Rebirth of the Entrepreneurship Era

Nowadays, in the buffet business, the market is basically in the budding period. Unlike a dozen or twenty years later, the buffet is full of streets. There are dozens of yuan of barbecue buffet, hot pot buffet, Western-style fast food buffet, and hundreds of thousands of dollars of daily food. Buffet, seafood buffet.

Therefore, it is really not easy for the current cafeteria to find a way to change the consumer's consumption concept when doing its own catering service.

Unlimited meat dinners, let a few boys eat directly.

However, they are very efficient, rush to fill their stomachs and hurried to the Internet cafes to organize evening games.

The competition has been organized in the past few days, everyone is familiar with the process, so Xu Yiyang is not so hard.

So, he did not hurry to go first, but let them 5 go back first, and he and Shen Lele ate slowly.

After the two had eaten almost, Xu Yiyang greeted Manager Liu and said, "Manager Liu, if nothing has changed on your side, we can carry out practical cooperation."

Manager Liu hurriedly said, "I can pay you the money now, but when will the advertisement be available?"

Xu Yiyang said: "I just took some photo material on the outside and inside, and when I go back, I make a banner. It should be able to hang up before 10 o'clock in the evening. The display time of the advertisement is 24 hours, and it will automatically download after 24 hours. If you think the effect is good, we can talk about the follow-up cooperation. "

"Okay!" Manager Liu nodded and said, "Wait a minute, I will give you the money."

Manager Liu gave Xu Yiyang the cash he had prepared for 9,000 yuan. Xu Yiyang counted it and wrote a receipt to him, saying, "Manager Liu, let's go back first. If we have anything to do, let's talk by phone."

"it is good!"

Left the restaurant, Shen Lele asked Xu Yiyang: "Are you still going to the Internet cafe?"

Xu Yiyang nodded and said, "Go, look at the game, and give them advertisements by the way."

Shen Lele asked: "What do I need to do to advertise? Is the copy and design?"

"Yes." Xu Yiyang said: "Did I take some material? I will select a few photos and write a set of copy, and then make a title, which is basically the same."

Shen Lele asked: "Can I help you?"

Xu Yiyang smiled and said: "Will you use Photoshop?"

Shen Lele shook her head: "I haven't learned it. If you have a great need for this software in the future, I can find a training class to learn it."

Xu Yiyang said: "No, after the reputation of the website is made, whoever finds me to advertise will have to bring their own materials."

Shen Lele said with a smile: "The advertising fee for one day is 9,000. How many customers do you think can bring him?"

Xu Yiyang said: "This matter is really bad, but for the number of people we cover now, even if tens of thousands of people convert into single digits, there are at least a few hundred people, these hundreds of people are 30 yuan each. It ’s estimated that it ’s already worth the advertising cost, and there are definitely some people who will be converted into the owners of their homes, second consumption, third consumption, and even multiple consumption. ”

After a pause, Xu Yiyang again said: "In fact, what is more important is that if he can bring him hundreds of customers through advertising in a short time, he can immediately revive his dying store. Look at his store. There are not many people coming for meals. If someone walks to the door and wants to go in for dinner, it is estimated that they will retreat when they are so deserted; After the restaurant is lively, it will also have a certain attraction to passers-by and will have certain additional effects when the time comes. "

……

Back to the Internet cafe, the regular season of the CS team game continues.

Hui Yiyang held his laptop and went to the small room on the second floor that was not activated. He exported the material from the digital camera, selected a few photos, and used Photoshop to make a banner ad.

In addition to the photo of the front door of Old John, there are photos of the internal environment, the rich food display in the food area, and photos of everyone preparing to start the meal.

A few good photos of [Zero Zero Reading 00kxs] were stitched together, and Xu Yiyang added a slogan of 29.8 yuan for unlimited food and casual eating.

Then write the address of the hotel in the lower right corner, and an advertisement picture will be done.

After clicking this ad, you will enter a post that details the characteristics, environment and price of this cafeteria.

After got it all done, he posted the advertisement on the website.

In addition to the banner banner of the forum, there is a scrolling ad above each post, which is also linked to this ad.

After finishing these, Xu Yiyang called Manager Liu and told him that the advertisement was online. If it is convenient, you can check it. The online time is 8:40 pm, and the offline time is 8:41 pm tomorrow .

Manager Liu is very worried. He has spent tens of thousands of dollars in advertising on TV stations and newspapers, which has almost no effect. I do n’t know if the 9,000 yuan today is worth the value ...

Thirty-six-year-old Liu Changqing has been in the catering industry since many years ago. After graduating from college for a while in Zhonghai, he finally found that there was no future and went home to help his father.

However, my father's business philosophy is relatively old-fashioned. I opened a small restaurant in a small county town. The restaurant has not changed places for ten years and always has such a large business area. Although the business is good, there is little room for breakthroughs.

Liu Changqing talked to his father many times. He wanted to change his mind, expand the scale, improve the hardware, and improve the service. However, his father did n’t listen to him, and he always thought it was good to do it his own way.

Although Liu Changqing was helpless, there was no way to change his father's concept.

Three years ago, Liu Changqing's father died because of illness. Liu Changqing officially took over his father's restaurant after the funeral.

Although he has many dissatisfaction with the restaurant run by his father, out of respect for the deceased, he has still been operating a small restaurant for nearly three years.

However, as the shop that the hotel used for more than ten years was to be demolished, Liu Changqing also moved to change his mind.

He studied many new models in the catering industry and found that Western-style buffet is a good way. This model is novel and simple to operate. If it is done, the running water will run very fast.

So he made a decision to take the 200,000 savings that he had accumulated for many years, and borrowed nearly 200,000 foreign debts from relatives and friends. He returned to Zhonghai, where he had worked in school, and opened this self-help. restaurant.

All the investment in the previous period cost him more than 300,000, and then he has been losing money. It has cost tens of thousands to invest in TV and newspaper advertisements. In the end, there was no way to borrow 30,000 from an acquaintance in his hometown with a five-point interest. Dollar emergency.

Do n’t look at Xu Yiyang ’s 9,000 yuan, it was quite refreshing. In fact, it was almost exhausted.

If the shop can't quickly turn the loss into a profit, he can only sell the hardware in the shop at a low price, and then transfer the shop out. The most money returned is to repay the debt. The savings in his family may be completely lost. Go in.

The nine-thousand-dollar website advertisement for the New Century Forum is already his last chance and hope.

Ten o'clock the next morning.

Liu Changqing came to his restaurant, and the employees had already started to prepare lunch.

Old John Buffet only serves lunch and dinner. The business hours are from 11:30 in the morning to 10 in the evening.

Meal preparation is actually not difficult. They are all quick-frozen ingredients, some are even marinated in advance. When preparing meals, you only need to accelerate the thawing and then fry them in the oil pan or roast them in the oven as required. can.

Even for each type of frying and roasting, there is a stipulated time. The person who operates does not need to be culinary, only need to be able to operate machinery and equipment.

This is also the fundamental reason why Western-style fast food guarantees a unified taste. Everything is an industrialized process, and everything is formulated. As long as the steps are followed, the taste is basically the same.

Seeing Liu Changqing coming, the person in charge of the back kitchen hurriedly asked him: "Boss, what amount shall we prepare for lunch?"

When he first opened, Liu Changqing was full of ambitions, and he always felt that this restaurant would definitely explode, so for the lunch on the first day of opening, he asked the back chef to prepare more meals to cope with the situation of many guests.

As a result, the meal prepared at noon that day was only consumed by half in the incubator at night.

Because it has been frozen and reprocessed, these ingredients can only be wasted in the end, which really hurt Liu Changqing.

The day after the TV channel's life channel was advertised, he still asked the kitchen chef to prepare more meals, but the result was just to repeat the experience of the opening day.

Now, Liu Changqing is also a bit worried.

How to prepare meals?

There is much preparation, if the guests come less, it is a waste;

Less prepared, if more guests come, your follow-up food can not keep up, the word of mouth is over.

The key question is, will this site really have a good effect?

Liu Changqing hesitated for two or three minutes. UU read the book www.uukanshu.com and finally gnashed his teeth and stomped on his feet, saying, "Make more meals! The amount is the same as the opening day!"

The head chef said quickly: "Boss, will there be too many?"

"It's okay." Liu Changqing said: "So much money is lost, not at this point, in case the guests who are attracted are not satisfied, the loss will be even greater."

The head chef then nodded: "Okay, I will arrange this."

When the back kitchen was preparing meals, Liu Changqing supervised the hygiene of the employees in the lobby.

He is a meticulous person. He has very high demands on himself and the restaurant. He is very concerned about the hygiene of the floor, tables, chairs, and tableware. He takes more care than the average restaurant owner.

Made a big circle and found a few small problems. After supervising the staff's rectification, Liu Changqing rested for a while in the small and small office at the back.

Started business at 11:30, the previous experience, the entire lunch prime time period, which is the two hours from 11:30 to 1:30, more than twelve or three guests.

Liu Changqing thought that if he could meet twenty guests at noon today, he would be satisfied. This proves that the advertisements in the forums and chat rooms of the New Century Internet Cafes are really useful.

The prime time period in the evening is relatively long, from 6 to 9 o'clock, usually there can be more than 20 in total, not to 30, if you can achieve forty today, you will be satisfied.

Just a few minutes after eleven, a waiter foreman ran over and said to him: "Boss, how many guests want to eat now, shall we receive?"

Liu Changqing looked at the time, at 11:05, did he start visiting?

So he hurriedly said: "Of course reception, please come in quickly!"