all. Kumho’s core industries—consumer electronics, home appliances, chain home appliance stores, and papermaking—have caused the slightest shock.

People in China seem to be only familiar with Kumho’s mobile phones and disc player products, and seldom know that iplayer is Kumho’s weapon for making money in overseas markets. As of the end of 1999, Kumho’s cumulative sales of iplayer in overseas markets exceeded 2 million. The price of Aida iplayer overseas ranges from US$199 to US$699. Jin Nanyong speculates that Kumho’s profit margin will not be less than 40%, and it may even be much higher than this figure, which means that Kumho has been In more than a year, it has made more than 300 million U.S. dollars in profits from overseas markets with just one iplayer product.

Kumho has always been accustomed to using the Spring Festival as the beginning of the New Year, and it is also used to adjust its market strategy with the Spring Festival as the dividing line. In early March, Kumho not only upgraded its iplayer, but also adjusted the price of high-end iplayer products in North America, Europe and Japan~www.readwn.com~ and adjusted the overseas price of iplayet to US$199. Within the range of $499. In March and April, the sales of Kumho’s iplayer products in overseas markets rose sharply, and it’s not surprising that the total sales of Kumho’s iplayer in overseas markets have accumulated to 5 million by the end of this year.

Lee Jae-soo believes that although Kumho has lowered the price of high-end iplayer, Kumho’s profit margin on iplayer will not decline due to the increased control of Kumho’s overseas markets and the further dilution of R&D costs and manufacturing costs. This means that Kumho can directly win nearly 400 million U.S. dollars in profits from overseas markets with just one iplayer product this year.

Lee Jae-soo also understands that Kumho's intention to place overseas business under the umbrella of Kumho Corporation is to improve Kumho Corporation's ability to raise funds in overseas markets. With Kumho’s profitability in overseas markets, it can almost afford six to ten times the amount of debt, and Kumho Corporation has an excellent reputation in overseas Chinese circles, even though Kumho Corporation’s financing behavior in 1998 was a bit like taking advantage of the fire, but Once a virtuous circle is formed, Kumho Corporation will not find it difficult to increase its debt limit to US$4 billion this year.

In this way, Kumho is already barely able to be Samsung's opponent.

(To be continued) ()